ALASDAIR SCOTT Product design 2013
Alasdair Scott Email: A.J.Scott-11@student.lboro.ac.uk Telephone: 07563 220805
CONTENTS D3Y Handheld Device Dreyfuss Sound System
Design Week: Vanish O2 Cinema Guru App
Injection Moulding: Stud Key
D3Y is a handheld device dedicated to the assistance of manual tasks, such as DIY, automotive repair, and general maintenance to the home and garden.
The device contains clear instructions for many jobs, and teaches techniques with the use of video tutorials. Further content can be downloaded. D3Y’s rugged casing and scratchproof screen allows the device to be at home in workshop and outdoor environments.
The device can be used in various orientations to suit the task performed on D3Y.
The form is inspired by the current market of ‘desirable’ power tools, along with offroad vehicles and shock-proof products.
Not only does D3Y instruct the user on how to complete the task, but also provides a list of tools, material and components required.
1
Attached surfaces made from ABS with approriate coating
Casing made from ABS for durability
2 Buttons are sealed together to prevent dust entering case
3
Scratchproof screen
A rubber seal between the casing protects the internals
Casing is held togther through snap fits and hot staking
All casing components injection moulded
An appearance model was produced to evaluate the form of the product. This was produced to a high standard in aim to create a ‘believable’ model.
A wireless sound system with a Streamline aesthetic
Bluetooth technology allows for wireless connection
Colours and textures taken from 1930s automobile design
The Dreyfuss sound system packages a modern wireless sound system within a Streamline exterior. Named after a defining designer of the era, Henry Dreyfuss, the aesthetic is inspired by 1930s vehicle design.
Controls discreetly integrated into grille Classic streamline form with a modern function
A scale foam model was produced to help evaluate the form.
Using elements and inspiration from images of 1930s cars, trains and planes, I settled upon the form on the right. This utilizes the iconic teardrop shape.
To understand the fit of the components, I have utilized CAD to map out standard parts within the casing.
Scale: 1:3
Stereo speakers provide multidirectional sound
Printed circuit board houses Bluetooth reciever
Lithium Ion rechargable battery provides a current
Bass tube boosts lower frequencies
Sound travels through metal grille
User
One Week Project During design week of 2012, I was set the brief of designing a product improve Reckitt Benckiser’s sustainability credentials within their ‘Vanish’ Product line. Much of this product involved research.
From my research on the user, I believe that many are already in the routine of using a tumble dryer. However, I have also considered that much of this demographic are sympathetic to the environment, so it is possible to convince them to switch to traditional washing lines.
The main focus around the task is on the use of a washing machine, which would be very difficult to remove or change from people’s lives, especially from the product’s demographic. However, this is not the case for a tumble dryer, as there are alternatives.
Product lifecycle The energy required to produce the box for the Power shots Gel tabs is approximate 4.3 Megajoules.
4.3MJ
The product travels from Italy, where it is produced. This is greener than the product travelling from Asia.
A washing machine cycle typically uses about 4.9 mega joules per cycle.
4.9 MJ/CYCLE
Environment The environment in which the products are used do not put a lot of constraints on the product, other than they must be suitable to be around moisture and water without perishing at all. It is also important to consider children and their safety within my concept.
Lifecycle I have found that a single tumble drying cycle uses over four times as much energy as the packaging’s production. This high proportion suggests that reducing the use of tumble drying cycles would be a highly successful way of increasing sustainability.
A tumble dryer uses a staggering 18.4MJ, nearly four times as much as a washing machine.
18.4 MJ/CYCLE
The material of the box is widely recycled, saving energy on disposal.
Objectives
Improved aesthetics
Challenging attitudes
Redesigned to provide further aesthetic engagement, the new look will hopefully make the product more desirable.
The product’s stated reuse as a clothes peg holder has been specifically chosen to challenge the comsumer’s mindset on using a tumble dryer.
Because of this appeal, the consumer may be more inclined to keep the packaging for reuse, extending the lifespan.
Using a washing line provides an energy free method of drying laundry, saving electricity, carbon emissions and money.
Reusable packaging The packaging’s purpose is to act as a protective case for Vanish Gel Caps, but is also designed to be reused as a clothes peg holder when empty. However, once the user is informed of this intention they will hopefully consider other uses of the empty packaging.
A hook is provided so that the box can be hung on the washing line. It has been designed so that it can be snap fitted in place, and can pivot so it will not snap in the wind.
The shape of the box is a balance of aesthetics and a shape that correlates reasonably well. This prevents empty space during transport, providing more efficient travel.
A living hinge is designed into the product. A small catch prevents the packaging from falling open, and also acts as a child lock, as a ‘pull and lift’ motion is required.
Cinema Guru
Under the Interaction design module we were given the task of designing asmartphone app that utilized the emerging technology of NFC. As a group, we decided upon a cinema app with which the user could book tickets and pay contactlessly.
Basic wireframes of the app screens were produced to test the flow
Image based to match current app trends The user was identified though the use of a persona, allowing us to tailor the product to thier needs. User
Ed Turner Alasdair Scott James Fisher Alistair Hayward
Interests
Kevin Fry is a 52 year old engineer / sales executive from Derbyshire.
Kevin likes his free time to be relaxed and family orientated.
Kevin lives with his partner and stepdaughter in a large four bedroom house in Wirksworth, a small rural town. This is within commutable distance of the city of Derby, where his company office is located. He also has a teenage daughter also lives in the nearby village Ambergate, whom he sees once a week, and two teenage sons who both attend University.
‘‘My job can often keep me very busy, so it is important to me for my free time to be as stressfree as possible.’’ Kevin spends his weekends with his partner Sally and his children. With them, he enjoys walking in the local countryside, visiting the cinema and eating out. He also likes to play golf with his colleages, or teenage sons when they are home from university. Kevin’s other hobbies include fishing and DIY.
Lazlo Henry
Cinema Habits
Smartphone Use
User Research
As part of his contract from work, Kevin receives an iPhone 4S. This means he uses his phone regularly for emailing and making calls. However, he also uses it leisurely to check the news and check his share prices.
Kevin attends the cinema about once a month with his partner or daughter. He is a member of a small local ‘indie’ cinema which he visits fairly regularly. On top of this, he also attends larger cinemas to see new releases, including ‘The Dark Knight Rises’. • He choses not to book ahead, because of the additional cost of this from services such as ‘Movietickets.com’. He thinks this cost would be especially frustrating to pay if the cinema was quiet when you arrived. • However, he finds queuing to buy the tickets ‘annoying’, because he feels it is a waste of his time. He thinks it is the payment transaction phase that slows things down. • Once he has bought the tickets, the experience is ‘fine’, although he refuses to buy food and drink because of the premium costs.
User Task Goals During the task, Kevin wants to be able to:
• Organise trips to the cinema with his family and partner.
• Be able to find film times from his mobile phone.
• Read about new releases and make an informed decision on what he wants to go and see.
• Book tickets from his phone with no additional costs.
Kevin’s home screen
In the evenings, Kevin regularly watches television with a glass of wine and uses his phone to unwind. He also uses the camera to take pictures which are normally of family.
• What is on where, • Where his local cinema is, • What is recommended, • View trailers, • Offers – 2 for 1 on Wednesdays.
He finds this app ‘good’ and useful, although he would like to able to book tickets within it, but only if there was not an additional cost. It would also benefit from having an indicator of how busy certain films would be.
• Pay for his tickets in an efficient manner.
User Experience Goals
•Kevin finds he has to plan ahead when wanting to go to the cinema, because the cinema is often popular, although he believes it is ‘good to go spontaneously’. To do this, he often uses his smartphone app ‘Orange Wednesdays’. This app allows him to find out:
Kevin’s experience should make him think the following:
• Feel that his time is not being wasted by queuing or paying.
• Be assured his money is not being wasted and he is getting the best possible deal.
• Feel informed about current films enjoyably and without the research feeling like a chore.
• Visit the cinema without any stress or a lot of time spent organising it.
User can navigate in minimal steps
1
2
The user can scan an NFC enabled poster with the cinema guru application.
3
They can find information about the film, find their local cinema and book seats.
The user can collect the tickets from the cinema lobby upon arrival.
Clear yet informative layout Designed with a familiar layout so no learning is required
Colour used to indicate business of film showings
The Canterbury stud key is a promotional item free with a pair of new rugby boots. The stud key was created under the Design for Manufacture module, which required a design of a widget that was manufacturable by injection moulding, and the accompanying mould tool.
Designed to emulate a rugby ball on a tee
Branding promotes Canterbury and the World Cup
Manufacturing capabilities required changes to the original design
Logos are used to strengthen design
Metal insert forms the teeth that grip the stud
Engraving used for finer detail A quick scale model allows the design to be tested ergonomically Simulation shows the widget design to fill evenly
7,8
No. 1 2 3 4 5 6 7 8 9 10 11 12 13
5
LOGO: ENGRAVED WITH ENGRAVING TOOL - 0.2 DEPTH x 0.5 DIAMETER
A 3
,6
7,3
11
1
,0
20
Material Mild Steel Mild Steel Mild Steel Mild Steel Aluminium Aluminium Mild Steel Mild Steel Mild Steel Mild Steel Mild Steel Mild Steel Mild Steel
,0
51,34
6
5
Qty. 1 1 1 2 1 1 1 1 1 1 1 1 1
31
A(2,000)
Name IRB_LOGO_INSERT IRB_LOGO_SCREW_M5 KEYRING_HOLE_INSERT LINE_UP_PIN MOULD_BLOCK_BOTTOM MOULD_BLOCK_TOP SOCKET_INNER_INSERT SOCKET_INNER_PIN SOCKET_INSERT_BOTTOM SOCKET_INSERT_SUPPORT SOCKET_INSERT_TOP SOCKET_TEETH TEETH_HOLDING_PIN
11
+0,012 0
2
6,34
x
3 +0,012 0
5
18,67
15
1
3
R
x 9.5 DEEP
4
C
A
B
2,5 x 45°
19,32
6,22
3
12,48
100
R1,5
14,78
36,22
15
6
2
R1
ELIPSE 75x 34y
9
11
39,14 ±0,02
CHAMFER 45 R3
5
5,7
45°
9
15
A 16,07 32,14 ±0,02
13
1,5
15
4
20,62
xR
25
8
2,5
5
2x
6
+0,012 0
16,07 ±0,01
B
100
A
12
4 SECTION A-A
C
10
SECTION B-B
SECTION A-A
7 SECTION C-C
A
Loughborough University Design & Tech
Drawn by: Alasdair Scott
Date: Mar-04-13
Dimn Units: mm
Material:
Module: DSB016
Projection: Third
Scale: 1,000
Form: Machined
Course: Product Design and Technology
Standard: BS8888
Tolerance: +/-0.1mm
Finish:
Title: Mould Block Top Mod File: MOULD_BLOCK_TOP
Loughborough Design School
Drawn by: Alasdair Scott
Date: Mar-03-13
Dimn Units: mm
Material:
Module: DSB016
Projection: Third
Scale: 1,000
Form: Machined
Course: PD+T
Standard: BS8888
Tolerance: +/-0.1mm
Finish:
Title: Assembled GA Mod File: DSAJSINSERTASSEMBLY2
The mould tool for the widget had to be designed so that manufacture was feasible within the workshop facilities. Inserts were used so that the injected widget could be removed from the mould, and that the complex form could be replicated accurately.
The exploded and section views show how the inserts of the mould tool fit together
NOTE: Dimensions of socket insert bottom are equal to socket insert top unless dimensioned separately.
ELLIPSE 67.79x 42.17y
ELLIPSE 67.79x
ENGRAVING: SEE MOULD BLOCK BOTTOM
0.02, 42.17y
0.02
2x
R5
1,5
45°
R1 ,2 9x
R3 5,7 9
R1
2,5
A
45°
14,78
14,78
2
5
0,0 2
R2 9,0 2
6,34
6,34
26,24
5 11 x 2,5
4,5
31,05
20 +0,01 0
10 x 2,5
SECTION A-A
4
2
SECTION A-A
6,58
16
A
1
3
24 ±0,0123
8,89
3
2 x R3
9 x 1,25
ENGRAVING: SEE MOULD BLOCK TOP
9,5 16 ±0,02
25,97 24,86 19,7 32 ±0,02
16
SOCKET INSERT BOTTOM
Loughborough University Design & Tech
SOCKET INSERT TOP
Drawn by: Alasdair Scott
Date: Mar-05-13
Dimn Units: mm
Material:
Module: DSB016
Projection: Third
Scale: 2,000
Form: Machined
Course: Product Design and Technology
Standard: BS8888
Tolerance: +/-0.1mm
Finish:
Title: Socket insert bottom Mod File: SOCKET_INSERT_BOTTOM
A full set of detail drawings were produced ready for the manufacture of the mould tool
The rendering demonstrates the range of inserts required to produce the form
Loughborough University Design & Tech
Drawn by: Alasdair Scott
Date: Mar-05-13
Dimn Units: mm
Material:
Module: DSB016
Projection: Third
Scale: 2,000
Form: Machined
Course: Product Design and Technology
Standard: BS8888
Tolerance: +/-0.1mm
Finish:
Title: IRB logo Mod File: IRB_LOGO_INSERT
Thank you for taking the time to look through my portfolio. For more information, please see the attached CV.