A NEW RECRUIT AND OLD 49ERS FRIENDS

Craig Taylor Equipment, Alaska USA, and Northrim join the 2022 list

By Katie Pesznecker

The list of the Top 49ers is fairly consistent, though it never repeats itself exactly. Some companies don’t have the revenue year after year to make the list, others may opt to participate one year and not another. Every so often, a new company builds its revenue sufficiently to qualify for the first time, a feat we often recognize in our special section and annual luncheon presentation.

This year is unique as we welcome three “new” Top 49ers to the ranks. Craig Taylor Equipment fits our traditional sense of a new 49er, as 2022 is its first ever appearance on the list.

Alaska USA Federal Credit Union and Northrim Bank are slightly different. These financial institutions are new this year because of the change in our criteria: our past criteria of “Alaskan-owned” disqualified both. Alaska USA is memberowned and, with its continued growth, there was a tipping point where it had more members outside Alaska than within. Northrim is publicly traded and cannot guarantee the residency of its shareholders. That said, both were founded in Alaska and remain headquartered here, and under our new criteria we are thrilled to welcome them back to the Top 49ers ranks, recognizing their ongoing commitment to financing Alaska.

Craig Taylor debuts in the Top 49ers ranks at number 47 with $56.1 million in gross revenue in 2021. It was founded in 1954 by Craig Taylor; Thelma Taylor, his widow, sold the company in 2013 to the current owners. “Since then we’ve been trying to pump new life into the business and really bring it into the 21st century,” says president, CEO, and minority owner Chris Devine, who was the company’s first new employee after the acquisition.

Majority owner Sean McLaughlin is an Alaska transplant from the East Coast. “He developed software for securities trading on Wall Street. He sold that business,” Devine explains, “and he moved to Alaska with the desire to raise his [ten] kids in a slower-paced lifestyle.” Despite being semi-retired at the age of 40, McLaughlin had an eye out for “something to do” and became aware that Craig Taylor Equipment was for sale. Devine says, “He felt like Craig Taylor was a very quintessential Alaska company, and he wanted to be a part of that culture, building and providing jobs for Alaskans in Alaska.”

Craig Taylor Equipment provides parts, services, sales and rentals for John Deere, Bobcat, Doosan, Stihl, Honda, DR Power, and other brands. Even with that lineup, “We felt like there was only so much growth in market share we could get within the current business,” Devine says, “so we’ve always been looking for M&A opportunities along the way.”

The company found one in January 2021: Dobbs Peterbilt of Alaska’s assets. “When this [opportunity] came along, it felt like it checked all the boxes for us,” Devine says. “It expands our offering, obviously, from John Deere and Bobcat on the construction equipment side into a new vertical, which is transportation and trucking… We felt like we could leverage that because there’s the crossover with customer base… Everybody who has a truck could use a Bobcat, and everybody who has a Bobcat could use a truck. It’s sort of an obvious marriage.”

Devine points out that the acquisition “repatriated” the Peterbilt of Alaska Business. “They were owned by Dobbs Peterbilt, which is a giant Peterbilt dealership that has thirty-plus locations across the West Coast… So

“Here we were operating out of a trailer. How were we going to expect customers to do business with us? We were going to work our tails off to provide them with the best customer service possible.”

Joe Schierhorn, Chairman and CEO, Northrim Bank

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Craig Taylor Equipment has been around since 1954 and under its current ownership since 2013. With the leadership of CEO Chris Devine, 2022 is the first time its revenues place the company among the Top 49ers.

Kerry Tasker | Alaska Business

The leadership team at Northrim Bank. From left to right Ben Craig, EVP-Chief Information Officer; Jed Ballard, EVP-Chief Financial Officer; Mike Huston, EVP-President & Chief Lending Officer; Joe Schierhorn, Chairman and Chief Executive Officer; Mark Edwards, EVP-Chief Credit Officer & Bank Economist; Amber Zins, EVP-Chief Operating Officer. we felt like there was a real draw to the idea of taking Peterbilt of Alaska and repatriating it to an Alaskan company.” He says Craig Taylor Equipment’s customers have responded positively to the move, which not only Alaskanized a local operation but facilitated faster response times and improved customer service. “As local owners, we can get really in the weeds with our customers and cater to their Alaska-specific needs, the challenges they face up here. If you’re running forty stores across the western United States, you’re more cookie-cutter with the decisions you’re making,” Devine explains.

The Peterbilt acquisition also improves the company’s brand diversity, which Devine says is one of the company’s strengths. “If all our eggs were in one basket, and that manufacturer started to struggle, we would really feel the pain,” he says. Plus, with recent pandemic-related logistics challenges, dealing several highquality brands has allowed Craig Taylor Equipment to work with its customers to find solutions to suit their needs. “We know [supply chain issues are] hard, but we’re not going to stop with, ‘No, that’s not available. Sorry.’ If somebody calls and they need a part and it’s not available, we’re going to say, ‘I might be able to find one at another dealership.’”

It's part of the company’s overall goals. “Our mission is to be the most trusted and reliable source for anyone who’s building Alaska’s future,” says Devine. “Everything from agriculture to resource development to road construction to bridge building to transportation—all these industries that are building Alaska, they need the equipment that we have.”

Northrim Bank

The inaugural Top 49ers list in 1985 had nine financial institutions on it.

Some banks dropped off when they lost their Alaska ownership, as when National Bank of Alaska was absorbed by Wells Fargo in 2000. Others were gone by 1987, wiped out by the mid‘80s economic recession after oil prices crashed to $10 per barrel.

A staggering thirteen Alaska banks failed during that devastating time. In the aftermath, Alaskans were weary, wary, and worried: the banks’ failures left customers insecure and uncertain

when, how, or where to further invest funds and conduct financial business.

“Our bank rose out of the ashes of that failure,” says Joe Schierhorn, chairman and CEO of Northrim Bank, “and our co-founders Marc Langland and Arnold Espe saw an opportunity to start a local independent bank that was focused on the customers.”

Individual Alaskans purchased interests in the company that raised the $8 million of capital to open the bank for business on December 4, 1990. Of the original twenty-one employees, Schierhorn is one of only two who have remained with the company every step of the way.

“During our first four months, we operated out of two actual construction trailers located in our parking lot,” Schierhorn says. “It was a really exciting time to be at the bank.”

In its first year, Northrim Bank bloomed from $8 million to $50 million in assets.

“Each customer was a new victory,” Schierhorn says. “Here we were operating out of a trailer. How were we going to expect customers to do business with us? We were going to work our tails off to provide them with the best customer service possible. And we did that time and again.”

One early promotional campaign promised that customers who opened an account would get their name on a brick on the bank’s new floor.

“I recall, from my very, very small office in the bank trailer, watching customers literally streaming out of the branch trailer, wanting to be part of the bank, having their names inscribed on the bank,” Schierhorn says. “It was really important for people to be part of the bank at that time.”

Instilling that sense of ownership was part of building public trust in Northrim, and in the wake of the financial fall-out of the 1980s recession, that trust was everything, Schierhorn says. The bank’s mission is to be Alaska’s most trusted institution, while its mission is to be a premier bank and employer of choice, and constantly its core values are proud to be Alaskan, superior customer first service, growth, and integrity. “From very early on, with that customer first focus, we were also interested in providing a variety of products we saw a need for,” Schierhorn says. “One was residential construction loans. There weren’t many institutions left providing residential construction loans. Property value had dropped significantly in the latter part of the ‘80s. And so there was a reluctance to provide financing for home construction at that time.”

Northrim branches and offices opened in South Anchorage and in Fairbanks, Schierhorn’s hometown. When Bank of America exited Alaska and sold its branches, Northrim purchased eight of them, expanding from three to eleven branches, tripling its customer base and adding key employees, many of whom remain today.

Over the last two years, Northrim’s assets grew from about $1.5 billion to $2.5 billion, and over the last four years, its market share increased by 26 percent, to about 13 percent in Alaska.

This year, as Northrim returns to the Top 49ers ranks, it lands at number 28, reporting revenue of $136.9 million.

Northrim has matured to an active, engaged community leader with more than 400 employees, seventeen branches, and two loan production

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Geoff Lundfelt

Alaska USA “During these past couple of years, when many companies shifted away from live, human customer service toward more and more automation or shifted their operations to overseas contact centers, Alaska USA doubled down on our commitment to 24/7 member service.”

Geoff Lundfelt, President and CEO, Alaska USA Federal Credit Union

offices stretching from Fairbanks to Southeast Alaska, and residential mortgage origination offices across the state, serving an estimated 90 percent of Alaska’s population. In recent years, Northrim has expanded into East Anchorage, the Kenai Peninsula, Kodiak, and Nome.

“We had to overcome a lot of challenges,” Schierhorn says. “It’s not easy to start a business, period, nor to start a business when we did in 1990 when all those banks had failed. We were invested in our customers and in our relationships with them right from the beginning and worked to provide them with a sense of trust in us.”

Alaska USA Federal Credit Union

Ranked 12 on the list, Alaska USA reported more gross revenue than any non-Native corporation except for Lynden. The not-for-profit credit union has been a Top 49er thirteen times since 1996, ranking as high as #9 in its last appearance in 2013. Back then, its annual revenue was $338 million (or about $407 million in 2021 dollars). During the hiatus from the list, revenue grew to $486.1 million in 2021.

“Our mission is to enrich lives through world-class financial services,” says President and CEO Geoff Lundfelt. “Our team strives every day to provide competitive, high-value

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products and services to assist our members as they move forward on their financial journey.”

Alaska USA predates statehood, chartered in 1948 as Alaskan Air Depot Federal Credit Union for military personnel and federal employees in Anchorage. Fifteen founding members felt that local financial institutions were not adequately meeting the credit needs of the federal workers recently transferred to Alaska, so they pooled savings and extended credit to one another. At first, members volunteered to operate the credit union. The first employee was hired in 1959.

Membership expanded beyond its military roots in 1974 with authorization to serve workers building the Trans Alaska Pipeline System. Alaska USA opened 20,000 member accounts during the four years of pipeline construction and startup. During that same period, the credit union broadened its membership to include shareholders of Alaska Native regional corporations. The authority was extended on an interim basis several times before Congress in 1981 permanently allowed the credit union to serve Alaska Natives. It was the only federal legislation in history to authorize a credit union to serve a specific group of individuals.

Today, Alaska USA employs nearly 1,200 Alaska-based employees and has more than 750,000 members in all fifty states and around the world, with branches in Alaska, Arizona, California, and Washington, and more than $12 billion in assets. The credit union offers consumer and commercial deposit and loan services, as well as mortgage and real estate loans, insurance, and investment management.

This convenient colocation of financial services complements the accessibility that is part of Alaska USA’s identity. Members can access any of the credit union’s seventy-nine branches, with twenty-seven located in fourteen Alaska communities.

Lundfelt believes accessibility became especially important during the COVID-19 pandemic.

“During these past couple of years, when many companies shifted away from live, human customer service toward more and more automation or shifted their operations to overseas contact centers, Alaska USA doubled down on our commitment to 24/7 member service,” Lundfelt says.

Alaska USA’s legacy is also one of continuously leveraging technology. In 1973 it was the first Alaska financial institution to launch a call center. It was also the first financial institution to offer account access via personal computer. Later it added a mobile platform and, in 2011, an app.

Lundfelt says, “We continue to make significant investments in technology to make it even easier for members to transact and/or resolve issues in an easy-to-use, self-driven automated solution.”

To learn about Alaska USA’s acquisition of an out-of-state credit union, choose page 146.

For more about Northrim’s commitment to superior customer experience, choose page 13.