EVERYTHING DESIGNED WITH A
Alba Herrera’s Portfolio
ALBA HERRERA CARDENAS
Hi! I’m Alba Herrera a graphic and product designer. Prompt, reliable, organized and creative. Currently in fourth year of degree and expectant to gain a good understanding about working in a placement in a related field. With lots of differents interests in this field, I like to give a lot of importance to the design process, it’s the best time to experiment and enjoy. I don’t like to set limits and I always try to go further. If I had to choose from all the sectors in design, I mostly really enjoy Packaging and Branding.
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EDUCATION Elisava School of Design, Barcelona, Catalunya 2017 - Present Product Design Col·legi Natzaret ,Esplugues de Llobregat, Catalunya 2015 - 2017 Bachiller cientific
EXPERIENCE StopMotion Workshop, February 2020 Programming using After Effects and Adobe Premiere Pro Worked with experienced teachers, developed new set of skills Carroussel Workshop, December 2019 Worked with Norway students to create a product for an exhibition Assisted to TedTalks about Nowregian design Sales Assistant, July-November 2019 Terranova, Barcelona A rewarding experience where I... Collaborated with the image assistants to arrange the store layout Developed organizational and coordination skills with co-workers to achieve objectives Developed customer service skills and learned to communicate fast in different languages.
LANGUAGES
SKILLS
Spanish Native
Adobe Indesign
English First certificate (B2-C1)
Adobe Photoshop
Catalan Native
CONTACT C/Valeta, 14 08906 Barcelona
albaherreracardenas@gmail.com www.behance.net/albaherrera
Adobe Illustrator
Adobe Premiere Pro Pack Office
Autocad (2D) Rhino
Keyshot
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WORKS PACKAGING
Elsenham Bauhaus Bottle
6-11
Fairmount by Sainsburys
12-19
Watashi for MUJI PRODUCT
20-25
26-31
Tzuru
GRAPHIC
Mymeal
Hominibus
32-43 43-49
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BAUHAUS BOTTLE packaging design 2019 The legendary Bauhaus design school celebrated its 100th birthday. On the occasion of this celebration we were offered to design a commemorative bottle that would reflect the values of the school. In collaboration of Elsenham, an iconic water bottle brand, the design of the bottle has been inspired by the typography inherited from Herbert Bayer, who references from the Bauhaus ideals of craftmanship expression and free spirit. The bottle integrates the new classic values of the school and gives priority to the form.
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made with illsutrator, rhino3D, autocad, Keyshot
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initial sketches
description of the edition and the creator of the type of inspiration for this bottle
brand name edition type of beverage volumetrics
european cponformity and green point water analysis
barcode
graphic specifications
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technical drawings
The products, as a collector and artisan piece, has been chosen to be made out of glass, and the caps from PLA. The decision was to integrate only two colours, in order to highlight the characteristics of the material itself, these two being black for the typeface and dark blue for the cap. This makes the integration of the brand and the object clear and interesting, as well as the values of unity and simplicity.
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THIS 100th LIMITED BAUHAUS BOTTLE IS A HOMAGE TO THE TYPOGRAPHY INHERITED FROM HERBERT BAYER, WHO REFERENCES FROM THE BAUHAUS IDEALS OF CRAFTMANSHIP EXPRESSION AND FREE SPIRIT. 11
FAIRMOUNT packaging design identity design naming art direction 2019
Sainsbury’s delivery was to produce a sub-brand of four related products. The chosen category was vegan dairy, which implicates values such as no animal sourced ingredients, being respectful towards the enviroment or strong carbon neutral connotations regarding materials. Thus Fairmount, founded in 1939 in England, was born. The Fairmount family produces all its products locally and uses a return system for its packaging, which is made of recyclable materials such as glass or compostable paper. The labels of the components are also biodegradable.
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made with illsutrator, indesign, photoshop, lightroom, rhino3D, Keyshot, procreate
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food sketches
farms
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characters and barcodes Fairmount
label tests
logo tests
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Fairmount
INGREDIENTS Water, sugar, blood orange juice (15%), glucose syrup, flavorings, stabilizers: methylcellulose (E-461), pectin (E440), garrofín gum (E-410), acidifier: citric acid (E-330).
BENEFITS Our ingredients are cultivated in the best of conditions, without additives and with all the care. Cherising all of our products, this ice cream is made with blood orange which have antioxidants and a savoury but sweet flavour.
nutrition facts Energy (kJ) Energy(kcal) Energy Fats Saturated fatty acids Carbohydrates Sugars Protein Salt Sodium
BLOOD ORANGE ICE CREAM
best by
20i 4i 2020
891 kj 141 kcal 590 kj 0,7 g 0,5 g 32 g 25 g
0,7 g 0,07 g 0,028 g
thank you for returning our bottles daily
to know more about the fairmount family
500 g
made in Norwich
visit fairmountvegan.org
INGREDIENTS best by 20i 4i 2020 nutrition facts
INGREDIENTS
BENEFITS Expeller-Pressed Natural Oil Blend (Soybean, Palm
THANK YOU FOR RECYCLING OUR TAGS
BLOOD ORANGE ICE CREAM
made in Norwich
soy butter INGREDIENTS
to know more about the fairmount family
visit fairmountvegan.org
20i 4i 2020
Our ingredients are cultivated in the best of conditions, without additives and with all the care. Cherising all of our products, this vegan butter is made with soy which helps in improving metabolic activity and is full of antioxidants.
THANK YOU FOR RECYCLING OUR TAGS
a l
INGREDIENTS
nutrition facts
891 kj 141 kcal 590 kj 0,7 g 0,5 g 32 g 25 g
0,7 g 0,07 g 0,028 g
thank you for returning our bottles daily
K
v e g a n
n d mo
visit fairmountvegan.org
l
to know more about the fairmount family
a
Water, sugar, blood orange juice (15%), glucose syrup, flavorings, stabilizers: methylcellulose (E-461), pectin (E440), garrofín gum (E-410), acidifier: citric acid (E-330).
250 g
Energy (kJ) Energy(kcal) Energy Fats Saturated fatty acids Carbohydrates Sugars Protein
Salt BLOOD ORANGE Sodium ICE CREAM
500 g
MI L
made in Norwich
made in Norwich
n d mo
v e g a n
soy butter
BENEFITS
BENEFITS
11g 3.5 g 2.5g 0g 5g 0mg 120mg 0g 0g
250 g
visit fairmountvegan.org
Our ingredients are cultivated in the best of conditions, without additives and with all the care. Cherising all of our products, this ice cream is made with blood orange which have antioxidants and a savoury but sweet flavour.
made in Norwich
best by 20i 4i 2020 nutrition facts Total fat Saturated fat Polyunsaturated fat Trans Fat Monounsaturated Fat Cholesterol Sodium Total Carbohidrate Protein
to know more about the fairmount family
best by
Expeller-Pressed Natural Oil Blend (Soybean, Palm Fruit, Canola and Olive Oils), Filtered Water, Pure Salt, Natural Flavor, (Derived from Corn, No MSG, No Alcohol, No Gluten), Soy Protein, Soy Lecithin, Lactic Acid (Non-Dairy, Derived from Sugar Beets), Colored with Beta-Carotene from Natural Sources.
500 g
BLOOD ORANGE ICE CREAM
20i 4i 2020
0,7 g 0,07 g 0,028 g
thank you for returning our bottles daily made in Norwich
500 g
MI L K
best by
891 kj 141 kcal 590 kj 0,7 g 0,5 g 32 g 25 g
BENEFITS
visit fairmountvegan.org
Our ingredients are cultivated in the best of conditions, without additives and with all the care. Cherising all of our products, this ice cream is made with blood orange which have antioxidants and a savoury but sweet flavour.
to know more about the fairmount family
nutrition facts Energy (kJ) Energy(kcal) Energy Fats Saturated fatty acids Carbohydrates Sugars Protein Salt Sodium
20i 4i 2020
of our products, this vegan butter is made with soy which helps in improving metabolic activity and is full of antioxidants.
11g 3.5 g 2.5g 0g 5g 0mg 120mg 0g 0g
best by
Total fat Saturated fat Polyunsaturated fat Trans Fat Monounsaturated Fat Cholesterol Sodium Total Carbohidrate Protein
Fruit, Canola and Olive Oils), Filtered Water, Pure
Our ingredients are cultivated in Flavor, (Derived from Corn, No MSG, No Salt, Natural Alcohol, No Gluten), Soy Protein, Soy Lecithin, Lactic the best of conditions, without Acid (Non-Dairy, Derived from Sugar Beets), Colored additives and with all the care. with Beta-Carotene from Natural Sources. Cherising all of our products, this ice cream is made with blood BENEFITS orange which have antioxidants Our ingredients are cultivated in the best of conditions, additives and with all the care. Cherising all and a savoury but sweetwithout flavour.
Water, sugar, blood orange juice (15%), glucose syrup, flavorings, stabilizers: methylcellulose (E-461), pectin (E440), garrofín gum (E-410), acidifier: citric acid (E-330).
INGRED
nutrition
Water, sugar, blood glucose syrup, flavo methylcellulose (E440), garrofín gum citric acid (E-330).
thank for retur bottles
Energy (kJ) Energy(kcal) Energy Fats Saturated fatty acid Carbohydrates Sugars Protein Salt Sodium
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Fairmount
The labels have a 5-sided structure, in which the first side, being the most important, contains the logo, the illustration of the flavor of the product and its main description. The second side shows the benefits of the product and the third side describes that the product is returnable. On the fourth side are the nutrition facts and finally we have the mandatory food seals and a “secret recipe” seal. It was decided to use vibrant and overall “natural” colours to stand out from competitors. The labels contain hand-made illustrations to help the user understand the story behind the products.
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WATASHI packaging design branding naming art direction photography 2020 Use the stamps, the clothes and tools to create your own, unique, unmistakable design! Stamping game for kids under the image brand of MUJI. Inspired by the teaching system value of Montessori y Waldorf. This kit helps the kid develop their intellectual, artistic and practical skills without much intervention of any external person. The stamps have been inspired by traditional Japanese cultural symbols, they’re included with the purpose of creating any scenery imaginable. Watashi is a stamping game that has been designed with the intention of letting the imagination of the user go wild, it’s been based in the idea of two education philosophers that assured children develop more when the stimuli that they have are all abstract. It has also been included in the theme the topic of nonbinary games as a main concept and target to fight against the actual system of imposing a gender to a specific game. So as key points to design the game it has been taken into consideration the gender neutrality of the toy and sustainability.
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made with illsutrator, indesign, lightroom and photoshop
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Watashi
The final product is a kit that includes everything necessary for fabric stamping. The idea is for this kit to be able to be used in any kind of clothing but if not we include two shirts to be painted and stamped on. The product appearance overall is very simple and minimalistic, which sticks well with the identity of MUJI who uses neutral and toned down colors and Helvetica as its main typeface. WATASHI is packaged in two cardboard boxes joined by a burgundy paper that goes around them. One of the boxes has the two t-shirts which are half white and half black vertically. The other box contains the tools and inks for stamping as well as the manual. The stamps are abstract figures and some geometric ones such as a square, a circle or a triangle.
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Watashi
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TZURU panel system product design naming 2021 System of modular units made of cork adaptable to the space within the context of teleworking with the aim of creating new living spaces in the post pandemic world. Designed to solve the new emerging problem of the lack of adaptability of the home environment. Tzuru panel system offers an adaptable solution to users with homes with limited space. We chose two panel sizes to facilitate multiple heights when designing the space. Both panel structures contain serial holes that, with the help of an external piece, allow them to be hung from the door so they can be picked up more easily.
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made with autocad, keyshot, illsutrator, indesign, lightroom y photoshop
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20
220
220
220
20
20
30
20
TALL B-B TALL B-B 30 30 TALL B-B
20
30
30
00
DETALL C DETALLESCALA C 1:1 ESCALA 1 : 1
00
DETALL C ESCALA 1 : 1
30
1
0
10
1
B
B
B
B
C
C
PLANOS
B 20,50
20,50
ESCALA 1:2
C
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B
20,50 Redondeos aristas laterales = 0,5mm Tzuru Redondeos aristas laterales 0,5mm = 1,5mm Redondeos aristas =sup./inf. Redondeos aristas sup./inf. = 1,5mm
The anchoring system allows us to generate an infinite number of spaces, thus being able to choose a suitable and adequate distribution for the needs of each user. The panels contain marks that serve as a guide to know the place where we have to fit the piece. This modular system consists of two parts: the panels and the sockets.
Data XX/XX/2016 Nº Plànol: Material: Tractament / Acabat: Data
XXX.00_00.00_0 XX XX / XX
XX/XX/2016 Nº Plànol:
Autor Tutor
Escala
X:X
Cognoms, Nom Material: XX Pérez Sellarès, Óscar Tractament / Acabat: Nom Projecte: Descripció:
XXX.00_00.00_0 XX XX / XX XX
Data XX/XX/2016
Tutor
XXNº Plànol: Pérez Sellarès, Óscar Nom Projecte: Material:
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Data
Cognoms, Nom Autor
XXX.00_00.00_0 XX XX
XX/XX/2016 Nº Plànol:
XXX.00_00.00_0
40
40 80x5
750
275
195
D
R3 0x
4
E 200
200 600
6,83
DETALL E ESCALA 1 : 5
10
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DETALL D ESCALA 1 : 5
Los paneles llevan incorporado un marco de madera para mejorar la estabilidad de la pieza
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PLANOS E
30
SCALA 1:2
5
1
Tzuru
Cognoms, Nom Autor
XX
Tutor
Pérez Sellarès, Óscar Nom Projecte:
Escala
X:X
XX
Descripció:
XX
Pes
XXXg
Consisting of three modular units, this system contains an infinite number of mounting possibilities, thus being able to adapt to any space in the home. Cognoms, Nom
Autor
XX
Tutor
Pérez Sellarès, Óscar Nom Projecte:
Escala
X:X Pes
XXXg
Descripció:
XX
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XX
MYMEAL identity design branding art direction 2020 This project emerges from the necessity of rethinking the way we interact with food while in a pandemic. MyMeal is a platform where the users learns healthy recipes and educates themselves in nutrition and wellbeing. We designed the identity for its platform and graphic applications so we could add them to a manual of identity.
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made with illsutrator, indesign, lightroom y photoshop
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my meal
BRINGING MENTAL AND PHYSICAL HEALTH THROUGH NUTRITION
Logo
Slogan
Symbols for graphic system
ABSDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!”#¤%&/()=?+
ABSDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!”#¤%&/()=?+
Gill Sans Nova Medium
Azo Sans Bold
R 170 G 68 B 32
R 225 G 215 B 205
R 203 G 212 B 83
R 229 G 192 B 61
R 195 G 179 B 130
R 34 G 34 B 33
Colour palette 34
MyMeal
my meal
LESS WORRIES MORE COOKING My meal is a service that will provide you physical and mental health trhough nutrtition. Download the app and start having fun while cooking!
Poster
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HOW TO GROW YOUR OWN HERBS 1 Add the paper seeds 2 Put the tablet soil in the pot 3 Add water 4 Water 10 ml a day Tip! Water your plants very early so the sun is not up and boils the water
E TO U ID GWhen is best to plant? sit amet, RN ipsum Adolor Lorem LE adipiscing elit,BS consec tetur r ER d tempo TH sed do Ueiusmo dolore ut labore et E ABO incididunt Ut enim ad TH aliqua. D d magna N A , quis nostru S minim veniam O N ullamco laboris TI O exercitation commodo ea EM ex nisi ut aliquip FROM uat. conseq ET G E W does basil THrtiesEM What prope s? bodie bring to our
my meal
Herb growing kit 36
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INGREDIENTS 1/4 zucchini 1/4 tomato 50 g of fried tomato 10 ml olive oil pinch of salt 1 portion of spaghetti INSTRUCTIONS 1 Preheat oven to 425°
FROM:
I WANT YOU TO COOK THIS WHENEVER YOU ARE:
WHILE YOU COOK THIS I WANT YOU TO REMEMBER:
2 Place the salmon fillets in the tray skin side down 3 Mix all the species together 4 Spread the ingredients over the fillets 5 Bake from 15-18 minutes 6 Enjoy!
HERE’S A RECIPE FOR YOU my meal
DATE: /
/
PASTA WITH ZUCCINI AND TOMATOES
Postcards
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App and video
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MyMeal
Mesh bags
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MyMeal
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HOMINIBUS https://www.figma.com/file/WRL72DzDtdfEv51FPLU78s/Masculinity?node-id=0%3A1
web design identity design branding 2021 We have created hominibus with the intention of shedding light on clichés and stereotypes to which men are subjected in their daily lives. Welcome to a safe place where you can freely let loose and be understood. Hominibus is a digital magazine in which we publish seasonally topics of concern to those men who are targeted by the society we live in.
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made with figma y photoshop
Hominibus
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Logo
Pop up menu
Home button
Menu button
Contact button
R 255 G 255 B 255
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R0G0B0
R 118 G 118 B 118
Colour scheme Hominibus
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Hominibus
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