Rebecca R Laremont - Trends Tips To Graphic Design for 2018

Graphic Designer

By: Rebecca R Laremont

Introduction • As design professionals, it's important to dedicate some time every year to sit down and analyze the trends that are starting to impact our industry.

Reviewing the aesthetic styles, content formats, and tools that have become prominent during the second half of the year can help us make solid predictions about what will trend in the upcoming year.

Graphic Design Trends You Need to Know • • • • • • •

Color Fonts Animated Typography Texture in Print Design Maximalism and Eccentricity Line Art Branding and Packaging Mid-Century Modern Motifs & Illustrations Scalable Vector Graphics

Color Fonts •

Color fonts, also known as chromatic fonts, are OpenType fonts with additional data attached in SVG (Scalable Vector Graphics) format. This means that color font files store extra data, such as textures, gradients, and colors.

Animated Typography •

In digital design, we’re also going to see the color font trend go one step further with animated versions of color fonts. These will bring an extra dimension of interactivity and fun to branding, social media content and apps in 2018.

TexTure in PrinT Design •

The design industry’s focus on digital design has shifted attention unfairly away from print design in recent years.

Not ones to be discouraged, print designers have been quietly and skillfully carving out a niche for print design, which makes it just as relevant in an onlineobsessed world.

Maximalism and Eccentricity •

In graphic design too, the mood for 2018 is maximalist, with designers starting to be more creative with color, embellishment and detail. Take your cues from folk design, retro styling and Wes Anderson movies to channel the trend in your own designs.

Line Art Branding and Packaging • Line art is the successor of flat design, and the style was popular across icon and app design last year. In 2018, we’ll see the line art trend move into branding and packaging design.

MiD-CenTury MoDern MoTifs & illusTraTions •

It's not just the 80s that are making a comeback. Mid-century, a term used to describe the period roughly between 1933 and 1965, is certainly becoming a source of inspiration for web and print designers. While interior and fashion design have incorporated mid-century modern elements in waves during the last few decades, now we're observing a more digital adoption and interpretation of those elements.

Scalable Vector Graphics •

As designers, we encounter dozens of artwork file types during our lifetime. If you've designed for the web, in particular, you may have come across fixed-size file types like JPG, PNG, and GIF. As users shift to browsing (and doing pretty much everything else!) from their phones, we've faced the challenge of presenting information in a responsive manner.

• Rebecca R Laremont is a web designer expert who provides the useful and essential benefits of graphical designer through which you can increase the sale and ROI.