china games toys industry profile isic3694

Heilongjiang

Jilin

China Games & Toys Industry Profile Inner Mongolia

Liaoning

Xinjiang

Beijing

Hebei Shanxi

Ningxia

Qinghai

Tianjin Shandong

ISIC Code: 3694 Gansu

Henan According to the industry distribution index released by Zeefer, theShaanxi major distribution areasJiangsu of games & toys industry across China include: Guangdong, Jiangsu, Zhejiang, Shandong, and the second distribution areas include: Tibet Shanghai Anhui Shanghai, Fujian, Jiangxi, Hunan, Anhui and Henan.

Hubei

Sichuan

Zhejiang Chongqing Hunan

Jiangxi Fujian

Guizhou

Yunnan

Lesser Distribution Area Second Distribution Area Major Distribution Area

Guangxi

Beijing Zeefer Consulting Ltd. Sep. 2011

Hainan

Guangdong

Introduction Provides key data and concise analyses, presents a comparative analysis on the development of games & toys industry in 31 provincial regions and 20 major cities in visualized form of data map. The report also includes a list of top 100 enterprises in the sector and the comparison on investment environment in top 10 hot regions. In addition, the report truly reflects the position of foreign enterprises in this industry across China based on a comprehensive comparison of operating conditions among different enterprise types. Furthermore, this is the first report to adopt ISIC (International Standard Industrial Classification of All Economic Activities) in classification of Chinese enterprises, corresponding to the reading habit of international readers, and it is also very helpful for readers to make a comparison on the development condition and investment potential of games & toys industry in China with that in other countries.

Additionally, by original creation of ZEEFER Industry Distribution Index, the report directly shows the difference in various regions of Mainland China in terms of games & toys industry, providing an important reference for investors' selection of target regions to make investment.

What will you get from this report? · To get a comprehensive picture on distribution of and difference in performance in regions of Mainland China in terms of the games & toys industry; · To figure out the hot regions in China for games & toys industry, find out the potential provinces and cities suitable for investment as well as the economic development level and investment environment in these regions; · To get a clear picture on the overall development, industry size and growth trend of games & toys industry across China in the past 3 years; · To get a clear picture on development status of foreign enterprises, state-owned enterprises, and private enterprises in recent years as well as the industry position of the above ownerships; · Based on adoption of the global uniform industry classification standard - ISIC, the report enables you to make a direct comparison of China games & toys industry with parallel industry in other countries; · Present you with a list of top 100 enterprises inside the industry in terms of the sales revenue; · ……

Regions Covered By This Report · All the 31 provincial regions in Mainland China; · Top 20 Chinese cities in terms of games & toys industry.

Enterprise Types Covered By This Report · Top 100 enterprises; · Enterprises Funded by Foreign Countries (territories), Hong Kong, Macau and Taiwan; · Chinese State-owned Enterprises;

· · · ·

Collective-owned Enterprises; Cooperative Enterprises; Joint-Equity Enterprises; Private Enterprises.

Key Statistic Indicators Covered By This Report · Industrial Sales Value · Number Of Employees · Enterprise Number · Sales Revenue · Profits · Rate Of Return On Sales · Rate Of Return On Assets · Rate Of Return On Net Assets · Number Of Enterprises In Red · Range Of Loss · Total Losses · Percentage Of Foreign-Funded Enterprises And HK, Macau And Taiwan-Funded Enterprises In Terms Of The Sales Revenue · Percentage Of Foreign-Funded Enterprises In All Foreign-Funded Enterprises And HK, Macau And Taiwan-Funded Enterprises In Terms Of The Sales Revenue · GDP · Growth Rate Of GDP · Growth Rate Of The Added Value Of Secondary Industry · Growth Rate Of Industrial Value-Added Of Enterprises Above Designated Size · Investment On Fixed-Assets · Total Retail Sales Of Consumer Goods · ......

ZEEFER Industry Distribution Index An indicator through aggregate weighted computation based on the three authority statistics of enterprise numbers, sales revenue and profit by region and corporate ownership, and in accordance with the regional distribution of leading enterprises inside the sector. Through horizontal comparison on the games & toys industry development in different provinces, municipalities, and autonomous regions, the ZEEFER Industry Distribution Index is specially designed to truly reflect the conditions of regional distribution for China games & toys industry, providing a quantitative, visual and reliable reference for relevant users to make decisions. The ZEEFER Industry Distribution Index adopts a hundred mark system. For a certain region, the higher the score, the higher the distribution concentration in this region and the industry position of the region shall be more important.

Declaration

Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provides this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report.

The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

Table of Contents 1.

Overview

2.

The Nationwide Distribution Of Games & Toys Industry In China

3.

Introduction To Major Cities

4.

Nationwide Distribution Of Foreign-Funded Enterprises And HK, Macau And Taiwan-Funded Enterprises In Games & Toys Industry

5.

Nationwide Distribution Of Foreign-Funded Enterprises

6.

Nationwide Distribution By Enterprise Numbers

7.

Sales Revenue Of Foreign-Funded Enterprises And HK, Macau And Taiwan-Funded Enterprises By Region

8.

Sales Revenue In Different Regions For Games & Toys Industry

9.

Nationwide Distribution Of Top 100 Enterprises In Terms Of Sales Revenue

10.

Comparison Of Foreign-Funded Enterprises And HK, Macau And Taiwan-Funded Enterprises

10.1 Operating Status Of Top 10 Areas With Highest Total Profits 10.2 Comparison On Operating Status Of Foreign-Funded Enterprises And HK, Macau And Taiwan-Funded Enterprises By Region 11.

Analysis On Operating Status Of Enterprises By Corporate Ownership

12.

Analysis On The Changes In Number Of Enterprises By Corporate Ownership

13.

Analysis On The Changes In Sales Revenue By Corporate Ownership

14.

Comparison On The Rate Of Return On Assets Of Enterprises

14.1 Comparison On The Rate Of Return On Assets By Corporate Ownership 14.2 Comparison On The Rate Of Return On Assets By Corporate Size 14.3 Comparison On The Rate Of Return On Assets Of Foreign-Funded Enterprises And HK, Macau And Taiwan-Funded Enterprises By Major Distribution Areas 15.

Comparison On The Investment Environment Indexes Of 10 Major Regions

16.

List Of Top 100 Enterprises In Terms Of Sales Revenue

17.

Index Explanation

Sample Report

Beijing Zeefer Consulting Ltd.

2. The Nationwide Distribution Of Games & Toys Industry In China According to the Zeefer Industry Distribution Indexes, major distribution areas of the games & toys industry include Guangdong, Jiangsu, Zhejiang and Shandong. The second distribution areas of the games & toys industry include Shanghai, Fujian, Jiangxi, Hunan, Anhui and Henan.

23 22 21 15

65

11 12 13 14

64 63

62

37 41

61

54

31

42 51

33

50 36

43 52

1-68 69-91 92+

32 34

53

35

44

45

46

ZEEFER Industry Distribution Index: is an indicator through aggregate weighted computation based on the three authority statistics of enterprise numbers, sales revenue and profit by region and corporate ownership, and in accordance with the regional distribution of leading enterprises inside the sector.

Through horizontal comparison on the target industry development in different provinces, municipalities and autonomous regions, the ZEEFER Industry Distribution Index is specially designed to truly reflect the conditions of regional distribution for the target industry, providing a quantitative, visual and reliable reference for relevant users to make decisions. The ZEEFER Industry Distribution Index adopts a hundred mark system. For a certain region, the higher the score, the higher the distribution concentration in this region and the industry position of the region shall be more important.

Code Region N 44 Guangdong 32 Jiangsu 33 Zhejiang 37 Shandong 31 Shanghai 35 Fujian 36 Jiangxi 43 Hunan 34 Anhui 41 Henan 11 Beijing 21 Liaoning 13 Hebei 45 Guangxi 12 Tianjin 50 Chongqing 42 Hubei 23 Heilongjiang 52 Guizhou 14 Shanxi 15 Inner Mongolia 22 Jilin 46 Hainan 51 Sichuan 53 Yunnan 54 Tibet 61 Shaanxi 62 Gansu 63 Qinghai 64 Ningxia 65 Xinjiang

Tel: +86 10 68324716 Fax: +86 10 87750776 Company Site: www.Zeefer.org Online Reports Store: www.AllChinaReports.com

Index Points ||||||||||||||||||||||||| 100 ||||||||||||||||||||||||| |||||||||||||||||||||||| 97 |||||||||||||||||||||||| ||||||||||||||||||||||| 92 ||||||||||||||||||||||| ||||||||||||||||||||||| 92 ||||||||||||||||||||||| ||||||||||||||||||||| 85 ||||||||||||||||||||| ||||||||||||||||||| 79 ||||||||||||||||||| ||||||||||||||||||| 79 ||||||||||||||||||| |||||||||||||||||| 74 |||||||||||||||||| ||||||||||||||||| 71 ||||||||||||||||| ||||||||||||||||| 69 ||||||||||||||||| |||||||||||||| 56 |||||||||||||| |||||||||||||| 56 |||||||||||||| ||||||||||||| 54 ||||||||||||| |||||||||||| 50 |||||||||||| |||||||||||| 48 |||||||||||| |||||||||| 41 |||||||||| |||||| 24 |||||| |||| 17 |||| |||| 17 |||| 0 0 0 0 0 0 0 0 0 0 0 0

3

Sample Report

Beijing Zeefer Consulting Ltd.

14.3 Comparison On The Rate Of Return On Assets Of Foreign-Funded Enterprises And HK, Macau And Taiwan-Funded Enterprises By Major Distribution Areas (2008-2010) In 2010, the rate of return on assets for foreign-funded enterprises and HK, Macau and Taiwan-funded enterprises was 4.5%, 1.7% lower than nationwide average. Among foreign-funded enterprises and HK, Macau and Taiwan-funded enterprises in following major distribution areas, those enterprises in Shandong realized the highest rate of return on assets, and those in Guangdong achieved the lowest ROAs. Those foreign-funded and HK, Macau and Taiwan-funded enterprises in Shandong realized a ROA of 13.2% in 2010, 7% higher than the nationwide average, 8.7% higher than that of nationwide average of all foreign-funded and HK, Macau and Taiwan-funded enterprises.

Rate Of Return On Net Assets %

Rate Of Return On Assets % 2010 National Average All Foreign-Funded And HK, Macau Guangdong And Taiwan- Jiangsu Funded Zhejiang Enterprises Shandong

2009

2008

2010

2009

2008

6.2

5.2

3.4

13.0

11.2

4.5

2.9

1.7

9.9

6.1

2.0

0.3

-0.1

4.4

0.7

11.1

8.8

6.3

27.3

19.7

7.9

7.8

3.9

18.7

16.1

13.2

14.6

13.9

29.2

30.0

# # # # # # 7.8 # # # # # # 3.8 # # # # # # -0.2 # # # # # # 15.9 # # # # # # 8.3 # # # # # # 26.7 # # # # # # # # # # # #

Rate Of Return On Assets For Foreign-Funded And HK, Macau And Taiwan-Funded Enterprises By Major Distribution Areas (2008-2010)

Rate Of Return On Net Assets For Foreign-Funded And HK, Macau And Taiwan-Funded Enterprises By Major Distribution Areas (2008-2010)

16.00

35.00

14.00

30.00

12.00

25.00 All

10.00

Guangdong

8.00 6.00 4.00

All 20.00 15.00

Jiangsu

Zhejiang

10.00

Zhejiang

Shandong

2.00

5.00

0.00

0.00

-2.00

2008

2009

2010

Guangdong

Jiangsu

-5.00

Shandong

2008

Tel: +86 10 68324716 Fax: +86 10 87750776 Company Site: www.Zeefer.org Online Reports Store: www.AllChinaReports.com

2009

2010

18

Beijing Zeefer Consulting Ltd.

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