Finance_Showcase

Finance

The growth of HSBC in China

The HSBC Group’s name is derived from The Hong Kong and Shanghai Banking Corporation Limited, the founding member of the modern Group. The bank owes its origins to the business communities along the China coast back in the 1860s. In March 1865, HSBC opened its doors for business in Hong Kong, and on the 3rd April 1865, the bank’s Shanghai office opened. Today HSBC occupies a leading position in the world of banking and finance with an international network that spans six continents.

In April 2007, HSBC announced the formation of a locally incorporated bank – HSBC Bank (China) Company Limited, and in the same year received permission to become the first international bank to establish a bank in People’s Republic of China.

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ASG | All about identity magazine

The branch network in China expanded to 62 outlets by the start of 2008. In the meantime, Albert Smith China was appointed to supply and install the signage requirements for its branches.

We have successfully completed the illuminated fascia signage, directional signage, roundel, HSBC logo, mural wall and other external & internal products.

Now we are processing the design of their new sites. We look forward to cooperating with, and sharing in the development of, HSBC in China; which is considered to be one of the largest emerging financial markets in the world.

Cindy Lu – Albert Smith China

ASG | All about identity magazine

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Maybank

All About Identity Magazine January – June 2009

Maybank, a Malaysian owned bank, successfully acquired up to 99.96% of Maybank Philippines Incorporated (MPI), under the new Philippine banking law. It is the first foreign bank to acquire almost 100% of a commercial bank in the Philippines. Maybank Philippine’s has an extensive branch network of 58 branches, 24 in Metro Manila and 34 branches in the provinces.

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Maybank Philippines current signage construction was mainly using flexible substrate materials with backlit illumination by fluorescent tubes. In late August 2009, Albert Smith was asked for assistance and recommendations on improving the quality of materials used in the presentation of the brand.

Upon review of our submission we were subsequently invited to prototype our recommended sign design, which includes construction from ACM (Aluminum Composite Material) and Acrylic with the illumination achieved via LED. The prominent NEWPORT branch near the new Terminal 3 airport was selected to prototype the new signage. We wish Maybank Philippines every success with their prototype site and look forward to working with their team on re-branding further sites.

Roswell Chua – Albert Smith Philippines