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TELLIGENT COMMUNITY | Product Overview

Enhance Your Customer Relaionships The rules of customer engagement are changing. Social media has given consumers a voice, one that resonates louder than tradiional adverising messages and reaches farther than markeing budgets can stretch. Social is everywhere. Social networking properies such as Facebook, YouTube, LinkedIn and Twiter have captured the atenion of your customers and prospects, and their paricipaion in industry forums and personal blogs coninues to muliply.

The Social Ecosystem Paricipaing

Wikis

Forums

Blogs

Managed

Owned

Listening, supporing, building relaionships, collaboraing Example: customer communiies Example: channels, members

Meet business objecives.

Based on our experience providing community sotware to more than 3,000 customers, 80 percent of the ime our

> Customer-Driven Support > Interacive Markeing

External Communiies Closed Network

Internal Communiies

> Associaion Markeing Delight customers with service that elevates

Example: Intranets, communiies of pracice

your brand.

Š Copyright 2011 by Telligent. All rights reserved.

The Social Ecosystem

Companies need strategies for each social layer (paricipaing, managed and owned). However, engaging customers through social media and networking tools alone will not create a rewarding 1:1 relaionship. To derive true business value from interacions in the social ecosystem, you must create a mutually beneicial social community where you can culivate relaionships with customers and prospects, in which they can network and share informaion with others and together, accomplish your business goals.

Ulimately, the goal is to build connecions in paricipaing and managed social layers, and then foster 1:1 relaionships with your customers in your owned communiies by recognizing and rewarding them for their paricipaion and dedicaion to your brand.

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Telligent Community™ social community sotware enables organizaions to listen to, learn from and improve conversaions with customers, partners and prospects.

customers rely on external communiies to facilitate:

Listening, establishing reputaion

Listening, supporing, building reputaion, markeing

Leaders recognize the need to have integrated strategies between the social layers and are demonstraing return on investment for their communiies. Examples of ROI include enhanced innovaion, improved product oferings and increased customer inimacy.

Markeing and customer service are intertwined; solving customer problems, delighing customers and inciing brand advocates to spread posiive word-of-mouth helps organizaions atract and retain customers. Customers demand more from your organizaion. With Telligent Community, you can deliver support that delights customers and reduces costs with a social plaform that supports execuive blogs, forums, featured content, FAQs and federated search that includes answers from the community.

Customer-driven support communiies: > Build brand loyalty by developing stronger relaionships through one-to-one interacion between your company and your customers.

Š Copyright 2011 Telligent. All rights reserved.

TELLIGENT COMMUNITY | Product Overview

> Deliver community content to your customers wherever they are, at any ime with mobile support including real-ime replies and comments, microblogging, friend lists, user proiles and groups > Speed response ime by tracking customer service topics and uncovering potenial issues before they escalate into major problems > Increase agent producivity by supplemening your company’s knowledge base with communitygenerated content > Reduce support calls using one-to-many communicaion tools like blogs to address hot issues while encouraging feedback > Lower support costs with forums that encourage customers to answer each others’ quesions and enable your company to achieve indirect and direct call delecion

Create a branded community for market insight and consumer engagement.

Telligent Community delivers branded communiies that wow consumers through unique design and provide interacive marketers social tools to deepen customer engagement and build brand loyalty through thoughful listening and interacion. Popular social networks such as Facebook and Twiter are primarily about forming relaionships, whereas branded communiies enable marketers to meet business objecives through relaionships. Branded communiies allow marketers to facilitate conversaions and engage customers. Within communiies, marketers can engage consumers in new product tesing, launch new products to market quickly, deploy interacive campaigns and build brand awareness.

Interacive markeing communiies: > Promote brand awareness through social network integraion and interacive ad campaigns > Uncover enthusiasic customers who spread

“Long Connects has been a major difereniator for Long Realty, allowing us to remain at the leading edge of the real estate industry.”

Kevin Kaplan, Vice President of Markeing and Technology, Long Realty

posiive word-of-mouth > Increase sales by providing peer raings, reviews and recommendaions that drive sales enablement > Reduce the cost of product development by capturing and aggregaing customer feedback > Transform market research through private groups, forums, video and moderaion

“The passion, the relaionship building, and the sense of belonging in the Taste of Home community have really come to life with the new tools and lexible plaform of Telligent Community” Renee Jordan, General Manager, TasteOfHome.com 111201

© Copyright 2011 Telligent. All rights reserved.

TELLIGENT COMMUNITY | Product Overview

Build a strong network of advocates through collaboraion.

Community building is second nature to associaions.

Whether your associaion is social, philanthropic or dedicated to an industry or trade, communiies can increase the value proposiion of your organizaion.

Associaions can build cause awareness and culivate relaionships with members and supporters using social tools that make learning, networking and volunteering possible from anywhere and at anyime.

Telligent Community is built on Telligent Evoluion™, an innovaive social community plaform that allows organizaions to create applicaions to help them listen to and engage internal and external audiences.

Join forces with your customer To learn more about Telligent Community, visit www.Telligent.com or email Sales@telligent.com > Follow us on Twiter @telligent > Join Telligent on Facebook > Find Telligent on LinkedIn

Associaion markeing communiies: > Connect members to one another and to informaion through wikis, blogs, forums and galleries that promote interacion around key areas of interest > Add value by creaing opportuniies for online member development through event scheduling, remote workshops and lexible ceriicaion programs that generate non-dues revenue > Capture and resurface collecive knowledge and experience that spurs thought leadership > Keep organizaions in tune with what topics are resonaing with members and supporters > Increase SEO placement and decrease SEM spending, making your organizaion’s content more visible to potenial members and supporters at a lower cost 111201

© Copyright 2011 Telligent. All rights reserved.