ON A MISSION
New website set to increase female participation in golf Group coaching experience, love.golf, supported by Syngenta, has launched a new website to accelerate its mission to boost women’s participation in golf.
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ew website, www.love.golf.com, portrays the diverse nature of participants with an array of new images, videos and stories, plus additional features such as health and wellness content, all designed to enhance and deepen the sense of community amongst love.golfers. Supported by Syngenta, love.golf is a group golf programme exclusively for women, designed to replace traditional instruction with the freedom to explore new skills, discover untapped potential and bond with a supportive group of like-minded women. Coach ‘Superstars’ love.golf coaches feature prominently as part of the new design. Each licensed coach has a dedicated profile page for prospective customers to learn who they are, where they are and book love.golf experiences directly with them.
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Head Coach and Founder of love.golf, Alastair Spink, said: “We’re incredibly proud to showcase and celebrate the growing love.golf community of participants and coaches. “Evidence suggests more and more women are looking for a golf experience in light of the pandemic, and added to the latent demand that already exists, this is the ideal time to accelerate our efforts.” Hannah Crump, a love.golf coach at Stonebridge Golf Club, said: “The new website is a true celebration of diversity, community and sense of belonging. It provides a clear, simple and easy pathway into the game for women looking for a new experience, and I’m excited to welcome more newcomers to my club.” Group coaching should be ‘on everyone’s radar’ The 2020 GB&I Golf Participation Report highlight-
ed significant participation increases across all forms of the game, and while this is encouraging news for the industry, Spink highlights the need to capture this demand while it exists. “Demand has spiked which has led to a lot of coaches being inundated with requests, particularly for individual lessons. While that is encouraging and good for business (in the short term), there is unfulfilled demand out there, “ he said. “As we come into the colder months, group coaching should be on everyone’s radar to meet the increased demand and introduce newcomers to the game in a sustainable way.”
MORE INFORMATION Visit www.love.golf
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