CLUBHOUSE E U R O P E I S S U E 2 6 MPDs –lat es t updat es page 6 Another first CMAE launches new MDP European Conference join us for CMAE’s flagship event Call for entries time to shine in the 2022 Club Awards Sustainability is golf under threat?
©2022 The Toro Company. All rights reserved Join the conversation @ToroGolf ALL-ELECTRIC & HYBRID SOLUTIONS The dawning of a new day, and all of nature peacefully awakens the soul of the course At Toro, we strive to offer tools that can maintain that peace while giving the same level of precision and dedication to each job, every day With multiple electric-powered options engineered to help reduce engine exhaust emissions, and noise pollution, any course can be maintained in harmony with the surroundings, naturally. Greensmaster® eTriFlex™ Lithium Ion Greensmaster® eFlex® Lithium Ion Workman® GTX Lithium Ion
Contr ibutors Editor Caroline Scoular caroline@alchemymedia co uk Design David Foster Editorial Nick Sellens Sales and Marketing Manager Leigh Ann Ogilvie Circulation Jonathan Hardy Association Manager Debbie Goddard Debbie Goddard@cmaeurope org Publishing Director Sean Ferris sean@alchemymedia co uk Clubhouse Europe is published by Alchemy Contract Publishing Ltd ACP Gainsborough House, 59/60 Thames Street, Windsor, Berkshire SL4 1TX United Kingdom t +44 (0)1753 272022 f +44 (0)1753 272021 e info@alchemycontractpublishing co uk www alchemycontractpublishing co uk The views expressed in this magazine are not necessarily those of the publishers or the CMAE Clubhouse Europe does not verify the claims made by adver tisers regarding their products CMAE The Club Managers Association of Europe 1b Bagshaw Close Ryton on Dunsmore War wickshire CV8 3EX United Kingdom t +44 (0) 247 669 2359 CMAE Board of Directors David Balden
Over coffee in your office please take some quiet time to read the super articles from our contributors that will help you on a regular basis in your busy role. ‘Where’s the Manager???’ is one I am sure we can all relate to! Enjoy this issue and hope to see many of you in Tenerife!
aiglesias@fdlgolf es
org
CLUBHOUSE EUROPE 3 WELCOME
org
James Burns CCM President, Club Managment Association of Europe (CMAE) CCM
Welcome
Michael Braidwood CCM
dcb@caledonianclub com
niall@cducestates com
While we all struggle with time pressures away from the office this is an ideal opportunity for you to learn and network, with a little sunshine to sweeten the deal.
Over the summer we have changed our name to the ‘Club Management Association of Europe’ to reflect who we are and who we work with in the indus try A lot of energy has gone in to creating new strategic goals and pillars post pandemic which has been shared with you at a high level, with more to follow in the coming months. We will also be restructuring and expanding our team to help ensure we fulfil these ambitions and drive the CMAE forwards As has been written a number of times over the last few years, we have not wast ed any of the time during the pandemic to bring you the highest level of Management education Programmes continued to be in great demand across Europe and the Middle East and a huge thank you to all of the partners we work with to make this possible. It was truly exciting to see the delivery of our first Sports & Recreation MDP in London in August (you’ll read more about this fan tastic programme on pages 9 10) which was a tremendous success with lots of interest already for 2023! Make sure to show your interest early
2022 The challenge continues At this point we all probably feel that our lives have broadly returned to normal on a day to day basis. Many of you have probably had a trip away this year without post ponement, got on a plane without having to wear a mask, attended a family event without high levels of anxiety, not had to worry about children at school and the spread of Covid 19 the list goes on We are seeing a slow return to our lives, with a newfound appreciation for many aspects of life that we once took for granted With this newfound appreciation we are experiencing one of the greatest labour crises in recent history Finding talent is incredibly difficult and Clubs are now having to completely re evaluate their thinking on rates of pay, methods of reten tion and employee benefits whilst delivering a quality and consistent offering and a close watch on the bottom line. Many Clubs are now including a longer term commitment to attending MDPs to team members and mapping out an educa tion/career path that proves how valuable the team is Something to consider
Of course another milestone was our first MDP Golf in Spanish, hosted at the beautiful Sotogrande, Valderrama, San Roque & La Reserva Clubs We are so for tunate to have access to these amazing properties for our programmes Not long now to our European Conference in Tenerife this November which has a first class line up of Club Managers and Industry experts (see pages 13 16)
Torbjörn Johansson Torbjorn johansson@cmaeurope
Michael Newland CCM michael@theberkshire co uk Silvia Serrano CCM serrano silvia@yahoo
Mary Lou Watkins CMDip of fice@luf fnessnew
com
James Burns CCM Niall Carroll CMDip Debbie Goddard debbie goddard@cmaeurope Alber to Iglesias CCM
james burns@cmaeurope org
Sean Ferris David Foster Debbie Goddard Torbjörn Johansson Hamish MacLean Michael McCormack Caroline Scoular Nick Sellens Jill Slingsby Staf fan Tuomolin CCM Carolyne Wahlen Gregg Patterson
CEO@bruntsfieldlinks co uk
es
Kieran Alington Mark Birch James Burns CCM Ed Chapman CMDIP
4 CLUBHOUSE EUROPE Cont ents 35 Where’s the Manager? The art of being “visible when invisible is an essential skill for Managers, explains Gregg Patterson Here’s how 35 Membership matters Enhancing the member experience better benefits and an even better platform. 39 It’s classified Showcasing club supporting suppliers 5 News round up News, views and new alliances 6 Management Development Programmes Latest news on MDPs Plus diary dates and why you should sign up and join in 9 Another first? It’s CMAE’s new MDP The CMAE hosted its first ever Management Development Programme on Sport & Recreation in London on 1 5 August. And what an event it was. 13 CMAE European Conference on Club Management Join us for CMAE’s flagship event of 2022 The European Conference on Club Management, 5 8 November 2022, Costa Adeje, Tenerife 19 Club Awards call for entries It’s time to shine in the 2022 Club Awards Deadline for entries: 9 September, 2022 9 33 13 28 For more information on any of these ar ticles or to contribute to our next issue, cont act Editor Caroline Scoular e car oline@alchemymedia co uk t +4 4 (0)1753 272022 For more infor mation on the CMAE, its events and/or courses cont act Debbie Goddar d e debbie goddar d@cmaeur ope or g t +4 4 (0) 247 669 2359 24 CMDip The Hall of Fame Congratulations to just some of the latest CMAE members to achieve CMDips 26 Massive mistakes and how to avoid them CMAE partner Golf HR offers up advice on avoiding some common pitfalls. 28 Top 10 ways to get fired! All clubs are different, and there are many ways to succeed or not as the manager of a club, reflects Staffan Tuomolin CCM from Finland’s Sarfvik Golf 31 A matter of mindsets Disappointment is a fact of life It’s how you handle it that counts, explains Ed Chapman MSc CMDip 32 Sustainability is golf under threat? Syngenta examines how golf can play a leading role in sustainability while under increased pressure to demonstrate their environmental and community value. 33 Women and Girls Golf Week 2022 August’s Women and Girls Golf Week shone a light on the opportunities for females to forge a career in the sport
CLUBHOUSE EUROPE 5 News fr om t he fr ontline
“We have members involved in our education programmes who are all at dif ferent stages in their career,” said CMAE Director of Education Torbjörn “ Toby” Johansson “ The name change from ‘Managers’ to ‘Management ’ will better reflect CMAE’s inclusivity for all members, no matter what stage in their career they may be, and is in line with our strategic vision to advancing the profession of club management ”
“ We are proud to be able to expand the CMAE Team,” said Director of Education Torbjörn “ Toby” Johansson “ The dedication of our current team, together with a for ward thinking Board with eyes f irmly focuSsed on strategic governance, is what made this possible ”
The name change comes as the CMAE of ficially launched its new brand and logo, first unveiled to members at the AGM in November 2021 “Our new CMAE and MDP logos are the result of many months of work from a sub committee formed specifically to develop the new brand alongside our par tners MB Golf,” said Toby “ The new logo gives us a modernised look and feel whilst also keeping a connection with our original brand and roots We are ver y happy with the result and look for ward to working with our new brand across all of our platforms and marketing materials ” In advance of the re naming, CMAE had presented a new Strategic Plan covering six Pillars which the Association will work upon, Professional Development being the most impor tant one “We wanted to show what we will focus on the coming years,” said Toby “We are growing and developing and want to make sure that our Strategy follows suit There are exciting times ahead for the Association and for ever yone attached to it in any way ” • www cmaeurope org DEADLINE FOR ENTRIES 30 SEPTEMBER, 2022
• The closing date for applications is September 2, 2022
Golf HR and its sister company Gap HR have been keeping organisations tribunal free for 19 years, and now work with 152 private member clubs and 62 private sector companies More than a quar ter of the Top 100 Golf Courses in England work with the company on a regular monthly basis
• See pages 26 27 in this issue
CMAE name change to underline its broad remit CALL FOR ENTRIES – CLUB AWARDS 2022
Golf Genius achieves milestone
CMAE are looking for a person with a warm personality to embrace the brand of CMAE The expansion will make it possible to of fer more possibilities to grow activities outside the cer tif ications CMAE of fer through the globally recognise MDPs
The par tnership will see Golf HR help CMAE members to ensure that they are kept up to date with employment law and HR best practice, allowing their organisations to thrive now and in the future
The Club Awards recognise the commitment of clubs, committees and individuals who work to ensure a healthy future for their clubs From t he smalles t tennis club to t he larges t golf club and ever yt hing in between, t he Club Awards applaud ever y aspect of club life, celebrating clubs from across t he UK and beyond Recognition Awards will also be presented to applaud individuals, community heroes, long ser ving of f icials, young ambassadors, outs t anding contributions to t he club sector and to clubs who’ve reached t heir 100t h anniversar y F inalis ts will receive two tickets to attend t he Awards night and Gala Dinner which t ake place on November 16 at t he iconic At hena in Leices ter •Turn to pages 19 23 for full details and on how to enter
CMAE is recr uiting a Business Development Of f icer (BDO) The new role will see the BDO responsible for the ef fective operational management of the Par tner Pillar within CMAE’s Strategic Plan
The Club Managers Association of Europe has changed its name to the ‘Club Management Association of Europe’ The move was under t aken in order that the association can better ref lect its breadth of membership
CMAE President James Burns CCM said: “CMAE is proud to emerge from the pandemic stronger than ever before The restr ucturing and expansion of our team will allow us to deliver fur ther high quality education to our CMAE family and work with our many par tners in the industr y “It is tr uly an exciting time for us to be led by Toby, suppor ted by Michael and Debbie and the new BDO in driving us for ward and ach ieving our strategic goals and objectives ”
Chris Kallmeyer, Co CEO of Golf Genius said: “We continue to experience accelerating growth in our tournament management business We’re pleased the value of our TM product is broadly resonating across all segments of the marketplace, including private clubs, public access facilities, resor ts, PGA sections and tours ”
• wwwgolfgenius com
CMAE recruiting new BDO to expand team
Golf Genius, the worldwide provider of tournament management solutions, has achieved a stellar milestone with its TM solution, powering nearly 10 million rounds of golf in the months of June and July 2022 This represents a year on year growth of 20% Over the last year, Golf Genius has expanded across over 11,000 golf facilities in more than 62 countries, quickly becoming the most recognised tournament management solutions across the globe
CMAE partners with Golf HR
The CMAE is proud to announce its par tnership with Golf HR, a leading Employment Law and HR Specialist suppor ting golf clubs in the UK
• https://www cmaeurope org/jobs/ NEWS IN BRIEF
Discounted ‘collateral’ promotion MB Golf are of fering discounted print prices until the end of September on essential collateral items includiing Scorecards, Course Guides, Bag Tags, Welcome Folders & Brochures, Green Fee T ickets, Voucher Books, Menus and Wine Lists, Dat a Capture Devices and St atIoner y Email fore@mbgolfmarketing co uk, visit www facebook com/MBGolfStudio for images and/or use this QR Code for prices
FEBRUARY 2023 MDP 2 Building & Managing the Club Team 6 10 February; Edinburgh, Scotland. Details as per 24 28 October, Dublin.
NOVEMBER 2022 MDP 1 Club Operations 14 18 November; Edinburgh, Scotland
The CMAE’s Management Development Programme (MDP) is the leading education programme for club industr y professionals and provides the pathway to the european Club Management Diploma (CMDip) and the global Cer tified Club Manager (CCM) cer tifications.
The CMAE MDP is a series of courses focused on the core competencies of club management designed not only for those working as club general managers, club secretaries and in other senior positions at sports, city and business clubs today, but also for those who aspire to these roles in the future
OCT OBER 2022 MDP 2 Building & Managing the Club Team 24 28 October; Dublin, Ireland
JANUARY 2023 MDP 1 Club Operations 23 27 January; Manchester, England Details as per 14 18 November, Edinburgh
The Part 2 week long course makes a welcome return to Dublin and builds on the foundations of Part 1 to focus on strategic and business planning, performance and service standards, and the profes sional and communicative skills to develop every aspect of both the individual’s performance and that of their club. At the end of Part 2 there is an option al examination to attain the CMAE Diploma in Club Management. Elements include: a business plan for your club, successful committee strategies, communication and influence, team building, managing perfor mance, conduct or capability, investigating under performance, service standards, managing conflict, time management, lumina spark, case study and an optional diploma examination
Management Development Programmes
6 CLUBHOUSE EUROPE MDP NEWS
MARCH 2023 MDP 1 Club Operations 6 10 March; Dublin, Ireland Details as per 14 18 November, Edinburgh Food & Beverage Management 20 24 March; Montreux, Switzerland This course is applicable to clubs with all levels of turnover and those working with contract caterers, providing insights into the delivery of food and bev erage services within successful clubhouse opera tions. It takes an in depth look at F&B operations from a management and control perspective and includes menu trends, service delivery, evolving legal requirements, themed events and marketing.
APRIL 2023 MDP 1 Club Operations 17 21 April, Dubai, UAE Details as per 14 18 November, Edinburgh
MDP Golf Management 17 21 April, Dubai, UAE
Part 1 is a week long course targeted in particular towards those managers who are either new to a post, recently appointed or simply want to enhance their knowledge so that they may better serve their club committee, owners and members At the end of the week, those taking the course will have an excel lent grasp of the basics in every area of club business, and will have established a valuable network of sup port for their career in this industry MDP Golf Management 28 November-2 December; St Andrews, Scotland This course is aimed at Managers with particular responsibility for successful golf operations. By attending this course, delegates will learn to max imise their working relationship with the key per sonnel employed in this area of the business, includ ing the Course Manager, Professional and Club Manager
The course takes place at the Grand Malahide Hotel which is located 15 minutes from Dublin air port and with picturesque views of the coast
MDP 2 Building & Managing the Club Team 31 October -4 November; Manchester, England Details as per 24 28 October; Dublin.
DECEMBER 2022 MDP 3 Strategy & Leadership 5 9 December; Stockholm, Sweden MDP 3 Strategy and Leadership is aimed at those managers who wish to learn how to enhance their management style and tap into their leadership potential in order to operate the club as a business. Delegates will understand the responsibilities and characteristics required to exert the appropriate lev els of power and influence so that their club can develop its creativity while focusing its strategic aims in line with its established culture and traditions.
Particular attention will be paid to establishing and enhancing an effective working relationship with the Committee, whilst mentoring, developing and leading the staff team
The course will also enable managers to deliver training sessions for clubhouse staff, to ensure that service excellence is the norm at the club
MDP 2 Building & Managing the Club Team 17-21 April, Dubai, UAE Details as per 24 28 October, Dublin.
COMING UP OCT OBER, 2022 - APRIL, 2023
Watch out for new MDPs coming up. (Information correct at time of going to press) Full details available on CMAE’s website. See ‘Get Involved’ on opposite page for links and contact details.
CMAE Director of Education Torbjörn Johansson said: “This programme is essential for the ongoing development of club business in Spain The more educat ed our members are the healthier the industry will be My thanks go out to our del egates for being the first delegates undertaking this course in Spanish, also of course to CME, our excellent education partners in Spain ”
The CMAE hosted its first ever Management Development Programme on Sport & Recreation in London on 1 5 August. The five day education course was aimed at Managers wanting a wider view of sports, fitness, recreation and wellness operations. It focused on rac quet sports (tennis, padel tennis, squash) aquatics, accessible sports, fitness, turkish baths and program ming for adults and juniors across all sports For full details of the successful event, turn to page 9 August saw London’s pres tigious RAC hosting an MDP part 1, designed to help build the core compe tency areas of the modern club manager The course, facilitated by CMAE’s Project Manager Michael McCormack CMdip, incl uded club subjects such as governance, accounting, finance and data analytics, strategy & leadership, facil ities management, mem bership and marketing, human resources and pro fessional resources, inter personal skills, food and beverage management, statutory compliance and information technology
CLUBHOUSE EUROPE 7 GET INVOLVED To register your interest or for any queries, contact Debbie Goddard on debbie goddard@cmaeurope org Full details are available at cmaeurope org/ mdp courses/or use this QR Code New MDP – Sport & Recreation
London’s prestigious RAC holds MDP 1 How to become a CCM
First MDP Golf held in Spanish
The Certified Club Manager (CCM) is available to serving club managers with a minimum of six years experience in a management position at a club and is achieved through sitting an examination.
The CMAE and Club Management Education (CME) notched up another first recently when they hosted the first MDP course on Golf Management in Spanish Delegates came from all over Spain with sessions hosted at four iconic clubs Real Club de Golf Sotogrande, Real Club Valderrama, San Roque Golf & Country Club and La Reserva Club. The course focused on managing golf operations, diving deep into subjects such as course rating and handicapping, working with greenkeeping departments, fleet management, retail and customer service, academies, sustainability and golf archi tecture amongst other topics
To be eligible to sit the exam you must have suc cessfully completed four of the six courses on the MDP pathway, which includes MDP parts 1 & 2, MDP 3 Strategy & Leadership plus one of either MDP Food & Beverage, MDP Sport & Recreation or MDP Golf Operations You will also be required to have attended the CMAA World Conference at least once and have gained 300+ CMAE Education/Association credits Education credits are awarded for any kind of educational activity related to the club manage ment industry, from workshops to courses Association credits are awarded for a member’s support of, and participation in CMAE and Affiliated Association activity, such as attending AGMs or serving as an Officer on the Board. www.cmaeurope.org/mdp faqs
Score 50% off BT Sport With Budweiser Brewing Group. Simply add a draught Budweiser Brewing Group Brand to your bar to qualify. 12 month plan. New customers only. Call BT Sport now on 0800 917 3196 BT Sport on 12 month contract: This offer is available, at BT’s discretion, to customers who have qualified for the BT/BBG Additional BBG Brand Offer or the BT/BBG New Customer Offer before 30th June 2021 This will be applied following confirmation that your additional BBG brand has been installed Customers who take this offer must sign up to BT Sport Total with a 12 month minimum contractual period If you terminate the service during the minimum period you may incur early termination charges If you are a Pub Golf Club or club affiliated to Corca your subscription charges will be based on the rateable value of your premises Please call to confirm your rateable value and BT Sport subscription price Not available in conjunction with any other offers other than those mentioned above This offer is subject to BT’s Agreement for BT Sport Commercial Premises (Single Premises) which can be found at business bt com/terms/#sport, BT/BBG New BT Sport Customer Offer
T he five day education course was designed for Managers wanting a wider view of sports, fit ness, recreation and wellness operations, focussing on racquet sports tennis, padel tennis and squash aquatics, accessible sports, fitness, turkish baths and programming for adults and juniors across all sports CMAE’S Director of Education Torbjorn Johansson said: “CMAA has been successfully run ning the BMI Sport & Recreation for several years which I was able to personally experience and we were delighted to be able to offer this fantastic pro gramme to our members across Europe. Like our other MDP courses this programme took a tangi ble, hands on approach to the subject matter.” Delegates stayed at the University of Roehampton in London and over the week were The CMAE held it ’s f irs t ever Management Roehamp t on, London on 1-5 A
ugus t. CMAE hosts first ever MDP Spor ts & Recreation >
CLUBHOUSE EUROPE 9 NEW CMAE L AUNCH
Development Pr ogr amme on Spor t & Recr eation at
10 CLUBHOUSE EUROPE NEW CMAE L AUNCH
<
At the end of the week delegates were pleased to have a thorough understanding of the history, evo lution and future trends of sports and wellness in Clubs to take back to their clubs and committees
excited to tour some of London’s top sports facilities including the All England Lawn Tennis Club, the RAC and Roehampton Club, Queen’s Club, the Hurlingham Club and the National Tennis Centre
The week also involved classroom learning, as well as participation in sports, all backed up by an exciting social programme
GLASSWASHERS DISHWASHERS ICEMAKERS GLASSDRYERS 01933 666 244 www.clenaware.co.uk
CLUB EPOS - Control System 0330 058 0411 clubcontrol co uk info@clubcontrol co uk QUICK EASY INSTALL MONTHLY PAYMENTS Ttsurde b y over 1400clubs likeyours nat i o n w i ed Book a FREE 0 3 3 0 0 5 8 0 4 1 1 w w w. cl u b c o n t r o l . c o . u k ivilege card ership subscriptions control, stock control, d much more Personalised Membership cards no obligation demo today! No: 1234 BER lege card Designed specifically for the Social Club sector. Ask about our current offers
f lagship event of 2022 at t he Cos t a A deje in Tener ife European Conference
Club Management > Regis ter for the 2022 European Conference on Club Management Delegate fee: £695, which includes: • Two full days of education sessions • Lunches and refreshments • Welcome reception • Gala dinner Visit cmaeurope.org or book via this QR code.
CLUBHOUSE EUROPE 13 CMAE EUROPEAN CONFERENCE
T he CMAE European Conference on Club Management 2022 is a four day programme with education sessions, keynote speakers, networking and plenty of free time for you to enjoy the various activities on offer around Tenerife. Just some of the high profile presenters con firmed at time of going to press include the CEO of the Congressional Country Club Jeffrey Kreafle, personal development coach Nick Taylor, Director of Mindswing Ltd Nick Lees, John Glendinning, CEO of the Wisley Golf Club and Ylenia Balbinot CMAE Conference Gala Dinner Don’t forget to book your places for the Gala Dinner on day 3 of the Conference where CMAE will be celebrating members’ achievements with their CMDip and CCM successes This year the dinner takes place at La Calabacera, one of Tenerife’s most prestigious banana planta tions, stretching out over an impressive 231,000m2, a green and tranquil oasis within the island’s arrid southern landscape. La Calabacera is the largest organic and sustainable banana plantation in the Join us on 5-8 November for CMAE’s on
14 CLUBHOUSE EUROPE CMAE EUROPEAN CONFERENCE Canary Islands, switching from standard intensive farming to organic farming back in 2006. This revo lutionary change has converted them into eco farm ing trailblazers and allowed them to share their pas sion for sustainability with visitors from all across the globe The not to br missed Gala Dinner is included within the Delegates Fee European Conference 2022 Programme Day 1 5th November Time Session Topic Competency Morning/Af ternoon Padel tournament Networking Morning/Af ternoon Golf Tournament Networking Morning/Af ternoon Hiking/Biking Networking 19 00 Welcome reception Networking 20:00 Open Dinner Networking Day 2 6th November Time Session Topic Competency 9 00 9 45 Conference Star t CMAE 20 Years CMAE Family Toby & Bill 9 45 11 15 Workshop 1 Breakthrough Limiting beliefs Nick Lee Leadership 9 45 11 15 Workshop 2 Own your voice own your impact Ylenia Balbinot Interpersonal Skills 9 45 11 15 Workshop 3 Spanish Golf Development Alejandro Nagy Golf, Spor ts & Recreation 11 15 11 45 Cof fee Networking 11 45 13 00 Workshop 4 Inter view techniques Jef frey Kreafle Leadership 11 45 13 00 Workshop 5 Hospitality Trends Julian Romageura Food & Beverage 11 45 13 00 Workshop 6 Stretching the limits Ed Edwards Club Governance 13 00 14 15 Lunch Networking 14 15 15 15 Keynote 1 The Corporate Athlete Nick Lee Leadership 15 15 16 15 Keynote 2 Reflective Leadership Nick Taylor Interpersonal Skills 16 15 16 45 Cof fee Networking 16 45 17 30 Keynote 3 The Metaverse Daniel Erkstam Information Technology 17 45 18 15 CMAE AGM 20 30 00 00 Casual Dinner Networking Day 3 7th November Time Session Topic Competency 9 00 10 30 Keynote 4 Members technology expectations John Glendinning & Par tners Membership & Marketing 10 30 11 00 Cof fee Networking 11 00 12 30 Keynote 5 Family Jef frey Kreafle Interpersonal Skills 12 30 14 15 Lunch Networking 14 15 15 15 Keynote 6 Elevate your game Ylenia Balbinot Leadership 15 15 16 15 Keynote 7 State and Current Trends in the Club Industr y Jason Koenigsfeld Governance Golf in Ukraine: Before, During & Af ter the War Nick Solski, CCM 16 15 16 45 Cof fee Networking 16 45 17 30 Keynote 8 To be revealed Cocktails Networking 20:00 Gala Dinner Networking Day 4 8th November Time Session Daytime Activity of ferings Golf Padel Hiking Biking Water park FREE TIME
ACCOMMODATION
Water Park From the relaxing Sea Lion Island and floating market to the adrenalin rush of the Mekong Rapids and the Tower of Power, there’s something for ever yone at Siam Park www siampark net Kayacking A Sea Kayak adventure unveils Tenerife’s remarkable volcanic landscape and isolated coves There are stops for rests and snorkelling Double kayaks are available for beginners stable and easy to use as well as single kayaks Duration: 2 hours Dif ficulty: Low www tenoactivo com
A ccommodation and activities
Gran Cos ta Adeje - Conference venue
EXTRA ACTIVITIES
Tenerife is rife with outdoor activities The following represents just a small selection of ideas for Conference delegates to enjoy Golf Golf is available for Conference delegates at Golf Costa Adeje’s Los Lagos course for 9 holes on 5 November (star ting at 9 46am) The back 9 holes, built next to the driving range, are a little shor ter than the front 9 but more technical The beautiful sea views and the course ’ s six lakes makes for a scenic and interesting game, and all handicaps will enjoy the round 39€ per person (buggy not included)
> Blessed with a wonderful climate, November tem peratures in Tenerife are generally between 20 23°C in the day time and around 17°C at night And with the sun staying out until around 8 30pm, delegates can expect to enjoy a whole host of leisure activities, from golf and sea kayacking to whale watching and sightseeing, as well as taking advantage of a myriad of alfresco dining experiences
CLUBHOUSE EUROPE 15
The hotel is 500 metres from Playa Duque beach and boasts four pools as well as a spa, gym and sports facilities Complimentary Wi Fi is provided throughout the hotel CMAE Conference delegates receive a 10% dis count on booking accommodation use the code CMAETENERIFE Visit https://gfhoteles com
OTHER OPTIONS INCLUDE: GF Fanebe 4 Star; 0.7km to conference venue. Labranda Bahía Fañabé & Villas 3 star; 1.1km to conference venue. Hotel El Duque 4 star; 0 2km to conference venue
The CMAE European Conference takes place at the five star GF Gran Costa Adeje, located in southern Tenerife.
16 CLUBHOUSE EUROPE CMAE EUROPEAN CONFERENCE < Whale watching Sail on an ecological catamaran in a protected natural area to see and hear whales and dolphins Informative talks from the crew plus free sandwiches and drinks (beer, water, sof t drinks) Optional of f boat swimming Three hour trip www whitetenerife com Paddle Sur fing Options for both experienced paddle boarders and for beginners, who can learn the basics of standing up and gentle paddling Includes a suppor t boat, a drink and a photo book of the adventure Also: guided routes Duration: 2 hours Dif ficulty: low www tenoactivo com Volcano experiences A one hour VIP hike plus the Teide cable car takes visitors to the peak of Mount Teide at 3,718m with views of neighbouring islands La Gomera, El Hierro, La Palma and Gran Canaria Duration: 5hours 30 mins Dif ficulty: High www volcanoteide com
18 CLUBHOUSE EUROPE HQ BUILDING THE BUSINESS – FREE SERVICE TO CLUBS < HQ Building the Business is a free reader ser vice in the UK, designed to help clubs with all their purchasing requirements, from latest launches to energy comparison sites. HQ Building the Business – free UK reader ser vice Free EV Car Charging Why should I ins tall Free EV chargers at my organisation? • Lower your club’s carbon footprint and improve your green credentials • Free or low cost EV charging is an extremely affordable perk to offer as part of an attractive benefits package for staff • Run your club’s vehicles in the most cost effective and environmental way • Clearly and obviously demonstrate your commitment to climate change • Create an additional revenue stream by charging for your EV charging services. (T&C’s Apply ) HQ BUILDING THE BUSINESS Tips for Savings There’s no denying that clubs are expensive to run The Carbon Trust estimates that the annual energy costs for the small businesses exceeded £1 3 billion as of 2018 So if you ’ re one of these feeling the pinch Here are a few ways that you can reduce your costs Lower your heating cos ts Try to avoid overheating your corridors and offices You should be aiming for a temperature between 19 21°C Any higher and it can become uncomfortable for your staff and members Grants and funding schemes are still available subject to survey, credit and application process, please contact us for more details Get Smarter with lighting Cut the cost of lighting by installing occupancy and daylight sensors. Smarter lighting will ensure that your lights are only on when they are required. Take this tip to the next level by replacing your lights with energy saving equivalents such as T5 tubes or compact fluorescent or LED lamps. Doing so could reduce your electricity consumption by up to 80% as well as lower wasted heat Our services include: Energy management & compliance• Office supplies • Telecoms • IT & digital support • Waste management • Fire equipment & maintenance • Boiler & air conditioning replacement and maintenance • Renewable technologies • Health & Safety • HR • Transaction Handling • Food & Drink • Business insurance • ANPR/Parking facilities • Refurbishment • LED projects How to contact Us For cost saving reviews for your business, please contact us via +44 (0)1753 272022 or email info@clubmirror com www hqbuildingthebusiness com “David and the HQ team have been ver y successful in reducing costs for our members. They specialise in the f ield of energy management, however, within the company they also are able to reduce costs in other key areas as well. Find the time to have a conversation with David. It will pay dividends!” Dave Edmundson, Chair, Spring North
ENTER? In
> Time t o shine! It’s the 2022 Club Awards
exciting new
available to pur chase) and
The Club Awards Gala Dinner celebrates clubs across the UK and provides the perfect opportunity to meet up with fellow clubs to share ideas and issues while having a lot of fun along the way As in 2021, we will also be presenting Recognition Awards to applaud individuals, community heroes, long serving officials, young ambassadors, outstand ing contributions and clubs who’ve reached their 100th year between 2019 and 2022. (Turn to the next for full THE JOURNEY WHY addition to a great night out with two free for finalists (more tickets will be after dinner clubs use club’s coverage ENTRIES at an venue as we celebrate clubs across the UK and beyond at the 2022 Club Festival of Clubs. The Club Awards recognise the commitment of clubs, committees and individuals who work to ensure a healthy future for their clubs. Could that be you?
page
• Bus and train stations are within walking dis tance
Accommodation There is a large selection of accommodation nearby to suit all needs and all budgets, from Ibis (all accor com/united kingdom/ ), Premier Inn (https://www.premierinn.com) and the Campanile (https://leicester.campanile.com) to an extensive range of 3, 4 and 5 star hotels, searchable at book ing.com and www.tripadvisor.co.uk amongst many others
30 September, 2022. Join us
Awards within the
THE VENUE Originally designed in 1936 as an Odeon Cinema, Athena is recognised as one of the most extravagant buildings in Leicester, restored to its original art deco splendour and enjoying a reputation for being the leading venue within the region
profile • Gain
• Easily accessible from Leicester’s road with con venient parking facilities
entertainment,
in the local press and media • Encourage new members • Thank existing members for their support Turn the page now to nominate yourself, your col leagues and/or your club. DEADLINE FOR
GETTING THERE Athena is centrally located within reach of all major road, rail and air networks.
We are excited to announce that the 2022 Club Awards are being held at a sparkling new venue the Athena in Leicester
details). JOIN
CLUBHOUSE EUROPE 19 CLUB AWARDS 2022
tickets
their success to: • Raise the
20 CLUBHOUSE EUROPE CLUB AWARDS 2022 Club Awards 2022 – how t o ent er So, do you think you could be a finalist? Do you have what it t akes to beat the best and st and out from the rest? Time to find out. L ook at the categories on these pages and decide which categories you’d like to enter Then either: 1 Enter online visit www clubmirror com and click on the Awards Entry Form tab (recommended) OR 2. Use the entry form in this issue and post it to Club Awards, ACP, Gainsborough House, 59 60 Thames Street, Windsor SL4 1TX OR 3. Ask for a judge to undertake a telephone interview. DEADLINE FOR ENTRIES September 30, 2022 For clubs wishing to enter by pos t Take a look at the categories listed and tick which categories you would like to enter and/or choose “Let judges decide’. The judges will then enter you into the categories they feel you are most likely to succeed in THEN: Use the questions below to share just how special your club and your people are GOOD LUCK! Your name: Your role in club: Club Name: Address: Post code: Contact tel nos: Email: Website: Facebook/Twitter etc: CLUB BACKGROUND 1 Year founded: 2 Number of Members: 3 Club Turnover (not for publication): THE QUESTIONS PEOPLE NOMINATIONS 1 If you are nominating an individual or individuals, please state their name, role and contact details 2 What are you entering them for and why? (See categories) THE QUESTIONS THE CLUB 1 BIGGEST SUCCESS/ GREATEST MOMENT SINCE MAY 2021? 2 BEST BUSINESS INITIATIVE/INNOVATION? 3 ENGAGEMENT WITH LOCAL COMMUNIT Y Examples of how the club is reaching out 4 CONSIDERATIONS Please include all/any fur ther details you would like the judges to consider 5 GENERAL INFORMATION Which of the following does your club have? n BT Spor t n Sky Spor ts n Live enter tainment n Children’s play area n Function room n Games room n Garden n Spor ts facilities n Concer t room n Games machines n Separate restaurant n Confectionar y n Hot bar food n Bingo n Dar ts n Snooker n Pool n Group outings (general) n Group outings (racing) n Group outings (spor ts events) n Club spor ts team/teams n Other (describe)
CLUBHOUSE EUROPE 21 DEADLINE 30 SEPTEMBER, 2022 TO ENTER ONLINE: Visit clubmirror com and click on the Awards Entr y Form tab TO ENTER BY POST: Club Awards, Club Mirror, Gainsborough House, 59 60 Thames Street, Windsor SL4 1TX TO ENTER VIA TELEPHONE INTERVIEW: Ask for a judge to under take a telephone inter view email info@clubmirror com ANY QUESTIONS? CONTACT THE CLUB AWARDS TEAM Email info@clubmirror com Call 01753 272022 THE C ATEGORIES n LET THE JUDGES DECIDE RECOGNITION CATEGORIES n 100 Club recognising clubs over 100 years old (R) n Volunteer Recognition (BC) n Community Heroes (AD) n International Club (AK) n Young Ambassadors under 30s (BE) n Long Ser vice Recognition (AO) PEOPLE CATEGORIES n Bar Manager/Bar Steward of the Year (S) n Manager/Secretar y of the Year (AP) n Committee of the Year (AB) BUSINESS CATEGORIES n Business Initiative of the Year (U) n Enter tainment Club of the Year (AI) n Innovative Club of the Year (AJ) n Marketing Club of the Year (AQ) n Refurbishment Club of the Year (AS) n Social Media Club of the Year (AU) n Turnaround Club of the Year (BB) n Website of the Year (BD) SPORTS CATEGORIES n Bowls Club of the Year (T) n Cricket Club of the Year (AE) n Dar ts Club of the Year (AF) n Football Club of the Year (AL) n Golf Club of the Year (AM) n Racing Club of the Year (AR) n Rugby Club of the Year (AT) n Spor ts & Social Club of the Year (AV) n Spor ts Club of the Year Group/Chain (AW) n Spor ts Club of the Year Multiple Spor ts (AX) n Tennis Club of the Year (BA) CATERING AND BAR CATEGORIES n CAMRA Club of the Year (V) n Cocktail Club of the Year (AA) n Catering Club of the Year (W) n Chef of the Year (Y) IN THE COMMUNIT Y n Charity Club of the Year (X) n CIU Traditional Club of the Year (Z) n Community Club of the Year (AC) n Diversity & Inclusion Club of the Year (AG) n Family Club of the Year (AH) GREEN & ENVIRONMENTAL n Green Club of the Year (AN) n Sustainability Project Award (AY) n Grounds Team of the Year (AZ) THANK YOU FOR YOUR ENTRY! <
22 CLUBHOUSE EUROPE CLUB AWARDS 100 CLUB YOUR INVITATION TO JOIN THE 100 CLUB Has your club hit its centenar y? Then let us know. Just drop us a line caroline@clubmirror com or call into the of fice on 01753 272022 All centennial clubs will be invited to join us at our next celebrations where they will be invited onstage to collect their 100 Club Cer tificate The 100 Club was first launched in 2021, designed to applaud clubs who hit their centenary during the pandemic enforced lockdown, making it impossible to mark the occasion in true club style To help them celebrate, we enlisted the help of our Honorary Secretary Tom Jones (right), one of the CIU’s oldest members at 103 Joining t he 100 Club
CLUBHOUSE EUROPE 23 <
24 CLUBHOUSE EUROPE PROFESSIONAL DEVELOPMENT The CMAE’s Management Development Programme provides the pathway to the european Club Management Diploma (CMDip) as well as the global Cer tified Club Manager (CCM) cer tifications. Here we t ake a whirlwind tour of just some of our latest members to achieve CMDip accredit ation. Congratulations to you all! Celebrating success with CMDips Nathan Gilpin CMDip, Golf Operations Manager at Old Fold Manor Golf Club David Lyon CMDip, Member Ser vices Manager at The Buckinghamshire Tom A gnew CMDip, Golf Operations Manager at Hor t on. P aul Mills CMDip, General Manager at Newmachar Golf Club. Debbie Mitchell CMDip, Head of Membership at The Royal and Ancient Golf Club of S t Andrews Jose Manuel Caballer o Fer nández CMDip, Direct or Gerent e de Golf Ciudad Mar k Lynch, General Manager at Edmondst own Golf Club. Tomás González Bolarín CMDip, Direct or at Club de Golf Ter ramar Cather ine Smyczek CMDip, Pr ivat e Dining and Bedr oom Coor dinat or at the Gar r ick Club.
CLUBHOUSE EUROPE 25 <Matthew Lavingt on CMDip, Golf Operations Manager at Goodwood Louis Laville CMDip, Golf and Games Assist ant at Roehamp t on Club Ignacio J Sáez CMDip, Consult or de Direccion y Gestion U & US, In House Solutions Guiller mo P érez Gutiér rez CMDip, Golf Manager & Sales Executive at Barceló Mont ecastillo Golf & Spor t Resor t Domingo Gavira Esquivel CMDip, Managing Direct or Chapar ral Golf Club. David Remón Gracia CMDip, Marshall/S t ar t er/Monit or/ Compe ticiones at Real Club de Golf Manises Ramón Jack Mar tinez Woolhouse CMDip, Guest Exper ience Manager at The San Roque Club Xevi Remos CMDip Sarah Bar t er CMDip, Membership & Events Manager at Fr ilfor d Heath Golf Club. Joe P ar is CMDip, Reser vations & Events Manager at The Ber kshire Golf Club. Chr is Whit e CMDip, Secre t ar y at Hunst ant on Golf Club.
The important thing to remember is that, for any change, you must get the agreement of the employ ees Otherwise it could be considered constructive dismissal
MAX FINE: £86,444
3 CHANGING CONTRACT TERMS WITHOUT AGREEMENT Some small employers think you can change an employee’s contract of employment without talking to the employee. No, you can’t. Consulting may take the form of a letter or email. This should say that, from a certain date in the future (and it does have to be in the future), certain conditions will be changed You have to give the employees at least four weeks’ written notice so that they can think about it They then have to have the right to object to it in writing If they do this, you need to then sit down with There are seven biggest mistakes that golf clubs make which lead straight to a tribunal and cost them thousands of pounds so beware!
Your employees, however well you get on with them, are there to earn money. Never forget this. So many small business employers make the mistake of treat ing the employees like family or buddies, spending time out of work with them. You come unstuck when a downturn in business means you have to make someone redundant I’ve seen it, and they react especially badly They clock in to work and pay the bills When that has gone they may not still be your friend or even acquaintance They may instead feel moved to sue, and the business could fold It happens So, beware of getting too matey, and make sure that you have proper contracts in place for everyone especially actual family members
them and come to a compromise. Four weeks may be too long for example, a downturn in sales requires an immediate four day week. In this case you must explain this to the employees and ask them to agree to the change in writing
26 CLUBHOUSE EUROPE AVOIDING PITFALLS
Suddenly, however, they may realise that it’s get ting close to two years since they started and they’re still not performing This two year point is important Under Employment Law, after two years (it changed in 2012) the employee has protection from unfair dis missal An employer is strongly advised by ACAS and the courts to follow a proper structured procedure before dismissing anyone after this date. If they don’t, they have a lot of explaining to do, and there could be a 25% uplift in any award against them. Before the two years are up, it’s much easier to dis miss an employee, although we would recommend The law states you must take reasonable steps to check your employees are eligible to work in the UK. She just failed to keep copies of the relevant docu ments. The Baroness was shown a passport, a P45, NI details, references, and a letter which seemed to be from the Home Office She then asked for the clean er ’ s marriage certificate, which showed that her hus band was a British national But, because she didn’t keep copies, she couldn’t prove it The fine was £5000 Expensive photocopy NO ID? £20,000 AND UP TO 5 YEARS IN JAIL
1. TREATING EVEN PO TENTIAL EMPLOYEES UNFAIRLY You may not be aware how tricky discrimination laws can be All employees are protected from discrimination Even someone who applies for a job is covered You can’t sack or even reject someone based on race, reli gion, sexual preference, disability, gender, pregnancy and maternity, gender reassignment, age or marital status When you deal with candidates and employ ees you ’ re just asking ‘ can they do the job’. Anything else might be called discrimination. You must have sound business reasons to sack someone. The same is true for hiring them. MAX FINE: UNLIMITED
2. UNWITTINGLY EMPLOYING ILLEGAL IMMIGRANTS You may have heard of Lady Scotland’s “technical infringement” of the rules on employing illegal work ers It was very awkward, as she was the Attorney General at the time So. You’re a small golf club, with just a few employees, and managing them is one job you have to do yourself. And do it well. Golf HR’s Carolyne Wahlen offers up advice on how to avoid some costly pitfalls.
MAX FINE: ONE YEAR’S PAY HINT: Their buy in is much more easily gained by explaining the reasons for any changes to them
5. GIVING NOTICE FOR POOR PERFORMANCE TOO LATE Many managers assume that after the basic induction a new employee is informed and motivated enough to get on with their job
Massive mist akes by pr ivat e member golf clubs. Beware!
4 TREATING YOUR EMPLOYEES AS FAMILY
MAX FINE: £86,444 I hope these stories of other golf clubs’ massive mis takes will help you to avoid falling into the same trap If you ’ re concerned that a mistake might cost your Club thousands, we ’ re here to help <
CLUBHOUSE EUROPE 27 using the ACAS guidelines once they are over a year ’ s service. Keep an eye on the performance of recruits at those crucial early stages.
6. TOLERATING INAPPROPRIATE HUMOUR With email, it is easy for employees to send round jokes without thinking You get a joke, you hit ‘for ward’ But what some people might consider a joke, others might find offensive, and you as an employer are liable You should discourage employees from using work email for circulating funnies, and advise them to be careful about who they direct jokes at face to face in the workplace. If you allow it to continue you are liable for their actions, and you will pay the fine, not them. Some employees might have the attitude of “Can’t you take a joke?” The reality is that jokes about the protected characteristics could be found offen sive, and could easily backfire on you, the employer. And shouldn’t your staff be working, not forward ing email jokes?! POTENTIAL FINE: UNLIMITED
7. HANDLING REDUNDANCY BADLY Making someone redundant is hard It can also, sadly, be necessary The challenge is that there is quite a complex procedure to follow If you don’t follow it, the employee can claim unfair dismissal You have to give them notice of their redundancy, with certain letters at certain times The consultation period can’t be less than three weeks, ideally longer You also need to ensure that you are paying out the right amount of redundancy pay, adjusting for age and length of service. Failing to follow the proper process is where many employers fall down. The reason why this is a partic ular problem during lean times, is that former employees are unable to find new jobs, so are forced to go back to their ex employer and try to get as much money as possible out of them.
Golf HR are specialists in private member golf clubs and exper ts in employment law For more details visit www GolfHR co uk or contact Carolyne Wahlen: t 01491 598 700 e cw@GolfHR co uk
AVG. COST: £25,000 HINT: You will need to give them notice of dis missal well within their two years.
I have seen this have such a severe impact on a business that it has folded. Also, make sure you have enough money to pay both the redundancy pay and their normal salary during the notice period
4. Don’t mind the STRATEGY Never make decisions for the club that go against, or undermine, the club strategy This will, with good reason, alert the older members and board and they will immediately start seeking for somebody else to do the job better
Top 10 ways t o get fired as a Club Manager
6. Don’t mind your IMAGE In today’s world everything is on social media Be mindful about what you post publicly and don’t make a fool of yourself or the club Try to stay out of poli tics or picking sides Be diplomatic and don’t become a representative for a smaller group of members You have to represent them all
5. Don’t mind the CULTURE In my club we have never had tee time bookings. My members pay premium fees to make sure they can just show up and play golf whenever they want, with All clubs ar e dif fer ent, and t her e ar e many ways t o succeed – or no t as t he manager of a club, r ef lects S t af fan Tuomolin CCM fr om Finland’s Sar fvik Golf.
You need t o gain t he tr us t of t he member s. Educat e your self, be inf or med about t he indus tr y you ar e wor king in. Make t hem pr oud of having you as t heir Manager. Communicat e clear l y and of t en. Be visible. Lis t en t o t he member s. It ’s your job. “ S t af fan Tuomolin CCM ”
7. Don’t mind the TEAM You have to have the trust of the people that work for you. If the Board asks them questions directly, you have to know that they will have your back. This requires spending time with your team and getting to When I worked as a General Manager for the first time 20 years ago, the auditor of the club jokingly told me, “It is the pur pose of the General Manager to make himself as use less as possible”. All joking aside, what he insinuated was that it is the job of the GM to take care of the processes in such a way that the club didn’t rely on the GM being pre sent every hour of every day Okay, so this might not be possible in every club environment, but but I did get the point There are many pitfalls to success in this industry and Boards can be quick to replace the GM if things don’t go as planned So here are my thoughts on 10 ways to get booted from your GM role early!
know them thoroughly They will have to know that you will be there for them as well, when needed Pay them well if you can, and educate them Their well being is your well being; remember that
3. Don’t mind the MEMBERS In addition to the Board, you need to gain the trust of the members Educate yourself, be informed about the industry you are working in Make them proud of hav ing you as their Manager Communicate clearly and often Be visible Listen to the members It’s your job
8. Don’t mind about the CLUB In the nordic countries specifically, not all parts of the club operation is handled in house You might , for example, have outsourced the F&B to another party, have golf coaches and pro shop operations out sourced and so on. It is crucial, therefore, to be able to hire the best suitable partners for your club’s opera tion so that the operation as a whole is up to par (or preferably birdie!) or the members and Board will not be happy out having to wait. If I was so much as to HINT in the direction of trying out tee time booking in any shape or form I would be mentally executed by the elder members of the club and surely fired within days! So please, be sure to understand the core values of the club culture that you are in and protect those values
1. Don’t mind the NUMBERS Being a GM is a numbers game. Numbers don’t lie. You can manipulate reports by including or exclud ing numbers, but when you have the right numbers, they don’t You HAVE to understand the numbers, the cash flow, the investments, the book keeping to such an extent that you, and the Board, can make the right decisions for the club Otherwise, you will be out 2. Don’t mind the BOARD/CLUB PRESIDENT You have to be on good terms with the Board of Directors and especially the Club President It is also your job to make the Board and the President look good in the eyes of the members. Gain their trust or be replaced.
28 CLUBHOUSE EUROPE INSIGHTS FROM FINL AND
CLUBHOUSE EUROPE 29 9. Don’t mind about the BALANCE Take care of yourself and try to find a work/home balance so that you have energy to do your job prop erly Your job is to take care of your members and staff and you can’t really do that if you don’t take care of yourself first The club can’t do much with a GM that is burned out 10 Don’t mind about the RESPONSIBILIT Y Be accountable for your actions Take responsibility for mistakes made by you or your team. It’s not the end of the world. Stand up for the decisions that you know are right for the club but at the same time, don’t take it personally if sometimes the Board take actions you don’t agree with It’s a marathon, not a sprint
11. Additional mention BAD LUCK Let’s be honest there are some quarrelsome clubs and situations where Boards decide they want anoth er manager for the time being and it has nothing to do with anything the manager did or did not do Sometimes they just want a change Try not to take it personally and move on You’re probably better off in the long run not immediately, but over time
There are, of course, more obvious ways to get fired in all industries, from attitude issues to inappropriate comments, but hopefully the club management spe cific attributes listed here will help us all to stay in our roles as long as possible. I hope you enjoyed the read! <
CONTACT DETAIL S Staf fan Tuomolin CCM is Managing Director at Sar fvik Golf, Finland He has worked in the golf industr y for over 30 years, 20 of which as a Manager of five dif ferent golf clubs He has been a Cer tified Club Manager since 2012 and is currently the Managing Director of leading private golf club Sar fvik Golf as well as the Vice President of the Finnish Golf Managers Association He can be contacted at staf fan tuomolin@golfsar fvik fi
OUR NEW LITHIUM GREEN MOWER ECLIPSE 360 The Eclipse 360 ELiTE Lithium Ride on Reel Mower cuts more than grass Battery use, noise and maintenance downtime are all reduced by a mower with precision technology that gives you Jacobsen's greatest cutting and run range The latest ELiTE Lithium Ion battery and a hydraulic free design makes the Eclipse 360 electric reel mower the greenest, quietest and highest quality Jacobsen cut available for your golf course or fine sports turf www.jacobsen.com CUTTING CAPACITY 143K SQ FT (13,285 SQ M ) BLADES PER REEL 7, 9, 11 OR 15 63” CUT WIDTH (1 6M) RUN TIME +22 GOLF GREENS +1 1 (HECTARES) 0.062”0.438” CUT HEIGHT (1 6MM 11 1MM) BATTERY PACK 250AH LITHIUM s i n c e r e ly Jake
CLUBHOUSE EUROPE 31 A MATTER OF MINDSETS
None of this means I was, or am, happy with the outcome of my visa not coming through in time But it is simply what happened Not good, not bad, just is Why did it happen to me? Why not me? Why someone else? Life isn’t about not getting knocked to the ground, it’s about how we get up, dust ourselves off, and move on with the next step. And whatever my next step may hold, I know it will be exciting. How do I know? Because I will make it exciting and that’s my choice of mindset acknowledging being fired from Apple led him to discover and learn skills that he then needed to make Apple the company it is today The probability tree We often think of outcomes as being inevitable once they happen, which if you subscribe to the ‘block universe theory’ it is However, if we think of every outcome and situation as being assigned levels of probability to the likeli hood of the outcome, then we can see that nothing is inevitable. Looking backwards we can see that what has happened could easily have turned out bet ter or worse than it did and at the time we had no way of knowing, not 100% anyway, of exactly how it So what has prompted me to write this piece on handling disappointment? I was due to move to Melbourne and take on the role of Director of Golf at Metropolitan GC, a role I accept ed in September 2021. But fate had other ideas. And by fate I mean bureaucratic red tape of the Australian immigration department. I won’t bore you with the finer details but five months after my visa application went in, and potentially up to anoth er ten months until it might be processed, the dream was over and no move Down Under would be hap pening When I had the call, and I wasn’t blindsided, the conversation about this possibility had been had with the visa processing issues Australia was facing, I handled the call professionally There was no other way to handle it I had a gut feeling that this call was about ending the agreement, which made it easier to receive the news. There’s a Latin saying that I keep close to my heart, ‘Amor Fati’, which translates as ‘love your fate’. I use a medallion with this embossed on as my ball marker which helps to keep me sane on a bad golfing day!
On handling disappointment <
would turn out We might know the probability of a certain outcome but most outcomes are not 100% knowable
Five years of studying stoic philosophy has helped arm with me ways of dealing with bad experi ences/situations Does this mean it’s easy? No Just easier We can choose how we view situations Our default might be to think: this is unfair; why did it happen to me; I’m so unlucky; or maybe some choice words about the Australian immigration department! However, is this really the best attitude to help get over a disappointment? In ‘When Breathe Becomes Air’, a tragic memoir about an oncologist who is diagnosed with terminal cancer, he acknowledges the ‘why me ’ question with the answer as simply being, ‘why not me?’. When viewed this way life isn’t fair or unfair, it simply is Acknowledging this as being the real state of affairs allows us to choose a positive mental attitude (defined as: ‘the correct mental attitude in a given situation not always thinking that life is full of rainbows and unicorns’) and moving forward Sebastian Junger (award winning author of Tribe, and director of Restrepo) only got into writing and filmmaking because he nearly lost his leg in a chain saw accident at work This gave him the inspiration to write and film about dangerous jobs This only happened because a ‘bad’ event occurred. He explains, ‘ you can only know if something is good or bad in the fullness of time, even if right now it seems to be a bad event’. Or as Steve Jobs put it, ‘ you can only connect the dots looking backwards’, after Disappointment is a fact of life, says Ed Chapman MSc CMDip: “I was once told, ‘if you never have any expect ations then you can never be disappointed’. Although there is something quite stoic and zen about this mindset, I also find it nihilistic and pessimistic. Emotions are a par t of life.”
“Enhancing connections with local communities and stakeholders can help show that golf, collective ly, has a key role to play in balancing long term demands of people, profit and the planet.”
around the magnificent course. Swathes of natural istic planting frame the holes and approaches to the club with stunning wildflowers that have proven highly popular with club members and the local pol linator populations
Mark Birchmore, Syngenta Global Head of Marketing, Turf and Landscape, who commissioned the feature, said: “Golf courses are often an easy tar get, but in reality, they play a critical role in provid ing a green space for golfers and non golfers, pre serving wildlife habitats, and they are already imple menting sustainable best practice “As the debate around urban land use intensifies, golf businesses should take the opportunity to com municate their contribution to society and their long term environmental value
32 CLUBHOUSE EUROPE SUSTAINABILIT Y
Year 2022, The Grove, close to north London.
Enhancing the ecological assets of out of play areas, they can make the golf course more attractive for both biodiversity and golfers without impact ing on playing areas in any way It positively enhances the whole playing experience for the 200+ clubs involved with the initiative
This year, Farleigh Golf Club in Surrey won England Golf’s Sustainability Project of the Year award for its Operation Pollinator habitat creation < Golf courses in urban areas are under increased pressure to demonstrate their environmental and community value With the planet’s urban population set to double to 8 5 billion by 2050, demand for land is on the rise, with golf courses already under close scrutiny of reg ulators and policymakers
A new feature from Syngenta Golf, ‘Golf Under Threat’, explores the conflicting demands for more housing and green spaces, and highlights how golf businesses have an opportunity to play a leading role in sustainability for people and the planet Here in Europe, many courses are now looking to their out of play areas to enhance ecological diversi ty, such as the Environmental Golf Course of the How golf businesses can play a leading r ole in sus t ainability for people and t he plane t.
Golf under threat
• Want to learn how your club can take a leading role in sustainability? Read more online at: growinggolf shorthandstories com/golf under threat
It’s also happening in the US, where at Bethpage State Park, host to the world famous 2024 Ryder Cup, golfers have learned how owls, red tailed hawks and other species are encouraged to nest just off the hallowed fairways Bethpage State Park Director of Agronomy Andrew Wilson explains how the park has become a haven for wildlife by hiring an ecologist and putting QR codes on park signs to educate visitors.
Following the principals of the pioneering Syngenta Operation Pollinator initiative, golf cours es have shown they can be a green oasis for biodi versity in an urban environment or surrounded by a monoculture of intensive agriculture
Next year ’ s Women and Girls Golf Week activ ities will once again be centred around the AIG Women’s Open which will be held at Walton Heath Golf Club in Surrey. • www englandgolf org
“In golf, we also have our homegrown super stars to be proud of, but the Georgia Halls and Bronte Laws of this world all started off as novice beginners and required their love of the game to be fuelled by volunteers and coaches at their clubs
Women and Gir ls Golf week 2022 blazes a trail
“Golf is open to all, it’s a healthy, vibrant and fun sport and this campaign is designed to show case all that’s good about the game ”
Prior to the week, England Golf also staged a #WhyIGolf event to coincide with the English Girls’ Open Amateur Stroke Play Championship at Wilmslow Golf Club in Cheshire
Counties supported the campaign and individual golfers chipped in with their stories using the hash tag #WhyIGolf.
Beginner girls were introduced to the game, offered fun welcome lessons by local PGA pros and given the chance to chat with Rhian Barton, a female greenkeeper helping to break down barriers in her chosen career field Women and Girls Golf Week was set against the impressive backdrop of the AIG Women’s Open at Muirfield the most prestigious professional tour nament on the schedule
Across England Golf’s social channels, 210 differ ent people shared their #WhyIGolf story, resulting in 10 million impressions and 786 unique mentions of the campaign hashtag The week featured interviews with inspirational figures such as Solheim Cup legend Catriona Matthew, major champion Georgia Hall, LPGA win ner Mel Reid and rising star of the LET, Alice Hewson. With themes ranging from careers to volunteers, role models to competing, there were also contribu tions from well known amateurs currently making their way in the game including this year ’ s Slingsby Golf Academy cadets Zara Phillips, Judy Murray, Anna Woolhouse and Dr Zoe Williams Clubs across England got on board to amplify the message and stage events ranging from a non golfer evening at Beau Desert Golf Club in Staffordshire to a ‘Putting and Prosecco’ night at Shooters Hill Golf Club in Greenwich
Commenting on the week, England Golf’s women and girls in golf manager Lauren Spray said: “It was fantastic to see so much positivity about the ongoing efforts to bring the game of golf to life for women and girls all over England. “It’s been such a breakthrough summer for Over the course of seven days from Monday 1 August, England Golf’s digital campaign used the positive power of social media to champion the women ’ s game and offer new ideas to the next generation of players
The Muslim Golf Association also took over Women and Girls Golf Week now in its fifth year has been praised for shining a light on the oppor tunities available to females of all ages and backgrounds looking to play or forge a career in the spor t. England Golf explains.
<
CLUBHOUSE EUROPE 33 GOLF WEEK 2022
Leeds Golf Centre for a girls coaching session aimed at introducing the sport to a new audience
“There are also a wide variety of jobs in the golf industry for women to pursue and it’s exciting to watch this aspect of Women and Girls Golf Week grow over the last five years to the point where more and more people are switched on to the opportunities that are available ”
women ’ s sport in this country with the Lionesses winning the Euros on home soil and so many out standing female athletes starring at the Commonwealth Games in Birmingham.
Swedish tech company Sweetspot has been chosen by The R&A, golf ’s governing body, to provide business systems at Golf It!, its new community focused golf and entertainment venue. The first facility will open in Glasgow in the summer of 2023 and will, among other things, include a nine hole course, adventure golf and golf simulators
Golf It! is a significant investment that will make golf a more inclusive and accessible sport for everyone The venue has been specifically designed to attract a new audience to the game Therefore working with a system that provides a clear understanding of behavior and how people interact with their activities is of paramount importance This is where the Swedish company, Sweetspot, comes into the picture The deal between the two parties extends over five years, where Sweetspot will develop and establish business systems on behalf of Golf It!
With the concept Golf It!, The R&A which has160 a liated organisations, including national federations aims to change the sport fundamentally The concept’s first facility will be located on the banks of Hogganfield Loch in the North East of Glasgow with the purpose of making golf more accessible and inclusive To achieve their goal, The R&A has carefully selected partners they consider the best in each area
Swe dish Sweetsp ot is p ar t of a glob al e or t to change golf
We are delighted to get the opportunity to work with the largest golf organization in the world It ’ s a great recognition of our company and product. They share our vision to modernize golf to get more people to experience the sport we love, says Henrik Ahlin, CEO at Sweetspot.
The R&A is investing £200 million over ten years in developing golf and supports the growth of the sport internationally
After a thorough and robust scoping process, the Sweetspot platform was the only system we found to have the capability to achieve our business goals Our aim is to provide customers with the right product, at the right time and at the right price, which will ultimately make the game more accessible and a ordable With Sweetspot we believe we can achieve this goal, says Russell Smith, General Manager of Golf It!
Sweetspot will create an overall solution for the whole concept that includes a checkout system where The R&A can follow di erent types of consumer behavior The focus will be on revenue management and increasing the accessibility for more golfers by applying dynamic pricing
The words HURT “Absent ” “Indifferent ” “Distant ” “Over paid ” You listen and you SCREAM!!!
Newbies Beware Newbies need to be cautious when gone, because “withdrawals” from their Visibility Bank Account may put them into deficit spending. Until the GM has had years of “face time”, written dozens of articles and sent out hundreds of notes, until he or she has woven their “ presence ” into the psy che of the employee team and the member com munity, have created a service culture and an administration team that trumpets them when they’re gone, patience is a must have and invest ments need to be made into their Visibility Bank Account Visibility and “Visibility When Gone” take time Newbies need to be patient and methodical Get visible and be gone Visibility is critical to the successful Manager And being GONE is equally critical to the Manager’s long term productivity and well being.
CLUBHOUSE EUROPE 35 THE REFLECTIVE EXPERIENCE
Mrs. X rushes into the club at 7am all in a tizzy wanting to know the soup of the day. She races to the GM’s office for answers because she knows “SHE knows ” But SHE, the GM, isn’t in the office Isn’t at the club “Doesn’t the GM EVER work? She’s ALWAYS gone when members need to know!!!”
The need to be SEEN If you ’ re a likeable GM who makes things happen, members want to see you, talk to you, listen to you, feel your energy, experience your Warm Embrace and get some freebies WHENEVER they’re at the club But seeing and yakking with the GM ain’t always possible Committees to meet, staff to debrief, “ new bie” to orientate, family to experience and vacations to take, make omnipresent “in your face” visibility tough And when members visit and don’t see you they’re miffed They talk They remember Managers know there’s a “Visibility Imperative,” a need to show the flag lots They appreciate the need to see and be seen, to dramatise they’re at the club, on the job, ready to respond, working 24/7.
• Create two offices Every Manager needs two offices a “Productivity Office” that’s out of sight and out of mind where “ paper focus” can happen and a “Visibility Office” positioned where members and staff can see you, access you and bother you while walking by
Family, friends, Board meetings and paperwork be damned.
• Create video memories Create videos that are expressive of YOU, are YOU without YOU being there. Discuss projects, great employees, gover nance, finances in such a way that YOU are seen, heard, understood and remembered Have the team release selected videos when you ’ re gone Managers need to be gone and when they gone, they need to be “visible ”
Where’s the Manager???
Trumpet your Visibility philosophy Ensure that your values are theirs Get them out front and engaging with members and staff The right team with “right think” MAGNIFIES a Manager’s visibility when they’re absent.
The octogenarian nay sayer arrives at 6am for a cup of free coffee and a moan and groan session with his retiree friends: “Where’s the Manager? Doesn’t he work anymore?”
The Late Night Yuk Yuk crowd is downing anoth er 11p m Tequila Extravaganza “We’ve spent lots this evening and DESERVE some freebies! Where’s the Manager??? Not here!!! Does he ever work???”
• Broadcast your schedule, your routine and your why Trumpet your need for “out of sight” time. Let your staff know in writing, during staff meetings, during the walk and talk. Let the members know publish your schedule in the newsletter, write an arti cle discussing “visibility”, discuss your “goings” during your walk and talks Let your Board know when you ’ re going to be “there” and when you ’ re going to be gone And why!
Here are a few pointers worth considering
• Write lots Remind members that you ’ re alive, well and “present” by handwriting birthday cards, sending thank you notes, by offering written congrat T he invisible YOU wanders the club, looking and listening And you want to SCREAM!!!!!!!
• Make GM visibility a team effort Accept that the team represents YOU; their presence is “ you present”
ulations on births, engagements, weddings and the like Write articles for the newsletter that sound like YOU Send out lots of email messages Let members “ see ” and “hear” you when they read what you ’ ve written.
• Do the “Walk and Talk” lots Exit the office often, prime yourself for conversation, wander about and deliver lots of Face Time to members and staff Be visible, approachable and engaging Position your self in the lobby during busy times Eat in the staff din ing room. Step into EVERY department at least once a day.
• Get focused Whenever you ’ re in the office or wandering about, be in the NOW and uber focused Dump the cellphone. Look ’ em in the eyes. Make every meeting a deep engagement opportunity.
• Identify impact opportunities Be present and in the right “impact location” when presence is needed.
Every Manager/Supervisor/Team Leader handles The Visibility Imperative differently Professionals need to ponder visibility and figure out what works and what doesn’t for them and their club Creating High Impact Visibility Members and staff need to see, feel, smell and touch the GM They hunger for the in your face, look you in the eyeballs visibility And the GM hungers to know, “Did they see me?” Did I spend enough time at the club? Have I lost touch with the staff and mem bers? Did I hear the complaints, suggestions, insights? Did I get enough “face time” today? The collision between “ presence ” and “productivi ty” is a biggie in clubdom. Managers need to identify their visibility opportunities and prime themselves for “The Encounter” The ar t of being “visible-when-invisible is an essential skill for Managers. Gr egg P att erson, Founder and Pr esident of “ Tr ibal Magic!!!” explains in his own inimit able s ty le.
<
When’s it busy, be there When there are big events, be there When there are Board and committee meet ings, be there Be seen, be approachable and be con versant Every visibility moment is costly Know the ROI for each location and each opportunity Invest wisely Visible when gone To be visible when you ain’t, things need doing
Managers who have been “in the trenches” for a couple of years have written dozens of monthly newsletters; have greeted every mem ber multiple times before, during and after the Friday evening seashore dinner; have argued their way through Board and committee meet ings; have personally mentored every supervisor in the operation; have cleansed the “bad apples” from their staff; are always approachable when visible; and have fought the good fight with members wanting more hors d’oeuvres, lower dues and better food have visibility far beyond their corporeal presence Managers need to understand visibility and being “visible when invisible”, how to get it, how to leverage it, how to grow it and how and WHEN to use it. So get visible and enjoy the journey!!!
The study also found that monthly instalments are more commonly paid via direct debit (71%) than recurring card payments (29%) This tells us that members still want control over their membership payments given how direct debit provides customers a window of time to review transactions If coupled with direct access to their membership plan through an online portal, you equip customers to review their payment histories frequently and raise tickets in the event that they find irregularities in their invoice
Transparency goes a long way Discounted event tickets are a staple in most members’ experience Events are versatile and can cover a wide range of top ics When staged to stir up the right amount of
If you haven’t leveraged the unique characteristics of the different segments in your membership client base, now ’ s a good time to evaluate. Use that infor mation to update your membership benefits, aligning them with your members’ evolving needs
It’s not just convenience that’s at play when you do so Bringing your membership online also gives you an additional channel to freely communicate and engage with members The study shows that one third of club members use their membership at least once a week This presents an opportunity to boost organisation news, upsell premium tiers, and pro mote events when relevant There is growing demand for monthly instalment as a membership payment option
Enhancing the membership exper ience – better benef its and an even better platfor m
W h i l e o n l i n e m e m b e r s h i p p o r t a l s a r e becoming the norm, some businesses are s till s tuck in the pas t Having a membership portal that is easily accessible online or through an app has become a standard in memberships This decentralises information such that members can update their own data, upgrade tiers, and manage payments anytime they please
Although 85% of the club members surveyed reported to be satisfied with their current member ship package, qualitative results show that if there’s one thing that could be improved in their member ship, it would be the presence of “ more ” benefits This meant more club services, activities, and exclu sive offers Otherwise, they wish for more discounts and special deals on products and services from affiliate businesses
Loyalty programs for long time members were also mentioned as an added benefit This tells us that if membership benefits were to be enhanced, it should be in a way that answers the needs of the dif ferent segments in the member pool You ensure bet ter engagement and retention through this approach.
Tragically, not all club memberships have caught on The study found that 64% of members whose membership doesn’t offer online tools wish it did, as the feature would have been tremendously valuable.
“
As opposed to a one time payment, instalments lower your membership’s barrier of entry to qualified customers which in most cases improves conversion. It makes sense why many memberships offer it as standard.
The study shows that one-third of club members use their membership at least once a week. This presents an oppor tunity to boost organisation news, upsell premium tiers, and promote events when relevant.
Demand for “more” membership perks should be met with strategic offers for each segment of the member pool
36 CLUBHOUSE EUROPE MEMBERSHIP MATTERS
A positive online members’ exper ience is centr al t o any successful membership business. In a new s tudy, Eventcube.io explains why it is mor e impor t ant t han ever t o have a full y manageable, online membership platfor m.
”
engagement, it makes the perfect vehicle for confer ences, certification programs, networking, and enter tainment; practically half the benefits a membership could offer. No wonder organisations continue to make space for it in their long list of membership perks, as one could infer from the 75% of club mem bers who are provided access to events at a discount ed rate Events are costly and time consuming Opening them up to the public is a logical step to offset revenue spent in event planning time and resources Drawing a clear distinction between members and non mem bers is essential to enforce that feeling of
When asked what they wish to improve in their membership, better user experience emerged as one of the top answers. Complaints included lack of a “quick sign in”, inability to access their membership online, and poor design that makes navigation feel like a major chore. Qualitative responses coincide with answers to the question “what’s one benefit they doing this, there’s a good chance you ’ re discouraging new members to sign up Instalment payments make membership dues appear less intimidating as clients have more time to move their budgets around to make room for dues
Memberships are a long term commitment and often come at a hefty price. Thus, it makes sense that most membership businesses break their subscrip tion down into monthly instalments If you ’ re not
Clients pay a premium to be a part of the circle after all It’s only right to get the full benefit of it In our study, we surveyed over 200 individuals with current paid memberships within clubs, sport ing organisations and trade associations We asked them a series of questions about their satisfaction with their current membership offering and what more they might want to see in it. So how do you create a truly valuable membership experience? Here are six key takeaways from our study.
For clubs, this means that even when a member ship is on site, frequented by members, it’s still worth moving your database online and providing log in access to each member
Switching membership platform providers might be disruptive but it’s less costly than member churn As with any kind of drastic change, switching mem bership platforms is seen as highly disruptive by members While this may discourage clubs from switching platforms altogether, there is a caveat to it
Being part of a members club means access to entertainment, information, networking and exclusive benefits. Its success leans heav ily on its ability to offer an exceptional experience through a variety of activities and exclusivity. But if you think that the work ends at the delivery of ser vices, you are sorely mistaken Memberships need to transcend physical barriers so as to be resistant to crises and to preserve the continuity of its services
CLUBHOUSE EUROPE 37 wish their membership offered” to which 45% said was an exclusive area for accessing all benefits avail able to them. With 91% of members receiving membership ben efits, it makes sense to enable better access to these benefits Without efficient technology in place , club runners may run the risk of disengagement and member churn, which are in the long run worth more than the cost of improving your current membership platform right from the outset
Enhancing members’ experience boils down to two criteria: better offers & a better platform The study revolves around one pressing sentiment: members want easier access to more membership benefits, implying technological upgrades alongside an investment in more valuable perks. Members are the lifeblood of any membership organisation and their satisfaction determines your success as a com munity. In retrospect, there is a logical connection between the two demands Attractive offers can only go so far if members are unable to have access to them or lack an overview of what the benefits they are paying for On the flip side, well designed platforms are empty shells without compelling membership benefits One might exist without the other but if your aim is to give members more reasons to continue being a part of the club, winning both ends is the smart choice Conclusion The pandemic forced millions of individuals to put plans on hold. Now as we slowly emerge into society, people’s hunger for experience, connection, and learning is more insatiable than ever. What better avenue to cater to all these needs than membership clubs? It’s worth remembering that this movement doesn’t come without high expectations. So when the opportunity presents itself, you need to be the place that has it all figured out. As was drawn from this study, an exceptional membership experience consists of ease, accessibility, control over one ’ s own data, and benefits that scratches the right spot Evaluate if your membership checks all the boxes And if you decide to fill the gaps before they dig a hole in your business, start from the two most important areas: technology and a more targeted benefits package
< CONTACT DETAIL S Eventcube is a white label event and memberships platform for vir tual and ticketed events, designed to empower event organisers • www eventcube io
Club Management Solutions Onsite Solution Online Member Services Online F&B Ordering Mobile App A single platform to manage your club W: www.e s p.com T: 020 8251 5100 E: info@e s p com We offer E VERY THING that a golf venue or business will ever need to operate & to help promote their full range of facilities, ser vices or products; from traditional print & collateral, through to technology driven marketing, high impact video & multiple other marketing services across all media We aim to supply them at significantly be er value than current golf industry providers Contact : FORE@mbgolfmarketing co uk & search for our work across our social channels; search @MBgolfmark & #MBgolfmark Call: 07867 310015 | Email: FORE@mbgolfmarketing co uk | Visit: mbgolfmark co uk G O L F I N D U S T R Y M A R K E T I N G S P E C I A L I S T S F U L L S E R V I C E M A R K E T I N G C O M M S B U S I N E S S F O R G O L F V E N U E S , G O L F B R A N D S / B U S I N E S S E S & P R O F E S S I O N A L G O L F E R S / C O A C H E S PRINTED COLLATERAL COURSE / VENUE SIGNAGE COURSE FURNITURE VIDEO & MARKETING SERVICES Panoramic Drone shot of Hadley Wood GC from 200 above the golf course Proud Corporate Partner for Marketing Services @MBgolfmark & #MBgolfmark
www.obbi.golf hello@obbi.golf Safety Compliance& at your Fingertips Integrating Compliance, Safety and Training in all departments Reduce risk Ensure compliance Reduce admin time Empower staff Reduce paperwork e F inest C lubs in the Wor ld Tr ust Pacesetter Y O U R D I G I TA L E X P E R I E N C E M AT T E R S . L E T U S C USTO M D E V E LO P Y O U R A P P F O R T H E U LT I M AT E M E M B E R E X P E R I E N C E M O B I L E A P P S D E S I G N E D T O D E L I G H T . G o t o p a c e s e t t e r t e c h n o l o g y. c o m t o l e a r n m o re
Turf Assistant is proud to be a CMAE Partner Turf Assistant is an industry-leading software for Course Managers. It gives them automated, accurate data so that they and their Clubs' stakeholders make decisions based on facts, not opinions. Data-driven decision making plus 100% visibility makes Turf Assistant the choice of 400+ progressive General Managers. CMAE Members receive a special rate plus FREE onboarding (worth £750) CMAE Members should contact jim.callaghanccm@parconex.com or call Jim on 0044 78522 88732 to arrange a zoom demo of Turf www.turfassistant.comAssistant. T R U S T E D B Y T H E B E S T C O U R S E S O N E A R T H Go f is more than a game for us It s a ce ebrat on of the same v rtues that have a ways de ned our company: prec sion cons stency and attent on to deta That’s why we are thr ed that the most respected courses n the wor d choose to partner w th the John Deere brand and re y on the qua ty of our mach nes to mainta n the r high standards We’re just letting you know that we’ve been keeping Golf Clubs employment tribunal free since 2003. All In One System. WisePlatform CRMMarketingManagementSalesWorkEconomyIndustry-specificPoweredby WiseNetwork.fi
P U R C H A S I N G C O N S U L T A N T S control of your expenditure educe costs without asing your workload. ver your company spends its money on r it is energy, cash transactions or even Pure Purchasing can help you cut costs, you to get on with running your business have to do is get in touch for your free tation and we’ll work with you to deliver elected product savings for your business! ve money | save time | save effort 07495 893993 info@purepurchasing co uk purepurchasing co uk CONTROL AKE GLASSWASHERS DISHWASHERS ICEMAKERS GLASSDRYERS 01933 666 244 www clenaware co uk THREE ns. Svice er Complete Solutio able TaS Desig D 1 gned specifically f Social Clufor the 2 sectorb QUICK IN & RTTRAINING ATION T TALL A KE DESIGN NST NLINE IGURA S NOW SUPPOR & CONFI FULL ON BESPOK CALL MUS O 3 OBILE APP t o ASERVICTBLETABLETA TABLET T T the flexibility of a tab offers the practicality CE The Club Control Hybr blet. y of a till and rid system control system • Fully integrated in fvice or table ser or use both •behi F • Solves the COVID • Offers longevity a nto the EPOS ind the bar and problem NOW and value 0330 058 0 TABL A clubcontrol co 4uk 11 HYBRID TILL/T S E R V I N k info@clubcontrol co LET NT G C L U B S N A uk IY O N A L L
customersdeliveringDransfunTheIntroducingultimateexperienceeldsSPOTLIGHTisastate-of-the-artaudiovisualplatformthebestentertainmenttoyourvenueandgivingyourlotsoffunwiththeultimateentertainmentexperience. Spotlight is modular system that enables a club to tailor it to their needs, whilst allowing instant upgrades to bring in additional features on a pay-as-you-use basis Best deals, best service, best choice Drans elds is the UK’s largest independent supplier of gaming and amusement machines to private members clubs, pubs and the licensed trade. With over 75 years’ club and pub industry experience, we have unrivalled expertise and are able to provide the very highest levels of service and support to help you maximise pro ts for your venue. Recommended supplie r to: Club a n d I nstitute U nion, A ssociation o f Conservative Clubs, A lliance o f B ritis h Clubs, Nationa l U nion o f Labou r & Socialis t Clubs, Nationa l A ssociation o f Railway Clubs, A ssociation o f I ndependen t Clubs. Call Drans elds on 0345 644 9414 enquiries@drans elds.com www.drans elds.com Make more money with Drans elds – your local partner in pro t The next generation, premium 3 screen digital cabinet, packed with the latest smart technology
CLUBHOUSE EUROPE ISSUE 26 MPDs –latest updates –page 6 Another first CMAE launches new MDP European Conference join us for CMAE’s flagship event Call for entries time to shine in the 2022 Club Awards Sustainability is golf under threat? Alc hemy Contr act Publishing pr oudl y pr esents Clubhouse Eur ope in association wit h t he Club Manager s Association of Eur ope To see what Alc hemy Contr act Publishing could do f or you please call Sean F er r is on +4 4 (0) 1753 272022
