SOFT DRINKS
Makesomenoisefor
SOFT DRINKS
It’s clear that the soft drinks category is an incredibly important one to sports clubs all over the UK, for players and social members alike, as the 2014 Britvic Soft Drinks Review demonstrates.
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till shaped by the aftermath of the recession, the economic climate remained an underlying factor in 2013, influencing consumer behaviour and overall purchasing decisions. As a result consumers remained focused on spend, seeking value-for-money propositions and continuing to be cautious with their cash. In terms of food and drink, there were two clear sides to the story. Whilst the majority of consumers remained cash conscious and careful
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with their spending, brands remained important and there was a new willingness to spend on higher price point items, giving rise to the trend for premiumisation. Whilst consumers continued to view going out as a treat and demanded value from their visits to leisure outlets, they were also more willing to purchase brands which guaranteed a quality proposition for these occasions. As a result leisure outlets sought to offer new
niche brands, a range of flavours and sophisticated service to set their venues apart and cater for the treat spend. Soft drinks – a £10 billion market Soft drinks once again proved itself to be one of the most resilient categories. This was largely thanks to new product development in accordance with emerging consumer trends and one of the best summers the nation has experienced in
