CUTTING EDGE – FACEBOOK
Facebook foundations
– back to basics With borders no barrier, social media is at the forefront of global communications. Love it or loathe it, it’s here to stay. Lawrence Hardcastle, MD of UK web agency Larrytech, offers a ‘back to basics’ approach to harnessing the power of facebook, and explains how to maximise the rugby club’s marketing potential using this powerful tool.
36 CLUB RUGBY