Portfolio
Aldo Fernando Selected Works 2014-2019
graphic design architecture landscape
Selected Work 2014-2019 Š2020 Aldo Fernando
All rights reserved. No part of this publication can be reproduced of transmitten in any from or by any means, electronic or mechanical without prior permission from Aldo Fernando .
About me.
My background in architectural design, has the advantages of strong design principles and elements, capability on design thinking, and analytical thinking. I able to provide an active contribution during the design process from define problem, collect data, research and analsis, concepting/ideate, and design development I wanted to creating meaningful experiences through design and also expanding my design experience to different disciplines and platforms. .
Design Graphic & Creative Directing This section contains my selected works as graphic designer at Bekraf (Creative Economy Agency for Indonesia).Providing graphic design for @Bekrafid, merchandise and goodie bag, book and prints. Also creative directing works for NATURALBORNÂŽ, responsible for the conception, design, and on-brand execution of product and all visual design, and digital materials for NATURALBORNÂŽ.
/ concept design / branding / visual communcation strategy / product development / trends observation / layout and composition
01-04 05-12 13- 18 19-20 21-22 23-24 25-30 31-34 35-36
NATURALBORN® editorial zine SS 2017 NATURALBORN® ;lookbook FW 2017 NATURALBORN® Design work 17-19 Karl The Apple of Discordia Logo Design PT. Setia Jaya Saudara Branding logo Rumah Kopi Kerta Arja Content for @bekrafid social media Booklet Design for Bekraf Merchandise Design for Bekraf Festival
Project: NATURALBORN® Editorial Zine Spring/Summer 2017
Creative Directing
NATURALBORN® Editorial Zine Spring/Summer 2017 Editorial zine for clothing brand called NATURALBORN® bases in Bandung. Deliverables: Print- 20 pages
/ creative directing / layouting / graphic design
©2017
01
©2017
02
Project: NATURALBORN® Editorial Zine Spring/Summer 2017
03
Creative Directing
©2017
04
Project: NATURALBORN® Lookbook Fall/Winter 2017
Creative Directing
05
©2017
NATURALBORN® Lookbook F/W 2017 Editorial photoshoot for NATURALBORN® Fall/Winter 2017 Deliverables: Digital Campaign ©2018
/ Creative Directing / Fashion Photography / Photo Editing
06
Project: NATURALBORN® Lookbook Fall/Winter 2017
Creative Directing
07
©2017
08
Project: NATURALBORN® Lookbook Fall/Winter 2017
Creative Directing
09
©2017
10
Project: NATURALBORN® Lookbook Fall/Winter 2017
Creative Directing
11
©2017
12
Project: NATURALBORN® Designer
Creative Directing & Graphic Design
NATURALBORN® Designer NATURALBORN® greatly inspired by a mixture of popular subcultures and ingenious new-age thinking. / creative directing / graphic design /trends observation
Deliverables: Variety of clothes design ©2017-2018
13
©2017-2018
14
Project: NATURALBORN® Designer
Creative Directing & Graphic Design
15
©2017-2018
16
Project: NATURALBORNÂŽ Designer
Creative Directing & Graphic Design
Collaborative work with videoartist from Berkhamsted-UK , David Hayes or widely known as AVD78.
17
©2017-2018
18
Project: Karl The Apple (Personal Project)
Illustration
19
Š2019
Karl The Apple Taken inspiration from Idiom of Apple of Discordia. Karl loves PostPunk and New-Wave Band. His Favorite Designer is Jun Takahasi of Undercover, Margiela, and Helmut Lang. Deliverables: Character Design Personal Project Š2019 / Illustration / Charcter Design
20
Project: Logo Design PT. Setia Jaya Saudara
Graphic Design
Logo Design PT. Setia Jaya Saudara Logo Design for PT.Setia Jaya Saudara, main idea is two brother holding hand , symbolizes the company owned by two brothers and synergizes their vision to advance the company together.
/ logo design / graphic design
Deliverables: Logo Design Š2018
21
©2018
22
Project: Branding Logo for Rumah Kopi Kerta Artja
Graphic Design
Branding logo of Rumah Kopi Kerta Arja Rumah Kopi Kerta Arja, is a coffee shop with the traditional kopi tiam style concept. The idea was taken from the typography of chinese vintage ads poster Deliverables: Branding logo
/ Graphic Design / Branding
Š2018
23
©2018
24
Project: Content Design for @bekrafid
Graphic Design
Instagram post for Indonesia Architect Day 2019, The Idea was taken from Indonesian Pavilion in Venice Art Binnale 2018 called Sunyata: The Poetics of Emptiness.
Content Design for @bekrafid Creative Economy Agency for Indonesia Selected work for content design for @bekrafid, Creative Economy Agency for Indonesia. Deliverables: Instagram feed Š2018-2019
/ graphic design
25
©2018-2019
26
Project: Content Design for @bekrafid
Graphic Design
The Idea for this series of instagram feeds was inspired from Dieter Rams design.
27
©2018-2019
28
Project: Content Design for @bekrafid
Graphic Design
The Idea for Wishnutama’s welcoming feed, taken from popular trend in Instagram and Twitter at that time, Gradient Apps Face Morph. The content become viral and appered on several national news portals
29
©2018-2019
30
Project: Booklet for Programs of Deputy Infastructure of Creative Economy
Booklet for Programs of Deputy Infastructure of Creative Economy Layouting for the booklet contains programs of Deputy Infastructure of Creative Economy Deliverables: Print - 30 pages Š2019
/ layouting
31
Graphic Design
©2019
32
Project: Booklet for Programs of Deputy Infastructure of Creative Economy
33
Graphic Design
©2019
34
Project: Infrastructure For Cultural Connectivity - BekFest Merch
‘Infrastructure For Cultural Connectivity’ Bekraf Festival Merchandise The Idea dervied from Jokowi speech in 2018, about new infrastructure to support cultural connectivity. Deliverables: Goodie bag ©2018
/ Graphic Design
35
Graphic Design
©2018
36
Architecture & Landscape Design This section contains my selected works as Architect, the project scope consist building design, masterplanning, and landscape design. My responsible to provide an active contribution during the design process from define problem, collect data, research and analysis, concepting/ideate, and design development
/ design thinking / design analysis and programming / concept and development of design / visual presentation / post production
/Pages 39-44 45-48 49-50 51-58 59-64 65-66
Kahayan Riverfront Park Cicabe Lentera Park Gandus Camping Ground Institute of Technology Ambon Balai Andaliman Resto HOK Coffee Shop
Project: Kahayan Riverfront Park
Landscape Design
01
Kahayan Riverfront Park The design aims to find a balance between the ecological functions of the river banks and public open spaces at the river front Kahayan river in Palangka Raya. The design solution is manifesto of llocal sociocultural identity and ecological improvement of rivers and wetlands that provide good environmental quality for urban communities
/ Design Analysis & Programming / Concept /Site planning /Landscape Design
Academic Project Š2016
39
Š2016 02
03
04
01. Main Plaza Scene 02. Siteplan Kahayan Riverfront Park 03. Layer of Hidrology Concept 04. Zoning Concept based by site typology
40
Project: Kahayan Riverfront Park
Landscape Design
05
07
06
41
Š2016
05. Constructed Wetland area Scene I 06. Constructed Wetland area Scene I 07. Section of Constructe Wetland System
42
Project: Kahayan Riverfront Park
Landscape Design
08
08. Wetland Lodges area siteplanI 09. Wetland Lodges area scene 10. Section of Wetland lodges area 11. Amphitheater area scene 12. Promenade scene
09
10
43
©2016
11
12
44
Project: Cicabe Lentera Park
Landscape Design
Cicabe Lentera Park Cicabe lantern park was designed to utilize the land of the former landfills as a public space that can be used by residents around the area
/ Design Analysis & Programming / Concept /Site planning /Landscape Design
Academic Project Š2014
01
01. Layers of softscape & hardscape 02. Lentera Cicabe Park Siteplan 03. Section of Lentera Cicabe Park
45
Š2014
02
01 lentera plaza 02 multipurpose area 03 visitor center 04 boardwalk 05 teatercourt 06 urban forest 07 grass field 08 playground 09 toilet 10 office 11 seating deck 12 parkir / foodtruck lot
03
46
Project: Cicabe Lentera Park
Landscape Design
04
05
47
Š2014
05
06
07
04. Detailed Siteplan of Lentera Plaza 05. Section of Lentera Plaza 06. Plaza Lentera Detail 07. Candle Teather Detail 08. Cicabe Forest Walk
48
Project: Gandus Camping Ground
Masterplanning
01
01 Gate Entrance 02 Field 03 Outbond Area 04 Boarding House 05 Multi Purpose Room 06 Tend Lodges 07 Mosque 08 Men Camping Ground 09 Restaurant 10 Women Camping GroundI 11 Recreation Area 12 Lake
Gandus Camping Ground The design area is divided into two zones, the scout campsite area and tourist area. Basically the campsite intended for scout activities, but if it is not used for scout activities it can be used for the general public. / Design Analysis & Programming / Concept /Site planning /Post Production
Profesional Project Š2016
49
©2016
02
03 01. Siteplan of Campign Ground 02. Lodges Area Scene 03.Camping Area Scene
50
Project: Masterplan of Institute Technology of Ambon
Masterplanning
Masterplan of Institute Technology of Ambon Ambon Institute of Technology (ITA) is the first technology institute in Eastern Indonesia. This campus will be built in an area of approximately 70 hectares, with various facilities that can meet the needs of the community at ITA.. / Design Analysis & Programming / Concept /Site planning /Post Production
Profesional Project ©2017
01
51
©2017 02
03
01. Concept of ITA Masterplan 02. ITA Masterplan 03.Birdeye View
52
Project: Masterplan of Institute Technology of Ambon
Masterplanning
06 04
05
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©2017
6
07
09
08
10
04. Campus Street Network Scene 05. Cross Section of ITA Campus 06. Section of Campus Street I 07. Section of Campus Street II 08. Section of Campus Street II 09. Section of Parking Lot I 10. Section of Parking Lot I
54
Project: Masterplan of Institute Technology of Ambon
Masterplanning
11. Scene of Campus Environment
55
©2017
56
Project: Masterplan of Institute Technology of Ambon
Masterplanning
12
13
12. Scene of Campus Hallway 13. Scene of Campus Surrounding 14. Scene of Campus Entrance 15. Scene of Main Building
57
©2017
14
15
58
Project: Balai Andaliman Resto
Architecture
Balai Andaliman Toba Resto Balai Andaliman Resto using the concept of traditional architecture with modern approach. The structure of the building adopts wooden structure of the Bolon traditional house, which is a building in the form of a stage that is suitable for contoured environment condition.
/ Design Analysis & Programming / Concept / Post Production
Competition Submission Š2017
01
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Š2017
02
01. Balai Andaliman Resto 02. Diagram of building elements and eco-friendly concept
60
Project: Balai Andaliman Resto
Architecture
03
04
61
©2017 05
06
07
08
03. Plan of The Resto 04.Cross Section of The Resto 05. Top View 06. Side View 07. Front View / Entrance 08. Back View
62
Project: Balai Andaliman Resto
Architecture
09
10
63
Š2017
09. Scene of the resto surrounding 08.Scene of the restot from the vista 10. Scene of Interior of the resto
11
64
Project: Micro Cafe - Kopi Hok
Architecture
Micro Cafe - Kopi Hok Kopi Hok is a micro cafe with a visitors capacity only 3-5 peoples. The concept was inspired by jJapanese micro cafe which is minimalist and prioritizes function.
/ Design Analysis & Programming / Concept / Post Production
Freelance Work Š2018 01
01. Axonometry 02.Scene of the cafe
65
©2018 02
66
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Contact : +62 85 228 016 556 aldofernando.1108@gmail.com www.instagram.com/aldofernando___/ www.linkedin.com/aldofernando/
©2020