Snapchat marketing made easy special free report by ALDRIN ESQUIVEL

Disclaimer: This work may not be copied, sold, used as content in any manner or your name put on it until you buy sufficient rights to sell it or distribute it as your own from us and the authorized reseller/distributer. Every effort has been made to be accurate in this publication. The publisher does not assume any responsibility for errors, omissions or contrary interpretation. We do our best to provide the best information on the subject, but just reading it does not guarantee success. You will need to apply every step of the process in order to get the results you are looking for. This publication is not intended for use as a source of any legal, medical or accounting advice. The information contained in this guide may be subject to laws in the United States and other jurisdictions. We suggest carefully reading the necessary terms of the services/products used before applying it to any activity which is, or may be, regulated. We do not assume any responsibility for what you choose to do with this information. Use your own judgment. Any perceived slight of specific people or organizations, and any resemblance to characters living, dead or otherwise, real or fictitious, is purely unintentional. Some examples of past results are used in this publication; they are intended to be for example purposes only and do not guarantee you will get the same results. Your results may differ from ours. Your results from the use of this information will depend on you, your skills and effort, and other different unpredictable factors. It is important for you to clearly understand that all marketing activities carry the possibility of loss of investment for testing purposes. Use this information wisely and at your own risk.

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Table of Contents Introduction Section 1: Snapchat Basics

Chapter 1: What is Snapchat and why should you use it? Chapter 2: Installing and Setting up your Snapchat account Chapter 3: Quick Snapchat tour and overview

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Section 2: Using Snapchat Chapter 4: Snaps Chapter 5: Friends Chapter 6: Stories Chapter 7: Memories Chapter 8: Chat and Video Chat Chapter 9: Filters and Lenses Chapter 10: Live Stories Chapter 11: Discover Chapter 12: Snapcash

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Section 3: Dominating the Masses with the right content Chapter 13: What type of content works awesome with Snapchat? Chapter 14: When should you post in Snapchat for maximum results? Section 4: Growing your Snapchat Following Chapter 15: Setting up your personal Snapcode Chapter 16: Growing your Following with Social Media Section 5: Additional Tips to consider Chapter 17: 10 do's you should consider for a successful Snapchat Marketing venture Chapter 18: 10 donâ&#x20AC;&#x2122;ts you should avoid for a successful Snapchat Marketing venture Chapter 19: Premium Snapchat Marketing tools and Services to consider

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Conclusion Top Snapchat Resources Special Offer

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Introduction:

Welcome to the latest and very easy to apply Snapchat Marketing, designed to take you by the hand and walk you through the process of getting the most out of Snapchat for Marketing. Iâ&#x20AC;&#x2122;m very excited to have you here, and I know this will be very helpful for you. This exclusive training will take you by the hand and show you step-by-step, topic by topic, and tool by tool, what you really need to know to dominate Snapchat, the easiest way possible, using the most effective tools and in the shortest time ever. This is exactly what you are going to learn: This training guide is composed of 19 premium quality training chapters organized into 5 sections: In Section 1: Snapchat Basics, we will show you what Snapchat is and why you should use it. We will show you how to Install and Set up your Snapchat account. Also, we will give you a quick Snapchat tour and overview. In Section 2 Using Snapchat, we will show you how to use Snapchat, step by step. We will cover topics like Snaps, Friends, Stories, Memories, Chat and Video Chat, Filters and Lenses, Live Stories, Discover, and Snapcash.

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In Section 3: Dominating the Masses with the right content, we will show you what type of content works awesome with Snapchat, and when you should post in Snapchat for maximum results. In Section 4: Growing your Snapchat Following, we will show you how to set up your personal Snapcode, and we will also show you how to grow your Snapchat Following with Social Media. In Section 5: Additional Tips to consider, we will show you 10 do's you should consider for a successful Snapchat Marketing venture, 10 donâ&#x20AC;&#x2122;ts you should avoid for a successful Snapchat Marketing venture, and Premium Snapchat Marketing tools and Services to consider. Well, itâ&#x20AC;&#x2122;s time for you to get the most out of Snapchat for your business. I know you'll love this training. To Your Success, Your Name

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Chapter 1: What is Snapchat and why should you use it? What is it? Simply put, Snapchat is a mobile messaging application used to share photos, videos, text, and drawings. It's free to download and use, and it has become hugely popular in a very short period of time, especially with young people. It was created by Bobby Murphy, Evan Spiegel, and Reggie Brown, when they were students at Stanford University. In one of their classes at Stanford, Snapchat was started as a project. Itâ&#x20AC;&#x2122;s first name "Picaboo" was intended for users to communicate using images that were short-lived. When Spiegel displayed the product idea in front of his class as a final project, the classmates were unwilling to accept the idea of temporary photos. Eventually, Murphy was included in the project to write the source code for the application. Picaboo was first launched in July 2011 from Spiegel's living room. Two months later, the application was relaunched. This time, it was named Snapchat. It matured into a mix of private and public content and messaging, containing publications, brand networks, and live events. Page 7

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On March 29, 2016, Snapchat released a new update, with new features. It added the "auto advancing stories" feature, which feeds all video sequentially, rather than in an "on-demand" setup, as in previous versions.

Why should you use it? Businesses using Snapchat are obtaining excellent results from their campaigns. Snapchat is different from the other major popular social media sites. For that reason, it can feel intimidating, and some marketers are unsure of how to connect with their audience, how to use the platform, and the types of content they should be using. It definitely provides new ways to connect with a target audience, and that’s because, in part, to its success. The benefits of marketing on Snapchat are huge. Some of them are: It’s different Snapchat stands out among the other platforms, because it’s different. You’ll be able to reach your audience with a new type of content in a new way. Truth be told, this can be a challenge at first, but it also represents a big advantage. Less competition It seems like every business that’s ever existed has a presence on major social media platforms like Facebook, Instagram, Twitter, and Pinterest. It can be really hard to get your content to stand out from the competition. That’s where Snapchat comes in handy, because you’ll find less competition than on other platforms. Also, this platform is quickly increasing in popularity.

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You can reach a new audience What every brand wants is to actually reach an audience. If you want to target an audience never targeted before, or that had been difficult in previous attempts, Snapchat could be the tool you’ve been looking for. CNN has been trying to connect with Millennials, and it was a difficult audience for them to reach. With Snapchat, they achieve it, and it was better than using their own site. Even if you want to reach the same audience, you can do it in an additional way. It feels authentic Generally, social media sites are excellent places for building a harmonious relationship with an audience. Snapchat truly adds to this feature of social media marketing, because it’s more directed at what’s happening, right now. You can edit your photos with filters to make them outstanding, as well. By using Snapchat, you can actually display the look of your business in a new way, thus highlighting the parts most relevant to your targeted audience. It’s free Even though it isn’t the feature that should entice you to start using Snapchat for marketing, it’s good to know that you have the option of taking advantage of this free platform. In recent years, Snapchat has experienced growth in their user engagement and activity, well enough to capture the attention of businesses.

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Shocking Facts  Snapchat has 100 million active daily users. (Source)  86% of Snapchat’s users fall into the 13 – 37 age range. (Source)  Snapchat receives roughly 8 billion video views per day. (Source)  Snapchat users share 9,000 snaps per second. (Source)  On any given day, 41% of adults in the U.S., under 35 years old spends time on Snapchat. (Source)  54% of Snapchat user visits the app daily. (Source)  63% of its audience is 18 to 34 years old. (Source)  11% of internet-using teens (ages 13-17) use Snapchat more than Facebook, Instagram, Twitter or Vine. (Source)  Millennials, a demographic marketers are spending 500% more to reach than all others combined, account for more than 7 out of 10 Snapchat users. (Source)  71% of Snapchat users are under 34 years old. (Source)  Roughly 70% of Snapchat users are female. (Source)  30% of US Millennial Internet Users use Snapchat regularly. (Source)  Ireland is the top country for Snapchat Usage based on percentage of use by adults in each market. (Source)  50% of Male College students share selfies on Snapchat, the number is higher in Female college students; 77% to be precise. (Source)  Snapchat reaches 11% of the Total US Digital population. (Source)  More than 25% of UK Smartphone users are on Snapchat, in Norway that number goes up to 50%. (Source)  Snapchat's daily video views have increased 400% year-over-year. (Source)  60% of all smartphone users are now on Snapchat. (Source)  Snapchat reaches 11% of Americans. (Source)  More than 20,000 photos are shared every second. (Source)  As of March 2016, Snapchat is valued at $16 billion. (Source)

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Chapter 2: Installing and Setting up your Snapchat account I’m pretty sure you already know how to install an app on your device, but I will walk you through the step by step process really quick, anyway. Snapchat is available for both Apple Devices and Android Devices. For Android devices, go to the Google Play Store and search for Snapchat. I’m pretty sure the first result will be the right one. You just need to click on it, and then click on install. Snapchat needs access to perform several functions inside your device, you should accept it. The downloading speed of the app will depend on your internet speed. Once installed, you'll be able to open the app. Before I continue with the account set up, I would like to advise you that your Snapchat account set up might be different from the one I’m explaining to you

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here. I have been able to install and create a snapchat account several times, and I have come up with two different account creation processes. Letâ&#x20AC;&#x2122;s continueâ&#x20AC;Ś You'll see two options. You can either Log in or sign up for a new account. You'll then be able to add your First Name and Last Name. Something awesome you should know is that you'll be able to add and customize your name, which will appear to Snapchatters you add. Most of the time, usernames are unique and strange, which are hard to remember. Adding your name on Snapchat is an awesome way to help friends recognize you or your business when you add them. This is a feature that can let you also add a name related to your business. You then will tap on Sign up. Notice that by tapping sign up, you agree to the Terms, and Privacy Policy. You'll be asked to add your Birthday as well, because this is personal information, you can just add your date of birth. Tap on continue. You'll then be able to pick a username. Page 12

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Snapchat will try to add a random username by using your first and last name. Your username is your unique identity on Snapchat, so you have to be really careful on the username you decide to use, because, for security reasons it is currently not possible to change it after you set it up. You'll have to delete your account and create a new one with a different username if you wish to use a different username for your account. Once you have found the right username, tap on continue. You'll then be asked to add a password and tap on continue. You then will be asked to add your Mobile Number, or you can sign up with email. If you decide email, then you'll add your email, which should be a valid one, because your email address will be used to identify you. For personal use, you can use your regular email address, but if you plan to use this snapchat account for business purposes, you can simply use your company's email address. Then, tap on continue. You'll then be asked to prove you aren’t a robot, and tap on continue. You'll then be able to add friends; you can do so by tapping on continue. Snapchat would like to access your contacts. The contacts in your address book will be collected by Snapchat. If you agree tap Okay, if not tap “don’t allow.” You'll then see a list of your contacts that already have a snapchat account. You just need to tap + to add them, and tap on continue. Page 13

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Finally, you'll be redirected to the Camera Screen, and thatâ&#x20AC;&#x2122;s how you set up your account in just a few minutes. Remember your process might look similar, just follow every single thing they ask you to do and you are good to go.

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Chapter 3: Quick Snapchat tour and overview. Before showing you every function available in Snapchat, I would like to show you that Snapchat is composed of 6 principal sections: The Camera Screen, The Profile Screen, The Snapchat feed, the Stories Screen, the Discover Screen, and the brand new Memories Screen.

The Camera Screen Once you open the snapchat App, the first area you'll see will be the Camera Screen. The Camera Screen is where you'll be able to Create and send Snaps. The first thing you'll notice is your selfie camera showing yourself in the screen, which obviously means Snapchat wants you to start interacting with the application. The upper left icon lets you activate or deactivate the flash of your smartphone. The upper middle icon will let you slide to the Profile Screen. The upper right icon will let you flip between your front and rear-facing camera. The bottom left icon will let you slide to the Snapchat Feed. The big circle icon is known as the capture button, and is the one you'll use to tap to take a photo or hold to take a video. The small circle icon, is the one which will take you to the Memories Screen. Finally, the bottom right icon is the one which will take you to the Stories Screen. Page 15

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The Profile screen By tapping on the top middle icon, you'll slide to the Profile Screen. The Profile screen is where you'll be able to manage your Account and Settings. In this area, you'll find several icons to choose from. Right in front, you'll see your personal Snapchat code, as well as your name and username below. From here, you'll be able to check who added you as a friend, add new friends and take a look at your friends list and contacts. The upper left icon will show you some helpful advice from Snapchat. The upper middle icon will send you to the Trophy Case. The upper right icon will send you to the Settings area, and the bottom icon will allow you to go back to the Camera Screen.

The Snapchat feed By tapping on the chat icon, you'll slide to the Snapchat feed. The Snapchat feed is, simply, where you'll be able to start chatting. First, you'll see all conversations with snapchat friends listed.

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The magnifying glass icon will let you search for any specific conversation of your choice. The upper right icon will let you start a new chat. Below, you'll see the 3 regular icons, the left one will send you to the Snapchat feed, the right one will send you to the stories screen and the middle one will send you back to the camera screen.

The Stories screen By tapping on the 3 dots icon you'll slide to the Stories screen. The Stories screen will show you Snapchat Stories. Stories are compilations of Snaps that create a narrative. Stories honor the true nature of storytelling. Snaps appear in chronological order with a beginning, middle and end. The magnifying glass icon will let you search and add people by username, as well as discover stories from users by using keywords. Below, you'll see the 3 regular icons, the left one will send you to the Snapchat feed, the right one will send you to the stories screen and the middle one will send you back to the camera screen. The upper right icon will slide you to the discover screen.

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The Discover screen. With the discover screen, you'll be able to discover channels from top publishers who add content daily, watch Live Stories from an event, or check out local Stories.

The Memories screen. To open Memories, just swipe up from the Camera screen, or tap the circle underneath the Capture button. Memories is a new feature of Snapchat, a personal collection of Snaps and Stories youâ&#x20AC;&#x2122;ve save, which are backed up by Snapchat. All your snaps will be organized accordingly, under all you will see listed all your snaps and stories, under snaps only your snaps, under stories only your stories, and under camera roll you will see all pictures and videos you have stored in your device, so you can also use them with Snapchat.

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Chapter 4: Snaps. To get Access to this part of the Training Please click here (insert from end offer URL)

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Chapter 5: Friends. To get Access to this part of the Training Please click here (insert from end offer URL)

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Chapter 6: Stories. With Snapchat stories, you have a new way to share stuff with all your friends. These stories are a compilation of snaps that create a narrative. A Snapchat story is photos and videos you post by adding to your stories section which is visible to you and all your friends. These snaps appear in chronological order with a beginning, middle and end. The idea of Snapchat stories is that users can kind of tell a story about their entire day. Stories honor the true nature of storytelling. Stories are a fun way to keep up with friends. When your friends post stories, they will appear in the stories section, as well. Once inside snapchat, swipe left on the Camera screen to view a story, and you'll be directed to the Stories screen. Here, you can see all kinds of stories from your friends and also from other brands. The outer ring of the circle represents how much time is left in the current Snap. The ring will disappear as you are viewing the Snap, indicating how much time you have left to view it! The inner circle represents how much time is left in the Story. The inner circle will disappear as you are viewing the Snaps in a Story, indicating how much time remains in the Story.

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If you want to skip to the next Snap in a Story, just tap on it. If you want to skip to the next Story, just Swipe left. If you donâ&#x20AC;&#x2122;t want to view a Story, just swipe down to exit. To create a story, simply go to your Camera Screen, take a Snap, and as we showed you previously, with the plus icon, you can add this video or photo to your story. Adding a snap to your story allows your friends to view your snap an unlimited number of times for 24 hours. If you donâ&#x20AC;&#x2122;t want to add your snap to your story, you can tap off the sending window. You'll see your story posted in the Stories Screen. You can take a photo or record a video and add them one by one in your story. You can take a look at your story by tapping on it, and you'll see one snap after the other. There are other things you can do with your story. If you tap on the three vertical dots, you can take a look at the list of snaps contained in it. If you pick one, you'll be able to see the snap, when you posted it, the number of views, and the number of detected screenshots. Something important for you to know is that you can always customize who can view your Story within your Snapchat settings. Here you have the ability to delete the snap, and the option to save your snap. Remember, a Snap will only appear in your Story for 24 hours. If you love your story so much that you don't want it to disappear, that's no problem. Just save it!

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Chapter 7: Memories. To get Access to this part of the Training Please click here (insert from end offer URL)

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Chapter 8: Chat and Video Chat. To get Access to this part of the Training Please click here (insert from end offer URL)

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Chapter 9: Filters and Lenses. To get Access to this part of the Training Please click here (insert from end offer URL)

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Chapter 10: Live Stories. To get Access to this part of the Training Please click here (insert from end offer URL)

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Chapter 11: Discover. I think by now you know already where everything is located inside snapchat. To go to Discover from the Camera Screen, just swipe left 2 times, and you will be on the Discover Screen. With Discover, you can explore anything you want with different editorial perspectives. It’s a fun way to search and learn what’s going on. Discover recently included channels from top publishers that are refreshed every day. Discover has you covered, you can read something entertaining with just your phone in your hands. There’s a channel for almost any topic on Snapchat. You can search for relationship advice, headline news, amazing photos, or basically anything. Press and hold on a channel icon for a quick summary of what it has to offer. You have the ability to subscribe to that channel, so they’ll always appear under Subscriptions in your Stories Screen. For example, if you like the news, you can subscribe to the CNN channel. If you like sports, just subscribe to the ESPN channel. If you like magazines, health, or fitness, you can find channels related to them, as well.

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Swipe down to find the channel you have subscribed to. If you want to unsubscribe from any of them, just tap and hold. A popup will appear and you just need to tap on the unsubscribe button. Tap a channel of a topic that interests you, and as we showed you before, you can tap the screen or swipe left to skip to the next Snap. Many Snaps include an article or video below them. You can swipe up to learn more about that particular snap. You can swipe down to go back to the story, and to leave the story, just swipe down again. If you go back to the story, you'll be at the last snap you saw. At the end of the story, you’ll have the option to swipe up to ‘Subscribe’ to that channel. Once you are done watching the story, the story will be placed at the end, and you'll see that you have been subscribed to the channel as you decided to.

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Chapter 12: Snapcash.

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Chapter 13: What type of content works awesome with Snapchat? Snapchat is not as formal as other social media platforms. With Snapchat, you have to bring information, entertainment, and value with every piece of content you share. Youâ&#x20AC;&#x2122;ll be reaching a new audience in a new way of interaction. What you can do is take a look at the stories section sponsored by snapchat. Here you can take a look at every single snap inside each story, and make notes on ideas that come to mind. You can take a look at big brands that are similar to your business, and Iâ&#x20AC;&#x2122;m pretty sure you will know what to do. Some examples of what could come to mind would be: To get Access to this part of the Training Please click here (insert from end offer URL)

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Chapter 14: When should you post in Snapchat for maximum results? Snapchat isn’t your normal social media platform. The content on Snapchat isn’t organized in the order that it was posted. That means there isn’t a good time or a bad time to send snaps. What you post stays there for the next 24 hours, and eventually your friends will see it. They know it lasts for 24 hours, so they will make sure to see it in the very same day you send them the snap. The most common two ways your friends will take a look at your snaps is if you send the snap directly to them. They'll also see them if you send your snaps to “My Story”, and they decide to hang out a little bit in the Stories Screen. At any moment of the day when your friends log into their Snapchat feed and see the snap you sent them, they will see it, and they will tap on it. At any moment of the day that your friends log into their stories screen, they will see your story as well, so there is not a specific time of the day to post. Still there is an important point of view to be aware of in this matter. To get Access to this part of the Training Please click here (insert from end offer URL) Page 33

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Chapter 15: Setting up your personal Snapcode. Snapcodes are unique, scannable codes that people can use to add new friends, or open snapchat content easier and quicker. Your personal and unique Snapcode is located in your Profile Screen, right in the middle. The Snapcode is the whole square. You can change the image inside of it anytime you want. Below it, you'll see the names of people who will see you in snapchat, as well as your username, and the number of friends you have so far. Remember you canâ&#x20AC;&#x2122;t edit your username, but you are able to edit your name, which is something awesome for branding purposes. In order to download your Snapcode for advertising purposes, you can go to accounts.snapchat.com/accounts/snapcodes and log in with your username and

password. From here, you can get a high-res copy of your Snapcode for printing or sharing, and you can also generate a new Snapcode if you're getting added by Snapchatters you don't know. The file will download has a zip, so you'll need to unzip it. Youâ&#x20AC;&#x2122;ll find the PNG and the SVG version of the Snapcode, as well as a useful Snapcode Guidelines PDF file.

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Something cool about Snapchat Code is that you are allowed to personalize it. You can edit it with any image editing tool or pay someone to do so, but still there are some Dont’s to be aware of. If you go to www.snapchat.com/brand-guidelines, you'll see really specific information about what you can and can’t do with the snapchat brand. More specific to editing your Snapchat code, the Snapcode Guidelines PDF file teaches you the following:  Do not remove the Snapcode’s frame. Doing this will remove the frame border and ghost outline which will make your Snapcode unscannable.  Do not break or impede the border or ghost outline. This will make your Snapcode unscannable.  Do not tamper with the ghost-to-frame proportions. The designated proportions are critical to the scanning process.  Do not skew or stretch the Snapcode.  Do not invert the colors of the Snapcode. The outer border, dots, and ghost outline must provide a dark contrast to the lighter code layer color. Remember, always test your codes before publishing.  Do not print your Snapcode on glossy material. The reflections of light and sheen from the material may interfere with the ability for the Snapcode to be scanned. In short, if you want to personalize your Snapchat code, only edit the WHITE AREA of the image, and you're good to go. You can put your logo, add anything related to your Brand, change the color, add text and make your code unique without changing the code itself. You can also add your picture. Page 36

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Chapter 16: Growing your Following with Social Media.

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Chapter 17: 10 do's you should consider for a successful Snapchat Marketing venture. Be creative and original Make creative publications about your brand to test ways to interact, and see how your public responds to it. Be mysterious. Your public will be curious, and will continue watching your constant updates for what you are going to say. You can use coupons, or even give them a chance to win a prize for purchasing a product or service. Everyone loves a chance to win something!

High quality content If you want to be a professional, you should make sure your content is of high quality. Donâ&#x20AC;&#x2122;t waste your followers time. Give your best effort to teach them about your company. Remember that the idea of Snapchat is to send people to external links to see the terms of service, invite them through coupons or have posts with websites, so they can learn more about you and what benefits you can offer them. To get Access to this part of the Training Please click here (insert from end offer URL)

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Chapter 18: 10 don’ts you should avoid for a successful Snapchat Marketing venture. Don’t Display the Ghost logo larger than your own markings or brandings. Snapchat Terms and Conditions state that you can only edit the ghost logo if it is for your brand or branding. This means that they allow you to place your own logo inside the ghost of Snapchat, which may not be modified in any way. You can design your own original logo or app icon that represents your brand.

Don’t post long stories Be as clear and direct as possible. Remember, on Snapchat everything disappears in seconds and you can only see the content once. For this reason, you need to use phrases and memorable images, so those who see your snaps or stories will remember who you are and they won’t get bored with your content. Don’t overdo it with colors or letters. Be professional and as clean as possible. Be fresh! To get Access to this part of the Training Please click here (insert from end offer URL)

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Chapter 19: Premium Snapchat Marketing tools and Services to consider. To get Access to this part of the Training Please click here (insert from end offer URL)

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Conclusion: Weâ&#x20AC;&#x2122;re thrilled that you have chosen to take advantage of our Special Free Report, and we wish you amazing success. And in order to take your Snapchat Marketing even farther, we invite you to get the most out of it by getting access to our our Full Training Guide clicking here (Insert your Upsell offer URL).

Thanks so much for the time you have dedicated to learning how to get the most advantages from Snapchat. Snapchat has come to stay in the market forever. To Your Success, Your Name

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