BrandBook
Skåne Startups is a grassroots organization built by entrepreneurs for entrepreneurs.
Table of Contents
Introduction Logo Typeface Colour Palette Images Voice and Tone Digital Media 03 05 09 13 15 17 19
Introduction.
Our story began when a few Swedish entrepreneurs made the commitment of supporting other founders. They first started Malmö Startups in 2015. In one year, they organized 33 events, everything from matching students with startups to helping later stage startups raising their next round of financing.
The organization’s activities have changed over the course of a few years. Yet the mission stayed clear. Our team has been a group of tech enthusiasts and community builders with a shared vision of fostering an open and inclusive startup ecosystem.
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MISSION
Build a connected, thriving, and diverse startup ecosystem in Southern Sweden.
WHAT WE DO
VALUES
Be Helpful Be Curious Be Creative Be Proactive
Inspire, create and support the next generation of etrepreneurs
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1 Logo 2 Symbol 3 Zone exclusion Logo. 0BrandBook 5
1 Logo
1.1 Primary Logo
This is the primary logo of Skåne Startups that is to be used on all material, digital and traditional.
Will be used when the background color is light.
1.2 Color Variations
Will be used when the background color is dark.
Color variation will only be possible in major events.
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2 Symbol
This is our symbol that is used in combination with the logo.
2.1 Examples
Used as the dot of the i.
Used as an element to frame texts.
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3 Zone Exclusion
It is essential to keep the Logo clear, to regulate this, an exclusion zone has been established around the logo. This exclusion zone indicates the closest any other graphic element or text can be positioned in relation to the logo
3.1 LOGO DO’S AND DON’T’S
Do not invert the logo Do not alter the logo Do not alter the logo type style
Do not change the relationship between the logo symbol and logo type
Never change the proportions of the logo
vertically or horizontally
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Canva Mailchimp Typography plays an important role in communicating an overall tone and quality. Because we use different tools, typography can vary. Main tools: Typography. 0BrandBook 9
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Cooper Hewitt Heavy Normal ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Hollow ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Thickness: 100 Intensity: 50
1BrandBook 1 3 Montserrat Classic Normal ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Normal ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 4 Anton 2 Cooper Hewitt Normal ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
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Helvetica Bold Use: T Size: Normal Use: Content Size: 14
These show the colours that we use as part of the Brand. Transparencies will be allowed in the color red and black minimum of 70%. Colour Palette. 1BrandBook 3
Skåne Red. Black. White.
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CMYK: 0,99,91,19 RGB: 207,2,18 HEX CODE: #CF0212 CMYK: 0,0,0,100 RGB: 0,0,0 HEX CODE: #000000 CMYK: 0,0,0,0 RGB: 255,255,255 HEX CODE: #ffffff
Images.
The imagery that we use across our brand, gives it distinction through social networks and media. We do not want to set strict rules regarding the images used in our brand, so we will not define limits regarding the creativity of the pictures, as long as the decoration elements are within the Skåne Startups colour palette.
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Examples
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At Skåne Startups, our main objective is to inspire, create and support the next generations of entrepreneurs, so we speak as that friend who helps you and advises you to be better every day. We treat all of our investors seriously and with respect. We use a conversational and familiar voice to brighten the reading and convey optimism and curiosity. We like to be that friend who shows you the world of Startups. Voice. 1BrandBook 7
The tone of Skåne Startups is usually familiar and creative, always trying to encourage the reader to want to know more about our content. We like to be fun and creative , but always with respect and formal information. To give a more relaxed reading we love to use emojis in our content. �� Tone. BrandBook 18
Website https://www.skanestartups.com/ Social Media At Skane Startups we use different channels to get in touch with our investors and future entrepreneurs. Our mission is to build a connected, thriving, and diverse startup ecosystem in Southern Sweden. Digital Media: Digital Media. 1BrandBook 7
Social Media
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LinkedIn Instagram Facebook Twitter Function: Type of Publications Function:: Type of Publications Function:: Type of Publications Function:: Type of Publications Page Group Function:: Type of Publications
Address: The Ground, Bredgatan 4 211 30, Malmö, Sweden Contact: Email: hi@skanestartups.com Phone: +46700195536 Inspire, create and support the next generation of etrepreneurs