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Development file: Alejandra Fernandez
INTRODUCTION PHOTOGRAPHY DESIGNATION OF ORIGIN TYPES OF WINE RESEARCH EXPERIMENTATION LOGO BOTTLE/LABELS
INTRODUCTION I decided I would like my project to explore solutions to a topical issue in Spain. The premise of my project is to combat the economic crisis prevalent in Spain today by highlighting its economic potential. The product I have decided to market is wine- focusing on four key regions in the North of Spain. I decided to make a set of four wines, each bottle representing a different region. In order to unify the graphic design and branding on the four bottles, each region has been selected according to its name; each region begins with the letter ‘R.’ This means that in spite of the individual qualities of each wine, and the unique design of each bottle the brand will be represented as a whole by a standard ‘R’ logo. This project has allowed me to develop my skill-base as a graphic designer; for example I have experimented with using IPAD applications and applications which promote tactile freedom through the development of my design work. Often I have initiated the process for a design using programs such as ‘colourbox’ and then transferred the file into Illustrator CS5 for further development. Additionally, I have learnt how to manage the Illustrator Pen Tool, this device has given me a broader artistic range which will allow me to create Illustrations and Logos with precision in the future.
As a starting point for my design work, I used original images that I had taken of landscapes in the North of Spain. Then I began to create illustrations on colour box and integrate them into the photographs. I wanted to use the historic image of the Spanish shield as a base for the development of the logo. In order to contextualise the design, I began to look at the work of Manolo Prieto, whose classic image of the Bull, initially commissioned for an alcohol logo, gave him his reputation as an acclaimed Spanish Graphic Designer. Prieto’s image of the Bull is spread throughout Spanish Territory along roads and hills and has now become a Spanish National Icon, having outgrown its association with the alcoholic drink. The Spanish Shield had similar advertising potential. I began to develop a series of booklets, each of which includes information about the Designation of Origin which each wine comes from. Each prototype includes a variety of different visual aids, some photographic and others illustrated. This type of wine product already exists in various regions in the North of Spain. However I want to develop the concept behind this product by heavily integrating a Spanish National Identity using a sophisticated style of visual branding. One way in which I have established a Spanish theme is to imitate the colours of the Spanish Flag, applying the colour red to the two red wines and the colour yellow to the two white wines. The colours become a part of my graphic design for the label and therefore reassert the wine as a product of Spain.
PHOTOGRAPHY SERIE (LOCATION: NORTH OF SPAIN,Galicia)
RIBERA DEL DUERO RIOJA RIBEIRO RUEDA
(DO)
(QDO)
Designation of Origin (DO) is the name of a region, area, locality or place that has been administravely recognized for wines which meet the following conditions: - Have been developed in the region, district, town or place with graphes from the same. - Enjoy a high reputation in the trade to the attention of their origin; and whose quality and characteris tics are essentially or exclusivelu due to a infludint natural and human factors. - They must have passed at least five years after its recognition as a quality wine toh geographical indication . Designation of Origin (QDO) must, in addition to the requirements applicable to appellations of origin, the folowing: -Are marketed all bottled wine from wineries registered and located in the geographical area. -Have a control system from production to marketing on quality and quantity, including physical control, chemical and organoleptic homogeneous batch of limited volume... -It is forbidden to coexist in the same cellar with wines no entitled to the QDO, except wines qualified payments within their territory. -It must have a definition mapping for municipalities, land suitable for producing wines entitled to the QDO.
RIOJA
http://uk.riojawine.com/en/
Rioja is a qualified designation of origin (QDO) of Spain with which distinguish wines produced in certain areas of the regions of La Rioja and the Basque Country mostly, and to a lesser extent those of Navarre and Castile LEON3. By orographic and climatic diversity are three sub-production Rioja Alta, Rioja Baja and Rioja Alava, where wines originating from different features. The average annual production of Rioja wine is 250 million liters (85% and 15% red wine white wine and pink). Rioja wines are fresh, aromatic, balanced composition and excellent bouquet. The wine D.O.Ca. Rioja is identified by its back labels and stamps numbered. Type qualified appellation of origin designation Subregions: Rioja Alta Rioja Baja Rioja Alavesa Located in La Rioja, Alava, Navarre and Burgos Vineyards has 63,942 (2010) 1 Official designation 19322 Wine produced 2,771,221 hl (2010) Winegrowers 17,598 (2010) 1209 Bodegas (2010) Rioja vineyards in autumn.
Production White varieties: Viura, Malvasia, White Grenache, Maturana white, white Tempranillo, Turruntﾃｩs, Chardonnay, Sauvignon Blanc and Verdejo Red varieties: Tempranillo, Grenache, Carignan, Graciano, Maturana ink, brown and Monastel Maturana.
RUEDA
Rueda is a denomination of origin (DO) whose production area is located in the provinces of Valladolid, Segovia and ﾃ」ila (Spain). This DO covers 57 municipalities in the province of Valladolid, 17 of the province of Segovia and 2 in the province of Avila. Production Red varieties: Tempranillo, Cabernet Sauvignon, Merlot, Malbec. White varities: Verdejo, Sauvignon Blanc, Viura, Palomino. Vineyards has 20,841 (2010) Official designation 19792 Winegrowers 8252 (2010) Production 566,665 hl (2010) Wineries 279 (2010)
RIBERA DEL DUERO
Ribera del Duero is a Spanish Denominación de Origen (DO) located in the country's northern plateau and is one of eleven 'quality wine' regions within the autonomous community of Castile and León. It is also one of several recognised wine-producing regions to be found along the course of the Duero river. The region is characterised by a largely flat, rocky terrain and is centred on the town of Aranda de Duero, although the most famous vineyards surround Peñafiel and Roa de Duero to the west, where the regional regulatory council or Consejo Regulador for the denominación is based.Ribera del Duero is home to the world-famous and highly-prized Vega Sicilia and Tinto Pesquera wines and is dedicated almost entirely to the production of red wine from the Tempranillo grape. Vineyards has 11,739 (2010) Official designation 19322 Wheel headquarters Production White varieties Verdejo,Sauvignon Blanc, Viura, Palomino fino Red varieties: Sauvignon, Merlot, Malbec. Winegrowers 1467 (2010) Production 333,237 hl Bodegas 55 (2010)
RIBEIRO
Ribeiro (in Galician Ribeiro) is one of five designations of origin for wines in Galicia. The production area is located in the southern part of Galicia, in northwestern edge of the province of Orense, at the confluence of the valleys formed by rivers Minho, Avia, and Barbantiño Arnoia. In 2005 had a total area of 2685 hectares of vineyards located in the following municipalities: Ribadavia, Arnoia, Castrelo of Minho, Carballeda of Avia, Leiro Cenlle, Beade, Punxín, Cortegada, and the municipalities of Boborás, San Amaro, Toén, Carballino, and Orense.The vineyard extends from 75 to 400 meters high in valleys and hillsides. Vineyards has 2,767 (2010) Official designation 19322 Production white varieties, Torrontes, Loureira, Godello, Albariño. red varieties, Brancellao, Caíño, Ferron, Mencia. Winegrowers 6043 (2010) Production 41,026 hl (2010) Wineries 119 (2010)
One of the traits that sets Rioja Wines apart is their excellent aptitude for ageing, a quality that is exclusive to great wines. Through appropriate ageing,. in which oak wood plays a decisive role, Rioja Wine evolves, its virtues becoming more prominent and acquiring new aromas and flavours. Rioja Wines are aged in 225 litre oak casks, where the wine experiences a slow evolutionary process of micro-oxygenation and stabilisation, and eventually acquires aromas and flavours released by the tannins in the wood. This is the traditional ageing method of great wines, a natural, more costly process than modern proposals of a more “industrial” oenology. The ageing process is completed in the bottle, where the wine continues to evolve in a reducing atmosphere until it reaches its peak. Great wines from historic vintages sleep in bottles for decades in the “sacristies” of the bodegas until they are transformed into true oenological gems. Depending on the ageing process, Rioja wine can be put into one of four categories, identified by different numbered back labels or seals, which the Control Board issues to those wines that meet quality and tipicity requirements: Young wines: Wines in their first or second year, which keep their primary freshness and fruitiness. Crianza wines: Wines which are at least in their third year, having spent a minimum of one year in casks and a few months in the bottle. For white wines, the minimum cask ageing period is 6 months. Reserva wines: Selected wines of the best vintages with an excellent potential that have been aged for a minimum of 3 years, with at least one year in casks. For white wines, the minimum ageing period is 2 years, with at least 6 months in casks. Gran Reserva wines: Selected wines from exceptional vintages which have spent at least 2 years in oak casks and 3 years in the bottle. For white wines, the minimum ageing period is 4 years, with at least one year in casks.
Rioja wines are elegant, original and have the unmistakable character of great wines, something which is only possible when grape varieties, vine-growing methods and winemaking procedures have been honed over time. Given the diversity in winegrowing offered by the Designation, it has been a traditional practice by the bodegas to blend different grape varieties and wines, from different vineyards and towns, seeking the complementary elements which will intensify their respective properties in the end product. This is undoubtedly the best-known kind of Rioja, although bodegas are increasingly offering a rich variety of styles with wines of high fruit concentration which aim to express the traits of specific vineyards. With Tempranillo as the main element, Rioja reds are characterised by being very balanced in their alcohol content, colour and acidity, by having a body and structure offset perfectly by a gentle and elegant flavour and by being mainly fruity in nature when young and more velvety when aged. These characteristics make Rioja Wines highly versatile when combining with the most varied foods. This, together with the fact that it is a user-friendly, easy-to-drink wine, constitutes one of the keys to its success.
RIOJA
Rioja is the most famous spanish wine
OSBORNE BULL The Osborne bull is a huge bull silhouette, about 14 meters high, originally conceived as a major highway billboard to promote the brandy de Jerez Osborne Veteran. The billboards are spread throughout the Spanish territory, generally along roads and hills to cut the horizon and thereby promote their vision. Although the initial function was advertising over time and cultural roots has become, in addition trademark of this company, in a Spanish cultural icon.
Prieto Manuel Benitez (1912-1991, Madrid) was a graphic designer in advertising or books which won several international awards. His best known work is a graphic outline of the Osborne bull (1956), originally Osborne Group an ad but a success that has become a cultural and artistic heritage of the peoples of Spain by judgment even judicial.
MANOLO PRIETO SPANISH GRAPHIC DESIGNER
The shield of Spain has changed according to its history is interesting to consider its development to create a logo that refers to the country.
Heraldic shield of Spain, used to highlight some of the criticisms of the official design.
Shield of the Catholic Monarchs (from 1492)
Coat of arms of Charles I of Spain
Franco dictatorship and the Political Transition period (1938-1981)
“TRADITION DOOR” BY PENCIL
EXPERIMENTATION
ILLUSTRATION/TYPE OPTIO NS *FROM IPAD TO ADOBE ILLUSTRATOR CS5 C O L O R B O X I P A
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FROM ILLUSTRATIONS TO LOGO P R E C I S E
R DESIGNATION OF ORIGIN
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S PA N I S H
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S PA N I S H
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BOTTLES/LABELS/BOX W
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Prod uct of Sp ain Designation of Origin 75 cl e
Product of Spain
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Rioja wines are fresh, aromatic, balanced composition and excellent bouquet.
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Product of Spain
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2012
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R I V I E R A D E D U E R O
9cm
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Product of Spain
9 cm x 30 cm
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Product of Spain
A l e F e r To u t v a b i e n
Camberwell College of Arts 2012