ADMC CFE Social Media Re-brand Produced By - Lila Santos, Alejandra Martinez, Gabriel Carabali, Osman Sadat and Carly Schmidt ADMC- 201- OLB 04.08.2019
PROJECT BRIEF Create a new social media strategy for Humber’s Centre for Entrepreneurship
Our Focus • Inspire and empower the Entrepreneurial spirit • Branch out the community • Promote the CFE’s programs, space and message • Engage the audience • Define who CFE is from its competitors
Objective Raise awareness and drive engagement to CFE social networks through Inspirational, educational and entertaining content.
Strategy • Digital Marketing - Newsletter, Blog, Google Ad-words, SEO • Effective use of all Networks/Channel Mix - Content for all CFE Social Media platforms: Instagram, Facebook, Twitter, LinkedIn and YouTube
Audience • Humber students and the entrepreneurial community
MEDIA STRATEGY
Content Mix • Events pictures + invitations • Motivation quotes • Feature Entrepreneurs’ testimonials/ Students’ stories • Series of content using #hash-tags • Promotions • Celebrate special occasions and dates • News about the market • Q&A
Tone of voice • The Voice will reflect CFE’s values and beliefs, but mainly it will reflect the audience’s voice and culture • Enthusiastic, inspiring, conversational and informative.
MEDIA STRATEGY
Content Strategy for Instagram The content to share will be divided into 4 main segments that will each embody a theme based on our strategy
Content Strategy for LinkedIn Curate and share content that matters to entrepreneurs, Humber Students and community
MEDIA STRATEGY
SOCIAL MEDIA AUDIT
Humber CFE CFE began using social media in August 2018. Site
URL
Profile Name
Followers
Last Activity
https://twitter.com/humbercfe
Humbercfe
741
April 10, 2019
https://www.facebook.com/thehumbercfe
The Humber CFE
231
April 10, 2019
Strategy Instagram
https://www.instagram.com/humbercfe
@humbercfe
498
April 10, 2019
https://www.linkedin.com/company/humbercfe/
Humber Centre for Entrepreneurship
51
March 31, 2019
YouTube
https://www.youtube.com/channel/humbercfe
Humber CFE
2
2 years ago
SOCIAL MEDIA AUDIT
Site
URL
Profile Name
Followers
Last Activity
https://twitter.com/MaRSDD
MaRS
86.1k
April 14, 2019
https://www.facebook.com/MaRSDiscoveryDistrict
MaRS Discovery District
21k likes
April 13, 2019
https://www.instagram.com/marsdis- @marsdiscoverydistricy coverydistrict/
8,522
March 22, 2019
https://www.linkedin.com/company/ MaRS Discovery District mars-discovery-district/
30,6k
April 9, 2019
YouTube
https://www.youtube.com/c/MaRSDiscoveryDistrict
2,2k
April 9, 2109
SOCIAL MEDIA AUDIT
MaRS Discovery District
Site
URL
Profile Name
Followers
Last Activity
https://twitter.com/EDGE_Sheridan
EDGE_sheridan
627
April 13, 2019
https://www.facebook.com/ED- EDGE Entrepreneurship GEEntrepreneurshipHub/https:// Hub www.facebook.com/EDGEEntrepreneurshipHub/
39 likes
April 13, 2019
https://www.instagram.com/ edge_sheridan/
374
April,13th 2019
@edge_sheridan
SOCIAL MEDIA AUDIT
Site
URL
Profile Name
Followers
Last Activity
https://twitter.chttps://www.facebook.com/TorontoCE/
Toronto Creative Entrepreneurs
712 likes
April 12, 2019
https://www.instagram.com/toronto- @torontocreativeentrecreativeentrepreneurs/ preneurs
1475
March, 13 2019
SOCIAL MEDIA AUDIT
Site
URL
Profile Name
Followers
Last Activity
https://twitter.com/TRSMRyersonU
Ted Rogers School
6,097
April 12, 2019
https://www.facebook.com/TedRogersSchool/
Ted Rogers School of Management - Ryerson University
12,137
April 12, 2019
https://www.instagram.com/trsmryersonu/
Ted Rogers School
2,007
April 13, 2019
https://www.linkedin.com/school/tedrogers-school-of-management/
Ted Rogers School of Management at Ryerson University
2,408
March 8, 2019
YouTube
https://www.youtube.com/user/ tedrogersschool
Ted Rogers School of Management
390
April 7, 2019
SOCIAL MEDIA AUDIT
INSIGHTS FROM SOCIAL MEDIA AUDIT • Stand out from competitors • Make the most out of all social media platforms • Impactful content
Frequency Instagram: at least 2 posts per week Facebook: focused on sponsored posts LinkedIn: twice a week Twitter: at least 2 posts per week Youtube: at least 1 video per month
Strategy
SOCIAL MEDIA CALENDAR
SOCIAL MEDIA CALENDAR
POWER
SELF EMPOWERMENT
ENERGETIC, STRONG COLOURS, STRONG MESSAGE
WOMEN EMPOWERMENT
SOFT COLOURS, MEANINGFUL MESSAGE, SELFLOVE
ENTREPRENEURIAL CONTENT
EYE-CATCHING AND INFORMATIVE
STORIES
PEOPLE AND COMMUNITY
SOCIAL MEDIA
Self Empowerment Women Empowerment
Entrepreneurial Content
Stories
Self Empowerment
Women Empowerment
Entrepreneurial Content
Stories
Self Empowerment
Women Empowerment
Entrepreneurial Content
Stories
BLOG POSTS
PROMOTIONAL VIDEO
• Power
• Guidance
• Positive
• Women
• Visionary
• Enlightenment
• Entrepreneur
• Effort
• Opportunities
• Empowerment
• Media
• Strength
• Success
• Encouragement
• Passion
• Problem Solving
• Inspiration
• Business
• Creative
• Knowledge
• Ideas
• Social
• Enthusiasm
• Risk
• Online
• Dream
• Boss
• Leadership
• Goals
• Start-ups
GOOGLE AD-WORDS
BUDGET
THANK YOU FOR THE OPPORTUNITY TO SHARE