Rebranding and Social Media: Centre for Entrepreneurship at Humber College

ADMC CFE Social Media Re-brand Produced By - Lila Santos, Alejandra Martinez, Gabriel Carabali, Osman Sadat and Carly Schmidt ADMC- 201- OLB 04.08.2019

PROJECT BRIEF Create a new social media strategy for Humber’s Centre for Entrepreneurship

Our Focus • Inspire and empower the Entrepreneurial spirit • Branch out the community • Promote the CFE’s programs, space and message • Engage the audience • Define who CFE is from its competitors

Objective Raise awareness and drive engagement to CFE social networks through Inspirational, educational and entertaining content.

Strategy • Digital Marketing - Newsletter, Blog, Google Ad-words, SEO • Effective use of all Networks/Channel Mix - Content for all CFE Social Media platforms: Instagram, Facebook, Twitter, LinkedIn and YouTube

Audience • Humber students and the entrepreneurial community

MEDIA STRATEGY

Content Mix • Events pictures + invitations • Motivation quotes • Feature Entrepreneurs’ testimonials/ Students’ stories • Series of content using #hash-tags • Promotions • Celebrate special occasions and dates • News about the market • Q&A

Tone of voice • The Voice will reflect CFE’s values and beliefs, but mainly it will reflect the audience’s voice and culture • Enthusiastic, inspiring, conversational and informative.

MEDIA STRATEGY

Content Strategy for Instagram The content to share will be divided into 4 main segments that will each embody a theme based on our strategy

Content Strategy for LinkedIn Curate and share content that matters to entrepreneurs, Humber Students and community

MEDIA STRATEGY

SOCIAL MEDIA AUDIT

Humber CFE CFE began using social media in August 2018.

Site

URL

Profile Name

Followers

Last Activity

Twitter

https://twitter.com/humbercfe

Humbercfe

741

April 10, 2019

Facebook

https://www.facebook.com/thehumbercfe

The Humber CFE

231

April 10, 2019

Strategy Instagram

https://www.instagram.com/humbercfe

@humbercfe

498

April 10, 2019

LinkedIn

https://www.linkedin.com/company/humbercfe/

Humber Centre for Entrepreneurship

51

March 31, 2019

YouTube

https://www.youtube.com/channel/humbercfe

Humber CFE

2

2 years ago

SOCIAL MEDIA AUDIT

Site

URL

Profile Name

Followers

Last Activity

Twitter

https://twitter.com/MaRSDD

MaRS

86.1k

April 14, 2019

Facebook

https://www.facebook.com/MaRSDiscoveryDistrict

MaRS Discovery District

21k likes

April 13, 2019

Instagram

https://www.instagram.com/marsdis- @marsdiscoverydistricy coverydistrict/

8,522

March 22, 2019

LinkedIn

https://www.linkedin.com/company/ MaRS Discovery District mars-discovery-district/

30,6k

April 9, 2019

YouTube

https://www.youtube.com/c/MaRSDiscoveryDistrict

2,2k

April 9, 2109

SOCIAL MEDIA AUDIT

MaRS Discovery District

Site

URL

Profile Name

Followers

Last Activity

Twitter

https://twitter.com/EDGE_Sheridan

EDGE_sheridan

627

April 13, 2019

Facebook

https://www.facebook.com/ED- EDGE Entrepreneurship GEEntrepreneurshipHub/https:// Hub www.facebook.com/EDGEEntrepreneurshipHub/

39 likes

April 13, 2019

Instagram

https://www.instagram.com/ edge_sheridan/

374

April,13th 2019

@edge_sheridan

SOCIAL MEDIA AUDIT

Site

URL

Profile Name

Followers

Last Activity

Facebook

https://twitter.chttps://www.facebook.com/TorontoCE/

Toronto Creative Entrepreneurs

712 likes

April 12, 2019

Instagram

https://www.instagram.com/toronto- @torontocreativeentrecreativeentrepreneurs/ preneurs

1475

March, 13 2019

SOCIAL MEDIA AUDIT

Site

URL

Profile Name

Followers

Last Activity

Twitter

https://twitter.com/TRSMRyersonU

Ted Rogers School

6,097

April 12, 2019

Facebook

https://www.facebook.com/TedRogersSchool/

Ted Rogers School of Management - Ryerson University

12,137

April 12, 2019

Instagram

https://www.instagram.com/trsmryersonu/

Ted Rogers School

2,007

April 13, 2019

LinkedIn

https://www.linkedin.com/school/tedrogers-school-of-management/

Ted Rogers School of Management at Ryerson University

2,408

March 8, 2019

YouTube

https://www.youtube.com/user/ tedrogersschool

Ted Rogers School of Management

390

April 7, 2019

SOCIAL MEDIA AUDIT

INSIGHTS FROM SOCIAL MEDIA AUDIT • Stand out from competitors • Make the most out of all social media platforms • Impactful content

Frequency Instagram: at least 2 posts per week Facebook: focused on sponsored posts LinkedIn: twice a week Twitter: at least 2 posts per week Youtube: at least 1 video per month

Strategy

SOCIAL MEDIA CALENDAR

SOCIAL MEDIA CALENDAR

POWER

SELF EMPOWERMENT

ENERGETIC, STRONG COLOURS, STRONG MESSAGE

WOMEN EMPOWERMENT

SOFT COLOURS, MEANINGFUL MESSAGE, SELFLOVE

ENTREPRENEURIAL CONTENT

EYE-CATCHING AND INFORMATIVE

STORIES

PEOPLE AND COMMUNITY

SOCIAL MEDIA

Self Empowerment Women Empowerment

INSTAGRAM

Entrepreneurial Content

INSTAGRAM

Stories

Self Empowerment

FACEBOOK

Women Empowerment

Entrepreneurial Content

FACEBOOK

Stories

Self Empowerment

Women Empowerment

TWITTER

Entrepreneurial Content

Stories

TWITTER

BLOG POSTS

PROMOTIONAL VIDEO

• Power

• Guidance

• Positive

• Women

• Visionary

• Enlightenment

• Entrepreneur

• Effort

• Opportunities

• Empowerment

• Media

• Strength

• Success

• Encouragement

• Passion

• Problem Solving

• Inspiration

• Business

• Creative

• Knowledge

• Ideas

• Social

• Enthusiasm

• Risk

• Online

• Dream

• Boss

• Leadership

• Goals

• Start-ups

GOOGLE AD-WORDS

BUDGET

THANK YOU FOR THE OPPORTUNITY TO SHARE