Empowerment Workshops Created by: Gabriel, Alejandra
About Go Girl
▹ Founded by Allie Carubia-Moro ▹ Child & youth worker/ Reiki practitioner ▹ 10 years in the educational system ▹ Helps guide teenage girls to find their voice ▹ Improve self-esteem & confidence
Allie Carubia-Moro
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“ “Little girls with dreams become women with visions” -Allie Carubia
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Current Workshops /Events
▹ Individual Reiki Sessions ▹ Coaching and Mentor Support ▹ Online Materials and Tool-kits ▹ Country Zen Yoga / Raise Your Vibe Workshop ▹ Meditation & Relaxation Workshop ▹ Shopping Expo
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▹ CountryZen Yoga
▹ Nobleton’s Neighborhood Market
Nobelton’s LOVE to shop market
Current Partners 5
Competitors ▹ Girl Guides of Canada ▹ Big Sisters ▹ Indigo Girl Groups ▹ Girls Centre YWCA ▹ Power4Teens
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SWOT
Strengths
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Good brand positioning. Clear goals. Clear target market. Events so far have been exciting. Approachable.
Weaknesses
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Website lacking information Infrequent events Generic social media posts
Opportunity
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More personal connection with target audience through social media. Reaching out to more businesses to develop workshops.
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Threats
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Other young adult focused programs (girl guides, big sisters, indigo girls group, Power4Teens)
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Target Demographic ▹ Teenage girls 7-16 ▹
Parents of teenage girls 7-16
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Businesses
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Objective: To create awareness for the Go Girl Brand
▹ Target new businesses to collaborate with ▹ Increase workshop attendance and size. ▹ Increase brand awareness.
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Instagram Post ▹ ▹ ▹
Sponsored post on Instagram Promoting upcoming workshops, and what Go Girl has to offer Appropriate hashtags & links
Place your screenshot here
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Instagram Post ▹ ▹ ▹
Sponsored post on Instagram Inspirational quotes and sayings Appropriate hashtags & links
Place your screenshot here
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Facebook Post ▹ ▹ ▹
Sponsored post on Facebook Promoting upcoming workshops, and what Go Girl has to offer Appropriate hashtags & links
Place your screenshot here
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Instagram Influencer Post ▹ ▹ ▹
Sponsored influencer post on instagram Information about workshop with interesting picture Appropriate hashtags & links
Photo Source: http://www.breewasylenko.com/
Place your screenshot here
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Facebook Profile Post ▹ ▹ ▹
Profile post on instagram of a mother and daughter who attend workshops regularly Appropriate hashtags & links Creates personal connection with potential collaborators or clients
Place your screenshot here
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Digital Brochure ▹ ▹ ▹
Minimalistic Feminine Mostly visual
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Digital Brochure ▹ ▹ ▹
Summarized information about Go Girl Sense of empowerment Community engagement
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Digital Brochure â–š â–š
Builds a stronger image between the brand and the target Becomes more attractive for future B2B partners.
Place your screenshot here
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Digital Brochure â–š â–š
A more explicit mission and vision about Go Girl Projects a happier and more confident brand
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Promotional Poster
▹ Fun & Modern ▹ Brand Colour / Logo ▹ Connecting Shapes ▹ Strong Headline ▹ Calm & Organized ▹ Professional
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Event Poster
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Calming Partner Logo Exact Info Neutral & Girly
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Business Card
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Power, strength & femininity Appropriate information Sleek modern design but still true to brand
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Vision & Recommendations ▹
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Adding a more active based workshops. I.e. Outdoor hikes & beach walks Parent and children bonding workshops Creating a girls book club, meeting every two weeks
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Posters in toy stores and public libraries Direct marketing email/ Eventbrite update users on new targeted events in areas Encourage parents to tag Go Girl when posting on social media, the follow back strategy
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Components
Units
Price
Social Media/Sponsored Ads on Instagram
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$1 per click up to 300 clicks =$300
Social Media/Sponsored Ads on Facebook
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$0.27 per click up 300 =$81
Social Media/Sponsored Ads on Twitter
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$0.50 per click up to 300 =$150
Influencer Costs
$100
Printing Costs
$150 =$738
Budget Breakdown 23
Conclusion â–š
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Reach new out people and businesses to create future opportunities to work with organizations that want to partner with the brand Create a simple, effective and professional campaign using the Go Girl colours and pictures that create a connection with potential clients or collaborators
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Thanks!
Any questions?
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