Portfolio - Alejandro FLG by Alejandro Flg

February 2017

Portfolio of Works

ALEJANDRO

FERNÁNDEZ-LINARES GARCÍA

HARVARD - ETSAM - IIT

INFO:

www.alejandroflg.com

US +1(872) 203-1112 ES +34 636 75 75 41 alejandrofernandezlinares@gmail.com www.linkedin.com/in/alejandroflg/

Alejandro FernĂĄndez-Linares GarcĂa I am currently a candidate for a Master of Architecture II (Post-Professional Degree) at Harvard Graduate School of Design. I am a Spain registered architect by the Polytechnic University of Madrid (UPM, ETSAM). My undergraduate education was complemented taking the fifth year of my degree at the Illinois Institute of Technology, Chicago (IIT). While at Harvard, I am taking advantage of my programâ&#x20AC;&#x2122;s flexibility to pursue interests that have awoken during my education and professional life, such as real estate, entrepreneurship, and innovation. I also made and effort to learn about those skills that traditionally architects are not well trained for; such as finance, cash flow models and the business knowledge. Also, project managements and operations skills by taking courses from the MBA program at Harvard Business School. Regarding my professional experience, I have been lucky enough to work in different roles learning many complimentary skills. As an architect, I have been able to design, measure buildings, meet clients, visit construction sites, and transform old structures into amazing living spaces. As a consultant, I have been able to analyze, meet politicians, developers, present proposals and have an impact creating guidelines for different stakeholders and government. As a project manager, I have seen construction, architecture, and design through new lenses, contact suppliers, make changes, understand markets needs and to make designs come alive. As an entrepreneur and founder of my startup I have learned about the excitement and the risk, about how to overcome obstacles, and how beautiful is to work in what you are passionate about. Lastly, as a teaching fellow, I learned to successfully deal with teams, provide useful feedback, understand the need of every individual and how to get the best of each member of a team. I have been able to be involved in Real Estate development doing very different tasks. The project in which I had more control was the rehabilitation of an existing (18,347 Sq.Ft.) 140 SRO units, 6 stories with basement brick building in Chicago. When working as Project Manager, I had the opportunity to work for top leading companies. One of the most exciting and demanding projects was the design of HAVAS Madrid HQ 135,000+ Sq.Ft. Headcount 800+ of creative office space. Finally, I like combining my love for work with my passion for sports (I am a marathon runner), culture and traveling. I am a goal oriented, curious, highly committed, analytical, and ambitious person looking for a successful career with long-term impact in the world.

EDUCATION Aug 2015 - Present Cambridge, MA

Harvard University, Graduate School of Design. Candidate for Master in Architecture II, Post-Professional Degree, Class of 2017. Self-directed concentration studies: Innovation, Entrepreneurship, & Real Estate Finance.

Sep 2008 - Jan 2015 Madrid, Spain

ETSAM, Escuela Técnica Superior de Arquitectura de Madrid. Five years degree plus thesis equivalent to Bachelor and Master in Architecture and Urban Design.

Aug 2012 - May 2013 Chicago, IL

Illinois Institute of Technology (GPA 3.6/4.0). Study Abroad Scholarship.

PROFESSIONAL EXPERIENCE Jun 2016 - Jul 2016 Mérida, Mexico

Yucatán Initiative, Baktún NGO, Nonprofit Consultant. Led a team of 12 students on a 6 weeks project collecting and analyzing physical and demographic data in 14+ cities. - Developed strategies and preservation guidelines to be followed by six different stakeholders across Mexico. - Coordinated cross-functional teams developing a geo-tagged database and provided feedback back into the platform.

Jan 2016 - May 2016 Cambridge, MA

Teaching Fellow at Harvard University School of Engineering and Applied Sciences. Professor Beth Altringer; Course “Design Survivor: Designing for Desirability” Objectives & duties: - Taught Fast Prototyping and Human-Centered Design techniques through 10+ weekly design challenges. - Provided product/strategy feedback to 25+ students and mentored on creative problem-solving approaches.

Jan 2014 - Aug 2015 Cambridge, MA

Alacarga, Founder. Madrid, Spain Founded Alacarga, a tech-advertisement startup that offers a new public charging system for electronic devices. - Designed, produced and implemented the product in two major hotels chains and events across Spain. - Defined GMT & business strategy, organized marketing events, found advertisers and grew customer relationships. - Patents and Trademarks: National Patent (Utility model) #201400215. Registered Trademark “Alacarga” #3112829 / 7.

Feb 2015 - Jul 2015 Madrid, Spain

Cushman & Wakefield, Project Management Department Intern. Provided project management and consultancy services, design and interior fit out works for office space for industry leading companies. - Havas: Madrid HQ (135,000+ Sq.Ft. Headcount 800+). - C&W: Prime Location Office (Headcount 70+) - AMAZON: Design of a safe and efficient warehouse in Madrid. - Other: Lacer, IVG, AT&T, Blackstone.

Jan 2013 - Aug 2013 Chicago, IL

FORMA Architecture Ltd. Intern. Managed a wide range of projects in the Chicago land area: multi-dwelling, institutional and commercial projects. - Tasks: Site visits, contractor and client meetings, architectural, and MEP design and rendering services. - Relevant Work: Rehabilitation of existing brick building (18,347 Sq.Ft.) 140 SRO units, 6 stories.

LEADERSHIP ACTIVITIES Jan 2017 - May 2017 Cambridge, MA

Teacher Assistant, Gordon Gill & Ali Malkawi Studio at Harvard GSD. Zero Energy Residential High-Rise

Aug 2016 - Present

Class Representative, Harvard University, GSD, MArch II Class of ’17.

April 2016

Hive Global Leaders Program at iLab Harvard HBS. Invited as honor participant and conference lecturer: - "The future of Co-Living & Co-Working Space."

Feb 2015 Madrid, Spain

Jury member of International Wildlife Center Competition. Analyzed and selected the award-winning projects out of 170+ worldwide-submitted proposals.

AWARDS Apr 2016

Winner Hive Social Innovation Centers Design Competition.

Jul 2014

First Prize NOA Arquideas South America 2014 (1st out of 189). Natural Observatory of Amazonia International Architecture & Design Competition.

May 2013 2012 - 2013

George Danforth Travelling Fellowship (Merit Based Award). Studio project awarded at IIT Open House. IIT Spring & Fall Semester Dean’s List for excellent scholarly achievements.

SKILLS Language:

Spanish Native. Galician Native. English Fluent. Portuguese Beginner.

Computer:

General: Google Productivity Apps, MS Office (Excel, Word, PowerPoint). Design: AutoCAD, Rhinoceros, V-Ray, SketchUp, Revit, FloVENT, GIS, Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects).

VOLUNTEER Jan 2013 - May 2013 Chicago, IL Sep 2008 - May 2012 Madrid, Spain Jun 2013 Plano, IL

Studio Ghana Library for Twifo Hemang, Ghana. Produced construction documents for a library in Ghana completed by IIT students during the summer ’13. 1,000 Sq ft, library/multi-purpose14+ Students Involved. Construction Time, 9 Weeks. Food delivery to social dining halls. Managed teams to deliver college dorms food surplus to the local community in need Volunteering building collaboration Collaborated building the Barnsworth, and small exhibition space designed by IIT students at Mies Van der Rohe Masterpiece Farnsworth plot to protect an exhibit the house furniture in case of flood.

WHAT I CARE ABOUT & INTERESTS - Transportation, Infrastructure, Energy, Environment, Technology, Innovation and Housing Issues. - Entrepreneurship, Design, Traveling, Ski, Rugby, Extreme Sports and Running. 2014 - 2016

Marathon Finisher: Chicago & Madrid.

TALKS Feb 2017

Mexican Cities Initiatives, Yucatán Initiative Harvard Graduate School of Design; +50 Attendees

Apr 2016

The Future of Co-Living and Co-Working Space. Innovation Lab (i-Lab) Harvard Business School (HBS); +40 Attendees.

Oct 2015

DC FoodPort lecture for Kamehameha Schools October 2015, (Honolulu, Hawaii)

Sep 2015

DC FoodPort lecture at Impact Hub DC September 2015, (Washington DC)

PUBLICATIONS, MEDIA & EXHIBITIONS 2017 (Forthcoming Publication)

Platform 10, Harvard GSD Platform is a curated selection of work generated in the past year at the GSD.

2017 (Forthcoming Publication)

Extreme Urbanism IV: Looking at Hyper Density – Dongri, Mumbai

2017 (Forthcoming Publication)

Yucatán Initiative

2016

Platform 9, Harvard GSD 2016, Actar Editorial

2016, Allston, MA

Ceramic Material Formation Exhibition that showcased the result of a semester-long ceramic research project at Harvard GSD.

2015, Chile

ARQ Magazine

Aug 2014 Spain

Televisión de Galicia TV interview

La Voz de Galicia National Newspaper interview

Arquideas Internet Interview www.

Some Websites were my work has been published: www.archdaily.com www.arquitecturaviva.com www.arquideas.net www.tectonicablog.com www.pedacicosarquitectonicos.com www.plataformaarquitectura.cl www.arkired.com

TABLE OF CONTENTS.

Studio Work

Hive 02

2016 Pag. 14-25

Studio Ghana Library

2013 Pag. 50-57

San Francisco, US

Twifo Haman, Ghana

Absorvent Estate Mumbai, India

2016 Pag. 26-37

Battersea Power Station London, UK

2014 Pag. 38-49

Competitions

Hive 01

San Francisco, US

NOA

2014 Pag. 66-73

2017 Pag. 76-77

Casa Estrada

2016 Pag. 78-79

2016 Pag. 90-93

Terracotta Tectonics

2016 Pag. 60-65

Amazonia

Professional Work

Suburban Hive

San Francisco, US

Torreรณn, MX

Research

Yucatรกn Initiative Yucatรกn, MX

London, UK

2015 Pag. 94-101

Product Development

WeCare

Mobile App

2016 Pag. 104-109

Alacarga Spain

2014 Pag. 110-115

HAVAS

Madrid, Spain

2015 Pag. 80-87

STUDIO WORK.

HIVE 02

“Lessons from St. Gall” “The future of Co-Working & Co-Living Communities”

Studio Work Studio Work

Hive 02 Hive 02 San Francisco, USA

San Francisco, USA GSD Harvard University, Harvard University, GSD Tutor: Iñaki Abalos Tutor: Iñaki Abalos

Our food system needs to be rethought if it is to be one where healthy, sustainably “In the 21stfood century, subjects investigated by any Alejandro’s one disciplinesuchattempts as cancer,to energy, produced is the norm, not the exception. design bring big data, global food security, built environment, etc., are increasingly intertwined together all aspects of a food system into the city center in an effort to be closer with other disciplines.” Farshid Moussavi. to end users for the sake of reducing the last mile. More importantly, this design creates a platform whereby the American public can once again interact with and Iunderstand truly believe in the benefits of multidisciplinary teams working togetherand andwhy the where their food comes from, how it affects their community, opportunities can emerge the intersection of historically disconnected their decisionsthat about food make from a significantly larger impact than simply what lands disciplines. In the last decades, the way we work has changed drastically. The tools on their plate. This design is both challenging and exciting for the same reason: It’s that we use and the space we required nowadays have nothing to do with that the different in a way that needs to explored if we are to move forward as a society standard office in building built in the last century. The old-fashioned corporate office values equality our food system.” workspace model is counterproductive for nowadays innovation. The way we live has changed too. Job flexibility, economic cycles, real estate prices, and technology have influenced tremendously our needs and architecture should give an answer to this new model. This project looks for a new paradigm of Office space where interdisciplinary collaboration is encouraged.

HIVE 02

Fig. 1

Studio Work

2016 HIVE 02

â&#x20AC;&#x153;The future of Co-Working & Co-Living communitiesâ&#x20AC;?

W S

N E

Fig. 2

Fig. 3

Fig. 4

Figure 1 - View of the Building & Transbay Center Figure 2 to 4 - Massing Diagrams

Most of the existing mixed use buildings that combine housing and office spaces are organized on a stacking scheme that avoids any relation between these two realities. Current co-working models provide shared spaces that rarely exceed that of a corporate nature desks, private offices, conference rooms. These spaces reflect a homogeneous membership - programmers, graphic designers, and product managers. There is also a growing business interest in co-living models and coworking spaces that are becoming more widespread. This interest is visibly focused in cities like London, New York, San Francisco and Hong Kong where the cost of living is high, and a burgeoning number of urban professionals compete for quality space. Existing communities are almost exclusively targeted at young professionals with a little focus on diversity age, race, gender, geography, and professions. A more encompassing model is one that seeks to link coworking and co-living spaces while building networks of thought leaders, across businesses and scales, and enable them to address complex opportunities, in deep working environments, immersed in an atmosphere of trust and collaboration. The project will define a new type of building that is purposely designed to foster knowledge interchange between disciplines and workers a single shared facility. The goal of this studio was to define a new model of co-working and co-living spaces that could be commonly and worldwide spread in the next decades. I am looking to generate not only the design of one particular building but also create the framework and analysis for this new scheme that could be adapted and replicated across the globe. My research started analyzing the monasteries; sophisticated and advance self-sustainable communities that lasted for centuries and that were one of the most important technological motors at their time. From the research, we can ensure that the relations between rooms, scheme, and relations of the medieval monasteries are surprisingly applicable to the contemporary co-working co-living communities. The St. Gall plan showcased the needs of monasteries, and exemplary organization of monasteries at that time. My goal is to establish the basis of a replicable model; somehow rethink the St. Gall plan for contemporary Co-Living & Co-Working communities.

HIVE 02

Studio Work

2016

Skydeck view 120 Meters (390 Ft.) Above Ground

HIVE 02

Fig. 1

20 W

E S

Fig. 2

Fig. 3

Studio Work

2016

1 3

21 4 1 Hotel

2 Office

3 Open Office Space 4 Open Space

5 Wellness Center

6 Amenities:

Skydeck, Velodrome, and Data Center

7 Labs

8 Meeting Areas

10 11

9 Office Space

10 Housing 11 Lobby

12 Mechanical

13 Existing Transbay Center 14 Salesforce Tower

Figure 1 - Sun Efficiency Diagram Figure 2 - Site Figure 3 - Velodrome View Figure 4 - Full Height Section

Fig. 4

Figure 1 - Site Model

Studio Work

2016

Figure 2 - Open Space Floor Plan

Figure 1 - 1:250 Model, North view

Figure 10 - 1:250 Model, West view

ABSORBENT ESTATE

â&#x20AC;&#x153;Extreme Urbanism IV: Looking at Hyper-Densityâ&#x20AC;?

Studio Work

Absobent Estate

Dongri Neighborhood, Mumbai, India Harvard University, GSD Tutor: Rahul Mehrotra

The new developments in the Dongri area are destroying the essence of a neighborhood that has been shaped over several centuries. The rent control, FAR regulations, and inappropriate policies have led to bad living conditions where most of the buildings are in dilapidated conditions, very few units comply with the minimum unit size, and due to the rent control, the landlords donâ&#x20AC;&#x2122;t have the resources to rehabilitate their assets. The government has demonstrated their incapacity to solve housing issues in Mumbai since they do not possess the funds or capacity to reconstruct a large number of dilapidated buildings in the city. Today the government tries to solve this situation by giving FAR incentives to those developers that, fulfilling very few requirements, can build high rise building to accommodate the maximum number of people. This urban/architecture studio look for new solutions on how to fulfill housing needs with a sustainable growing strategy.

ABSORBENT STATE

Fig. 1 Transit camps are located far from Dongri

Only building with economic potential are rehabilitated

Urban grid is not designed for new hyperdensity

Dongri culture is tight to street culture. New developments do not meet that.

A Current

Developments

FAR aggregation

Super-Block + Infrastructure Possibilities

B Fig. 2

A+B repercuted only in B Plot A. 22243 Incitives 110585 New FAR 14,09 Posible Built A. 592596 A+B repercuted in B Additional only 24401

Plot A. 22243 Incitives 110585 New FAR Problems 14,09 Figure 1 - Current Figure 2 -Built Proposed Solution Posible A. 592596 FigureAdditional 3 - Aggregated FAR Plan 24401

Figure 4 - Mega-Structure Composition

Fig. 3

Studio Work

2016

ABSORVENT ESTATE

“Extreme Urbanism IV: Looking at Hyper-Density” Housing Patios

3D Spatial Mega-Structure

1. The urban fabric is not able to absorb higher densities.

2. These buildings grow randomly without a predictable pattern and without the needed infrastructure.

Transit Camp Patios

Semi-Public Open Space Public Space Full Building

2 4 6

New developments are not a compatible strategy for Dongri needs for the following reason:

3. High building creates a disconnection of the people with the ground level. 4. New developments lack a global master plan and do not incorporate needed amenities. 5. Inhabitants of Dongri are moved to transit camps far from Dongri during the construction process. While the implications of the first four issues are easily understandable, the fifth one has more implications than the perceptible at first sight. There is no actual good solution to this transit camps that are not only a problem in Dongri but also all around in Mumbai. Tenants are housed in transit camps during reconstruction. They are given ownership units in reconstructed buildings on contributing to the cost of construction; the actual situation is that often this situation that is supposed to be a temporary situation but most of the time it always takes longer than expected or even becomes permanent. This can happen through the illegal practice of the developer leasing the units to residents or bankruptcy. Some of the implications of these transit camps are: 1. Transit camps became permanent homes, making tenants lose their housing and end up living in worse conditions. 2. As it happens with slums families, they don’t want to invest in their houses since this situation it’s supposed to be temporary.

3. Allocation of the families far from their businesses and relatives; losing any possibility of income and splitting families. 4. Unnecessary moves.

ABSORBENT STATE Dongri "super-block" Transformation 2000 - 2016

Figure 1 - Axonometric view of the emerging towers

Studio Work

2016

This FAR aggregation will materialize in a mixed used mega-structure that will include low-middle-high income housing, open spaces amenities and a transit camp that will absorb any need of housing during the length of the construction. The mega-structure offers a solution to how to grow vertically as well as preserve the contact of the inhabitants with the ground. As a response to that, the mega-structure duplicates the ground level at different heights. The circulation is controlled to incorporate Dongri intensity into the mega structure. Regarding phasing and sequence, the process of construction proposes to create the transit camp over the existing housing, this way no one has to be relocated far from their home. In the second stage, the towers will grow gradually from the ground to the sky through the transit camp. The last phase would be when everything is constructed, and everybody is relocated, and the transit camp can be transformed to a new use. In a long-term view (25-50 years) this transit camp will be turned into other purposes being able to hold almost any function because of its flexible configuration. The incorporation of a transit camp on the site completely rethinks the way development should be done while at the same time FAR relocation is a strategy that has been widely used and proved to be right.

The Urban/Architecture Strategy

Absorbent Estate, as a strategy proposes a sustainable approach regarding culture and living conditions. It doesn’t neglect the need for investment or FAR incentive to improve the living conditions in the neighborhood but serves as a critique of the way this is being done. Dongri is at a prime location for real estate developers because of the geographical location within the city of Mumbai, its proximity to the waterfront and its relationship with Navi Mumbai. The main strategy of the whole project it’s to absorb the FAR of the entire superblock and aggregate it in the most optimum configuration. This way you can control the growth and the urban fabric of Dongri. At the same time, you are aggregating the new density being able to transform the infrastructure to match the new density in specific areas.

Economically speaking the strategy can be understood easily. FAR incentives are transferred and aggregated from each block to the virtual volume of the megastructure. Developers instead develop high rises randomly thru the neighborhood and develop his “belonging” FAR within the mega-structure. To take advantage of this incentive, the existing block must be rehabilitated, and the minimum housing requirements must be met, as it is also required now. The project is the result of and understanding of Mumbai situation and real estate market and implications at a big scale. Dongri specificities acted as constraints and directions that defined the project. Due to the impact of the project, it not only affects Dongri but also its relations with the waterfront and therefore Mumbai. The last phase would be when everything is constructed, and everybody is relocated, and the transit camp can be transformed to a new use. In a long-term view (25-50 years) this transit camp will be converted into other purposes being able to hold almost any function because of its flexible configuration.

Studio Work

2016

TIMELINE

STEP 1 TRANSIT CAMP

Fig. 1 - Existing Buildings 1

The FAR of the entire superblock is aggregated it in the most optimum configuration on the selected block. This way you can control the growth and the urban fabric of Dongri. At the same time, you are aggregating the new density being able to adapt the infrastructure to the new density in specific areas.

Phase I: Existing

Phase II: Transit Camp Construction

STEP 2 A transit camp over the existing housing, this way no one has to be relocated far from their home. First inhabitants can move in while the construction continues.

Fig. 2 - Transit Camp 2

Phase II: Transit Camp Construction

Phase III: Demolition

STEP 3 The existing buildings located below the transit camp are demolished so that new towers can be built.

Fig. 3 - Demolition Phase 3

Phase III: Demolition

Phase IV: Towers Consturction

STEP 4 In the fourth stage, the towers will grow gradually from the ground to the sky through the transit camp. Since there are seven different tower this process can be gradual responding to the housing needs

Fig. 4 - Towers Under Construction 4

Phase IV: Towers Consturction

Phase V: Mega-Structure Completition

Progamatic Change

STEP 5 The last phase would be when everything is constructed, and everybody is relocated, and the transit camp can be transformed to a new use. In a long-term view (25-50 years) this transit camp will be transformed into other purposes being able to hold almost any function because of its flexible configuration.

Fig. 5 - Completed Mega-Structure 5

Phase V: Mega-Structure Completition

Progamatic Change Transit Camp

Fig. 1 - Transit Camp Floor Plan, Different Phases ( Post Disaster, Transit Camp, and Office Space)

Fig. 2 - Composed Elevation /Section

BATTERSEA POWER STATION “Battersea Cultural Center”

Studio Work

Battersea Power Station London, England ETSAM

Tutor: Luis Pancorbo, María José Aranguren

The Battersea Power Station was a thermal power station located on the banks of the River Thames in the Battersea district. It is currently inactive, but it used to be an enormous coal-fired power plant capable of producing one-fifth of London's energy in the 1950s while producing the remaining energy required 28 plants. It is the largest brick building in Europe. Currently, it is in a semi-ruinous situation, but its powerful presence gives an enormous value to the building. It has always been closely related to POP art and culture, especially after it appears in the movie Help! Of The Beatles in 1965 and the cover of the disc of Animals of Pink Floyd in 1977. The scope of the project was to rehabilitate the building transforming it into a mixeduse building that included housing, exhibition spaces, workshops among other used.

BATTERSEA POWER STATION

[1930’s]

[1950’s]

BATTERSEA A IS BUILT

BATTERSEA B IS BUILT [1944] BATTERSEA [1935] BATTERSEA

1880

GILES GILBERT SCOOT IS BORN

[1920]

ANDY WARHOL IS BORN

[1924]

TELEPHONE BOX K2 (RED)

[1939]

WWII

[1950’s 1970’s] POP

CULTURE SPLENDOR PERIOD

[B] BEGINS PRODUCING ENERGY

[A] BEGINS PRODUCING ENERGY [1945]

MENTION IN THE ARCHITECTURAL REVIEW

[1952]

[1960]

BANKSIDE P.S. THE BEATLES “TATE MODERN”

[1962]

TOMATO SOUP ANDY WARHOL

[1962]

ROLLING STONES

[1963]

WHAAM! LICHTEINSTEIN

[1964]

MARILYN MONROE ANDY WARHOL

Studio Work

2014

BATTERSEA POWER STATION

“Battersea Cultural Center”

[1983]

[2014]

PATIO ROOF IS REMOVED

[1975] BATTERSEA [1970]

BANSKY

[1977]

Battersea Power Station is a decommissioned coalfired power station located in London. It comprises two individual Power Stations, built in two stages in the form of a single building. Battersea A Power Station was constructed in the 1930s, with Battersea B Power Station to its east in the 1950s. The station ceased generating electricity in 1983, but over the past 50 years it has become one of the best-known landmarks in London and is Grade II* listed.

CLOSES AFTER 42YR PRODUCING ENERGY

ANIMALS COVER PINK FLOYD

[1983-2013]

BATTERSEA REHABILITATION PROPOSALS

[2014]

The project transforms the old power station into an artistic center that based on the British pop culture includes exhibition spaces, music studio, residences, and workshops. Due to the size of the building, the main intervention is done only in Battersea B building. The strategy consists in introducing different walkways into a void space that used to be the turbine hall, creating a path for the visitors that guides them through the void space and leads them to the existing slabs, which remain untouched taking advantage of the existing construction. The facade of Battersea B that faces the indoor patio is provided with vertical communications in the form of stairs and elevators which serve as accesses to the residential area and the artist’s studios.

Fig. 1 - Site Plan

BATTERSEA POWER STATION

Fig. 1 - Exploded Axo

Studio Work

2014

Fig. 2 - Ground Level Floor Plan

BATTERSEA POWER STATION

Studio Work

2014

Fig. 1 - Elevation

BATTERSEA POWER STATION

46 Fig. 1 - Slabs Section

Fig. 2 - Walkways Section

Studio Work

2014

BATTERSEA POWER STATION 9

1 3

4 6 7

Fig. 1 - Axonometric Diagram

1 Art Workshops 2 Walkways

3 Existing Slabs

4 Means of Egress 5 Elevator 6 Patio

7 Elevated Path

8 Battersea A 9 Battersea B

Fig. 2 - Transversal Section

Studio Work Walkways Detail

2014

Walkways Installation 1

Dry Assembly

Walkways are Raised

Concrete Pouring

Structural Analysis Permanent Loads Corrugated Metal Slab q= 2 kN/m2 Flooring q=0,4kN/m2

Structure Self-Weight q=5 kN/m2

Applied Loads

C3 category overload (Exhibition Space) q=5 kN/m2

Total Loads

q/t1= (2,4 kN/m2+ 5kN/m2 *1,35) +(5 kN/ m2 *1,5) =16,65 kN/m2 q/t2= (2,4 kN/m2 *1,35) +(5 kN/m2*1,5) =10,74 kN/m2

q=78,25kN/m L= 24,84 m q/v=16,65*4,7=78,25 KN/m M/max=5966 KNm2 F/yd= 35 KN/1,2 E= 21.000 kN/cm/2 Î´ adm=L/300 W/x= 31.302 cm3 < 86.800 cm3

STUDIO GHANA LIBRARY â&#x20AC;&#x153;Multipurpose building in Twifo Hemangâ&#x20AC;? Studio Work

Studio Ghana Library

Twifo Hemang, Ghana Illinois Institute of Technology Tutor: Frank Flury

Joy-FM selected Frank Flury design/built studio to propose a 1,000sf library/ multipurpose space for a village in Ghana. The building aims to be a much-needed study space for the village children and a community meeting space. It will be designed to mitigate the extreme temperatures by minimizing solar gain and using natural ventilation. Traditional building materials and methods will be used to construct a simple, dignified building. This project will serve as a point of interest to the entire community. Each of the students designed a proposal than potentially could be built during the summer of 2013 by the students and the community in Ghana.

STUDIO GHANA LIBRARY

Studio Work

2013

STUDIO GHANA LIBRARY

â&#x20AC;&#x153;Multipurpose building in Twifo Hemangâ&#x20AC;? George Danforth Traveling Fellowship

The main driver of the project was its constructibility. This studio had the potential to be built by students during the summer in Ghana. As low skilled builders, the constructions was simplified to its maximum while not compromising the design.

Fig. 1 - Elevation

Since we students were traveling to Ghana in the rainy season, this design allows to build the roof as fast as possible so that the rest of the construction could be done under the roof protected from the rain and the sun. All the materials were local and cheap. The earth extracted from the ground while building the foundations would be use to create mud pressed bricks that will compose the walls. The V-Shaped columns are simple and efficient; they can be built with a hand saw a hammer and nails. The idea was to design a multi-purpose building to host activities from school classes to community meetings. The thick walls surrounding the building provides protection to it, while the light roof protects people and the building from the sun and water. The light roof makes the walls look heavier, and the heavy walls make the roof seem lighter, while the V-Shape columns provide lateral bracing its shape makes the roof more ephemeral, so it feels like floating. The project was awarded at the IIT open house.

Fig. 2 - Floor Plan

STUDIO GHANA LIBRARY

54 Fig. 1 - Section

Fig. 2 - Porch View

Studio Work

2013

6 1 Lamellas sun protection. 2 Corrugated metal roof.

3 Timber beams structure.

4 V Shape timber columns. 5 Timber Partitions.

6 Mud Bricks massive walls. 7 Concrete platform.

STUDIO GHANA LIBRARY Construction Phasing PHASE 1 (1 Week)

PHASE 2 (2nd Week)

Excavation

TASK TEAMS

Full Team

Site

x 14

Foundations

Full Team

x 14

Poured Concrete

CONSTRUCTION

56 DIAGRAMS

Mud

Excavation

Platform/Foundation

Studio Work

PHASE 2 (3rd Week)

PHASE 3 (4th + 5th + 6th Week)

Roof Construction

Team A

2013

Bricks + Columns (Standardized Process) Team B

Walls + Partitions + Furniture (Construction Protected from Rain & Sun) Full Team

x 14

Re-Utilized Mud Frame

57 Pressed Mud Brick Production

Roof

Y-Shaped Columns

Interior Construction

COMPETITIONS.

HIVE 01

â&#x20AC;&#x153;The future of Co-Living & Co-Working communitiesâ&#x20AC;? Competition

Hive 01

San Francisco, USA First Prize Partner: Konstantinos Chatzaras

Hive is a community of leaders dedicated to creating a better world. In 2015 Hive launched a student idea design competition to design a building where this community could live & work together helping each other to achieve their goals. A more encompassing model is one that seeks to link Co-Working and Co-Living spaces while building networks of thought leaders, across professions and scales, and enable them to address complex opportunities, in deep working environments, immersed in an atmosphere of trust and collaboration. The program requirement was that the building should contain living spaces, on-site childcare, a school, fitness center, wellness spa, workspaces, hotel spaces, healthy restaurants, community art spaces, and event spaces. In an era where society tends to be more and more independent we thought how to design fight against that, and re-imagine how we live, work, learn, play, and heal.

HIVE 01

Fig. 1- View from Transbay Center

Competitions

2016 HIVE 01

“The future of Co-Working & Co-Living Communities” 360 ROOFTOP HOTEL

HOUSING CO-WORKING

LOBBY

AUDITORIUM RETAIL Fig. 2 - Program

First Prize

A building as a symbol to lure the elite of the world’s entrepreneurs, visionaries, artists and athletes in a new Co-Working and Co-Living space. The connection with the elevated park drives the essence of the design. Hive 01 is composed of a series of terraced floors that together form four amphitheatrical spaces where the stage becomes the Co-Working space whereas the backstage becomes the Co-Living space. We propose a building that lavishly broadcasts the work of individuals for shared analysis through strong human interdisciplinary interaction.

540 HOWARD ST.

Fig. 3 - Site Plan

Fig. 4 - Site Analysis

HIVE 01

Fig. 1 - Interior View Co-Working Space

Fig. 2 - Interior View, Co-Living Space

Competitions

2016

65 A

Fig. 3 - Axonometric Diagram of Activities AXONOMETRIC VIEW

Fig. 4 ,5,6 - Floor Plans

NOA

“Nature Observatory of Amazonia”

Competition

NOA

Colombia + Perú + Brazil First Prize out of 189 Proposals Partner: José María Ordovás Borricón

Competition Brief: "The objective of this competition for students and young professionals of Architecture and Design named the Nature Observatory of Amazonia (NOA), is to come up with ideas for the creation of a center in which the Amazon ecosystem can be learned about and observed through intimate contact with nature. The Nature Observatory of Amazonia (NOA) seeks to become an innovative reference for the dissemination of knowledge about the biological and cultural diversity of the natural environment of the Amazon, providing spaces for educational participation in environmental activities, as well as becoming an attractive stop on the touristic route along the Amazon River. The project should establish a close dialogue with the landscape and natural surroundings of this unique region of the planet and be highly self-sufficient and sustainable. The idea is to create a space which facilitates the relationship between its visitors and nature, space which stimulates eco-tourists and invites the public to learn about the importance of taking care of the environment. "

NOA

Competitions

2014 NOA

“Nature Observatory of the Amazonia” First Prize

Visiting the Amazon river, it’s a journey, not a day trip. The Amazon cannot be reduced to just one particular place. Instead, we chose to adapt ourselves to the richness of the region and propose a system that can be implemented throughout all the river. Conceived as a network of preinstalled steel ropes each one of them works as “stations/refuges" one journey distant from each other. Cables are anchored to nearby tree trunks at both sides of the river. The tents are hung from the rope and lifted by pulleys. The Hang-And-See Tent, levitating above the river lets the traveler enjoy the Amazon in a never experienced before manner, diminishing the risk of being attacked or bite achieving the best possible views, a unique experience.

Fig. 1 - NOA Station View

Fig. 2- Idea Sketch

NOA

STATION

y J o urney 45/80 e da km On on the diffi culty of g n i th e end

On rou

e da

y J o urney 45/80

STATION N

One station aerial view

Competitions 10

2014

3 4 Tree trunk

Fixed stainless steel cable

2’ Stainless steel high-performance rope

Elastic fixed brake rubber band

Pre-Installed Cable

Rubber Strap

“Gun Tackle” system

8 9

Zoom

Reinforced 1’ Rubber strap band

Stainless steel Pre-Installed Cable {Reinforced high-stress rubber strap} IPE wood and stainless steel rigging (200 kg max)

Dynamic rock climbing rope 1 cm Kernmantle rope

Elastic high stress rubber strap

Pre-Installed Cable

Hang-And-See rigging

{Reinforced high-performance rubber strap} 1’ Stainless steel Pre-Installed Cable {2’ Stainless steel high-performance rope}

Bracing to Ground

Marine Springwire

2’ Stainless steel high-performance rope Used in Boat rigging guarantees an elastic behavior within the structure

(Adapted Black Diamond Climbing Tent)

NOA

"The strong poetic language stands out in this proposal, with a simple narrative that manages, with great simplicity, cause the experience the Amazon in an easy construction and minimal impact architecture, conceived as a â&#x20AC;&#x153;systemâ&#x20AC;?. Jury members value a given experiential tourism proposal resolved with a funicular architecture of great beauty and adaptability. The project is exemplary by attitude and used resources, where the floating elements manage to be an unbeatable observatory with minimal impact, in a place treated as something especially delicate." Jury Decision

Fig.1 - Catenary Structure Behavior Sketches

Fig. 2 - Interior view

Competitions

2014

Fig. 4 - Online publication www.arquitecturaviva.com

Fig. 3 - First Prize Announcement

Fig. 5 - Team interview www.arquideas.net

Fig. 7 - TV Interview RTVG

Fig. 6 - La Voz de Galicia National newspaper cover interview

Fig. 8 - Online Publication www.archdaily.com.br

PROFESSIONAL WORK.

SUBURBAN HIVE

Professional Work

2017

SUBURBAN CO-LIVING COMMUNITY “Prototype for the first Suburban Hive” Freelance Work Partner: Konstantinos Chatzaras

Fig. 1 - Suburban Community Rendering

CASA ESTRADA

Professional Work

2016

CASA ESTRADA

“Single family house in Torreón, Cohauila México”

Freelance Work Partner: Daniela Sesma

Fig. 1- Exterior View

HAVAS VILLAGE MADRID

Professional Work

2015

HAVAS VILLAGE MADRID

â&#x20AC;&#x153;Havas HQ Madrid; 135,000 square feet of creative office spaceâ&#x20AC;? In 2015 I worked for the Cushman & Wakefield Project Management Department right before coming to Harvard. I had the opportunity to provided project management, design, and consultancy services for industry leading companies.

I had the opportunity to work for different clients such as Amazon, Blackstone, AT&T, Havas, IVG, C&W, and Lacer among others. Havas HQ is an example of the work that I did on my daily basis, preparing presentations for the clients including workspace fit-out, architectural design proposals, look & feel, rendering, materials selection, etc. In this project our team design the interior spaces for the new Havas HQ in Madrid. A six-story building with 135,000+ Sq.Ft. of creative office space. Designed for more than 800+ workers the project included open plan workspace, meeting rooms, auditorium, restaurant, rooftop among other amenities. The multinational advertising company was looking for an inspiring working space, and we proposed this energetic and creative project that represents the identity of the enterprise. Interior built project images credits: Edgard Marques Fig. 1 - Lobby Rendering

Fig. 2 - Cafeteria Rendering

Fig. 3 - Built Exterior View

HAVAS VILLAGE MADRID

Professional Work

2015

Fig. 1 - Meeting Rooms Rendering

Fig. 2 - Workspace Rendering

HAVAS VILLAGE MADRID

Professional Work

2015

HAVAS VILLAGE MADRID

Professional Work

2015

RESEARCH.

YUCATAN INITIATIVE “3,000 years of continuity” Research

Yucatán Initiative Mérida, Mexico

Client: Baktún Pueblo Maya Stakeholders: UNESCO Infonavit INAH Obervatorio Selva Maya Universidad Marista Harvard GSD

"Across 3,000 years of history, the vestiges of the Mayan Civilization are present across the Yucatán Peninsula; pyramids and sacred sites, traditions, festivities and cultural values are all still alive. Today, there are almost one million people who still speak the Maya language. More than five hundred years after the Spanish conquest, the Mayan cultural values, attitudes, and beliefs still prevail within contemporary Mayan communities, many of which can be objectively observed in the daily cultural practices and social behaviors. However, the accelerating changes driven by technology, globalization, urbanization as well as political and social forces are rapidly eroding the Mayan culture and wellbeing. We are seeing the traditionally aesthetic and harmonious landscapes being rapidly disrupted, relationships being deteriorated and living wisdom disappearing. In this context, the intention of The Yucatán Initiative is to: - Develop guidelines and tools to encourage the conservation of cultural patrimony in the urban and natural landscapes of the Yucatán Peninsula. - Educate and bring awareness to Mayan and Yucatecan communities about the value of their heritage. - Build a movement to support and reinforce conservation efforts. We are grateful for your commitment to this project and appreciate your talent and dedication to contribute to this vision." Claudia Madrazo

YUCATÁN INITIATIVE

Fig. 1 - Platform Screenshot

Fig. 2 - Publication Mock-up

Research

2016

YUCATÁN INITIATIVE

“3,000 years of continuity”

Collaboration between 12 students and 6 different stakeholders to develop guidelines and tools to encourage the conservation of cultural patrimony in the urban and natural landscapes of the Yucatán Península. This research aimed to develop a visual dictionary for the cities of the Yucatán Peninsula. The final product seeks to inform stakeholders about the existing built environment of the region as a supporting guide for future urban interventions. Students from Harvard GSD and the Universidad Marista conducted research and gathered data over five weeks on a dozen selected cities, developing and feeding a digital platform as well as a publication. The project was also supported by the Baktún Alliance (constituted by “Universidad Marista,” “INAH” – National Institute of Anthropology and History – and “Transformación Arte y Educación”), by Infonavit and by UNESCO.

Fig. 3

To gather information we use different mechanisms from fieldwork interviews to automatized path aerial orthophotos. We also developed efficient and detailed methodologies to replicate the research in other areas of Mexico. After six weeks of work we delivered:

Publication

FIRST DELIVERABLEE

Yucatán Inititiative Book Yucatán Initiative

Fig. 4

A 300+ publication that includes data and analysis of the research expressed through simple diagrams and Spanish/English texts. This book is targeting many Actuaciones Superficiales / Superficial Interventions different stakeholders from government to the cities of YucatanaPeninsula. WeThe made it as understandable Lathe restauración menudo restoration is often just consiste en actuaciones superficial. these actions and self-explanatory as possible. It While will come out later superficiales. Estas improve the aesthetics of 2017. actuaciones mejoran la the city they do not solve imagen estética de la ciudad more serious demographic pero no solucionan problemas problems. Besides the beauty más serios como los and harmony of the facades, a demográficos y encontramos large number of buildings and SECOND DELIVERABLE que un gran número de plots sit empty, derelict on the www.platform.theyucataninitiative.com edificios están vacíos. inside.

Data Platform

Fig. 5

Figure 3 - Fieldwork Analysis Methodology Figure 4 - Orthophoto Analysis Drone Flying Path Figure 5 - Analytic Diagram Example

The platform is a digital interface to gather, organize and filter all the generated data so that it does not get lost and is useful for future research. Our will is to make it open source shortly so that the community can constantly upload data.

TERRACOTTA TECTONICS “An Ecosystem Interface” Academic Research

Terracotta Tectonics Harvard GSD Graded Distinction

Tutor: Leire Asensio Villoria Patners: Santiago Serna Gabriel Muñoz Palak Gadodia Aaron Mendoca

The translation between the architectural design and the subsequent actualization process is mediated by various tools and techniques. Through the adoption in architectural design practice of computation and information technologies, with their capacity for a relatively seamless transition between design and fabrication, a more integrated work-flow across the design and actualization process is made more accessible to designers. In the course, ceramics served as the framework for research, discussion, and experimentation on digital design and fabrication technologies. While ceramics has one of the longest histories as a material in architecture, it may also still be one of the material families to offer the potential and mutability to generate a range of novel applications by engaging a variety of emerging digital fabrication processes. The Craft-Based Manufacturing and High-Volume Industrial Production traditionally associated with clay-based ceramics were rethought through the lens of digital design and fabrication techniques during this research.

TERRACOTTA TECTONICS INTERLOCKING

AIR MOVEMENT

WATER MOVEMENT

WATER MOVEMENT SYSTEM

Research

2015

TERRACOTTA TECTONICS

“An Ecosystem Interface”

I CNC Miling (x5)

II Mold Making (x12)

III Slip Casting (x200+)

VI Firing (x200+)

Bricks have allowed humanity to fulfill the need to provide protection from the elements, activating a limited array of structural and aesthetic typologies through the mass production of self-similar units. However, vanguard energy theories demand high performing, low production cost, materials that will displace the excessive use of air conditioning and reductive “iso/insulation” mentalities. By embedding the properties of the “botijo” into a masonry construction system, one can increase the design potential across various scales. With this in mind, one can create a design that bridges the formal gap between an extruded rectangular brick and a spherical botijo geometry, therefore activating multidimensional complexity that can be tuned to achieve an open system of maximum power. Curved symmetries are the dominant geometries associated with water encasement and channeling, as observed in nature and emulated in human-made containers such as the botijo. They provide the least resistance to currents, physically describe the nonlinear motion of water and maximizes volume contained for a given boundary surface exchange. We sought a volumetrically intense geometry that would allow directional permutations for fluid channeling while at the same time desired a degree of planarity for structural stacking. A truncated octahedron is an Archimedean solid that results from two types of regular polyhedrons meeting in identical vertices. Its 8 regular hexagonal faces and 6 square offer a variety of planes for directional aggregation while maintaining a general regularity through point inflection.

TERRACOTTA TECTONICS

Arch

Column

Chimney

Slip casting is one of the most common clay manipulation techniques allowing the fabrication of repetitive and complex geometries. Using the porosity of plaster molds, the water of very liquid clay can be extracted from the contact surface through capillarity. Once the excess clay has been removed, it shrinks away from the mold and is ready for extraction. This process can be arduous, being that the piece is likely to fail during various steps. Sometimes pieces failed because the molds were too saturated with water and could not extract enough water to make the piece harder or the film of clay was too thin to be structurally sound so as to support itself. Once the pieces were extracted, they were left to dry before for 5 â&#x20AC;&#x201C; 7 days before firing. For the exhibition, we wanted to find a balance between the reality of a limited production time while showing the versatility of the system. The central piece of the exhibition was a pyramid that has been raised so as to activate circulation below.

Wall

Fig. 1 - 3D Study for Final Presentation

Fig. 2 - Exhibition at Harvard GSD

Research

Organic

Flooring

2015

Roof / 236 Units

Fig. 3, 4 - Composition Iterations

Fig. 5 - Exhibition at Ceramic Lab

TERRACOTTA TECTONICS TESTING SHRINKAGE AND CAPILLARITY The testing process consists of making sample pieces of known dimensions to observe differentiation in materiality between aggregates and firing temperatures. Once the sample pieces are fired, dimensions were re-evaluated so as to quantify 2D shrinkage and textural influence of aggregates. Based on the sampling, two separate temperatures were selected according to coloration, stiffness, and porosity. Higher temperature (cone 01) is ultimately selected for the larger tectonic system being that it provides a darker and richer coloration as well as a stiffer structure for the individual piece. Concerning evaporative cooling, a lower temperature (cone 02 - 03) is required so as to activate a higher porosity. However, dripping is undesired, and water loss should only happen through evaporation. Fired ceramic composition

Initial dimensions

Post-Firing Dimensions

Shrinkage rate

Clay fired at O4

10cm x 4cm x 1cm

9.2cm x 3.6cm x 0.9cm

8% l x 10% w

Clay fired at O6

10cm x 4cm x 1cm

9.4cm x 3.6cm x 0.8cm

6% l x 10% w

Clay fired at O8

10cm x 4cm x 1cm

9.4cm x 3.6cm x 0.8cm

6% l x 10% w

Double layered clay fired at O6

10cm x 4cm x 1cm

9cm x 3.6cm x 1.4cm

10% l x 10% w

Triple layered clay fired at O6

10cm x 4cm x 1cm

9cm x 3.6cm x 2cm

10% l x 10% w

7.75cm x 4.5cm

7.6cm x 4.2cm

2% l x 6.67% w

Clay+Paper + Aggregate

7cm x 6.4cm

6.2cm x 5cm

11.4% l x 22% w

Clay+Paper

9.3cm x 7cm

8.4cm x 6.4cm x 0.6cm

9.7% l x 8.6% w

Clay+aggregate sandwich

9.7cm x 5.7cm

8cm x 5.2cm x 1cm

19.5% l x 8.8% w

Clay+fine aggregate within

19cm x 8.9cm

17cm x 7.8cm

10.5% l x 12.4 % w

Time (min)

Capillary action (cm)

Capillary rate (cm/min)

Clay fired at O4

3.78

0.126

Clay fired at O6

2.52

0.252

Clay fired at O8

2.52

0.084

Double layered clay fired at O6

2.52

0.504

Triple layered clay fired at O6

1.26

0.252

Clay+Stone+paper

2.646

0.6615*

Clay+Paper

2.646

0.2646

Clay+aggregate sandwich

2.142

0.714

Clay+fine aggregate within

2.772

0.924

Clay + aggregate on surface

2.268

0.2268

Clay+Stone+paper

100

*Note: Average Shrinkage rate = 10% Fired ceramic composition

*Note: Cone 04 is best amongst all of these since the porosity is active while there is little dripping as compared to the rest. The clay with aggregates (either on the surface or sandwiched within) is structurally weak and brittle.

TESTING EVAPORATIVE COOLING: (Thermal Imaging + Humidity/Temperature Sensors) The aim of this experiment is to compare the evaporative cooling property of the terracotta in two scenarios - first, when filled with water on the left-hand side (LHS) and the second, with hydrogels on the right-hand side (RHS). The set up includes: 1. Two alike terracotta pieces. 2. Hydrogel and water of the same weight (244 g) since before swelling weight of hydrogels is negligible. 3. Thermal imaging camera to capture the performance of the terracotta. 4. Temperature and humidity sensors to understand the cooling effect of both pieces. 5. Blow dryer air to simulate hot conditions where the evaporative cooling would be used. 6. Insulated box of equal division to have minimal effect on the surrounding temperature. 7. Lights and camera to capture the level of absorption on the surface. Assumptions: The experiment is run in parts for 3 days due to the limitation of resources. All 3 days it is run for at least 10 hours and then stopped and resumed after 14 hours again.

Water in Prototype

Day 1_Comparison between performance of prototype

Temperature in Celsius /Relative Humidity in %

Temperaature in degree celsius /Relative Humdity in %

Hydrogel in Prototype

Day 1_Comparison between performance of prototype

9pm

12am

3am

6am

Time Humidity_H2O

Temp_H2O

Humidity_Hydrogel

Temp_Hydrogel

8am

PRODUCT DEVELOPMENT.

WECARE

â&#x20AC;&#x153;Using technology to improve the lives of caregiversâ&#x20AC;?

Product Development

WeCare

Harvard School of Engineering and Applied Sciences The Innovators' Practice Tutor: Beth Altringer Team: Alexandra Smith, Computer Sciences Kate Steinman, Economics Maren Menschik, Business Administration Tina Kambil, Chemical Engineering

This experiential class gave me the opportunity to develop skills in overcoming many of the invisible challenges of innovation that researchers and practitioners have identified. The semester began with an introduction to three areas recurrent throughout the course: - Human-Centered Design (HCD), Design thinking. - Behavioral science applied to design and innovation. - Research on common pitfalls that prevent capable innovative teams from succeeding. Goals of the course: - Use human-centered design methods to collaboratively develop an idea from inception to implementation plan. - Develop deep understanding of human behavior issues in your sub-interest area. - Formulate a problem statement and generate initial ideas. - Convince thought leaders of your competency in your chosen sub-domain(s). - Develop tangible human-centered project ideas. - Test prototypes with users and refine your idea. - Present your idea to your peers, the teaching staff, and to thought leaders. - Produce your proof of concept for maximum impact in the real world. - Measure and evaluate the impact of your idea. With my team we focus our work on the following: 39% of U.S. adults are caregivers; How might we use technology to improve the lives of caregivers who care for an elderly or disabled family member in the home?

Care Stairs

WECARE

Care giving is a series of new normals

Normal progress

Partial Improvement D>R Deterioration & Less Recovery

Completely Recovered D=R Deterioration & Equal Recovery

No Solution Deterioration & No Recovery

Progressive Deterioration

106

Fast Prototping:

Discarded Solution

DIANE 78, NY

I WANNA HELP THEM

MUSICIAN

THOMAS 72, MA ENGINEER

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque

DAVID 62, CO TEACHER

DISCOVER FAVOURITES TOP RANKED

Product Development

2015

WECARE

“Using technology to improve the lives of caregivers”

Caregiving is challenging and stressful. Caregivers have difficulties balancing Communication, Finances, Space, Relationships, Time and Leisure. Human-centered design as a creative approach to problem-solving we did desk research on existing solutions, interviews with earlier caregivers to get feedback on first solutions ideas and tested initial solutions with caregivers and care recipients.

Care giver day-a-day routine 1 10

GIV

We spoke with:

8 WORK TIME

OCCASIONALLY

1 2 3 4 5 6

7 8 9 10

5 6

EVERY DAY

EMPLOYED

Serve Breakfast.

Make sure medicine taken. Drive to/from doctor.

Talk to/entertain parent.

Get work done but check in subtly

Primary Caregivers “Those who have the most contact with caregivers or organize most of their care; the care receiver lives in their home or they have moved into the care receiver's home.” Secondary Caregivers “Others who live in the home with the primary caregiver and care receiver; children or other relatives.” Professionals “People with occupations in the care industry- doctors, retirement home staff, in-home care providers, and a healthcare technology creator and support group.” Some of the most common findings: "Caregivers often find they are lonely, even though they spend lots of time with their loved ones." "Skepticism about the quality of external care drives caregivers both to take parents into their homes and often to distrust outside help." We discover that an effective solution that can positively impact people daily lives. We fast prototyped several ideas and tested. We ended up developing an App that improves caregivers live by:

Write down notes for daytime carer or just for monitoring.

-Engaging secondary caregivers to help more.

-Coordinate the communication process

Serve dinner.

-Helping to visualize caregivers' effort.

-Makes easier asking for help.

Run errands while daytime carer home. Make sure medicine taken.

Sleep but remain alert in case of emergency.

107

WECARE

NORMAL

IMPROVED (Extremely rare)

DISRUPTION

COMPLETELY RECOVERED (Rare)

INSTABILITY

DIAGNOSIS

108

PARTIAL IMPROVEMENT (Most common)

SOLUTIONS

Impact on the care givers

NO SOLUTION (Common)

IMPLEMENTATION

Positive Impact

“I wouldn’t do it any other way” Quadrant I always outweighs the other three combined

GIVING BACK SOCIALIZING

POTENTIAL TO IMPROVE RELATIONSHIPS

GETTING WORK DONE

FAMILY HISTORY

TIME WITH CAREE

TIME AWAY FROM CAREE

DUTY

ENTERTAINMENT

LACK OF FREEDOM

GUILT

MISCOMMUNICATION LOSING $

III

STRESS

Negative Impact

109

ALACARGA â&#x20AC;&#x153;Public portable chargerâ&#x20AC;?

Product Development

Alacarga

Startup Madrid/Vigo, Spain Spain Utility Model: 201400215 Spain Trademark: M3112829

In February 2014 I started my startup, Alacarga. The idea/objective was to find a solution to our cellphone battery deficiencies. We use our phones every day, we use more applications every day, and we depend more and more on our phones, but most of the days we run out of batteries before ending the day. Alacarga adapted the everyday use personal power banks to the public use thanks to the design of a beautiful acrylic case that allows offering an exclusive, portable, charging service in any public local, restaurants, hotels, universities among others. At the same time, it includes a display to create a new an effective advertising medium. The whole product, design, prototyping, testing, production, market analysis, business strategy, branding and marketing, branding was developed by myself.

ALACARGA

112

Fig. 1 - Product in use

Product Development

2014

ALACARGA

â&#x20AC;&#x153;Lessons from St. Gallâ&#x20AC;?

In 2014 Alacarga started offering a service never seen before in Spain. Solving one of the most common everyday problems, running out of battery on our smart phones With the goal of providing this service in every single restaurant, hotel and other public spaces across Spain Alacarga provided a new portable charging system for electronic devices. To make this service economically feasible and free for people, Alacarga includes advertisement in his their devices so that companies would be the ones paying for this system. The new advertising medium offers significant benefits over the existing old-fashioned methods: - Market Segmentation: It allows high market segmentation, Target only specific segment, it is ideal for really segmented marketing campaigns. - Innovation: Is a brand new advertising medium intrinsically it awakes customers interest. Unlike other mediums such as TV or Magazines, this channel is nos saturated. - Not invasive: Unlike other mediums, Alacarga is "Target Friendly." It is not only not disruptive, but it also gives something to the target. Is solving one of the today's most annoying issues, running out of battery. By solving this problem, the target is more easily attracted to the product marketed. - Low cost: The cost per impact is significantly lower than other mediums. - Adaptability: Customizable to needs, events or different brand images. It allows to create a particular brand image. Alacarga simplified the process; it connects with clients, distributors, and customers. Some of the clients included: - NH Hotels - One Shot Hotels - Elephant & Castle Watches Events: Fig. 2 - Product Schematic Drawing used for Patent

- O'MarisquiĂąo (World Cup Skateboarding Series.) - Mercedes-Benz Fashion Week Madrid.

113

ALACARGA

Portable

No cable, outputs or chargers needed

Showy

Designed for clients, they can charge their electronic devices without having to find an output, having to bring their charger or letting their devices charging far from them.

It has three different connections incorporated, lightning, 30 pin and micro USB so it can charge most of the common use devices, Iphone 4, Iphone 5, Ipad, Samsung etc. It can also charge several devices at the same time. The Alacarga has to be recharge every 4 or 5 days, the it can be used without being connected to the grid.

The design is elegant minimalist showy and 100x100 functional. It has a customizable display perfect to make and advertising campaign and catch people attention.

114

Fig. 3 - Product Rendering

Product Development

2014

115

Fig. 4 - Product in use