by alejandro valencia
Who is Natasha Valencia?
Mission
y Natasha Valencia is
y To create free and fresh clothing designs, Ready-To-Wear and Custom-Made pieces, for daily wear and special events; expand into international market to make a different approach to the regular resort wear and formal wear with a versatility of designs.
a Venezuelan fashion designer of over 9 years, who focuses primarily on haberdashery of men to the measure. Her specialty is the design of the Guayabera, also called the Cuban shirt. Natasha Valencia gives a personalized touch to the typical Caribbean garment to please society’s desire. Her designs are focused on dressing elegant, while keeping a comfortable feel. This is coupled with a personal touch that the consumer will give to every unique piece. Natasha Valencia also focuses of the free and fresh woman, redesigning the Guayabera into a female garment in a way that has never been seen before; a dreamed wedding dress.
Natasha Valencia’s Consumer Profile
y Men and Women around the age of 28 -58 and has a $50.000 - $120.000 annual income. y Men and woman who look for bargains (seasonal fashion, or resort wear) willing to spend money on quality, core items. y Attention to details, understanding that the details make the difference. y Want to look it best in a very comfortable unique garment. y Likes to travel to the Caribbean islands, St, Barth, Saint Lucia. y Attends to beach weddings or is getting married at the beach. y Women that likes fashion forward designs with a classic touch.
perceptual map
SWOT ANALYSIS High Price
STRENGHTS
WEEKNESSES
y Custom made and tailored designs
y Website under construction
y Unique designs for customers
y Premium price
y Personal shopper trained to get customers
y Lack of brand awareness in the U.S.
OPORTUNITITES
THREATS
y Market growth
y Competitors recognition
measurements
High Quality
Low Quality
y Brand loyalty y Product development
Low Price
y Competitors have more advertising
Event Location y The Fashion Show will be held in Forsyth Park in Savannah, GA on March 20, 2016. y Dating from 1851, this artistic abundance of nature offers a classic aspect that parallels with the idea of the collection. From the ethereal walkway, to the majestic water fountain, this provides a current-like exhibition of a blissful runway of resort fashion. The fashion show will be hold in this location because the main piece that the designer focuses on is the Guayabera, a historical fashion garment that brings the Caribbean cultural fashion style.
y Due to the open space in case of inclement weather a tent will be set up to keep the guest models and crew safe.
Event Layout
Marketing Goals y Develop new customers in the United States y Develop a publishing marketing plan that combines public relations and marketing to gain exposure in magazine and other types of publications and social media. y Live Fashion Show in Savannah, Georgia, to bring Natasha Valencia’s fashion to the public, while creating brand awareness and attracting new customers. y Develop a marketing plan that focuses on gaining more brand ambassadors. Brand ambassadors are people who have influence in the fashion world or inspire people to wear what they wear. Therefore, they promote and share information about the brand on their behalf.
Event Goals y Gain new customer and brand awareness in the United Stated y Create public relations and marketing to gain exposure in magazine and other types of publications and social media in the US. y Raise funds for the foundation Maestro Cares with the tickets and when people buy into the new Natasha Valencia Popup-shop. y Gaining more brand ambassadors to promote and share information about your brand on your behalf. y Customer and market analysis during the 3 months of the pop-up-store.
Sponsorship with y In January 2012, international pop superstar Marc Anthony and entrepreneur Henry Cárdenas announced the creation of the Maestro Cares Foundation (MCF), a non-profit organization established to benefit homeless and neglected children in developing Latin American countries. Maestro Cares seeks to offer assistance to these children while supporting social services and other development programs. “I’m blessed to be a part of this project,” said Anthony. “There are millions of children suffering throughout Latin America. Maestro Cares seeks to make a positive change for many of these children. I’m grateful to [co-founder] Henry Cárdenas for his contributions to this initiative and we are both eager to get started. I hope Maestro Cares will inspire others to do the same.” Initial projects involve assisting in the development of orphanages in Dominican Republic, Colombia, and México by providing food, school supplies, dorm rooms, classrooms and clinics so that children are surrounded by a healthy environment for learning. By providing children with education, recreation and other development programs within an orphanage, Maestro Cares seeks to instill a culture that includes a strong work ethic, confidence, discipline and hope. “Our mission is to help Latin American children in creating healthy and safe environments, but a major priority is also supporting their academic needs,” said Cárdenas. “Education is key for Maestro Cares because it will bring the children closer to their dreams. They are our future leaders.” A special account in the name of the Maestro Cares Foundation has been set up to receive donations and individuals will also be able to contribute to Maestro Cares through a series of concerts by various artists to support the work of the Foundation.
y AIB is an International Banking Facility (EBI) authorized by the Commissioner of Financial Institutions based in the city of San Juan, Puerto Rico, United States, consisting of a group of professionals with extensive experience and proven track record in banking. AIB offers a set of international financial solutions and personalized care business according to your needs. We are constantly growing, developing our technology and our infrastructure, improving in every step we take, adding value to our financial relationship. We work for you, so we are evolving, we give integrity, strength and comfort in the execution of your international transactions. We improve everyday to give the best of International Banking. Our people are one of our most valuable assets - is with determination and dedication of our professionals Active International Bank can serve our customers and create value propositions that contribute to the economic growth of these and their communities. Active International Bank strives to cultivate and maintain a diverse work environment where our professionals can maximize their personal and professional potential, increase their business effectiveness and investment in personalized long-term relationship, and thus contribute effectively in the development of our customers and to meet and suit your financial needs.
Invitations
Brochure I would like to invite you to come to watch my most recent Summer 2016 collection
“Travelers” that will be held at the Forsyth Park fountain in support of the Maestro Care Foundation.
Savannah, GA on July 22nd 2016 at10:00am.
After the show come to celebrate the opening of my new pop-up store, here in Savannah, GA Create clothing designs
Natasha Valencia is a Venezuelan fashion designer over 9 years who focuses primarily on haberdashery of men to the measure. Her specialty is the design of the Guayabera, also called the Cuban shirt. Natasha Valencia gives a personalized touch to the typical Caribbean
Please RSVP
free and fresh Ready-ToWear and custom-made unique pieces for special events, like weddingsor regular
garment to please society’s desire. To dress comfortably and elegant at the same time, coupled with a personal touch that the consumer will give to every unique piece. Natasha Valencia also
natasha.valencia@gmail.com
focuses of the free and fresh woman, redesigning the Guayabera into a female garment in a way that has never seen before, as well as a dreamed wedding dress. Natasha Valencia has expand her brand from Venezuela
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to the FTL New York Fashion Week and Aruba Fashion Week, giving room to differenr markets and people to know her designs and believe in her brand. Natasha Valencia designs a dream vacation and life styles.
Men and Women around the age of 28 -58 who knows that the details make the difference. Want to look it best in a very comfortable unique garment when travel to the Caribbean islands, St, Barth, Saint Lucia.
Mood/Color Board
Social Media and Press
Time and Action time
Pre- Production
Cost Sheet set-up
music
catering
Produc / Service
Units
Price per Unit
Cost
8:00 AM
Start setting up
9:00 AM
Models arrival
Dj arrival
Dj Booth
1
$200
$200
9:30 AM
Hair and Makeup
Dj sets up
Dj Turn Tables
1
$500
$500
11:00 AM
Models ready
High Top Tables
10
$25
$250
11:30 AM
Start sitting public and press
Chairs
200
$10
$2,000
12:30 AM
Marc Antony Introduction
Floral arrangements
10
$60
$500
Model Services
10
$100
$1,500
$300
$300
1
$400
$400
200
$60
$12,000
Catering Service
Catering Sets-up Dj start
Mimosa and Mini Quche serving
1:00 PM
Fashion Show begins
Alchohol and food stops for show
3:00 PM
NV Pop-Up-Store Opening
Alcohol and food in store
7:00 PM 8:00 PM
Last Call Closing
May 1st
Official Press Release
May 14th
100 VIP Guest invite
June 1st
e-mail blast release
May
Social Media Blast
May and June
Customer Reminder
June 20th
SCAD Atlanta and Savannah reminder
$2,500
Press Release Tent Tickets Miscellaneous TOTAL
$350 $8,100.00
NV Pop-Up-Store - Exterior -
NV Pop-Up-Store - Interior -