BREAK RECORDS NOTHING ELSE
KEEP YOUR INSIDES INSIDE
BREAK RECORDS NOTHING ELSE
KEEP YOUR INSIDES INSIDE
BREAK RECORDS NOTHING ELSE
KEEP YOUR INSIDES INSIDE
Advertiser: Bell Agency: AHL Media Product: Bell helmets
Video
Title: “Your insides inside” Format: Demonstration Lenght: 30 seconds
Audio
Open with a side long shot of a guy with an egg for a head, riding a bike.
SOUND: Song is a happy cheery song. simple with some guitar.
The whole commercial, the camera pans following him, keeping him in a sied shot.
You hear the sounds of the bicycle
He is biking calmly when all of a sudden, a flcok of birds appear and start pecking at his head
You hear the “CAW CAW CAW” of the flock of birds, and then quickly quiet down as they exit the screen.
Mr. Egghead waves them off and he continues on his bike ride. You then see two cars appear in an intersction in the back and get into an accident, a tire flies off bouncing, Mr. Egghead ducks and the tire misses his head/egg.
You hear the screeching of the tires and the resulting crash. You can hear the tire bouncing.
He then continues biking. Out of the background in the bushes, the Easter bunny (guy in Easter bunny costume) comes out with a net and attempts to catch him. He quickly speeds up and leaves him behind.
The Bunny is laughing while chasing him but quiets down as soon as he is out screen
He continues biking, but then somehwhat dramatically maneuvers around a fallen trash can in the road. He then stops, and picks up a helmet that was on top of a mailbox. He puts it on his head and continues biking.
you hear the sound of the helmet sofly landing on his egg head. It’s a comforting sound.
Then, out of nowhere, a plane with a propeller crosses across the screen, narrowly missing his head.
You hear the plane engine, and then you hear a loud crash off screen.
You then see Mr. Egghead ride out of the screen.
“bike bell ring”
CUTs to black and the headline appears “It’s a dangerous world out there” Headline fades out and logo and tagline fade into screen “Keep your insides inside” FADE OUT