Social Organization Vol.25 (2012) Содержание TechScape: Turning On the Crowdsourcing Spigit ........................................................................................ 1 Is Crowd-sourcing the Enemy of Innovation? ............................................................................................... 2 French Retailer Launches Crowdsourced App .............................................................................................. 4 Crowdsourcing Social Good and Innovation ................................................................................................. 6 Community Manager Hangout: Community Management as part of a Team ............................................. 7
TechScape: Turning On the Crowdsourcing Spigit
АВТОР: Bill Robinson ДАТА ПУБЛИКАЦИИ: 07/20/2012 ИСТОЧНИК: http://www.huffingtonpost.com/billrobinson/techscape-turning-on-the-_b_1614592.html АННОТАЦИЯ: публикация, посвященная успешному опыту реализации краудсорсинговых проектов и конференций по проблематике Open Innovation компанией Spigit With the recent news that Microsoft acquired Yammer for $1.2 billion, I guess I'll be delaying my column on David Sacks and Yammer for a while until it all blows over. I'm going to make a prediction, right here; right now: This crowdsourcing phenomenon is just getting started and Yammer is just the beginning of what is sure to be a clown-car chase for the best companies in this sector. The crowdsourcing of ideas, to me a new kind of mass-production assembly line for worker productivity, will make corporations more productive--large organizations can now do something that no management consultants or new mission statement ever could: get ideas that are good for the company out of employees' minds and into the profit center mode. To be able to regularly solicit, capture and execute upon the strong ideas of those on the front lines who really know what the customers want will be the panacea for the 21st century business world. And there are other players in the active sector from which Yammer emanates, to be sure. One such company is Spigit with its "Idea Management Software." The Pleasanton, California based company of 150 employees is growing fast due to their own industriousness and the complete and total cluelessness of big tech companies like Microsoft who are left with wasted billions in annual R&D investments and nothing to show for it. Theoretically, the big tech companies should be able to put the little ones out of business just by spending and reaping the R&D innovation harvest. So much for the theoretical. Smaller like Spigit is truly more nimble and innovative--when will we learn this with any finality? Paul Pluschkell is the CEO and founder of Spigit, a self-described "Social Enterprise company" but no matter what words you use to describe what the Spigit software does, it is an absolutely hot and crucial segment to enterprise software right now. As the Microsofts, Googles, Salesforces, Oracles, SAPs and others grope around in the dark to buy companies whose hard-fought software technologies they should've been developing internally, an interesting shift is occurring--one that is long over due. Smaller, more dexterous, more creative businesses like Spigit are filling the void with much-needed Social Collaboration software to snapon to the big enterprise suites such as MS's SharePoint and Yammer (now Microsoft ... well, sort of). Soon we will see other acquirers like SAP and Oracle getting into the fray and as a result there will be a headlong rush into buying these smaller player companies, creating bidding wars and leaving bodies in their wake. Founded by Pluschkell in 2007, Spigit was funded along the way in a $3.5 million Series A investment by Pico Holdings; a $10 million Series B by Warburg Pincus; and a March, 2011 followon $10 million from Warburg Pincus again. Spigit has more than 220 enterprise clients such as Overstock.com, AAA, Farmer's Insurance, Estee Lauder, Capgemini, Walmart, Allstate and Citi (bank), using Spigit's flagship software product, "SpigitEngage." This platform provides a solid way for these clients to convert their bigger, clunky enterprise software environments into little idea-generating groups. Recently, Spigit launched a new, 'freemium' product called "Icon" which makes it easy to send out company-wide "challenges" that gets staff thinking about their responses, and using their points built up during previous challenges in one of the advanced gaming dynamics of Spigit's
crowdsourcing product. Icon already has more than 500 new clients using Icon including a number of Fortune 500 companies; all in less than eight weeks. It's been said that amongst its competitors, Spigit is the only one to provide an SMB-centric solution. My experience is that companies that try to develop products for Small Business usually do better if they can nail it. Witness Intuit's QuickBooks. So Spigit's Icon has the potential to be one such product attractive for the tiniest of organizations. And if Spigit can get an idea-capturing software for small business right, the enterprise sector will be a slam-dunk ... in my humble opinion. Describing the process of issuing "challenges" to a potentially far-flung and massive workforce to beget ideas and innovation, Pluschkell observed, "First you need to get the employees participation and that turns into engagement then into collaboration and finally innovation." Spigit and Pluschkell have been beta-testing inside the company for a long time; it gives them the opportunity to fine-tune their product, get the collective staff' imagination percolating and come up with some valuable ideas in the process. A neat example of this is an internal "challenge" issued to Spigit employees recently. "Who would you like to keynote the next 'Spigit Innovation Summit?'" The top answers? 1) Chris Anderson of TED Conferences 2) Richard Branson 3) Steve Jobs 4) Sheryl Sandberg of Facebook 5) Jack Dorsey of Twitter/Square 6) Erik Spoelstra, Miami Heat coach This is just one of the fun results--but there are many more serous, thoughtful results--which comes from this type of collaborative/innovation software platform. This software unleashed in a 3M, SAP or Boeing could result in a billion-dollar idea coming from nowhere.
Is Crowd-sourcing the Enemy of Innovation? АВТОР: Michelle Gass ДАТА ПУБЛИКАЦИИ: Aug 21, 2011 ИСТОЧНИК: http://schedule.sxsw.com/2011/events/event_IAP000295 АННОТАЦИЯ: аудиоконференция с участием Джеффа Хауи, посвященная обсуждению использования возможностей краудсорсинга при создании инноваций
The great democratization called crowd-sourcing is quickly becoming a debilitating hurdle for innovation. Without an understanding of how to use public opinion, C-suite officers are ditching vision and conviction and risk turning critical business decisions into popularity contests. Do “we, the people” have too much power? How should you use the crowd? This session is sponsored by Creature. Presenters
Jeff Howe crowdsourcing.com Michelle Gass
president Seattle's Best Coffee Michelle Gass was named president, Seattle’s Best Coffee in September, 2009, further highlighting the importance of the brand within Starbucks Corporation. In this role, Michelle is responsible for all aspects of the Seattle’s Best Coffee business, including global brand strategy, multi-channel growth plans, and existing and future businesses. The business today includes the portfolio of specialty coffee cafes across the U.S., the packaged coffee business in grocery and other retail channels, and the Seattle’s Best Coffee foodservice business, which includes partnerships with Alaska Airlines, Royal Caribbean Cruise Lines, and Subway Restaurants, among others. Michelle also oversees Seattle’s Best Coffee’s growing franchising program. Prior to this role, Michelle served as executive vice president, Marketing and Category for Starbucks Corporation, when she was responsible for all aspects of the global marketing & product management function for Starbucks. She and her team drove critical initiatives as part of the Starbucks Transformation Agenda, including the launch of Starbucks VIA™ Ready Brew, the reinvention of the Starbucks fresh food program “Real Food. Simply Delicious,” the introduction of the Starbucks Rewards platform, and the branding and launch of Starbucks™ Shared Planet™, including partnerships with both Fair Trade Organization and Product(RED). Michelle joined Starbucks in 1996 as the marketing manager for Frappuccino® blended beverages and helped to architect the plan that is now a billion dollar brand for Starbucks globally. Over the course of her marketing career at Starbucks, Michelle has driven many innovations across categories, introducing Starbucks customers to such favorites as the Pumpkin Spice Latte, Holiday beverages, Tazo® tea beverages, and many other seasonal favorites. Michelle was also responsible for Starbucks entry into fresh lunch and breakfast, including the introduction of warmed breakfast sandwiches, Starbucks Perfect Oatmeal and Vivanno™ Smoothies. Michelle served in a special assignment in 2008 in the Office of the CEO leading the Global Strategy function, and worked with the senior team to create the Transformation Agenda that continues to be the blueprint for Starbucks strategic efforts. Before joining Starbucks, Michelle worked with Procter & Gamble in marketing and new product development. She holds a master in business administration from the University of Washington and a bachelor of science in chemical engineering from Worcester Polytechnic Institute. Outside of Seattle’s Best Coffee, Michelle serves on the Board of Directors for Ann Taylor. She is married and has two children. Polly LaBarre
Cofounder & Editorial Dir MIX (Management Innovation Exchange)
Polly LaBarre is the editorial director of the MIX (Management Innovation eXchange), a pioneering open innovation project dedicated to reinventing how we organize, lead, and work for the 21st century. A bestselling author, speaker, television correspondent, and all-around storyteller who has contributed to the business conversation for fifteen years, LaBarre is the co-author of the bestselling book Mavericks at Work: Why the Most Original Minds in Business Win and was a member of the original team of Fast Company magazine (where she was senior editor for the better part of a decade). Robson Grieve Pres Creature
A native of Toronto, Canada, Robson has 16 years of experience in corporate marketing management, strategy and PR roles. For Creature, Robson is responsible for the business part of the business, working with clients to frame their strategic challenges and provide account leadership, working internally to develop and grow the agency's business model. Robson has led the agency through three years of significant growth, tripling business in the US, and opening Creature in London. Prior to joining Creature, Robson spent four years at Corbis, helping the company triple revenues and expand in Europe and Asia. As a client, he has worked with agencies on everything from traditional campaigns to new-media marketing. About Creature Creature is an independent global ad agency that uses creative strategies to solve business problems for brands. Operating under the philosophy that the best media space you can buy is in someone's mind, Creature taps into culture, executing simple and innovative ideas that build brand experiences and fuel conversations. With offices in Seattle and London, Creature has produced award winning work for clients such as Pacifico Beer, Microsoft, Seattle's Best Coffee and JanSport.
French Retailer Launches Crowdsourced App АВТОР: Luis Enrique Morales ДАТА ПУБЛИКАЦИИ: Aug 21, 2011 ИСТОЧНИК: http://www.crowdsourcing.org/document/french-retailer-launches-crowdsourcedapp/6127 АННОТАЦИЯ: статья, посвященная запуску краудсорсингового приложения одного из лидеров французского ритейла - компании Leclerc и описанию конкурентных преимуществ, которых удалось достичь с помощью коллективного интеллекта Summary Michel Edouard Leclerc, the popular and talkative CEO of Leclerc, had the idea to crowdsource the data for their website.He launched an iphone app that allows shoppers to scan products while they are shopping at competitors stores. It allows them to know the price of the same product at the nearest Leclerc hypermarket. Then shoppers are invited to tell the app if that is cheaper or more expensive than at the store they are actually purchasing the product. Description
This new app is another way for the n°1 hypermarket banner in France to show how deeply they are involved in the country’s fight for the improvement of purchasing power, a political theme that Leclerc and former outsider, now strong IntermarchÊ, made their own since the early 2000s, leaving their main competitors Carrefour and Auchan in a complex situation.
Crowdsourcing Social Good and Innovation
АВТОР: Amy Neumann ДАТА ПУБЛИКАЦИИ: 6/07/2012 ИСТОЧНИК: http://www.forbes.com/sites/dell/2012/06/07/crowdsourcing-social-good-and-innovation3/ АННОТАЦИЯ: публикация, автор которой стремится раскрыть связь между социальными инновациями, волонтерской деятельностью и краудсорсингом
“Coming together is a beginning, staying together is progress, and working together is success.” ~ Henry Ford Crowdsourcing has existed in various forms for a long time; it just went by words found in Webster’s dictionary. Collaboration and idea sharing were once contained within local communities, groups, and organizations. But since boundaries fell with the internet’s reach, the whole world has now become one big brainstorming group. There are no barriers to soliciting ideas to make the humanitarian project of your choice a successful reality. The definition of crowdsourcing on Wikipedia is “outsourcing tasks to a distributed group of people…[from] an undefined public rather than a specific body.” And Wikipedia should know – it is the world’s largest product created by crowdsourcing. The largest database of catalogued information available anywhere, the nonprofit information source is constantly updated and checked for accuracy by individuals with expertise all around the globe. It is the sixth most-trafficked site on earth because it produces valuable, convenient, mostly accurate, real-time data anyone can access for free online. When it comes to social innovation for good, many platforms have surfaced that harness the intelligence and passion around the world for projects that benefit people in need. Sparked, an online micro-volunteering platform, allows anyone with a charitable side to find and complete tasks to help nonprofits. Tasks like social media marketing, web development, language translation, and graphic design are listed by nonprofits that could use a hand, and smart people everywhere can jump in online and assist for a few minutes or a few hours. Another example of the excellent use of crowdsourcing for good is Ushahidi, a nonprofit organization that develops free and open-source software for information collection, visualization, and interactive mapping. Ushahidi’s servers and software let anyone send in information — via a cell phone and the Web — that is then displayed on a map. During events like the Arab Spring and the earthquake and tsunami in Japan last year, people could view crisis maps to get instant, specific details on exactly what was happening. Craig Newmark, founder of Craigslist and the information freedom nonprofit Craigconnects, is in talks with Ushahidi about two potential concepts: election monitoring and pandemic detection. “Mobile tech is making the Net ubiquitous,” Newmark said. “Technology can give the voiceless a real voice and the powerless real power.” Dell’s Social Innovation Challenge finds and helps develop innovative projects that help solve major world issues involving poverty, hunger, health, sustainability, science, and technology. The program engages more than 60,000 college students annually in a global contest to have their social enterprises funded. By tapping the students’ creativity and enthusiasm, DSIC elicits thousands of transformative ideas for solving pressing global problems, like these solutions from the finalists for the upcoming 2012 awards.
Creative people with a passion to help are everywhere, and with crowdsourcing, there are virtually no limits to joining forces to create positive change. “One person can make a difference, and everyone should try.” ~ John F. Kennedy Do you have a favorite example of social good crowdsourcing in action? Have you been part of a crowdsourcing project? Please let us know in the comments below.
Community Manager Hangout: Community Management as part of a Team
АВТОР: Marc Goodman ДАТА ПУБЛИКАЦИИ: September 29, 2011 ИСТОЧНИК: http://www.youtube.com/watch?v=fwLy4Eqfkk0&feature=player_embedded#! АННОТАЦИЯ: серия вебинаров, посвященных обмену опытом в создании и организации работы сообщества зарубежными комьюнити-менеджерами