Salesforce Einstein – Harnessing Artificial Intelligence (AI) to Enable Marketing Success
It is no exaggeration to say few technological developments have impacted the world of marketing as much as Artificial Intelligence (AI) – the revolutionary computing paradigm has dramatically transformed the way companies use data to come up with the right strategies to reach out to the customer in an effective manner and delight him with excellent experiences. One of the most widely used solutions in the corporate world to harness the immense potential of AI is Salesforce Einstein. The novel suite of tools helps companies utilize their marketing and customer data with high levels of efficacy, with minimal effort and cost. Salesforce Einstein is developed with the nontechnical user in mind; marketers can use the innovative solution very effectively, with little coding, to get the right insights in real time. Let us now look at how Salesforce Einstein paves the way for the success of the new-age marketing organization.