Contents of Business Sutra by Devdutt Pattanaik
To be globally acceptable your ideas must fit into a secular rational framework based on mathematics, logic and evidence. You are prejudiced!
Why does the output seem so much Western?
And the only way to prove I am not, is by agreeing with you, right?
Business Sutra begins here
Belief GAZE
Behaviour
Business GOAL Management science begins here
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Mythology Journey of this book
INDIA
WEST
Goal-based
Gaze-based
Management
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INDIA Peace Why? They are obsessed with things I am focussed on thoughts
CHINA Order How? They are speculative I am pragmatic
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WEST Truth What? They are exotic I am objective
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West
India
Pre Industrialization
Source of luxury goods
Industrialization
Source of raw materials
Cold War
The other
Early recession
Outsourcing hub
Late recession
Potential market
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Matrix Feudalism (based on communal authority, not on royal or religious authority)
Democratic Socialism
Democratic Capitalism
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Caste pyramid. Fixed at birth
Brahmana-jati….priests Kshatriya-jati….land-owning aristocracy
Dominating
Vaishya-jati….traders
Shudra-jati….labourers, artisans
Dominated Denied water, dignity, touch
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Brahmana-varna….unconditional leader
Fluid mindsets. Expands with wisdom
Kshatriya-varna….conditional leader
Vaishya-varna….conditional follower
Shudra-varna….unconditional follower
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Target Task Whose vision? Rules…compliance…systems…audit…. rules…processes….professionalism
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India is a problem that needs to be solved.
Greek individualism
India is diverse. The world is diverse. Focus less on goal and more on gaze.
Biblical collectivism
West
India is chaos that needs order.
Taoist harmony Hermit Householder
India
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Confucian ritualism
China
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devata
yajaman
tathastu
svaha
Yagna
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Darshan (gaze) Guna (personality) Belief
Varna (mindset) Bhaav (feeling)
Behaviour
Svaha (investment) Tathastu (return on investment)
Business
Does Lakshmi walk your way?
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Kama’s Vision Statement
Drishti, observing objective reality
Divya-drishti, observing subjective reality
Darshan, observing the subject
Yama’s Balance Sheet 32
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Not hungry
Durga’s lion
Shiva’s bull Kailas
Not hungry
Not hungry
Not hungry
No grass only snow
Not hungry
Ganesha’s rat
Shiva’s snake
Kartikeya’s peacock
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I will give but I do not need to take
I will give and take
Vishnu
Daksha
Shiva
Indra
Svaha
I do not need to give or take
Tathastu
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I will take but not give
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Obey? Decide?
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I don’t want to be a part of society
Oh, come on!
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Shareholder
Entrepreneur
Yajaman
Devata
Yajaman
Manager
Yajaman
Devata
Executive
Devata
Yajaman Devata
Customer
Sattra
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Divya-drishti, observing subjective reality Property
Rules
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Stability
I am secure on my throne as long as they fight amongst themselves
I am the second in command
I am the second in command
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The gaze can be cruel or caring
Yashoda: the caring parent who punishes mistakes regretfully and reluctantly, for she believes her son can do better
Krishna
Ravan
Ram
Duryodhan
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Gandhari: the uncaring righteous parent who frowns at mistakes
Everyone seeks a caring gaze
I feel powerful
He sees me.
I feel safe
I feel nourished
I feel valued They do not distract him.
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I imagine myself as a goat. But he turns away from me. He thinks I am a tiger. Who is right?
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Yajaman
Bhagavan
Your growth
My growth Yajaman
Devata
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vana-vaas forest-exile
Assault
Assault
Social body
Physical body
No status
Just another animal
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Assault Mental body Existential angst: who am I?
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Why do I really chase the goal?
Hunger for wealth…. fear of (imagined) starvation.
Hunger for power… fear of (imagined) predation.
Hunger for identity… fear of invalidation.
artha-shastra = economics
artha-shastra = politics
artha-shastra = philosophy
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What you get
What you give
1.
Lakshmi
Lakshmi
Dakshina
2.
Durga
Lakshmi
Bhiksha
3.
Saraswati
Lakshmi
Daan
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Type of tathastu
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Bhagavan Yajaman Karta Karya-karta Devata
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