WORK PROJECTS
TA L LY W E I J L WOVEN ASS. DESIGNER
Tally Weijl is a fashion label based in Basel, Switzerland. The company is represented worldwide in 37 countries with over 780 stores. Tally Weijl was founded in 1984 by Tally Elfassi-Weijl and Beat GrĂźring. For this company I did: -Reaserch for trends directions -Create product form specify -Communicating with overseas vendors and following up on emails regarding trim and lab dip - Eye for color and able to make lab dip comments - Organize trim, fabric, and lab dip library - Assisting with sending out and tracking all wash comments - Creating and updating development reports accurately and in a timely manner including creating style names, style numbers, and wash codes - Prepping for design meetings by organizing samples and reports - Updating or creating sketches when requested by designers
EXAMPLE OF PRODUCTS DEVELOPED
EXAMPLE OF TREND RESEARCH
SEBOYS SHOES COLLECTION
The Marini shoe factory, owner of the Seboy’s brand, was born in San Severino in 1918 and it has successfully passed on through the generations the tradition of manufacturing shoes made entirely in Italy. Such longevity is certainly due to passion, enthusiasm and the relentless pursuit of the perfect union that, they believe, a shoe must offer: ELEGANCE AND COMFORT. They asked me to develop a sneaker for the men’s collection and a shoes for women, both elegant, confortable and young.
SHOE DEVELOPED
PRODUCT DEVELOPED
LIFESTYLE ANALYSIS
SNEAKER MAN’S COLLECTION
LIFESTYLE ANALYSIS
WOMEN COLLECTION
SCHOOL
PROJECTS
IMPRINTING FINAL COLLECTION
The project is about people who travel for love, to learn, discover and even uncover themselves. The collection is inspired by clean lines, squareness, comfort and minimalism. The colors are inspired by old photos, in which the atmospheres are filtered through the contrast between black and white. Two timeless colors, which do not suffer from the seasonal nature of all other colors; two colors that everyone should have in her wardrobe. The centerpiece of the collection is the press. Taking up the techniques used in the past, through the photosensitive printing in the darkroom, trying to shape the picture on the body of the wearer.
CAPSULE
COLLECTION
FLAT DRAWING WITH AI
A N A LY S I S
CAPSULE
COLLECTION
PHOTOSHOOT
CAPSULE
COLLECTION
PHOTOSHOOT
SPORTMAX METAPROJECT EXERCISE
From a depth study of Sportmax Brand was born the 2016 autumn-winter collection, which consists in three occasions: formal day, casual and evening. Nevertheless, after careful analysis, we must consider the film “Veronica Voss� as the most important theme of the entire collection, but we have to consider also other themes related to different occasions: rationalist architecture for the formal day, Memphis for casual and Gaude photographer for the evening. By researching from other brands some stylistic elements in line with the selected themes and after creating with them some collage, started the design of the entire collection.
ADVERTISING
CATWALKS
HISTORY
B R A N D A N A LY S I S
SPORTMAX LIFESTYLE AND MOOD
FINAL COLLECTION
GRUPPO #07 Chiara Gruppioni Jun Jiang Alessandra Magnano Michela Maldini
AZIENDA Sportmax
TAVOLA Outfit Giorno Formale
LABORATORIO METAPROGETTO SEZ. M2 / AA 14/15 C. Del Buono V. Linfante E. Perseghini S. Toffanin
GRUPPO #07 Chiara Gruppioni Jun Jiang Alessandra Magnano Michela Maldini
AZIENDA Sportmax GRUPPO #07 Chiara Gruppioni Jun Jiang Alessandra Magnano Michela Maldini
TAVOLA AZIENDAOutfit Casual Sportmax
TAVOLA Outfit Casual
LABORATORIO METAPROGETTO SEZ. M2 / AA 14/15 C. Del Buono V. Linfante E. Perseghini S. Toffanin
LABORATORIO METAPROGETTO SEZ. M2 / AA 14/15 C. Del Buono V. Linfante E. Perseghini S. Toffanin
F O R M A L D AY
Christophe Lemaire SS 2015
3.1 Phillip Lim FW 2013
GRUPPO #07 Chiara Gruppioni Jun Jiang Alessandra Magnano Michela Maldini
AZIENDA Sportmax
TAVOLA Outfit Giorno Formale
LAYERING Veronika Voss
LABORATORIO METAPROGETTO SEZ. M2 / AA 14/15 C. Del Buono V. Linfante E. Perseghini S. Toffanin
NECK / SKIRT Veronika Voss
Anne Valérie Hash Pre-Fall 2012
3.1 Phillip Lim SS 2011
AZIENDA Sportmax
TAVOLA Soluzioni progettuali/ Layering Robert
PURE SHAPES Rational Archit.
GRUPPO #07 = = Chiara Gruppioni Jun Jiang
Albino FW 2012
QIUHAO FW 2015 Roksanda Resort 2015
A Détacher FW 2012
Dior RESORT 2014
AZIENDA Sportmax
GRUPPO = #07 = Chiara Gruppioni Jun Jiang LABORATORIO METAPROGETTO Alessandra Magnano SEZ. M2 / AA 14/15 Michela Maldini
3.1 Phillip Lim Pre-Fall 2014
Laura Biagiotti Calvin Klein RESORT 2014
TEXTURES Rational Archit.
AZIENDA Sportmax
GRUPPO #07 = = Chiara Gruppioni Jun Jiang Alessandra Magnano Michela Maldini
3.1 Phillip Lim
COS FW 2014
Jacquemus Fall 2014
Antonio Berardi Pre-Fall 2013
TAVOLA Forme Pure/ Triangolo, Cerchio
Céline Resort 2010
Carven Resort 2014
OVERSIZED Rational Archit. Maison Martin Margiela SS 2011
Céline FW 2011
Whistles FW 2014
GRUPPO = #07 = Chiara Gruppioni Jun Jiang Alessandra Magnano Michela Maldini
GRUPPO = #07 = Chiara Gruppioni Jun Jiang Alessandra Magnano Michela Maldini
BCBG Max Azria FW 2011
Costume National FW 2013
AZIENDA LABORATORIO METAPROGETTO Sportmax SEZ. M2 / AA 14/15 C. Del Buono TAVOLA V. Linfante Tema/ Oversize Rigido E. Perseghini S. Toffanin
Alexander Wang FW 2014
FW Antonio 2013 Be
TAVOLA Geomet
Antonio Berardi Pre-Fall 2
C. Del Buono V. Linfante E. Perseghini S. Toffanin
AZIENDA Sportmax
TAVOLA Soluzioni progettuali/ Infermiera
LABORATORIO METAPROGETT SEZ. M2 / AA 14/15 C. Del Buono
F O R M A L D AY
CASUAL
Edun FW 2014
GRUPPO #07 Chiara Gruppioni Jun Jiang Alessandra Magnano Michela Maldini
AZIENDA Sportmax
TAVOLA Outfit Casual
SOFT SHAPE Veronika Voss
LABORATORIO METAPROGETTO SEZ. M2 / AA 14/15 C. Del Buono V. Linfante E. Perseghini S. Toffanin
GRUPPO #07 Chiara Gruppioni Jun Jiang Alessandra Magnano Michela Maldini
AZIENDA Sportmax
CONTRAST EDGE Veronika Voss Karen Walker FW 2014
TAVOLA Soluzioni progettuali/ Veronika, Morbidezza
Burberry Prorsum FW 2013
Viktor Rolf FW 2014
3D JOINT Memphis
Karen Walker FW 2014
Chanel FW 2014
Altazzurra FW 2014
COLORJacquemus BLOCK FW 2014TEXTURES Hussein Chalaya Memphis Memphis BCBG Max A Narciso Rodriguez FW 2014
Celine FW 2014
LABORATORIO METAPROGETTO SEZ. M2 / AA 14/15 C. Del Buono Karen Walker FW 14 V. Linfante E. Perseghini S. Toffanin
Emporio Armani FW 2014
Apart FW 2014
CASUAL
NIGHT OUT
Balmain FW 2013 Agnona resort 2015
ADEAM SS 2015
RUFFLED Veronika Voss
SPARKLE Veronika Voss
FRANKESTEIN Gaude
LATHER Gaude Dior FW 2014
GRUPPO #07 Chiara Gruppioni Jun Jiang Alessandra Magnano Michela Maldini
Akris FW 2013
GRUPPO #07 Chiara Gruppioni Jun Jiang Alessandra Magnano
AZIENDA Sportmax
TAVOLA
Dennis Fendi SSBasso 2014FW 2013 ACNE prefall 2014
DKNY resort 2015 Soluzioni progettuali/ Luci
AZIENDA Sportmax
Chloé FW SS 20132014 Dior
Costume National FW
JUNGLE FEVER Custo Barcellona FW 2012 Philip Lim SS 201P Anthony Vaccarello FW 2014 Gaude
Anthony Vaccarello FW 2014
Chanel Couture 2014
TAVOLA AZIENDA GRUPPO #07 Soluzioni progettuali/ La Pantera Sportmax Chiara Gruppioni Jun Jiang Alessandra Magnano Michela Maldini
Rebecca Taylor SS 2015
LABORATORIO METAPROGETTO SEZ. M2 / AA 14/15 C. Del Buono V. Linfante E. Perseghini
Marchesa SS 201
NIGHT OUT
MIDDLE-JEANS DENIM COLLECTION
The inspiration for this project comes from a medieval painter who used to paint on canvas jeans. Firstly, a piece of fabric has been created by stitching together different types of jeans. These pieces has been decoreted with frescoes of a modern “Original Sin”. The frame has been painted using wax and bleach by taking a cue from Jackson Pollok’s dripping. Subsequently a collection has been designed taking inspiration from medieval garments and the most representative dress was created. It’s important to see how, in this project, the modern is merged with the old to create something new.
CAPSULE
COLLECTION
A N A LY S I S
CAPSULE
COLLECTION
PHOTOSHOOT
M Y C O N TA C T S : Mob: +39 3441248326 Mail: alessandramagnano@yahoo.it Address: Via Nullo Baldini 6, ForlĂŹ, 47121 Facebook: Alessandra Magnano Instagram: Ax_