ALESSANDRA MAGNANO
FASHION DESIGNER
01.
Imprinting
The project is about people who travel for love, to learn, discover and even uncover themselves. The collection is inspired by clean lines, squareness, comfort and minimalism. The colors are inspired by old photos, in which the atmospheres are filtered through the contrast between black and white. Two timeless colors, which do not suffer from the seasonal nature of all other colors; two colors that everyone should have in her wardrobe. The centerpiece of the collection is the press. Taking up the techniques used in the past, through the photosensitive printing in the darkroom, trying to shape the picture on the body of the wearer.
The printing process takes place entirely in the darkroom. Through a special Gelatin silver salts it makes the fabric light-sensitive, then we could print the fabric exactly like an old photograph.
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The FIRST step is to make the light-sensitive tissue through a Gelatin silver salts.
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Subsequently the fabric is hung and dried.
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When the fabric is completely dry, it is stretched and, thanks to a tool called enlarger, projecting a beam of light on the fabric.
The fabric, which is still white, is surrounded by the first of the three trays where, thanks to acid detector, the picture will start to develop.
When the result seems acceptable It passes the tissue on subsequent trays.
At this point you just have to wait that the fabric is dry and the press it ended.
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Photos by: Alessandra Magnano Model: Myriel Lamanna
02.
Middle-jeans
The inspiration for this project comes from a medieval painter who used to paint on canvas jeans. Firstly, a piece of fabric has been created by stitching together different types of jeans. These pieces has been decoreted with frescoes of a modern “Original Sin”. The frame has been painted using wax and bleach by taking a cue from Jackson Pollok’s dripping. Subsequently a collection has been designed taking inspiration from medieval garments and the most representative dress was created. It’s important to see how, in this project, the modern is merged with the old to create something new.
The painting represented on the fabric evokes the medieval paintings depicting the bible’s passage of “original sin� in a modern way. It was done with the use of spray cans and stencils.
03.
Alpinism
By the desire to offer the highest efficiency and safety ever in mountaineering, comes the search for new technologies. The project seeks to create an innovative sport, born about a century ago, merging it with activities, apparently opposed, but which can stimulate and provide new frontiers and common characteristics. You search in astronautics, diving and motorcycling the basis to create a new type of touring. By creating materials you do a step further, imagining and designing something that will make this sport accessible to everyone. Each item of clothing is in fact equipped with GPS and SOS alarm. An equipment to protect and prevent any risk (thanks to a material that protects against shocks) and an inflatable vest that can save you in case of avalanche.
LED tecnology
BCD Tecnology
Non-Newtonian Fluid
TREKKER
ROCK CLIMBER
SKIER
-The light emitting diode is an optoelectronic device that takes advantage of the properties’ optics of some semiconductor materials to produce photons through a spontaneous emission phenomenon. This particularity ‘makes possible the application of LEDs for systems of reception of light pulses. Very useful for night vision of the other mates mountaineers group.
-It defines non-Newtonian fluid (or even amorphous fluid) a fluid whose viscosity varies according to the cutting force that is applied. It is a material that under conditions of normality behaves like a fluid, adapting to enclosures that contain it but under pressure it becomes rigid as a solid. Precisely for this reason placed in this jacket it serves as cover from shocks.
-Uses the BCD (Jacket to Variable Weight) to make it a life-saving essential during trekking or alpine skiing. This swelled creates a cavity in the snow and permits the survival for about two hours in the case mountaineers be swept away by an avalanche
04.
Easy Travel
From the collaboration with the company Eurojersey was born the project “goggle” travel. This, taking inspiration from famous jacket “Goggle” for motorists, develops an innovative collection for people who travel. The collection has two main themes, the “overall” travel (a leader that you can decide to put on and off) and a travel masks to put on to relax. The vest has multiple pockets that are very useful when you have to take planes or trains or other transportation
05.
Ferré Project
Thanks to the collaboration with the ferrè brand, was born the idea of creating an unstructured shirt. This shirt has been designed and then a prototype has been created. The most important stage of this work was the modeling, where has tried to make possible a real shirt from the drawing of a shirt made from a semi circle.
06.
S-Line
From the study of Art Nouveau, and more particularly taking inspiration from the works of GaudĂŹ in Barcelona was born the idea of creating a dress with sinuous forms, such as the S line and the typical artist bright colors. Casa Batllo', situated in Barcelona, is one of the most important works of GaudĂŹ and the dress is inspired by its lines. The architect took care of both the facade and the rooms and furnishings, a work that shows us the artist in all its greatness. The intent was to take back an allegorical elements and propose them in a contemporary context.
07.
MetaDesign
From a depth study of Sportmax Brand was born the 2016 autumn-winter collection, which consists in three occasions: formal day, casual and evening. Nevertheless, after careful analysis, we must consider the film “Veronica Voss� as the most important theme of the entire collection, but we have to consider also other themes related to different occasions: rationalist architecture for the formal day, Memphis for casual and Gaude photographer for the evening. By researching from other brands some stylistic elements in line with the selected themes and after creating with them some collage, started the design of the entire collection.
RESEARCH OF CHARACTERISTIC BRAND’S THEMES
STUDY OF SPORTMAX BRAND
STUDY OF FILM “VERONIKA VOSS”
STUDY OF SECONDARY THEMES
CREATION OF MOODS AND LIFESTYLE
COLLAGE CREATION
FORMAL DAY
CASUAL
NIGHT
08.
SkyScraper
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Skyscraper is a versatile lamp, adaptabe with every type of environment, internal or external. The two heights of the lamp, make it perfect as a coffee table or as storage. Skyscraper has so simple lines that it fits easily to be realized with different materials and colors, in order to adapt to the needs of consumers. The central body consists of a matte white polycarbonate and inside there are two parallel rows of LEDs. The name symbolizes the characteristics of the lamp: slender, elegant and modern, just like a skyscraper.
09.
Folium
The object represented is a lamp made of different technologies. The two Plexiglas side tubes have an internal multicolour LED . The petals can be removed and can shine with their own light separated from the main structure. Also the petals can change color and be recharged thanks to the usb plug. In this way they can be moved in every room of your house and can be used as reading light, torch or light to help babies to sleep.
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MY CONTACTS Mob: +3441248326 Mail: alessandramagnano@yahoo.it Address: Via Pietro Moscati 13, Milano, 20154 Facebook: Alessandra Magnano Instagram: Ax_