Are you tired and frustrated trying to market your products and services? WE CAN HELP! Is your marketing message reaching your potential client/customer? WE CAN HELP! Would you like to have EASY, comprehensive marketing in a one-stop shop at an affordable price? WE HAVE IT!
Who Is Today’s Innova ve Woman™? She is a smart, savvy business owner. She may be in start-up phase or already successful. She may have one business or be a serial entrepreneur, creating many successful businesses. She has typically been in business 1-5 years and is ready to take her business to the next level. She is driven and committed to success. She invests in herself and her business, on everything from products to grow her knowledge, services to grow her business and events to learn and connect with potential clients and customers. • • • •
Over 70% of our readers are in a service-based business. 73% of our readers are connected with us via our social media channels. 75% of our readers have been in business 2 or more years. 71% or our readers have invested up to $5000 in professional and business development—18.8% spent between $5000-$10,000 and 10% spent up to $25,000 in 2012!
Are these women your ideal client? THEY ARE OUR READERS!
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What We Offer & How We Can Support YOU! We provide complete marketing solutions for your business. From print to online, we offer cost-effective marketing options to reach your target market— entrepreneur women ages 32-58 who have a business in various stages. You may purchase “ala carte” options of advertising and event sponsorship or invest in one of our complete packages and become a Featured Expert! From start-ups to successful established companies, we provide our readers resources, articles and more to keep them coming back and give you MAXIMUM EXPOSURE! •
Print Magazine mailed to 1000’s of entrepreneur women nationwide as well as available at various trade shows and events.
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Online Digital Editions with our website at www.TodaysInnovativeWoman.com where you will find the current national issue as well as additional articles and resources PLUS our local City Digital Editions, featuring innovative women spotlight stories in each city!
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Email marketing with our weekly high content ezine emailed to opt-in subscribers reinforcing the print magazine and our advertisers
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Social Media—Are you on Facebook, Twitter, LinkedIn, Pinterst and YouTube? We’ll share, tweet, pin and post to promote you via our social media channels.
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Weekly Podcast Show—A new podcast show airs every Thursday at 11amPT. Our Featured Experts and advertisers have priority booking for the show! Listen in at www.InnovativeWomenRadio.com.
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LIVE events— In 2014, we are going on tour! We’ll be making multiple city stops on our YES I Can Tour: Platforms for Profit plus partnering with organizations supporting women business owners! In addition, we produce the premiere West coast event - Success Summit & Expo, giving you the opportunity to get in front of your target audience and interact directly, in person, creating relationships. •
Become a Featured Expert! We know you want to spread your word and share your expertise. In addition to our print and online advertising, we are now offering you the opportunity to write for us!
At Today’s Innovative Woman™, we understand that successful marketing must encompass multiple avenues. Today’s Innovative Woman ™ is consistently striving to offer YOU many different cutting-edge options to reach YOUR target market! ™
Ala Carte Adver s ng Op ons ™
PRINT DISTRIBUTION: 10,000 copies bi-monthly to YOUR target market—mailed directly to women entrepreneurs and distributed through various channels including tradeshows, live events and more. FULL COLOR AT NO CHARGE: Professional glossy, full color magazine at extremely competitive, affordable rates!
Full Page
1/4 page 1/8 page
DEADLINE: All ads due by 5pm on the 1st of the month prior to publication. PRINT ADVERTISING RATES: 10,000 COPIES W” x H” 1x 2x 3x 4x 5x Bi-Monthly width x height (Cost per bi-monthly issue) 1/8 page 2.25” x 1.75” $145 135 125 120 115 1/4 page 2.25” x 3.50” $265 252 239 225 212 1/2 page 4.75” x 3.50” $525 499 473 456 420 Full Page 4.75” x 7.75” $997 947 897 847 797 Bleeds for full page ads: live area 4.75 x 7.75, bleed size 5.75 x 8.75
6x
Half Page
105 199 394 750
MAGAZINE AVAILABLE TO READ ON OUR WEBSITE plus our website offers additional articles, tools and resources—encouraging visitors to come back frequently! Our national digital edition has upgrade interactive features including hyperlink, audio, video and coupons! LOCAL City Digital Editions: Our local digital city editions are offered in a variety of cities! Click the “Find Your City” button on our website to view our current cities and contact information for the City Director or call our office! Packages start at $397. ONLINE/EZINE (electronic magazine) sent to the inbox’s of 1000’s of opt—in subscribers with updates, articles & more! • •
Logo and live link back to your website from all pages within the website (125x125) Logo banner ad linked to your website in our weekly ezine (max 125x125) reaching 1000’s of subscribers $75/month or $800/year
Gain Visibility & Build Credibility! Become a Featured Expert
Pro— Basic— Print Online and Only Online
Promote your Expertise & Grow Your List! Be prominently featured on the Today’s Innovative Woman™ website with : •
Your own author page with a sidebar customized for YOU and your business including social media buttons, your opt-in link and more!
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Post up to 4 articles a month on our site, each of which will be shared across our social media and weekly in our e-magazine sent to 1000’s!
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Ability to post your events, workshops and teleseminars on our calendar!
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Option to participate in our co-registration opt-in page!
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Option to be interviewed for our podcast radio show!
Be seen on social media! Your articles will be included in our RSS feed linked to our social media sites including Facebook, Twitter, LinkedIn, Google+, Pinterest and others reaching 1000's followers. All new posts will be shared!
Added Visibility with Online and Print! Receive a 125 pixel x 125 pixel ad on all pages of our website, linked directly to your website. PLUS receive a 1/2 page PRINT advertisement for added exposure! AND all print magazines are available in DIGITAL format for our online readers! Video, audio and pop-out ads can be added !
Your expert article in PRINT! Have your expert article published in each print issue of Today's Innovative Woman™. *minimum 6 month contract, limited number of openings. Reach our Ezine Subscribers! Your online ad will appear in our weekly ezine sent to almost 3,000 (and growing daily) opt-in subscribers! Be included in our Business Directory! We offer a national and local city Business Directory accessed from our navigation bar. You are able to add unlimited photos, social media links, business description and more that can be searched by area or type of business! ($297/year value)
Done for You Services: All experts will receive your very own login and password to post your articles to the website. You can post up to 4 articles per month online and our staff will preview and schedule the articles. For those at the Pro level, we have a team member who will upload, format and publish your articles for you! (Available at Basic for $50/month.)
Monthly Pricing Both levels required a minimum 6 month commitment and are billed monthly. Annual billing is available with a 10% discount.
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$297
Today’s Innova ve Woman™— the Magazine We are a PRINT and ONLINE magazine dedicated to providing women entrepreneurs the hottest tips and latest tools to support them in growing their business. From women just launching a business to veteran entrepreneurs, we offer a wealth of information from A to Z. With resources and articles on the latest topics and trends, our loyal readers and fans get what they need to know to grow their business and create the lifestyle they desire! Our columns include: Business & Marketing, Success & Mindset, Work+Life Balance, Fashion & Beauty, Health & Wellness, and the Innovative Woman of the Week. The print magazine publishes every other month and is mailed directly to our subscribers home or office. Our e-magazine publishes weekly to our list of 1000’s of opt-in subscribers!
Tes monials “Since I began advertising in TIW back in 2011, I have made back double what I’ve spent every year for it. But an even bigger return for me has been the brand recognition it has given me among my ideal clients.� Bibi Goldstein, Buying Time LLC "I had my 1st Event at the beginning of 2014 and it was a huge Success! I give full credit to Cathy Alessandra and the Event Conference (please insert exact name) :) as I learned All the Strategies & Techniques necessary to conduct a Successful Event- I know this 2 day Workshop made it possible for me to have a profitable Event" Debbie Saviano, DebbieSaviano.com “Cathy, Thank You for creating your magazine, Today's Innovative Woman! It has helped to grow my list and create awareness around how I serve women entrepreneurs. Having my ad in the magazine along with attending your Success Summits, I've added over $24,000 to my business this year!� Joy Chudacoff, SmartWomenSolutions.com
Meet the Publisher Today’s Innovative Woman™ Magazine is the brainchild of innovative woman, Cathy Alessandra. Cathy is the CEO of Alessandra Media Group LLC and has published the successful niche magazine, What’s Up For Kids™ (circulation: 20,000), serving families in Los Angeles since 1995. In 2011, she took her expertise in publishing, marketing and business to launch Today’s Innovative Woman™ (circulation: 10,000), creating a niche publication serving smart, savvy women business owners. Additionally, Cathy hosts the weekly radio show, Innovative Women in Business, interviewing successful women entrepreneurs.