LOTUS Nomads Net Impact Final Report 4/27/14
Introduction/Overview Part I
Part II
Part III
• Recap from Midterm Report • Social Media Usage • Search Engine Optimization
Content Types Updates on LOTUS Nomads
Human Trafficking Awareness
- Company changes - New Hires - New Partnerships
- Weekly facts - Inspiring stories - Informational links
User Interaction
Hotel Information
- Raffles - Flash deals - Trivia questions
- Photos - Hotel facts - Destination highlights
Summary: Travel Sites Facebook
Google+
Youtube
JetSetter
X
X
X
X
X
X
Lonely Planet
X
X
X
X
X
X
Travel & Leisure
X
X
X
X
X
X
Conde Nast Traveler
X
X
X
X
X
EcoTourism. org
X
X
X
X
X
Trip Alertz
X
X
250,000
38,400
1,100,000
8,000
7
4,500,000
1,100,000
802,000
572,000
117,000
94,000
95,000
Travel & Leisure
341,000
657,000
646,500
106,000
118
77,345
Conde Nast Traveler
203,337
452,000
505,747
4,504
99,878
EcoTourism.org
23,348
8,706
1,517
485
881
3,743
1,617
28
5
57
JetSetter
Lonely Planet
Trip Alertz
Google+
Instagra m
Youtube
Social Media Usage Part I
Demographics of Social Media Users ○ ○ ○ ○ ○ ○
Age 18-29 Female White Income > $75,000 College graduates Suburban
Facebook- Mr. and Mrs. Smith ○ ○ ○ ○ ○ ○
64,433 likes, highest likes for a photo 20-30 Posts roughly 2-3 posts every other day March 2014 posted 23 times total 939 timeline photos 21 albums (roughly 25 photos per album) 9 videos
Facebook- Tablet Hotels ○ ○ ○ ○ ○
133,000 likes, highest likes/photo 80-100 Posts roughly 1-2 times every few days, generally no more than week in between posts Posted 10 times during March 2014 Too many albums to count but most albums have 10 photos (highest 20, lowest 5) 2595 timelines photos, 1 video
Facebook- Jetsetter ○ ○ ○ ○ ○
250,000 likes, highest likes/photo 500-700 Posts roughly 1-2 every day, days without posting made up for by doubling posts March 2014: 26 times total 1,419 timeline photos, too many albums to count Roughly 10 photos per album, 6 videos
Facebook- Lonely Planet ○ ○ ○ ○ ○
1.1M likes, highest likes/photo 25,000 Posts very regularly once a day During March 2014: 24 times total 148 timeline photos, 41 videos 30 albums, roughly 180 photos/album (but In the Wild series has additional photos)
Facebook- Conclusions Posts per week Photo Albums Popular months
90%
4-10 posts 2x a month (10 photos/album) Dec, March, July
of Facebook users don’t return to a fan page once they click the like button. They only interact with the content on their newsfeed.
Facebook: Tips ● Organize apps in tabs to highlight what is important (and link to other social media sites) ● Use Facebook Insights to monitor when fans are online (click on Posts) ● Let people post content but you can configure your page to block content that contains specific keywords or profanity (https://www.facebook.com/help/131671940241729) ● Repost top-performing updates (and pin to top of page) ● Publish more visual content (2X more engagement) ● Schedule posts in advance during busy sessions
Twitter- Smith Hotels
#smithawards, #smithday, #smithstagram, #smithsunclinic
Twitter- Smith Hotels
Twitter- Smith Hotels
Twitter- Tablet Hotels
Twitter- Tablet Hotels
Twitter- Conclusions Tweets per day Best time to post Popular months
4-8 tweets 10 am – 12 pm Dec, March, July
25
45
60
Destination Highlights
Photos
Links (bit.ly)
Twitter Users }
Twitter users are 3 times more likely to follow brands than Facebook users. }
}
49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall.
42% learn about products and services via Twitter. 41% provide opinions about products/services. 19% seek customer support.
Twitter- Popular Hashtags } } } } } } } }
#travel #traveltuesday #ttot (Travel Talk on Tuesday) #beachthursday #hotel #whyhotels #rethinkhotels #ff (Follow Friday, suggest other twitter users worth following)
Twitter- Travel Chats } } }
#sbtc (Sunday Brunch Travel Chat), Sun. 12 pm ET by @megclaire #tourismchat,Thursday 3pm ET by @tourismchat #travel pics, Monday 3pm ET
Search Engine Optimization Part III
Goals of SEO ● ● ● ●
Get seen on Google, Bing, Yahoo Dominate the right keywords Optimize content and content organization Metrics, maintain, mastery
Meaningful vacations…
Get ● ● ● ●
by Google and Bing
Offer good content on keywords Get links on right sites Give visitors a good and easy time Site is always up and running Hotel page Asian hotels Individual hotel Booking page
Dominate the right keywords ● Volume, competitiveness, relevance ● “Long-tail” keywords ● Demand side and existing keywords
“Fun Vacations” Vs “Meaningful Vacations” “Vacation responsibly” Vs “Meaningful Vacations”
Long Tail Keywords Adjectives: Responsible Sustainable Socially Responsible Ethical Socially Conscious Socially Aware Meaningful
Nouns: Travel Tourism Trips Holidays Vacations Travelling Hotels Tourist
54 plausible combinations
Top 3 Long-tail Keywords
Possible websites to contact and link with
Questions?