Lotus Final Net Impact Presentation

LOTUS Nomads Net Impact Final Report 4/27/14

Introduction/Overview Part I

Part II

Part III

• Recap from Midterm Report • Social Media Usage • Search Engine Optimization

Content Types Updates on LOTUS Nomads

Human Trafficking Awareness

- Company changes - New Hires - New Partnerships

- Weekly facts - Inspiring stories - Informational links

User Interaction

Hotel Information

- Raffles - Flash deals - Trivia questions

- Photos - Hotel facts - Destination highlights

Summary: Travel Sites Facebook

Twitter

Google+

Instagram

Youtube

Pinterest

JetSetter

X

X

X

X

X

X

Lonely Planet

X

X

X

X

X

X

Travel & Leisure

X

X

X

X

X

X

Conde Nast Traveler

X

X

X

X

X

EcoTourism. org

X

X

X

X

X

Trip Alertz

X

X

Facebook

Twitter

250,000

38,400

1,100,000

8,000

7

4,500,000

1,100,000

802,000

572,000

117,000

94,000

95,000

Travel & Leisure

341,000

657,000

646,500

106,000

118

77,345

Conde Nast Traveler

203,337

452,000

505,747

4,504

99,878

EcoTourism.org

23,348

8,706

1,517

485

881

3,743

1,617

28

5

57

JetSetter

Lonely Planet

Trip Alertz

Google+

Instagra m

Youtube

Pinterest

Social Media Usage Part I

Demographics of Social Media Users ○ ○ ○ ○ ○ ○

Age 18-29 Female White Income > $75,000 College graduates Suburban

FACEBOOK

Facebook- Mr. and Mrs. Smith ○ ○ ○ ○ ○ ○

64,433 likes, highest likes for a photo 20-30 Posts roughly 2-3 posts every other day March 2014 posted 23 times total 939 timeline photos 21 albums (roughly 25 photos per album) 9 videos

Facebook- Tablet Hotels ○ ○ ○ ○ ○

133,000 likes, highest likes/photo 80-100 Posts roughly 1-2 times every few days, generally no more than week in between posts Posted 10 times during March 2014 Too many albums to count but most albums have 10 photos (highest 20, lowest 5) 2595 timelines photos, 1 video

Facebook- Jetsetter ○ ○ ○ ○ ○

250,000 likes, highest likes/photo 500-700 Posts roughly 1-2 every day, days without posting made up for by doubling posts March 2014: 26 times total 1,419 timeline photos, too many albums to count Roughly 10 photos per album, 6 videos

Facebook- Lonely Planet ○ ○ ○ ○ ○

1.1M likes, highest likes/photo 25,000 Posts very regularly once a day During March 2014: 24 times total 148 timeline photos, 41 videos 30 albums, roughly 180 photos/album (but In the Wild series has additional photos)

Facebook- Conclusions Posts per week Photo Albums Popular months

90%

4-10 posts 2x a month (10 photos/album) Dec, March, July

of Facebook users don’t return to a fan page once they click the like button. They only interact with the content on their newsfeed.

Facebook: Tips ● Organize apps in tabs to highlight what is important (and link to other social media sites) ● Use Facebook Insights to monitor when fans are online (click on Posts) ● Let people post content but you can configure your page to block content that contains specific keywords or profanity (https://www.facebook.com/help/131671940241729) ● Repost top-performing updates (and pin to top of page) ● Publish more visual content (2X more engagement) ● Schedule posts in advance during busy sessions

TWITTER

Twitter- Smith Hotels

#smithawards, #smithday, #smithstagram, #smithsunclinic

Twitter- Smith Hotels

Twitter- Smith Hotels

Twitter- Tablet Hotels

Twitter- Tablet Hotels

Twitter- Conclusions Tweets per day Best time to post Popular months

4-8 tweets 10 am – 12 pm Dec, March, July

25

45

60

Destination Highlights

Photos

Links (bit.ly)

Twitter Users }

Twitter users are 3 times more likely to follow brands than Facebook users. }

}

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall.

42% learn about products and services via Twitter. 41% provide opinions about products/services. 19% seek customer support.

Twitter- Popular Hashtags } } } } } } } }

#travel #traveltuesday #ttot (Travel Talk on Tuesday) #beachthursday #hotel #whyhotels #rethinkhotels #ff (Follow Friday, suggest other twitter users worth following)

Twitter- Travel Chats } } }

#sbtc (Sunday Brunch Travel Chat), Sun. 12 pm ET by @megclaire #tourismchat,Thursday 3pm ET by @tourismchat #travel pics, Monday 3pm ET

Search Engine Optimization Part III

Goals of SEO ● ● ● ●

Get seen on Google, Bing, Yahoo Dominate the right keywords Optimize content and content organization Metrics, maintain, mastery

Meaningful vacations…

Get ● ● ● ●

by Google and Bing

Offer good content on keywords Get links on right sites Give visitors a good and easy time Site is always up and running Hotel page Asian hotels Individual hotel Booking page

Dominate the right keywords ● Volume, competitiveness, relevance ● “Long-tail” keywords ● Demand side and existing keywords

“Fun Vacations” Vs “Meaningful Vacations” “Vacation responsibly” Vs “Meaningful Vacations”

Long Tail Keywords Adjectives: Responsible Sustainable Socially Responsible Ethical Socially Conscious Socially Aware Meaningful

Nouns: Travel Tourism Trips Holidays Vacations Travelling Hotels Tourist

54 plausible combinations

Top 3 Long-tail Keywords

Possible websites to contact and link with

Questions?