Bring the World Cup from Brazil to! Señor Frog’s in Orlando!!!!
Provide theming for the entire house with the main World Cup games, provide marketing tactics for all games and great deals for the most important games of the tournament. ! The main feature that will bring more guests and media is the Señor Frogs “World Cup Ambassador 2014.” Provide the most relevant media involved in the project, focusing on all nationalities, the Brazilians who reside in Orlando, the entire Spanish community and of course, Americans. ! The idea is to create a wider range of competition, not only in soccer but also with the choosing of “World Cup Ambassador 2014”.!
Action: “World Cup Ambassador 2014”!
At every game the guests will vote on the Tonight’s Game Ambassador of de World Cup. They will Parade with distinctive attire (shorts, shirt soccer team and stocking) and parade in a bikini. ! The vote will be taken by the guests in the establishment, which, upon arriving are able to vote, and for every beer purchased, gain another vote. The more they buy, the more votes they will receive. As the contest ends 1 hour before the game, it will encourage the audience to arrive earlier and consume more beverages. ! Every Muse winner from each game will return on July 13th for the final competition. Before the world cup final “2014 World Cup Muse” will be voted on, and awarded the title!
Action: “World Cup Ambassador 2014”!
Action: Thematic!
We will have the main games, the schematization of the restaurant for each event. ! Music originated from the country that is highlighted that night ( Brazil games; samba, etc.. Mexico games; Mariachi, etc.. )! • Custom Features ! • Custom Drinks ! • Models with the uniform of the team being highlighted. ! • Dancers !
Merchandise! Flags ! Balls!
Action: Predictor!
Set the Score! ! Upon arrival on game days, players may guess the score of each team. Guests who guess correctly will receive the following:! • • • •
Gift Card to Senor Frog $50 ! Prizes donated by our sponsors ! T-shirts! Sports Equipment!
Promotion: TV Advertising / Radio / Social Media !
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Telemundo Orlando ! Mundofox Orlando ! Globo Television United States ! Radio Salsa 98 ! Print ! Flyers 20.000 ! Facebook of Facebook with more than 100,000 friends to advertise! • Utilization the event. ! An average Facebook user has about 234 friends. We will be taking pictures of everyone that attends each event. Guests will:! • Walk the Red Carpet and have a free professional picture taken.! • Enter to win $50 gift card! • Login to Facebook! • Search Facebrasil! Presented by! • Like & Tag yourself within 24 hours !
Main Sponsors! Exclusivity by Category!
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Presenting Title Sponsor in all advertising ! Radio, Television, Print and T-shirt share logo ! Presenting Title Sponsor print on all tickets ! Large Logo Print on both of Red Carpets ! Logo printed on corner of gift picture given ! Logo included on Facebook Promotion before event ! Logo included on Facebook Photos after the event ! Logo on one side of goodie bag 3000 bags ! Opportunity to provide samples, coupon or information for up to 3000 people during 37 events. ! • 8 Tickets for VIP Area ! • 1 Pair Backstage ! Total Value investment $5,000!
Displaying Sponsors!
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How sponsorship will be displayed! Radio ! Print ! Small Logo Print on one of the two Red Carpet ! Logo included on Facebook Promotion before event ! Opportunity to provide samples, coupon or information for up to 3000 people ! • 5 Tickets for VIP area !
Total Value investment $3,000!
Visual Sponsors !
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How sponsorship will be displayed ! Logo Included in advertisement! Print ! Small Logo Print on one of the two Red Carpet ! Logo included on Facebook Promotion before event ! Opportunity to provide samples, coupon or information for up to 3000 people ! • 3 Tickets for VIP area !
Total Value investment $2,000!
Support “A”!
• Print ! • Logo included on Facebook Promotion before event ! • Opportunity to provide samples, coupon or information for up to 3000 people ! • One Photographer will be wearing your shirt ( We will have at least 3) ! • 2 Tickets for VIP area !
Total Value investment $1,000!
Support “B”!
• Promo-in ! • Sample & Advertising Distribution ! • Opportunity to provide samples, coupon or information for up to 3000 people ! • 2 Tickets for VIP area ! • Red Carpet is optional.*($200.00) !
Total Value investment $500!
World Cup 2014 Seùor Frog’s Orlando!
Red Carpet & ! Social Media ! All Sponsorship will be included to Red Carpet shelf pictures in proportional number of logos at the backdrop *!