InPlay Spring 2014

Page 42

CURATING CASHMERE The word alone makes you feel cozy and pampered. But not all cashmere is created equal. 2

“Good cashmere is like artwork,” says Holly Adam, a cashmere expert and longtime fashion industry insider . Fortunately, though, it costs a bit less than a Matisse. The reason is simple: Cashmere is rare. It’s a natural fiber that is combed from the underbelly of goats, and it take three or four of those bellies to produce your average sweater. “High-end designers justify their high-end prices by selecting the best-quality, pure white fibers, which like most of the best things on earth, come in smaller batches,” says Holly. “The resulting sweaters (often made in Italy and Scotland) fit better, last longer and soften with age versus the mass-produced stuff, which is often made in China.” Purchase the real deal, take care of it, and it should last forever. Holly recommends the following: Use a D-Fuzz-It to remove piling. Hand wash your garments a few times a season with a very small amount of mild soap, such as baby shampoo, Dreft or Fels-Naptha. Do not wring out your sweaters; roll them in a towel to remove excess moisture. Lay flat to air dry and touch up with a warm iron if necessary.

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1 Lightweight Cashmere Cardigan JOHN LAING CASHMERE

$725 johnlaing-cashmere.co.uk

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IN PLAY, SPRING 2014

2 Stripe Sleeve 3 Patch Cardigan Quarter Zip Sweater SLATER ZORN

SLATER ZORN

$425 slaterzorn.com

$350 slaterzorn.com

4 Men’s Cashmere Fleece

5 Modern Madras Cashmere Scarf

JOHNSTONS OF ELGIN

$698 johnstonscashmere.com

JOHNSTONS OF ELGIN

$120 johnstonscashmere.com


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