NW Guidelines

TABLE OF CONTENTS

NOBLE WEST

They’ll know us as hybrids. The ones that blend worlds. That daringly fuse art into nature. Creators of champions and mainstays.

ManFESTO

Never hung up by pomp or grandstanding, we live in the thick of it, showing patience under pressure, building endurance from longevity, and invention through pure disruption.

Fearless in our process, intentional through innovation, and unyielding in our evolution, we are the changemakers harnessing the potential of tomorrow.

Embodying the spirit of the past, we draw the blueprint of the future. Always urging progress beyond the current landscape, without losing sight of the big picture.

The conduit between attainability and the unimagined, we’ll lead by a singular triumphant touchstone— with noble hearts and westward thinking, nothing can stop us.

OVERVIEW

The Noble West style guide sets a holistic standard that defines our branding both internally and externally. How we communicate, design and represent Noble West through tone, logos, colors, visuals, word usage, and more can be found here.

“In the world of mules, there are no rules.”

Nash, American poet

THE MULE

A backbone of the agricultural world, mules are one of the most common working animals on the planet. Highly sought after, much like ourselves, mules are known for their hearty physical prowess and affable nature. They represent all that we hope to offer our clients at Noble West— sound reasoning, social prowess, pure endurance, and art that elevates nature.

Due to their inherent playful nature, mule references should be used sparingly and appropriately.

Brand

Articulation

How we communicate with our clients, peers and community directly shapes the connections we make. Sincere, experienced and fearless, we are the changemakers harnessing the potential of tomorrow through tone, visuals and voice.

POSITIONING

COMPETITIVE

Ambitious and candid, we use confident language that is always approachable yet engaging.

WHOLEHEARTED

Virtuous and determined, we galvanize our mission through language that tells a clear, authentic story.

INVENTIVE

Leaders and creators, we always use language that adds a sense of discovery and originality.

TONE PILLARS WHO WE ARE HOW WE DO IT

Purpose-Driven & Passionate

VIBRANT

Purpose-driven and passionate, our language is always meaningful, motivating and spirited.

Galvanize & Activate Soil-Born Stories

Candid & Thorough Engagement

WHAT WE DO WHY IT MATTERS

Creating Connections is How We Make Change

A collective of creative and strategic changemakers

NOBLE WEST

CORE

BRAND GUIDELINES

WORDMARK NOBLE WEST

STRAPLINE

Creators of champions and mainstays.

COMPASS MARK

LOGO MONOGRAM

NOBLE WE S T COLOR PALETTE

ABOUT OUR LOGO

Conventional or contemporary, we know clean lines. The Noble West logomark is classic, scalable and impactful. Easily identifiable, this logo is versatile and stylistically grounded ensuring it will stand the test of time.

LOGO + CLEAR SPACE

LOGO MARK + CLEAR SPACE

NOBLE WE S T

LOGO + URL + CLEAR SPACE

WEARENOBLEWEST. C O M

To distinguish the Noble West logo from other images, text and graphics, negative space should be utilized allowing the mark to have the fullest impact and highest visibility. The clear space around the logo must always be equal to or greater than the size of the “triangle” in the top right of “W”.

Our monogram, boxed logo mark is the definition of less is more. Used only when our branding has been clearly established, this sophiscated ‘signature’ is versatile yet substantial impact no matter its locale.

WEST WINDOW

Whether through macro images or micro, the NW windowpane will be a look into our work, our clients, and our world. Image selection can differ by season or by collateral but will be most impactful when animated or with video.

NOBLE

COLORS + Usage

Our signature colors are a warm blend of earthy tones, metallic touches and modern hues.

Forester is our main brand color and should be used in whatever we create. Not only does it work well with each of our other colors, it can be used to add dimension, depth, and contrast.

Onyx + Bedrock add neutrality and sophistication. They should be used consistently but never as the main color.

Gilded + Dusty are our secondary and most soil-born colors. While gilded is more golden, dusty is more claylike, each layering well with every color in the palette or standing alone for a richer effect.

FORESTER

R:20 G:71 B:62

C:88 M:50 Y:70 K:45

HEX: #14473e

ONYX

R:17 G:28 B:21

C:75 M:60 Y:70 K:80

HEX: #111c15

GILDED

R:145 G:121 B:65

C:40 M:45 Y:85 K:15

HEX: #917941 DUSTY 162, 104, 40

C:30 M:60 Y:100 K:15 HEX: #a26828

BEDROCK

R:221 G:219 B:219

C:12 M:10 Y:10 K:0

HEX: #dddbdb

LOGO + COLOR USAGE

Our authentic agriculture roots meet our modern mindset in both the logo and color palette. A little bit earthy with a splash of gold, our colors are tangible representations of our connection to the land. While our logo depicts our longevity in the field, the trustworthiness we have earned, and the expertise we offer.

NOBLE WE S T

WEARENOBLEWEST. C O M WEARENOBLEWEST. C O M

NOBLE WE S T

NOBLE WEST BRAND GUIDELINES

TYPOGRAPHY

‘‘ ”Paul Rand

Typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.

BEBAS NEUE

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Josefin Sans

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Cormorant Garamont

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Westward vision

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“It takes wholehearted courage to transform communities.”

Imagery

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OUT IN THE WILD

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PRINT COLLATERAL

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Dear Miss Piggy,

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Sincerely,

Thank You

WEARENOBLEWEST.COM

Glyph

Use the glyph to point to your presence on social media.

DIGITAL

Digital is where we let out our inner wild, wild West. Sharing our fun side and loads of personality, there is a casual nature to our language while our imagery stays consistently stunning.

Email

A place to connect with our ever-growing agriculture community, Noble West emails should leverage stunning visuals to tell a story, supported by engaging copy that reinforces the content. We use our platform to build relationships that last and support our overarching mission.

Social

Based around informative content, our social style is always aesthetically pleasing, current and sincere.