Content Editors letter..........1 Biography..........2 Course of women’s fashion..........4 Quotes..........8 Makeup..........10 Perfume..........14 Chanel pre fall 2020..........16 Bibliography..........19
“Fashion is not simply a matter of clothes. Fashion is in the air, born upon the wind. One intuits it. It is in the sky and on the road.”
Editors Letter
When I think of the title “fashion icon� it sends me directly to Coco Chanel who played a very important role in women’s fashion in the 20th century. She brought major changes in the fashion world, in addition to the fact that they were recently found documents revealed her covert work for Nazi military intelligence during World War II. She made it on her own, she standed for what she believed in making a significant change when she had to. She completely redesigned the way women dressed during the 20th century. Starting from dreams and in the end to reality.
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Biogr
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abrielle Bonheur “Coco” Chanel (19 August 1883 – 10 January 1971) was a French fashion designer, and businesswoman. The founder and namesake of the Chanel brand, she was credited in the post-World War I era with liberating women from the constraints of the “corseted silhouette” and popularizing a sporty, casual chic as the feminine standard of style. A prolific fashion creator, Chanel extended her influence beyond couture clothing, realizing her design aesthetic in jewellery, handbags, and fragrance. Her signature scent, Chanel No. 5, has become an iconic product. She is the only fashion designer listed on Time magazine’s list of the 100 most influential people of the 20th century. Chanel herself designed her famed interlocked-CC monogram, which has been in use since the 1920s.
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raphy Born
Gabrielle Bonheur Chanel 19 August 1883[1] Saumur, Maine-et-Loire, France Died 10 January 1971 (aged 87) Paris, France Resting place Bois-deVaux Cemetery, Lausanne, Switzerland Nationality French Occupation Millinerdressmakerfashion designer Known for Double-C logo Chanel suit Little black dress The Chanel bag Chanel No. 5 Label(s) Chanel Parent(s) EugĂŠnie Jeanne Devolle Albert Chanel Awards Neiman Marcus Fashion Award, 1957
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HOW COCO CHANEL CHANGED THE COURSE OF WOMEN’S FASHION 1. Trousers For Women 2. Suntan 3. Jersey 4. Branded Perfume 5. Costume Jewellery 6. The Little Black Dress 7. The Chanel Suit
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1.Although during the war women often had to wear trousers when working in traditionally male jobs, Chanel played a huge part in accelerating their popularity as a fashion item. While at the society beach resort of Deauville she chose to wear sailor’s pants instead of a swimming costume to avoid exposing herself, and the style spread quickly as her 2. At the start of the 20th centulegions of followers emulated her. ry, pale was in— skin that was in any way brown was associated with the lower classes. In 1923 Chanel made suntan a covetable fashion accessory when she accidently got sunburned while on a cruise on the French Riviera. On her return to Paris, her peers greatly admired her 4. In 1921 Chanel No. 5 was launched, dark glow and quickly followed suit. the first scent that smelt deliberately artificial. It was made of unnatural ingredients, unlike the standard perfumes of the day, which were created with floral components. Although Paul Poiret was the first fashion house with its own scent, the design- 5. Again it was Paul Poiret who er missed a trick by declining to put first used costume jewellery in his his name on the bottle. Chanel inge- collections, but when Chanel introniously put hers on No.5, spreading duced fake large pearls and glitthe brand to a whole new market. tering gemstones the trend really began to take off. Combining the real with the fake, the extravagant bling was the perfect accompaniment to her minimalist clothes.
3. Chanel was the first designer to use jersey, which at the time was reserved for men’s underwear. Simple, practical and comfortable, the fabric was the complete antithesis of what women’s clothing had previously been: flashy, excessive and based around an uncomfortable corset. 7. The designer was one of the first to borrow from menswear for women’s attire when she created her iconic suits. Consisting of a collarless boxy wool jacket with braid trim, fitted sleeves and metallic embellished buttons with accompanying slimline skirt, the outfit was the perfect choice for the post-war woman who was trying to build a career in the male-dominated workplace.
6. It’s hard to imagine a world without black as a foolproof outfit colour choice, but before Chanel the colour was reserved for funerals and widows in mourning. The fashionable reds, green and electric blues that her peers dressed in made the designer “feel ill.” “These colours are impossible,” she declared. “These women, I’m bloody well going to dress them in black!”
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Quotes
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“Be who you are, not who the world wants “The best color in you to be.” the whole world, is the one that looks good, on you.” you.” “Elegance is when the inside is as beautiful as the autside.” “If you want to be original, be ready to “I only drink Chambe copied.” pagne on two occasions, when i am in love and when i am not.” “I don’t do fashion, i am fashion.”
“Elegance does not consist in putting on “Don’t spend time a new dress.” beating on a wall, hoping to transform “There are no ugly it into a door.” women in the world, just lazy ones.” “Dress like you are going to meet your worst enemy today.” “I don’t care what you think of me. I don’t think of you at all.” “Success is most often achieved by those who don’t know that failure is inevitable.” “Keep your heels, head & standards high.”
- COCO CHANEL
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Makeup
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CHANEL’s makeup products are as chic and luxurious as everything bearing the label’s trademark logo. They have a full line of cosmetics for the face, eyes, lips, and nails, as well as brushes and tools for their application. Top-rated products include their mascara, lip gloss, and nail polish. Their powder, shadow, and blush compacts are also extremely popular. The CHANEL cosmetics line makes a little bit of luxury accessible to everyone. Equally as chic and timeless as their fashions, CHANEL cosmetics products are known for their superior quality and innovative formulas. It all started with their original fragrance, CHANEL No. 5, and has grown into a complete beauty line including skin care, makeup, and a number of other perfumes. Their beauty line is about extravagance and indulgence; it was designed to give women the experience of luxury in their daily routine.
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Perfume Iconic fashion house CHANEL is known the world over as the standard of style and luxury. Since its inception by legendary founder Coco Chanel, the brand has had an enormous cultural impact. It continues to set the tone of the fashion and beauty markets today. Chanel No. 5 was the first perfume launched by French couturier Gabrielle “Coco” Chanel in 1921. The scent formula for the fragrance was compounded by French-Russian chemist and perfumer Ernest Beaux. The design of its bottle has been an important part of the product’s allure. Coco Chanel was the first face of the fragrance, appearing in the advertisement published by Harper’s Bazaar in 1937.
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CHANEL pre fall 2020
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Chanel
opted to host its PreFall 2020 show at the opulent Grand Palais, located on the Champs-Élysées in Paris. The location is a favorite of Chanel, having previously served as the backdrop for a bevy of the house’s collections, including its Spring/Summer 2020 show which debuted in October. Though the Palais has been previously transformed into settings including an airplane hangar and brasserie, Creative Director Virginie Viard decided to keep the space luxurious yet simple this time around — camilias, Christmas trees and coromandel screens adorned the hall in a reimag-
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Bibliography Sources text : 1. Vogue - Hamish Bowles, Pre fall 2020 Chanel, Paris, 2019 2. Hypebae - 5 things to know about Chanel Pre fall 2020 3.Wonderland magazine - SEVEN WONDERS: HOW COCO CHANEL CHANGED THE COURSE OF WOMEN’S FASHION 4.Wikipedia Sources pictures: 1. Pinterest 2. Vogue
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