Fashion Brand Simulation

New Product New Brand

Dylan Eggleston Sedona Baldaccini Nicole Krison & Alex Wang Professor Levy FASM 420 Fall 2020

sourcing guidelines code of conduct & CSR company description inspiration & products ownership & organization company future

contents

company values

company values as a sustainable fashion company, protecting our planet is the first priority X

X

eco-friendly fibers and natural dyes only

X

high quality garments

X

ultimate transparency for consumers

commitment to the health and safety of individuals who are part of o n e on all levels X

sourcing guidelines o n e is aware that the countries chosen to work with currently or in the future present a variety of cultural, political, social and economic circumstances and therefore can assess the following: X we are committed to the careful monitoring of the supply chain, starting with

our suppliers who must sign the o n e Code of Conduct to verify they meet the expected social and environmental standards X o n e is in the process of implementing a responsible, eco-friendly sourcing and

repurposing program for all raw materials including recycled fibers, plant-based fibers, and semi-synthetic fibers to limit the environmental impact X o n e is part of the UN Global Compact known for its sustainability efforts

companies referenced: Levi’s, Stella McCartney, Christy Dawn, and House of Sunny

code of conduct X o n e Code of Conduct defines standards for fair, safe and healthy working conditions and

environmental responsibility throughout our supply chain

X there shall be no child, forced, and compulsory labour of any kind involved throughout our

supply chain X o n e and their business partner(s) should not discriminate in respect of employment and

occupation X o n e and their business partner(s) should work against corruption in all its forms,

including extortion and bribery X all business partners of o n e must follow our Code of Conduct and if the agreement or

standards are compromised, ties will be cut

corporate social responsibility Implementation of the Corporate Social Responsibility Policy is the responsibility of the Management System and applied to each individual business process, which cuts across all functions and ensures: X the continued involvement of the Company Management through the CSR department with the

aim of integrating Social Responsibility and Sustainability into our business strategies X the constant oversight of all Corporate Social Responsibility activities through the Department of

Corporate Social Responsibility in order to maintain the coordination and monitoring of all sustainability projects and implementation of policies and guidelines X by using CSRHUB as an external CSR measurement Tool, o n e can determine areas that need

to be improved X audits will be conducted through both a third party service and company management to be held accountable and integrate ourselves in all aspects of the company

company description

what: unisex minimal streetwear where: our e-commerce site when: staple items stay constant, seasonal items drop biannually

target market men, women, and non-binary individuals age 18-38 living in larger, vibrant cities middle to upper class customers with an income of up to $150k no specific relationship or education status care about the impact their garments have on the environment and value brands they can relate to with a real message

X 32 years old, in a relationship living in Austin X graduated from SAIC with a B.F.A in visual communication design X works as a graphic designer with an income of around $58k X goal oriented and hardworking (achiever), no tolerance for ambiguity when it comes to brand ethics and sustainability (believer) X loves a clean, curated instagram feed; feels that clothing is genderless, invested in where his garments come from, shops the resale market

mak mill

X 21 years old, single living in Los Angeles X obtaining a B.A. in fashion knitwear design from FIDM X works part-time at Stüssy on South La Brea Ave. X sociable and spontaneous (experiencer) and confident enough to experiment and take risks with fashion or lifestyle choices (innovator)

ra r e i s danie

X starts the day checking on her plants, loves to mix styles, splurges on high quality pieces that last, values transparency in brands and feeling good while looking good

inspiration

button down - $115

product line

one t-shirt - $75

how do our garments compare? our company allows the consumer to trace where each garment comes from & the journey it went on

o n e provides detailed care instructions and proper care pamphlets with your order, full transparency with our process, sustainable shipping with minimal packaging, and wash punch cards to help keep track of how often garments should be and are washed

carpenter pants $98 -

graphic overalls $128 -

sketches by Grace @hollow_a

ownership In light of the fact that our company is inherently liberated and progressive, it makes more sense for our brand to be privately held.

In terms of changes and advancements with sustainability practices and dynamic social/cultural influences, our company needs to be able to reshape and revamp quickly.

We cannot be held to “comfortable” shareholder practices. Our brand is radical in the way we strive to produce our products and who we produce them for.

team organization Alex

Dylan

Nicole

Sedona

Co-Founder

Co-Founder

Co-Founder

Co-Founder

Support Planning

Establish Sale System, Website Design, Instagram Store

Quality Planning

Build Trust & Rapport with consumers, Streamline distribution Process

Product Planning

Develop Preliminary Data Prices, Product Samples, Sale Process

Market Planning

Gather Business Requirements System Maintenance, Task Manager Oversight

mission/vision

o n e was founded on the idea that clothing and sustainability is synonymous with one another and the environment - we are one of the same. Our mission has always been to create products for humans and with the earth, not against.

The decisions we make should always be a direct representation of the societal evolution around us without compromising quality and integrity at heart. It is our responsibility to always be transparent with our process while also educating our consumer.

company future X open a select few brick and mortar stores X Ventura Beach, CA X Portland, OR X New York, NY

X X X

X capsule collections X expanding on the basics X line of accessories X new colors and patterns X host events at their brick and mortar locations, teaching their customers how to repair and alter their clothing X give sustainability and dying demonstrations at their brick and mortar stores for their potential customers

future inspiration

thank you, the o n e team