Details Organizing - press kit 2015

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Founded in 2004, DETAILS ORGANIZING is a luxury life organization service, built by celebrities and Fortune 500 CEOs on a referral-only basis. Deemed “the clutter conquerers” by Variety Magazine, MARY ASTADOURIAN and JENNIFER DYNOF have revamped the lives and spaces for clients such as Joel Silver, Rob Lowe, Kim Kardashian, Maria Shriver, and Ringo Starr to name a few. Their turn-key service anticipates a client’s every need, creating tranquil spaces and seamless relocations.





Inspired by their love for designer hand bags and boots, Mary and Jennifer created INNIES, a quilted insert to help keep closets organized, and preserve your most precious accessories. Featured in the pages of InStyle & carried at The Container Store.


VARIETY “When celebs and other super-pampered and financially fortunate sorts don’t have the time or inclination to organize their own closets, clean out the garage or figure out which kitchen drawer should be designated for flatware, they call upon experienced clutter-conquering experts like MARY ASTADOURIAN and JENNIFER DYNOF of Details Organizing, who will find a place for everything, and create a meticulous photographic catalog of just where everything goes in case you - or the household staff - forget.”

- VARIETY





LA CONFIDENTIAL LA Confidential asked the masterminds for ten pro tips on how to revamp your closet for Fall. Read all of their tips HERE.




InSTYLE InStyle named Innies one of their favorite smart storage solutions.

“When boots are vertical

they take up less space, and that also helps them stay in tip-top condition. Innies silky inserts mold to the shape of your boots.” - InStyle


MARTHA STEWART AMERICAN MADE FINALIST, Design 2015

Martha Stewart’s American Made Awards aim to spotlight the brightest new American entrepreneurs. Mary and Jennifer beat out thousands of applicants to claim a finalist spot in the coveted Design category.

“Innies are the green alternative to plastic and other unfriendly environmental storage products.” - Martha Stewart American Made


THE CONTAINER STORE The Container Store was one of the first major retailers to fall in love with Innies quilted inserts. Founders Mary and Jennifer are obsessed with the Mecca for organization products, and proud to call them their biggest retail client.

“The easiest way to prevent unsightly wrinkles that can cause lasting damage.” - The Container Store Watch the video HERE


Rachel Ray Magazine “Why didn’t someone think of this before?! Place Innies inserts in your tall boots and they won’t lose their shape.”

- Rachel Ray Magazine


WSJ - MarketWatch Mary and Jennifer’s tips were featured as ways to attract more visitors to your AirBnb.

“Be a humanitarian and charge less than normal. I suggest having a “prayer jar” where guest can leave their favorite prayers for the host.” - Jennifer Dynof, COO Details Organizing

“All hosts should have a binder with local restaurants and sites, maps and a schedule of the pope’s movements.” - Mary Astadourian, founder and CEO of Details Organizing





310. 991.9654 DetailsOrganizing.com DetailsOrganizing@gmail.com @HonorThyCloset


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