16
of the best responsible trips Ben Fogle: The trip that changed my life
EXCLUSIVE Your guide to the Virgin Holidays Responsible Tourism Awards
Does carbon offsetting work? Around the world at 3mph: the ultimate in slow travel
and the winners are...
www.responsibletravel.com Holidays that respect destinations and local people Cover final.indd 1
1/12/09 09:49:15
Contents
THE AWARDS 32 Overall winner and Best in a marine environment
FEATURES 06 The carbon dilemma 10 Meet the entrepreneurs
40 Best for conservation of cultural heritage
14 r:travel news
44 Best for conservation of wildlife and habitats
18 Around the world at 3mph: the ultimate in slow travel
50 Best in a mountain environment
22 16 of the best responsible trips
Cover image | Shutterstock.com
94 View from the judges’ bench 54 Best large accomodation 56 Best small accomodation
98 Ben Fogle: the trip that changed my life 16
of the best responsible trips
62 Best low carbon transport and technology
Ben Fogle: The trip that changed my life
EXCLUSIVE Your guide to the Virgin Holidays Responsible Tourism Awards
66 Best tour operator for cultural engagement 72 Best volunteering organisation 76 Best responsible cruise or ferry operator 80 Best for poverty reduction
Does carbon offsetting work? Around the world at 3mph: the ultimate in slow travel
and the winners are...
www.responsibletravel.com Holidays that respect destinations and local people Cover final.indd 1
26/10/09 10:42:18
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84 Best destination 90 Best personal contribution
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r:travel | 03
Welcome
of our winners created a cultural festival that isn’t just a tourist attraction, but proved to be even more popular with the locals than travellers. Our ‘Best for low carbon transport & technology’ category can often prove to be a tricky category to judge, and this year we were excited to award three clearly commendable organisations for making great strides towards carbon reduction in imaginative ways. Alcatraz Cruises’
Hornblower Hybrid wowed us with its range of kit – using every bit of technology possible to create a polished energy-efficient vessel. This year has seen the continuation of very tough times for the tourism industry,
Infectious ideas
and I was particularly impressed to see that organisations haven’t compromised their commitments to preserving relationships with local communities and the environment. I am encouraged that this difficult period has not undermined
Welcome to our third issue of r:travel, and our sixth year celebrating the most innovative and effective initiatives in responsible tourism. These pages are brimming with inspiring stories from the winners of our Virgin Holidays Responsible Tourism Awards 2009 – now the most prestigious and competitive awards scheme of their kind in the world
S
ince launching the Awards in
the ingenuity of our winners, one of whom
2004, I have continued to be
managed not only to cut costs and make
excited by the incredibly diverse
money, but did so while keeping the
and truly ground-breaking ideas
positive impacts of tourism among the
of our winning and highly commended organisations. Year on year, the Awards
local community. It’s not just that our winners have
celebrate the brightest change-makers in
had some great ideas in harsh times; it’s
the tourism industry for leading the way
that they have managed to combine an
in creating better places for people to live
expert knowledge of the issues affecting
in and better places to visit – in that order.
their communities and the environment
I hope that you find some of these truly
with an approach to creating memorable
commendable achievements as infectious
experiences for travellers. Experience for
and inspirational as we have.
money has become more important than
More than ever, the Awards have proved
value for money. Responsible tourism
a fantastic way to share ideas, drawn
delivers this in abundance as well as
from among the niche as well as the
making the world a better place.
mainstream, from the smallest home-grown B&Bs to the largest international projects. And I’ve seen some truly great ideas this time around. This year we saw one operator who had figured out how to make a four-star hotel out of a geodesic dome, to
04 | r:travel
set it up in the heart of Patagonia’s richly
Justin Francis,
biodiverse environment, and then to take it
managing director
down leaving absolutely no trace. Another
responsibletravel.com
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Are offsets the route to a guilt-free holiday…?
W
ith one click of a button that guilt-ridden return flight to some far-flung,
… and if not, what is? With the December UN climate conference in Copenhagen capturing headlines, the environmental impact of flying has never been hotter. Krissy Roe looks deeper into the arguments around offsetting
sunny destination is
erased in the same frenzied, pre-holiday panic that one might approach the suitcase packing:- ‘Suncream? Tick. Sarong? Tick.
or environmental project in
Carbon offsetting? Ah yes, tick.’
the developing world in order to
For responsible travellers, the impact of flying on the environment is difficult to
‘neutralise’ your carbon impact. Carbon offsetting is not just a consumer
ignore. One long-haul return flight can
trend. It has been embraced by the travel
produce more carbon dioxide per passenger
and tourism industry at large, too. Recently,
than the average UK motorist in one year.
more and more holiday companies, airlines
In September, the Committee on Climate
and hotels have been turning to carbon
Change (CCC), an independent advisory
offsetting schemes in order to support
body, warned the UK Government that
claims that they are ‘carbon neutral’
global aviation emissions should be capped
businesses, offering travellers a ‘guilt-free’
as part of a wider global agreement to tackle
travel alternative – the chance to have their
climate change. If left unchecked, the CCC
cake and eat it.
cautioned that global aviation emissions
At a United Nations forum on climate
could account for 15-20 per cent of all
change in September, British Airways
CO2 produced in 2050. In the mind of the
chief executive Willie Walsh, speaking
impact. They are the best option for the
responsible traveller, the impact of flying is
on behalf of the International Air
planet and we urge the UN to adopt them.’
even more pronounced as global warming
Transport Association (the industry body
poses a severe threat to those things that
that represents the aviation industry),
were widely criticised by environmental
we hold most dear – local communities and
announced that the aviation industry
campaigners as this carbon-cutting
environments around the world.
was to cut its net carbon dioxide
strategy announcement relied on carbon
emissions to half their 2005 levels by
offsetting to achieve its target rather than
established tool for travellers looking to
2050. ‘International aviation emissions
real emissions reductions. The move was
reduce the impact of their holiday. The
were not included in the Kyoto protocol
viewed as a clear attempt by the industry to
concept is simple: chose from several
12 years ago. Now we have a chance to
take firm control of the reigns of its destiny
hundred different companies online which
rectify that omission, and we must seize
prior to Copenhagen, where they anticipate
will calculate your flight emissions and
it. Our proposals represent the most
increased pressure over growing emissions.
then work out a monetary value or ‘cost’
environmentally effective and practical
Greenpeace subsequently described the
for you to pay towards a community
means of reducing aviation’s carbon
announcement as ‘little more than an
Consequently, offsets have become an
06 | r:travel
Walsh and the aviation industry at large
Carbon Dilemma
SIX TIPS ON FLYING FOR THE RESPONSIBLE TRAVELLER per passenger mile than longer flights
Train travel is a great way to see a
as take off and landings generate a
destination and has a much lower
significant part of the total emissions
carbon impact than flying. According to Eurostar’s head of environment and
per flight. 5. Enjoy fewer, but longer breaks
energy Louisa Bell, ‘high-speed rail
where your holiday creates some
elaborate conjuring trick’
achieves an immediate 90 per cent cut
real benefits to conservation and
and ‘corporate greenwash’.
in journey emissions based on research
local communities in the tourism
which has shown that a Eurostar trip
destination – ask your operator for
Earth produced a report entitled Offsetting:
generates just ten per cent of the CO2
their written responsible tourism policy
A Dangerous Distraction. The report argues
emissions of an equivalent flight.’
In June this year, Friends of the
that carbon offsetting fails to reduce, and
2. Think about holidaying closer to
to ensure this is the case. 6. Fly more carbon efficiently.
in some cases is even increasing, carbon
home. The ‘staycation’ has been the
choosing an airline that fills its planes
emissions. ‘Carbon offsetting is doing
catchphrase of 2009 and the trend is
and flies direct will help reduce your
nothing to combat climate change, is putting
set to continue.
carbon impact, as will choosing a
the lives and livelihoods of millions of
3. Try and avoid internal flights
charter or economy flight. You can
people at risk and is entrenching inequality
within a destination. Use local
choose and compare the most carbon
between rich and developing countries’ levels
public transport where possible or go
efficient carriers at www.flysmart.org
of emissions,’ says Andy Atkins, executive
on foot or by bike.
director at Friends of the Earth.
4. Think about taking fewer short
Professor Harold Goodwin, director of The International Centre for Responsible
−>
See www.responsibletravel.com/
breaks by air. Shorter flights and
carboncaution and www.flysmart.org
multiple stopovers are more polluting
for further advice and tips.
ALL PHOTOGRAPHS:
1. Take the train whenever possible.
r:travel | 07
Carbon Dilemma −>
Tourism agrees with the report and sees
become the Trojan Horse of anti-pollution
that we should be doing all we can in terms
offsetting in the context of tourism as ‘part
strategies for greenhouse gases.’
of carbon reduction via lifestyle adjustments
of the problem not part of the solution.’
So where does this leave individual
as well as offsetting our impacts. Indeed, for
In Goodwin’s opinion, ‘the purchasing of
travellers who feel strongly about
the traveller who has done their utmost to
carbon offsets or permits to continue to
environmental issues, want to minimise
reduce their emissions then Francis agrees
pollute, would not be accepted for asbestos,
their impacts but also have a desire to go
that offsets do have a role to play. His
sulphides or chemical effluent. They
on travelling and exploring the world? Are
concern is that too few people use them in
should not be accepted for carbon pollution
offsets the answer for them?
this way.
– a form of pollution which threatens
Justin Francis, co-founder of travel
There is also no hiding the fact that
far more disastrous consequence for our
agent responsibletravel.com recognises
tourists will continue to want to visit
species and our environment. Offsetting has
the dilemma travellers face and says he
destinations requiring a flight to get there.
regularly receives questions from customers
On top of this it has long been established
Want to offset your own carbon life?
looking for advice on what to do. ‘They
that if done responsibly, tourism can
Here are some lifestyle tips to reduce
rightly recognise that responsible tourism
contribute to livelihoods, local economic
your overall carbon footprint
can have a hugely positive economic
development and the conservation of the
impact on communities around the world,
world’s cultural and natural heritage.
1. Lag your loft. Spending
however they are also acutely aware
Francis acknowledges this: ‘Yes, we will
approximately £284 lagging your
that global warming threatens the very
continue to want to fly and that’s why
loft could save you up to £130 a
distinctiveness of the communities and
it’s more important than ever that when
year on energy bills – the equivalent
environments that they are seeking out on
we do take an overseas holiday we make
of approximately 1.5 tonnes of
their travels.’
that holiday count as much as possible
carbon. There are government grants available for loft and wall insulation. 2. Switch to a green electricity tariff. Visit www.greenelectricity.org 3. Buy local. Support local businesses
responsibletravel.com was one of the
by choosing a holiday that makes a real
first travel companies to introduce a carbon
difference in the destination – one that
offsetting function for consumers in early
seeks to reduce CO2 impacts, supports local
2002 through a partnership with Climate
community programs and community
Care which they promoted with the message
developments.’
and suppliers, and enjoy cooking
that, ‘it was a last measure once you had
and eating foods that are in season.
reduced the amount of carbon you are
‘everything in moderation’ certainly seems
To find your nearest farmer’s market,
emitting as far as is possible,’ says Francis.
to ring true where travel is concerned.
go to: www.farmersmarkets.net.
However, last month, responsibletravel.
The well-versed lifestyle mantra of
Ultimately it is about striking a balance
Avoid food wastage too – the average
com became one of the first travel
between flying less as well as reducing
British household wastes £50 worth of
organisations to remove its offsetting
our everyday carbon emissions, and also
food every month.
function for customers from the website.
ensuring when we do fly that we ‘make
Francis says it was no easy decision but
it count’. It sounds simple enough on a
thermostat by just one degree can
had concluded that offsetting no longer
consumer level but what remains to be
save up to £30 a year on your
provided the guilt-free travel solution that
seen is what action governments and the
heating bill and significantly
travellers were looking for: ‘Offsets distract
aviation industry are going to take along
reduce your household’s emissions.
tourists from the need to reduce their
the way. There’s no doubt that the summit
Remember to turn off radiators in
emissions from both a travel perspective
in Copenhagen will raise the questions, but
rooms/hallways where they aren’t
as well as where everyday lifestyle habits
will it also provide the answers?
necessary and set the timer so the
are concerned. They create a “medieval
heating is only on when you really
pardon” for us to carry on behaving in
need it.
the same way (or worse).’
4. Turn it down. Adjusting your
5. Get a meter which measures your electricity use. It’ll encourage you to turn off lights and electrical equipment and you’ll soon notice the difference in your bills. See www.foe.co.uk and www.1010uk. org for more tips and advice on reducing your carbon footprint.
08 | r:travel
Those in favour of offsetting would argue
© Maison de la France / Phovoir
Enjoy eco-friendly holidays in France!
A relaxing and natural spa break in the Loire Valley.
© Huttopia
/Auvergne © Claire Poney nature
© Manoir de Restigné
Nièvre © Gîte de France
For responsible tourism offers and bookings visit www.franceguide.com/nature
Stay at the Restigné manor hotel s bio spa from 102,5 per person for 2 nights A family break in Auvergne in the Claire Poney bio farm. air in the h es fr of th ea br Make your own bread and jam. A ral park in Massif Central natu anda Gîte. Stay in a tipi from 10 per an authentic WWF P person per night ek we 1 r fo le op pe From 260 for 4
Huttop ia campsite in the Rambouillet forest near Paris. Rent a roulotte from 158 for 4 people for 2 nights
The entrepreneurs
Getting responsible right Responsible tourism ventures don’t just happen. They take a mix of inspiration, imagination, dedication and determination. When they work, the results are powerful and sustainable. Meet some of the entrepreneurs who have got what it takes
Claude-Jean Harel
worked in television, we used to come up
buy back or lease back some of the most
with a story and ‘illustrated’ it with pictures,
important parts of the cultural heritage my
The Great Excursions Company, Canada www.great excursions.travel
sounds, narration, special effects. With a
family had created, such as the mansion
tourism experience, we also tell a story and
in Köröspatak, a beautiful Renaissance
illustrate it through the tourism experiences
building in the picturesque village of
our guests will be exposed to, hoping that
Miklósvár (Miclosoara) and several decrepit
it will have a positive impact on both the
remains of village houses. My idea was to
community and the travellers.
start a small, exclusive tourism business
What’s the story?
to finance the restoration of the mansions. We started restoring a couple of the houses.
the Canadian Broadcasting Corporation
What advice would you give to anyone else wishing to set up a tourism business?
and looking to do something different. I
Stay true to your beliefs and your identity.
furniture and heated by large ceramic
I started the company in 1998, when I was working as a journalist/producer with
figured tourism would give me the kind of
back again: furnished with old painted stoves or open fireplaces. We just added a
satisfaction I was seeking. Having studied
little modern comfort like stylish bathrooms
Count Tibor Kalnoky
anthropology as an undergraduate and worked in heritage interpretation and
Count Kalnoky’s Guesthouses, Romania www.transylvan iancastle.com
tourism as a student, I launched Great Excursions as a small-scale operation out of my home, focusing on the Canadian Grasslands. We are now a Canada specialist working with the largest travel agency in Saskatchewan and I facilitate tourism development workshops for urban and
They now have received their old spirits
with running, warm water in a village barely provided with electrical power. Although I can only receive a maximum of ten guests at any given time, visitors keep coming – mostly from Britain. They enjoy the unique, cosy atmosphere, the daily ‘cow parade’ at 8pm, our wildlife, trekking through hills and forests or sightseeing.
What’s the story? What works?
rural communities across Canada and the
With my wife Anna, I use my family’s
US: I guess the more conventional tourism
cultural heritage (mainly two former
Two dozen local people are employed all
industry finally figured out that we were on
mansions) to attract visitors interested
year round from a village of 500 souls,
to something. I volunteer on culture and
in our region and its culture. Not mass
reviving traditional building crafts and
heritage research projects, mentor emerging
tourism, of course, but something for
styles, improving the image of Romania/
operators, sponsor culture and the arts at
visitors who appreciate the unique qualities
Transylvania as travel destination,
the grassroots level. I chair our Regina Ice &
of life in a place where the Middle Ages are
convincing locals to preserve their heritage
Fire Carnival.
still very much part of the present. Where
and sensitising guests on living in harmony
there must be a witch and a few ghosts in a
with the environment.
What works?
village worth its salt, where kids make their
Travellers increasingly look for
own sleighs come winter, where the priest
transformational experiences. The common
throws a loaf of bread with a candle in it
thread in what Great Excursions offers
into the river if the corpse of some drowned
What advice would you give to anyone else wishing to set up a tourism business?
is a focus on authenticity of experience,
man is to be found.
Do it with your soul and give great
working with local communities. When I
10 | r:travel
It took ten years’ effort to finally get back,
attention to detail!
−>
THE MOST SURPRISING, IN EVERY WAY You might be surprised to hear that Sandals are the only resorts in the world to be awarded Platinum Green Globe status for environmentally friendly tourism. Even more surprising, the Sandals Foundation has been supporting community outreach programmes for over 25 years.
From locally sponsored farms providing the essential ingredients for our delicious speciality restaurants to community training programmes that bring out the best in local staff, the Caribbean is our home and sustainable tourism and investment in the region has always been a priority for Sandals.
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The entrepreneurs killer waves destroyed the resort and its surrounding communities. In the first week of January, working with a mobile phone, a borrowed computer, some salvaged furniture and a small group of volunteers, we started a relief project that grew from simple fresh food delivery into a sustained effort of more than 120 projects in a dozen villages. The Bodhi joins Andaman Discoveries guests for a traditional Thai feast at the village chief’s house
long-term result was Andaman Discoveries, a social enterprise that combines eco-tours, homestays, and volunteer opportunities with handicraft production, education and vocational training.
Ian Ripper Wheatland Farm, Devon www.wheatland farm.co.uk/
What works?
One of our partner communities, Ban
We’ve doubled the turnover of this business,
Talae Nok was devastated by the tsunami –
effectively doubling its value to the
the lower half of the village and school were
local economy. Additionally, we always
swept away, with eight children and their
encourage our guests to use the farm shop
teacher inside. A government official sent
up the road and frequent the village pub.
to assess the situation said he could see no
We help them to stay local, through an
sign that humans had ever lived there. The
events diary and a days out ideas blog. We
only trace was a kids’ swing left swaying
hope we’re a showcase for UK sustainable
in the wind. In the aftermath of this
I’ve been working in sustainable travel for
tourism – proving that doing the green
horror, many of our projects in Ban Talae
over 20 years now, formerly as a co-owner
thing is viable. Last spring I was invited to
Nok focused on education and income
of an award-winning adventure travel
the set-up meeting for Devon’s new Green
generation for women, a group previously
business. When that got too corporate we
Tourism Business Network and am now a
discouraged from economic activity.
took on a more personal challenge: to
Greening Champion within it. In September
ensure at least a small part of the British
we hosted a meeting here – discussing with
countryside is managed sustainably. We
35 other Devon businesses how wildlife can
The people of Ban Talae Nok and
bought this farm in autumn 2006; ponds
be a financial asset to tourism!
surrounding villages are determined to
What’s the story?
What works?
see that tourism serves the goals of the
full of rubbish, three run-down lodges and
community, allowing progress to coexist
Interest (SSSI). The farm is only 21 acres
What advice would you give to anyone else wishing to set up a tourism business?
– impossibly small for agriculture. Yet it is
Integrity is crucial – do it from the heart.
tourism has generated steady income
becoming a thriving rural business. We run
It’s a great time to be in UK tourism – and a
and international recognition, while also
it for wildlife, slowly reverting paddocks to
real chance to make a difference for good.
supporting a children’s centre, orchid
an unused cottage. A third of the farm is a legally designated Site of Special Scientific
with the traditional fishing culture. So far, they have been successful – community
conservation, and other community
flower-rich meadows, restarting hedgerow management, clearing and reshaping
Bodhi Garrett
development projects. The new
ponds for wildlife, and, most importantly,
Company: Andaman Discoveries, Thailand www.andaman discoveries.com
opportunities are also helping to change
reinstating traditional grazing in our SSSI via a no-cash cooperative arrangement with a neighbouring farm. We are winding back the clock on almost a decade of neglect. We finance this through selfcatering green accommodation, achieving gold approval from both the Green Tourism
What’s your story?
conservative attitudes. Parents now see how a daughter’s income can contribute to their recovery and future well-being.
What advice would you give to anyone else wishing to set up a tourism business?
Business Scheme and the Devon Wildlife
On 26 December 2004, my world changed
Community-based tourism is not a quick
ru w it measures such as solar hot Trust with
forever. Before the tsunami, I was working
fix. It takes time, dedication, training and
w ter er p water panels, bio-digesters for food w waste,
at a small eco-resort on the island of Koh
cross-cultural sensitivity on the part of both
ensiv recycling and green energy. y y. extensive
Phra Thong in southern Thailand. Then the
the communities and their supporters.
12 | r:travel
r:travel News
Aqueduct earns place on world heritage list A CANAL aqueduct in Wales is among 13 new ‘cultural properties’ added to the World Heritage List this summer. Conceived by celebrated civil engineer Thomas Telford, and built across the River Dee, the 18km-long Pontcysyllte
The aqueduct joins two other Welsh properties on ‘the list’: Blaenavon industrial landscape (inscribed 2000) and the castles and town walls of King Edward in Gwynedd (inscribed 1986).
Aqueduct is a popular navigational route still welcoming
The World Heritage List now includes 890
thousands of canal boats each year, some 204 years after
properties forming part of the cultural and
its completion during the Industrial Revolution in the early
natural heritage which the World
19th century.
Heritage Committee considers as
The aqueduct is 126ft high and1,007ft long, but measures only 11ft wide and is just 5.25ft deep, and consists of a
having outstanding universal value.
cast-iron trough supported by iron arched ribs carried above the river by 19 hollow masonry piers. It’s widely considered to
See whc.unesco. org/en/list
be a pioneering masterpiece of engineering and monumental metal architecture.
Tango is strictly cultural THE TANGO has been declared part of the world’s Intangible Cultural Heritage of Humanity by the United Nations. The UN Educational, Scientific and Cultural Organisation (UNESCO) aims to preserve a list of legacies under threat from global change. Argentina and Uruguay, where the dance originated at the turn of the last century, jointly submitted it. UNESCO said the dance ‘embodies and encourages diversity and cultural dialogue’. Argentinian official Hernan Lombardi said he was, ‘proud that the music and dance of the tango have now been safeguarded for humanity.’ In August, it was revealed that the financial crisis and swine flu had decreased the number of tourists travelling to Argentina. Some tango shows had been forced to close temporarily, according to Luis Veiga, president of Argentina’s chamber of tango venues. UNESCO declared in 2001 that living traditions – from dance and music to rituals and handicrafts – deserve the same protection as natural and cultural treasures like the Great Wall of China or the Great Barrier Reef. Approved traditions are added to a document, grandly titled The Representative List of the Intangible Heritage of Humanity. Steps are then taken by UNESCO and others to protect and promote their use and understanding. Other nominations included Belgium’s Procession of the Holy Blood in Bruges, and a number of artistic traditions from China, including the Tibetan opera.
14 | r:travel
News r:travel
Icy message IN THE RUN-UP to Christmas this year, Trafalgar Square in London will play host to a life-sized
Call for debate on sustainable tourism criteria
ice sculpture of a hunting polar bear. Over ten days the ‘Bear in the Square’ will melt, leaving
CAMPAIGNERS lobbying against plans
consumer, they too have impacts.
a skeleton, a pool of water and a powerful
to establish Global Sustainable Tourism
• The criteria are no more than a ‘wish
environmental message.
Criteria have launched an online
Working in partnership with the World
petition calling for an open debate.
Wildlife Fund, sculptor Mark Coreth will finish
Responsibletravel.com is among
list’ – there is no measure and the outcomes are not reportable. • The certification process is opaque.
carving the bear from a huge block of white
those urging the Global Sustainable
The customer does not know what has
ice during the morning of Friday 11 December.
Tourism Criteria Steering Committee – a
been achieved and cannot take any
After that, anyone who visits Trafalgar Square,
coalition of more than 40 organisations
Northern Terrace will be able to touch the
– not to press ahead with plans without
melting bear and the skeleton as it emerges.
a wide debate on the issues.
Thousands of hands will help the natural
action about failures even if they did. • The criteria are many and varied and not ranked. Furthermore they
Justin Francis, managing director of
fundamentally fail to recognise that
Responsibletravel.com says: ‘We believe
what might be a significant issue
that a “one size fits all” approach to
in one destination might be less
residents and visitors to make a connection with
sustainable tourism is not the answer
important in another and there is no
the polar bear and their Arctic home. It will also
either in terms of offering consumers a
apparent effort within the scheme to
convey the power we humans have to influence
useful point of reference, or indeed in
the delicate balance of nature.
the future advancement of responsible
elements shape this iconic symbol of the Arctic. This will be a great opportunity for London’s
A panel of the UK’s top art consultants and the City of Westminster have already described
overcome this weakness. • There is no evidence that sustainable
tourism within the industry.’
tourism certification is effective (or
Campaigners believe the Global
the best way) to increase the market
the Ice Bear as ‘innovative and involving’.
Sustainable Tourism Criteria
Success in London will signal the start of the
approach to be fundamentally flawed.
Ice Bear’s world tour. The
Specifically:
been no adequate, open debate on
vision is to create Bears in
• No process of certifying hotels can
this subject,’ says Francis. ‘We believe
share of businesses that adopt it. ‘Until now, we believe there has
Squares for Copenhagen,
produce a sustainable tourism
that now is the time to properly discuss
Oslo, Paris, Berlin, Rome,
experience because of the range of
these issues.’
Moscow, New York, Toronto,
activities undertaken on holiday
Tokyo, Beijing and Sydney.
and the impacts of different types of
www.responsibletravel.com/
www.icebearproject.org
consumer. The tourist is not merely a
gstcdebate
Green runs
• Small tour operator Karibuni, which operates a green chalet, which sleeps 40, near La Clusaz in France. The company is
To sign the petition go to http://
and cross-country skiing. A member of Responsibletravel.com • BoardnLodge.com run a green chalet in
SKING WEBSITE Save Our Snow collates
accredited by Climate Care for offsetting
La Rosiere, France that composts waste,
the increasing number of operators
all chalet fuel costs, travel costs (airport
is renewable energy
and accommodation providers that are
runs and similar) and staff travel. The
powered, saves water
adopting responsible tourism principles.
chalet recycles everything and has solar
and power wastage,
Among these are:
panels in the self-catered chalet for all
uses local goods, bio
• Ski Beat, which offers chalet holidays
water and heating.
fuels vehicles using
in France. It has a highly developed
• Belvedere, a small B&B in the Italian Alps
waste oil from
e-brochure, provides ticketless travel and
just a short trip from Turin which can be
local restaurants
has an extensive green policy. It has been
reached by train from London and other
and donates a
awarded AITO’s four-star rating
cities. It’s run on green principles and
share of profits to
for responsible tourism, as a result of
guests are encouraged to enjoy the winter
environmental and
eco-friendly technology used in some
environment with more environmentally
humanitarian
of its chalets.
aware activities including snow-shoeing
charities.
r:travel | 15
r:travel News
Cash-strapped travel charity appeals for help THREATENED CHARITY Tourism Concern has launched an appeal for funds so it can continue monitoring the impact of tourism on destinations. The 100 Appeal asks 100 companies to donate £1,000 to help the charity in its fight for financial survival. Sunvil, Expert Africa and travel pr company bgb were among the first to respond. Donations of £10,000 a year for three years have also been pledged by the Margaret Hayman Trust. Recently, the charity, which has seen donations drop during the current financial crisis, warned that it could close before Christmas unless it received £40,000 in emergency funding. The appeal is part of a longer-term strategy to develop a broader funding base. Travel companies that take part can extend the appeal to customers or staff - asking them to make
New rt guide to Western Australia
voluntary donations of £1 or £10 to support the charity. Every company donation will be recognised and thanked in a Tourism Concern 100 Appeal
TOURISM WESTERN AUSTRALIA has
policy and ability to offer a distinctive
webpage on the Tourism Concern website which
teamed up with Responsibletravel.com
travel experience that benefits the local
will remain live throughout 2010.
to create a sustainable travel guide
community, while sustaining the area’s
to Western Australia, told by locals.
natural and cultural heritage.
The microsite, which launched on 9
Western Australia’s Tourism
Director Tricia Barnett said the charity’s work had helped expose issues about the impact of tourism developments on local people that the industry
November, brings together the best
Minister Liz Constable stated: ‘Western
would otherwise not know about.
travel experiences from across the state,
Australia’s natural assets are what
‘Often we find that the wider travel industry isn’t
travel secrets from locals and a range
set us apart from other destinations.
even aware of many of the issues we encounter,’
of tour operators and accommodation
Visitors are drawn to the unspoilt,
she said, adding: ‘Our core work supports people,
with a proven commitment to local
uncrowded landscapes, which include
particularly in the developing world, whose human
conservation and communities.
the world’s largest fringing reef, ancient
rights have been severely impacted by tourism
rock formations, lush forests and
developments.
The guide, available on www. responsibletravel.com/wa, highlights
national parks teeming with
the best natural and cultural
unique wildlife.
experiences in Western Australia,
‘We strongly believe tourism has an
‘Often they live in fear of reprisals if they speak out about their land or water resources being snatched in the name of a tourism development.
from camping in national parks and
important role to play in protecting
Other times they simply need an outside person to
swimming with turtles at Ningaloo Reef,
these natural assets and returning
give them advice and guidance about how best to
to learning more about the aboriginal
benefits back to the environment and
manage a difficult situation, such as poor working
heritage which surrounds the ochre
the local communities.’
conditions. They often have no other recourse
and black striped domes of the Bungle
Christie Lord, Tourism Western
except through us.’
Bungles. It goes beyond a normal guide
Australia’s UK Marketing Manager
with video and podcasts featuring
added: ‘A number of new eco-focused
three ways:
insider tips from locals on where to go
properties and tours have started in
• Sending a cheque to Tourism Concern c/o Tricia
and what to do.
the state over the past few years. By
All accommodation and tours
partnering with Responsibletravel.com
featured have been selected on the
we can now showcase them in one
basis of a rigorous responsible travel
dedicated site.’
16 | r:travel
Travel companies can donate £1,000 in one of
Barnett, 100 Appeal • Donating online at justgiving.com/ tourismconcern/donate/ • Credit/debit card payments on 020 7133 3800.
Around the world in oh so many ways… v
How many of us have dreamed of taking a break from our lives and just going travelling for a year or more? Young London couple Nick Tuppen and Holly Gee did just that and 14 months later they’re still going. Their only rule: no planes. On a slow boat to China, Holly looks back at how it all began
L
ooking back at what we’ve done
pieced together. It became clear that we
can be a bit mind-blowing. We
both wanted to have an epic adventure
have been crippled by blisters,
that would take us off the beaten path
de-masted 1,300 miles from land,
and provide us with a lifetime of hair-
chased by whales, lost in ghettos, dehydrated in waterless deserts, capsized in storms
A couple of years of working life went
and felt the icy winds of the Bering Sea
by, savings grew and the map became
tearing across our faces. We’re not hardened
increasingly hard to ignore. Before we could
adventurers, but have just set our minds on
get swept up in the treadmill of careers,
doing things and got on with them.
mortgages and being grown-ups we set a
For me it all began when, on my 18th
date for our adventure: in September 2008
birthday I received a cheque for £1,000.
we would leave the UK to travel around
I was so excited I didn’t want to spend it
the world without flying. Not jumping on
and tucked it away in a savings account.
and off planes or waiting in sterile airports
I figured there was something out there
would force us to use more interesting
worth saving some pennies for. It wasn’t
modes of transport and visit more obscure
a house, a car, a new computer, smart
parts of the world. We both fell in love with
clothes or lots of holidays. I wanted to do
the concept of travelling along our own
something different and adventurous one
unbroken line around the world.
day, and I didn’t want money to be the excuse to never do it. A few years later I met Nick, now my
18 | r:travel
raising stories.
We are now just over a year in and don’t regret a second of it. After cycling to Spain, walking to Lisbon, sailing the Atlantic,
fiancé, and learned that he had been
hitch-hiking around the Caribbean,
doing the same. By the time we had both
chicken-bussing up Central America,
left university and settled into London life
cycling up the US, getting on a container
we started to contemplate these dreams
ship across the Pacific, catching trains
together. We bought a huge world map
around China and jumping on jeeps over
and splattered our fragmented aspirations
the Himalayas, we will have made it to
all over it. Within six months there was a
Nepal. So far we have been in and on 265
very disjointed, wiggly line across the map,
different vehicles including 120 buses,
lots of doodles of bikes, boats and trains,
37 boats, two tandems (for more than
and lists of desirable skills. It all gradually
4,000 miles: ouch!) and one motorcycle
−>
Trends in travel
WHO ARE WE?
Holly Gee Age: 25 Education: Modern History BA, Oxford University Previous employment: Research manager for FreshMinds (young consultancy company based in London) Ideal job on return: Documentary/ TV researcher Previous travels: six months backpacking and working in South America. Grew up: Kingston upon Thames Lived in: Clapham and Battersea, London, for three years before the trip
Nick Tuppen Age: 27 Education: English Lit BA, Oxford University Previous employment: Brand manager (marketing) at Diageo, working on Captain Morgan Rum, Pimms and Gordonâ&#x20AC;&#x2122;s Gin. Ideal job on return: Marketing for the London 2012 Olympics Previous travels: Backpacking and cycling trips in Nepal, Mexico and India; one year teaching in Australia and travelling around New Zealand. Grew up: Cheltenham and Totnes in Devon Lived in: Clapham and Battersea, London, for three years before the trip
r:travel | 19
The world has proved to be bigger, more intriguing, more welcoming and more awesome the slower you travel through it
−>
your surroundings. Rather
what type of people we are and the human
than being intimidated,
psyche in general. It has also helped us form
locals are intrigued and want
opinions about the state of the world and
to be part of the adventure.
the systems that make it tick. We have had
The world is on your side.
the time to read up on the places we travel
This is especially true
through or opinions relayed to us on route.
when we’re on our fully-
Whereas our busy lives in London made it
loaded tandem, which is
easy to shrug off the big problems the world
why it has become our
faces today, the trip has made us step back
favourite mode of travel.
and take it all in. We have compared how
On day two of the whole
people live in different parts of world and
trip we were waiting for our
tried to understand what makes a society
ferry in Newhaven when
or a community thrive without having to
a bearded and slightly wild looking
drastically exploit land or people.
old guy approached us declaring his love for
That said, it hasn’t all been rose-tinted.
tandems. One week later we were knocking
Being on the road for this long takes its toll
back wine in his farmhouse in the Dordogne
at times. In between the big challenges and
with lots of his friends, chatting about the
big planning sessions there are down times
eclectic lives they’ve all led and hugely
that can feel very unreal. When there is
appreciating a night off the camping stove.
nothing to focus your energy on, not working
On the tandem, even the most inhospitable
feels very unnatural, especially when money
dusty backwaters of middle America became
is a constant concern. Our budget is such
havens of smiling, bemused and welcoming
that we can’t afford to swan around seeing
faces. Upon seeing the bike, people would
sites everywhere we go. Whilst it can be
sidecar. As much as possible we try to use
often give us free breakfast rolls or coffees to
hugely revealing to find ways to kill time on
publicly available transport or travel by
help us on our way. After a day of non-stop
the fringes of tourist attractions, in random
human power to increase the challenge and
rain in Canada we were offered a bed for the
suburbs of big flashy cities or in a free
meet more people.
night by a Dutch lady who happened to be
camping spot, on a down day it can be very
cycling past us. We were very happily swept
frustrating. But we recognise that patience is
be in London within three weeks and so we
up into the warmth of their family home
a valuable lesson we’ve been forced to learn
feel closer to home than we’ve been in a long
for a night chatting through everything
on this adventure.
time. But we’re not in a hurry. We plan to
from home-made apple sauce to the fate of
indulge in another slow six months to trek,
indigenous tribes.
If we caught a train tomorrow we could
train, bus, ferry and cycle our way home. When we get back our average speed
Every inch of the way we have been
We both have very mixed thoughts about going home. We will have had a blissful 20 months of living by our rules, being very
overwhelmed by the kindness of strangers.
active outdoors, seeing incredible sights and
around the world will have been about
At the Venezuelan/ Colombian boarder
meeting a huge variety of people. While all
3mph, the speed of walking. So far the world
a complete stranger saved us from being
this is hard to say goodbye to, we are excited
has proved to be bigger, more intriguing,
stranded by giving us $30 to cross the border.
about returning and seeing what the next
more welcoming and more awesome the
We asked for bank details, email or address
phase of our lives bring. We hope that we
slower you travel through it. We have tried to
so we could pay him back but he refused,
will return to England a little bit wiser about
make our means of travel as enlightening as
he just wanted to help. In the Caribbean,
the world and what we want from it, which
the experience of actually travelling through
shopkeepers gave us food and drinks on
seems like a good foundation on which to
somewhere. In most cases we have found
loan when we were stranded in a tiny town,
make the next batch of life decisions!
that the means of travelling can actually
cashless for a night. In Japan, an elderly lady
be more important than where you are.
led us through a bustling seaside town to our
Travelling responsibly is a more rewarding
ferry port to ensure we didn’t get lost. And
and wholesome experience. It completely
these are just a few examples!
changes your perspective as well as how
The trip has given us a chance to spend
strangers perceive you. When you are an
time with people of all ages and from all
unexpected visitor or don’t comply with the
walks of life. It has given us an invaluable
norm you immediately open yourself up to
insight into how we want to lead our lives,
You can read Nick and Holly’s blog about their trip on www.3mphroundtheworld.com/ or through responsibletravel.com’s online community at www.responsibletravel. com/3mph
20 | r:travel or through responsibletravel.
Trends in travel
HOW WE PAID OUR WAY We saved a pot of £30,000 for the trip and set an estimated budget of £20,000 for 20 months of travelling, knowing that we might have to work to top this up along the way. To maximise our money we decided to live under canvas and travel by tandem in the expensive places: Europe, USA and Canada. We have always been really keen to come home within our budget and it looks as if we’re not going to be far off. To do so, however, we have cut out a rather ambitious loop of South East Asia and will work or volunteer for three months over the winter. Constantly adapting our plans is all part of the fun and one of the pleasures of traveling so slowly and without flying. While sailing across the Atlantic our skipper decided to bring us into the north of the Caribbean rather than the south. We had to spend a month hitch-hiking our way down the islands. This swallowed up a huge chunk of budget (the Caribbean isn’t really set up for those on the cheap). But you just go with it, and in the end this proved to be one of the most rewarding parts of the trip as we ended up going where not many foreign white folk had been before!
r:travel | 21
16 top responsible holidays
Next time you 1 travel, look for the RT factor
Lakeside cabin in the Dordogne
These charming oak cabins sit on the lakeshore, in the midst of beautiful forest and provide a cosy, relaxing retreat with minimal impact on the environment. Take out a raft and listen to fish jumping and the frogs’ chorus or hop on the bikes and explore the pretty local villages.
RT Factor Built from local timber and reclaimed materials the two cabins, which sleep two and four respectively, are
From exploring the wilds of Scotland, to a jungle adventure in Borneo, from sailing on the Nile to cruising Galapagos, or exploring the Antarctic wilderness, here’s our pick of 16 holidays with the RT factor
VALUE
3
off-grid, so green alternative energies are used to provide warmth, heat and light. Cost From £300-£500 for seven nights self-catering, depending on which cabin. With Covert Cabin. www.responsibletravel.com/CovertCabinDordogne
Group holidays in the Scottish Highlands
This distinctive holiday can be tailor-made for groups of four to ten people to allow you to absorb the drama and beauty of the Highland landscapes at your own pace. Local experts lead a variety of activities including wild food foraging and cookery, dry stone walling, kayaking and holistic massage.
2
Fiji community holiday
RT Factor Enjoy the outdoor life in this natural, unspoilt area and explore the wilderness without encountering another soul. Sourcing your food from the local firths and farmland, you will be encouraged to consider how to develop a sustainable lifestyle.
Sample a unique cross-cultural
Cost From £350-£700 for seven nights excluding flights. Price per person. Includes
community tourism project on Vorovoro
accommodation, food and activities (depending on requirements).
Island, Fiji. As well as being great value
With Wild Rose Escapes.
adventure, the aim is that the evolving
www.responsibletravel.com/wildrose
island community becomes a model for cross-cultural sustainable living. Participate in cultural projects, try your hand at spear-fishing and absorb local knowledge at the tribe’s library. RT Factor The island has compost
4
Mayan cultural tour in Central America
This three-week adventure offers the opportunity to explore the cultural highlights of
toilets, uses only renewable energy and all
Central America without breaking the bank. Discover the vibrant history of
waste water is used on the gardens. The
the Ancient Mayan ruins and experience the colourful lifestyle on the
project employs more than 100 people
Yucatan Peninsula beaches and highlands of Chiapas.
from local communities and works closely
RT Factor From jungle-tangled temples to misty mountainous
with neighbouring tribes, providing
cities, you will cover much of the ground via public transport,
guidance and financial support.
interacting with the locals and learning about the
Cost From £200 (8 days) - £600 (22
importance of preserving traditional handicrafts.
days) excluding flights. Stays of up
Cost From £1105 (22 days) excluding flights.
to 12 weeks can be arranged. Price
Price includes local payment, transport and
includes island stay, all meals and pick
simple hotels. Maximum group size 12.
up and drop off from local airport with
With Intrepid.
Tribewanted.
www.responsibletravel.com/
www.responsibletravel.com/
IntrepidMaya
Fijicommunity
22 | r:travel
16 top responsible holidays
5
Feluccas & Pharaohs in Egypt
Children and adults alike will gaze in awe at the incredible sights on this magical trip – from the imposing pyramids, to Tutankhamun’s gold mask to the hieroglyphs at the temples of Karnak. You’ll sail on a felucca on the Nile, ride a camel in the desert and snorkel over coral reefs. RT Factor By taking traditional forms of transport and using local accommodation and eating establishments you will benefit the communities you travel through. Your guides will inform you of local religion, customs, and sensibilities and hope that you will join them in their wish to see the world as it really is, and not to change it. Cost From £1,099-£1,329 (ten days) per adult and from £989-£1,199 per child including flights from the UK. £659-£859 per person excluding flights. With the Adventure Company
FAMILY
6
Peak District self-catering cottages
7
Vietnam family adventure
www.responsibletravel.com/egyptfamily
8
Spot kangaroos in Western Australia
This restored 15th century organic
Journey from Hanoi to Ho Chi Minh
Picture pristine white beaches, magnificent
dairy farm in the heart of the Peak
City by train, plane and boats on this
caves and world-famous wineries and
District National Park is an ideal place
varied family itinerary. There are new
restaurants. These delightful bungalows
for a family break. Wake up to views
skills for everyone to learn – paddle
will ensure peace and privacy for you
of country gardens, grazing cows and
sea kayaks, get to grips with a martial
and your family. They are located on a
rolling hills and the smell of freshly
art and cook spicy Vietnamese food.
37-acre farm central to all the renowned
baked bread. Children can play garden
Explore the Mekong Delta and spend
attractions of the Margaret River region.
chess and watch the cows being milked,
the night with a local family.
RT Factor The bungalows are made
and you can enjoy a Swedish hot tub!
RT Factor A tour brimming with
from recycled timber, rammed earth
RT Factor Staying with warm and
fantastic local experiences, including
and stone. They are nestled in the
generous hosts in such an idyllic setting
a homestay in Vinh Long. Get an
bush, overlooking the vineyard and
will allow you to completely unwind.
in-depth view of the country as you
cow paddock, with the beautiful
You have the opportunity to learn how
mingle with local people. Family tours
National Park in the distance. Watch
local farming works as well as sampling
are a great way to educate young
the kangaroos come out of the forest to
delicious organic fare.
people about the world around them…
feed at dusk, or as the sun rises over the
Cost Little Cottage is from £250-£420
and have fun at the same time!
trees. The hosts encourage guests and
per cottage per week (sleeps two).
Cost From £1,467-£1,572 (14 days) per
children to help feed the animals.
Cottage by the Pond is from £260-£720
adult and from £1,217-£1,322 per child
Cost From AU $250 - AU $410 per
per cottage per week (sleeps up to six).
including flights from the UK.
bungalow per night (sleep up to 6).
Wheelchair accessible. With
With Explore.
Sleeps 2-6. With Burnside Bungalows
Beechenhill Farm.
www.responsibletravel.com/
and Organic farm.
www.responsibletravel.com/peakdistrict
vietnamfamily
www.responsibletravel.com/margaretriver
−>
r:travel | 23
16 top responsible holidays
10
Join a volunteer programme in Peru
This 12-week tour is designed to allow affordable travel in South America whilst contributing directly to local communities and creating real opportunities for the children of Peru. The wide variety of projects, including schooling, hygiene and community development, allows tourists to give back to local areas whilst exploring the likes of Lima, Cuzco and the legendary Inca Trail. RT Factor Approximately 40 per cent of each volunteer
contribution goes directly towards project development. Cost From US $4695 (12 weeks) excluding flights. With Peru’s Challenge. www.responsibletravel.com/peruvolunteering
11
Borneo jungle, mountain and beach adventure
After relaxing at a five-star beach resort, trek to the summit of Mount Kinabalu at sunrise to watch Borneo come alive below. Visit the renowned Sepilok Orangutan Rehabilitation Centre and come into close contact with the remarkable ‘man of the forest’. Enjoy nocturnal jungle treks and wildlife havens before returning to the beach to unwind. RT Factor All the trips are conducted by local guides. Ecolodges and locally built accommodation are used wherever possible, resulting in a minimum effect on the environment. Cost From £2,100 (15 days) excluding flights. With World Primate Safaris www.responsibletravel.com/borneo
WILDLIFE
9
Wilderness trekking safari, Kenya
12
Stay in a safari lodge in Tanzania
Journey to the sacred mountain of ‘Loporin’, in Kenya’s
Perched on the Indian Ocean, the elegant Saadani safari
northern Great Rift Valley, walking through places where only
lodge is the only one within the boundaries of
local tribesmen and a few dozen like-minded travellers have
the beach-fronted Saadani National Park. The
journeyed before you. Your route follows the spectacular Lerachi
privately-run lodge offers a distinctive blend of
gorge and features some of the most stunning scenery in Africa.
beach, bush and river converge in a colourful
RT Factor Experience one of the last great wilderness areas
clash of ecosystems – from lion-tracking in the bush
in Africa on this unique trekking safari. You’ll be assisted by
to swimming with dolphins.
a team of ten Samburu ‘moran’, or tribal warriors, from the
RT Factor All the beach cottages were built around the
remote villages surrounding the Leroghi mountains. To access
natural vegetation and have banana leaf roofing. All
this remote terrain, a convoy of 15-20 mules is used to carry all
services are produced, run and managed by local people
luggage, camp equipment and supplies. By night, relax around
and the vast majority of purchased goods are locally made.
an open fire under clear Africa skies.
Cost From US $360–US $700 per person per night full
Cost From £1549 (7 days) excluding flights. We can arrange
board including two activities and government park fees.
flights from the UK. With Wilderness Journeys.
Price depends upon choice of room.
www.responsibletravel.com/kenyatrekking
www.responsibletravel.com/saadanilodge
24 | r:travel
−>
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16 top responsible holidays
16
ONCE IN A LIFETIME
Galapagos cruise holidays
Cruise aboard the comfortable and educational Galapagos Explorer II, the only vessel in the islands to have one of the scientists from the Darwin Station travel during each departure. RT Factor The Galapagos Explorer II is committed to conservation on the islands. It participates in programs with Galapagos National Park, Charles Darwin Scientific Station and local schools and organisations. Part of the entrance fee to the Galapagos National Park is assigned to the preservation of this unique ecosystem. Cost From US $3,165 – US $4,590 (8 days) excluding flights and US $182 fuel surcharge. Price depends on cabin choice and season. With Tropic Journeys in Nature www.responsibletravel.com/ galapagoscruise
13
Volunteer with children in Nepal
14
Antarctica & South Georgia icebreaker cruises
15
India tour, Taj, tigers and Ganges
Working in one of several skilled
The Antarctic Peninsula, one of the
This is the essence of northern India,
therapy or health care roles, you will
world’s last frontiers, is a perfect
taking in the Taj Mahal and other
make a difference to the lives of 50
example of water, wilderness and
famous sites in the Golden Triangle of
children living at the Naxal Orphanage.
wildlife combining with breathtaking
Delhi, Agra and Jaipur. Also included
Many of these have been abandoned by
perfection. The towering white
is a railway journey to the holy city of
parents or found wandering the streets.
mountains, sweeping glaciers and
Varanasi on the Ganges River. Finally,
You will work alongside, not instead of,
icebergs form an unrivalled backdrop
don’t miss the opportunity to go
local people to improve their quality
for abundant sea birds and marine
tiger-spotting in Ranthambore
of life.
mammals. Expect to spot whales, seals
National Park.
RT Factor You will share your personal
and the occasional curious penguin.
RT Factor Visiting Ranthambore helps
skills to build the capacity of the local
RT Factor On-board natural history
conserve Indian wildlife, including
staff and volunteers in all aspects of
experts reveal the wonders of Antarctica
tigers, by bringing in funds to the
childcare under the guidance of the
through guided walks and evening
park. All travellers are guided on how
Organisation for Community, Child
talks, and introduce some of the local
to respect the wildlife and habitats
and Environment Development. By
and global conservation issues which
they come across. During the trip only
using home-stays or locally-owned
this fragile habitat faces. Encounters
Indian guides are used.
guesthouses, volunteers contribute to
with all wildlife are controlled by strict
Cost From £1125 (13 days) excluding
the economic welfare of the community.
responsible codes of conduct.
flights based on twin sharing
Cost From £1,025 (28 days) excluding
Cost From £4195 - £8190 (11-20
accommodation. Single supplements
flights and insurance. Over 21’s only.
days) excluding flights, depending on
will apply.
With People and Places.
expedition and cabin. With Aqua Firma.
With Tribes Fair Trade Travel
www.responsibletravel.com/
www.responsibletravel.com/
www.responsibletravel.com/indiatour
volunteernepal
cruiseantarctica Compiled by Sophie Tanner and Nick Harper
26 | r:travel
its good to and again w o n t u b . Join an moments, rent angle d fe il if w d zing f o a re m ir sha cover ama life fro fa is e d s e it s to s d e a n k h a le wilder Everyday what itâ&#x20AC;&#x2122;s li thing a litt nture and ďŹ nd out e m o ures! s e s cha adve rkable cult p a u m ro g re ll d a n a Explore sm tacular landmarks c e p s , fe li wild
w 2010 of our ne y p o c r u Get yo it now or vis rt planning brochure ta s d o.uk an explore.c ! e r adventu your next
RES ADVENTU E D I W D L WOR
.CO.UK E R O L P X R VISIT E O 1 0 9 0 9 4 49 CALL 084
Headline Sponsor Virgin Holidays
New Zealand
W
e at VIRGIN HOLIDAYS remain as excited to be part of this vital and prestigious event in our third year as headline sponsor as we were back in 2007. It’s about keeping on…keeping on… regardless of obstacles
or the current distractions of the economic backdrop. Consistency in sustainable responsible travel solutions is the key. The formula for keeping this firmly on the agenda is a mix of real initiatives, measurable goals and a big dose of innovation. That’s why we’re so fortunate to have even more innovators among this year’s winners. Twelve months on, and the economic uncertainty continues. What is certain, nonetheless, is that sustainable travel solutions are
This year Virgin Holidays returns as the headline sponsor of the Responsible Tourism Awards 2009. These awards give companies and individuals valuable recognition for their efforts to make the travel industry greener, cleaner and more responsible. Started in 2004 by responsibletravel.com, the awards are managed in partnership with Telegraph Travel, World Travel Market and Geographical – the magazine of The Royal Geographical Society
not a passing challenge. They require our constant vigilance and commitment to change, creativity and focus. Another reason why I’m so excited to honour the winners. And we’ve continued to ‘walk the walk’ here at Virgin Holidays, building on the embedding of responsible business into our company values, our automatic Travel Foundation pricing policy and various community projects here and overseas. This year we’re looking forward to launching a very special umbrella responsible business programme, with new activity that sees us continue to get our business in order, be a good partner to those overseas that work with us and of course to give something back. Do look out for more on this over the coming months. Richard also continues to inspire us all in the Virgin Travel Group with many well-publicised projects in the arena. We’re particularly excited by the group effort to raise £2.5 million for young people through next year’s first Virgin London Marathon, a project all in the group have determinedly named ‘Mission: Possible’. I wish all this year’s nominees and winners all the very best in continuing with their inspiring work, and I thank them for leading the way in sustainable action. Amanda Wills, managing director Virgin Holidays
28 | r:travel
Category Sponsors
Sponsors of the Responsible Tourism Awards
Best destination
Best small accommodation
Best in a marine environment
A hotel, lodge or other accommodation of fewer than 50 rooms that is run with the environment and needs of local people in mind. Sponsored by Discover Dominica Tourism Authority
Best for conservation of cultural heritage
Best large accommodation
An organisation related to a beach or other marine environment, such as turtle conservation or a marine ecotourism trip.
Sponsored by Fairmont Hotels and Resorts
Sponsored by Tourism Fiji
Best volunteering organisation An organisation offering volunteering opportunities, such as the chance to work on conservation or social projects.
Sponsored by Jamaica Tourist Board
Sponsored by Kenya Tourist Board
An organisation or initiative that is developing or promoting low carbon transport or technology.
Sponsored by Quito Visitorsâ&#x20AC;&#x2122; Bureau
Best cruise or ferry operator
Sponsored by Conservation International
A hotel, lodge or other accommodation of more than 50 rooms that is run with the environment and needs of local people in mind.
A tourism organisation or initiative working to protect and promote cultural heritage.
Best low carbon transport & technology
A resort, village or an entire country that manages tourism well for the longterm benefit of tourists, conservation and local people.
Best for conservation of wildlife and habitat A group or initiative working for the conservation of wildlife and/or their local habitat, such as a national park or wildlife sanctuary. Sponsored by South Australian Tourism Commission
Best tour operator for cultural engagement
Best for poverty reduction An organisation that acts to reduce poverty among communities.
Sponsored by PromPeru
Best personal contribution A person who has made an outstanding contribution to responsible tourism.
Sponsored by Tourism Ireland
Best in a mountain environment
A cruise or ferry operator that acts responsibly towards the environment and local people.
A tour operator which creates positive engagement with the culture and traditions of the local community or indigenous people.
An organisation related to a mountain environment, such as an eco-friendly ski resort or a trip that contributes to the welfare of mountain porters.
Sponsored by Tourism Malaysia
Sponsored by Tourism Western Australia
Sponsored by World Expeditions
r:travel | 29
The responsible world
25 27 26 1
23 4 28
17 29
5 20 12 28
10
19
13
31 22 32
16
3 21
34
11
7 35 33
2 18 30 15
8 24 14 6
9
1 Alcatraz Cruises LLC, Low carbon transport and technology, 62
Where the winners are... 18 People and Places, Volunteering, 72 19 Peruâ&#x20AC;&#x2122;s Challenge, Volunteering, 75
2 Beechenhill Farm, Small accommodation, 58
20 Rekero, Poverty reduction, 82
3 Blue Ventures, Marine environment, 37
21 Rivers Fiji, Conservation of cultural heritage, 42
4 Camel Dive Club & Hotel, Marine environment, 38
22 Rivertime Resort and Ecolodge, Small hotel, 56
5 Chimpanzee Sanctuary & Wildlife Conservation Trust, Wildlife and habitats, 48
23 Royal Caribbean Cruises Ltd, Cruise/ferry operator, 76 24 Seat 61, Low carbon transport and technology, 64
6 Chris Thompson, Personal contribution, 93
25 SeaFrance Ltd, Cruise/ferry operator, 79
7 City of Cape Town, Destination, 84
26 Selena Travel LLC, Conservation of cultural heritage, 40
8 Coral Cay Conservation, Volunteering, 74
27 Swiss Travel System, Low carbon transport and
9 Ecocamp Patagonia, Mountain environment, 53
technology, 65
10 Estrela, Tour operator for cultural engagement, 70
28 Tribal Voice Communications, Poverty reduction, 83
11 Gavin Bate, Personal contribution, 90
29 Tropic Journeys in Nature, Tour operator for cultural
12 Great Plains Conservation, Wildlife and habitats, 44
engagement, 69
13 Guludo Beach Lodge, Poverty reduction, 80
30 Upland Escapes, Mountain environment, 50
14 Kent Downs AONB, Destination, 88
31 Village Ways, Tour operator for cultural engagement, 66
15 Manda Brookman, Personal contribution, 92
32 Way Out Experiences, Wildlife and habitats, 46
16 Misool Eco Dive Resort and Conservation Centre,
33 Whale Watch Kaikoura, Marine and overall, 32
Marine, 36 17 Napo Wildlife Centre, Small hotel accommodation, 60
34 Wilderness Journeys, Mountain environment, 52 35 YHA Wellington City, Large accommodation, 54
r:travel | 31
Best in a marine environment / Overall winner
WINNER Whale Watch Kaikoura, New Zealand
How the whales brought a town back to life From humble beginnings, a 100 per cent Maori-owned business has rejuvenated a community and become a cornerstone of sustainable tourism in New Zealand
unemployment was the result in Kaikoura along with crime. Most local businesses were family-owned and didn’t offer jobs to local Maori that freely. Then a group of four local Maori families
A
giant sperm whale breaks
Back in the mid-1980s, Kaikoura, a small
came up with the idea of taking people
the surface of the ocean, its
town two and a half hours drive north
to watch whales as a means of creating
massive tail fin silhouetted
from Christchurch in New Zealand’s South
employment for local Maori. No financial
against a stunning backdrop
Island, was dying on its feet. The major
institute at the time would loan the group
of sea and sky. Seeing a whale up close
employer in the town was the railways and
any money, so they all had to mortgage
has got to be one of the most breathtaking
when they were privatised in 1987 many
their houses to get the capital to start the
sights anywhere on the planet.
people lost their jobs, tearing the heart out
business – at the beginning everyone worked
of the community.
for free because the company had no money.
For one Maori community in New Zealand, every sight of a whale is a
Kaikoura’s Maori community was
But in its very first year of operation the
celebration of one of the country’s most
especially hard hit. Nearly everyone
100 per cent Maori-owned Whale Watch
thrilling tourism success stories.
had worked on the railways. High
Kaikoura took out 3,000 clients.
32 | r:travel
SPONSORED BY:
Tourism Fiji
WHAT THE JUDGES SAID
The rest wasn’t history, not at first. WWK’s current chief operating officer Kauahi Ngapora explains that: ‘The early years were very difficult as the community didn’t take kindly to a Maori operation doing well. We had our bus fire-bombed and totally destroyed, death threats were made and our vessels and engines sabotaged by members of the local community. Thankfully those days are well and truly behind us now.’ Today, WWK is the town’s largest employer, hiring 75 staff at peak times, it has a turnover of NZ$10 million, and channels a minimum of NZ$550,000 of profits to the community via its Kaikoura
−>
‘Rarely do we see a tourism initiative developed from the ground up by a local community to such a successful and grand scale – growing from modest beginnings to securing a joint venture with Sea World on the Gold Coast of Australia to provide their whale watching. Whale Watch Kaikoura provides consistently responsible whale-watching tours with minimal impacts. The founding of the enterprise by four Maori families has demonstrated that the local Maori community can not only grow a considerable tourism business, but, more significantly, use that business to buy back their ancestral land for the benefit of the indigenous people and their cultural identity. They are also the largest financial contributor to the Department of Conservation’s research on the effects of marine mammal watching in Kaikoura, and demonstrate that marine tourism development can go hand in hand with the careful progress of marine conservancy.’
Fiji, ‘The Soft Coral Capital of the World’, is made up of 333 islands surrounded by reefs and diverse underwater terrain. It is rated as one of the world’s top ten dive destinations and is a South Pacific marine paradise famous for its white sand, palm fringed beaches, azure lagoons and exceptional reefs. World famous marine biologist Jean-Michel Cousteau says of Fiji: ‘The unparalleled range of quality dive sites and sheer diversity of life of the reefs is overwhelming.’ Tourism Fiji is dedicated to promoting and protecting this special, and in parts very fragile, marine environment and has long supported and actively encouraged sustainable tourism. Fiji Tourism’s UK and Ireland representative, Jane West emphasises the importance of this work: ‘As a tourist board it is vital to educate all visitors to be both socially and environmentally responsible for the benefit of, most importantly, the Fijian people and future tourists to their wonderful country.’ To help project the eco-systems, Tourism Fiji works with partners to conserve Fiji’s marine biodiversity by encouraging guests not to remove items, especially coral, from the reefs and requesting they do not purchase souvenir products made from coral or endangered plants or animals. Many of the country’s leading resorts offer diving adventures. One of them, Matava, has just a won the Project AWARE Marine Environmental category at the PADI Asia Pacific Member Awards. The award rewards vision, excellence and pursuit of conservation to ensure the enjoyment of underwater environments for future generations. www.fijime.com
r:travel | 33
−> Charitable Trust. Quite simply, WWK has
now the key industry in our community
it annually takes all Year Four students
transformed the town and especially the
and supports a wide variety of businesses
(aged eight) out whale-watching free
fortunes of the Maori community. It has
within the town, both directly and
of charge; it helps fund local volunteer
also spent NZ$3 million to buy back land
indirectly, such as cafes, restaurants, bars,
groups such as the fire brigade, St John’s
of huge cultural significance to the Maoris
motels, hotels, backpacker hostels, holiday
ambulance and coastguard; it supports
thus preserving the history and traditions
parks, transport providers, retail outlets and
local initiatives such as beach-cleaning and
of the indigenous Ngati Kuri people of
service suppliers, which has resulted in a lot
tree planting; it provides free books to all
Kaikoura. ‘It is our commitment to these
of employment opportunities.’
local primary schools through its ‘books in
aspects that define our cultural identity,’ says Kauahi. ‘Whale Watch has established an economic base within our small rural community which has enabled the
The company is also a trail blazer in
schools programme’; it funds local youth
responsible tourism and was among the
and sports organisations and sponsors
first in New Zealand to be awarded the
local community events such as the village
prestigious Qualmark Gold standard.
Christmas celebration. WWK members
WWK is the barometer for Kaikoura as
are also on the executives of the Kaikoura
community to maintain its unique kiwi
its success or failure will have a direct and
Tourism & Development Committee,
cultural identity,’ says Kauahi. ‘Tourism is
substantial effect on the entire community;
Kaikoura Envision Business Group and
‘I have seen on many occasions our guests breaking down in tears of joy at seeing these absolutely amazing creatures for the first time in their natural environment – for some it is the adventure of a lifetime, unforgettable and even a slight brush with God’ - Kauahi Ngapora
34 | r:travel
Overall winner / Best in a marine environment Kaikoura Information and Tourism
FROM BOY TO MANAGER
Incorporated who have significant influence to the future growth and development of
THE CAREER of Whale Watch Kaikoura’s
vessels and I worked my way through the
the Kaikoura community.
chief operating officer Kauahi Ngapora
ranks to become a senior skipper where I
(below), is a great example of how the
trained new skippers.
In a nutshell. Whale Watch Kaikoura is Kaikoura.
company has given an avenue to progress
‘My ambition was to become an ocean-
‘Our immediate priority is to manage
in life to young local Maori who otherwise
going master so that I could drive huge
the company through the current global
would have had limited job opportunities.
vessels around the world. But this changed
economic crisis, but our future challenge is to
This is his personal story:
when I was offered an opportunity to
ensure the long-term viability, sustainability
‘My Aunty Becky Clayton, who was a
enter into management. Firstly, it was
and growth of WWK and the Kaikoura
founding family member for WWK told
just to manage the rosters for the sea
community as a tourism experience and a
my mother that there was an opening at
department, but it grew from there all the
holiday destination,’ says Kauahi.
WWK for me. I was less then excited as I
way up to chief operating officer, which
had already made plans to go away for
has me responsible for the entire company
the holidays so I didn’t want to take the
reporting directly to the company
job, but my father simply said, “You are
chairman and board of directors.
www.whalewatch.co.nz
going to work for WWK” and I have been there for more than 17 years.
‘For me, the rewarding aspects of WWK are the sense of whanau (family), sense
‘At the time I couldn’t see it, but
of community, the relationship with the
when I look back the opportunity was
marine life and the environment, pride
life-changing. All the skills, experience
in a 100 per cent Maori-owned operation
and qualifications I have now have been
that wasn’t started by government
possible because of WWK, The only job I
handouts, honour by understanding
had before WWK was mowing the lawns
how much hard work was put in and the
at the Marae. Working at WWK has kept
sacrifices made to start and grow this
me out of trouble, it allowed me at a
business and my personal obligation to
young age to contribute financially to my
continue the story that is WWK to
parents and it had a major influence on
honour those that have gone before
shaping me as a man.
me and sacrificed so much for a dream
‘My first job was that of a “caregiver” which required me to do nothing more
and a vision. ‘It gives me a huge sense of pride
then hand out and then empty spew
and honour being able to represent
buckets – I then got the opportunity after
such a company both at a national
a year to train as a guide which was very
and international level as a wholly
daunting for me as young and rather shy
indigenously owned operation that is
Maori kid, and talking to boat-loads of
successful and is now one of the leading
strangers was sheer terror. But I managed
nature experiences within New Zealand
to beat my fear and they couldn’t shut me
and right up there with the best our
up after that.
country has to offer.’
‘I worked my way through the guiding ranks to become a senior guide where I trained new guides to do what I do. I then got the opportunity to train as a skipper, which I was extremely excited about so I got my tickets and the necessary skills training to drive our
r:travel | 35
Best in a marine environment Highly Commended
HIGHLY COMMENDED Misool Eco Resort, Indonesia
Deep in thought years running dive trips in the area. He
dive in a fast-moving, icy cold
looked for an anchorage where he could
river in the north of England
set up his own conservation and research
in the middle of February
centre, eventually realising that the remote
1991. Through the murk, he spotted
location would make it way too expensive
some tattered leaves, a nondescript brown
to run. And so, in 2005, Misool Eco Resort
fish, and lots of litter. Many of us would
was born, to help fund the bigger picture.
have looked for another hobby. Andrew was hooked.
At the heart of the plan was the creation of a 425km No-Take Zone (NTZ) where no
the villages and hence rarely fished by the
Today he runs an eco dive resort and
fishing or collecting of marine organisms
local people. However, it is often visited by
conservation centre in Papua, Indonesia,
is allowed. This area includes green turtle
illegal fishermen, fishing with dynamite
that is showing how responsible tourism
nesting sites, fish spawning sites, as well as
and cyanide or laying long lines for sharks.
can play a key role in environmental
islands that are home to protected species
Extending to this area would more than
protection and the long-term welfare of a
of sea eagle, cockatoos, coconut crabs,
double our NTZ, making it an area nearly
local community.
saltwater crocodiles and mambruk birds.
five times the size of Barbados.’
Andrew first arrived in Raja Ampat in early 2002 on a liveaboard and spent three
Andrew says: ‘The resort – and the local
Also in the pipeline is a dedicated
employment and income that it would
conservation centre building in 2010,
bring – was the carrot that helped the NTZ
making it easier for scientists to use Misool
WHAT THE JUDGES SAID
go through. It wasn’t easy, but, as the
as a base for research. It will also provide
local people – particularly the older
education facilities for guests and the local
‘This small dive resort and conservation centre has worked in conjunction with the local community fishermen and leaders to create a 425 sq km No Take Zone protecting the rich biodiversity of the surrounding islands, reefs and waters. They train and employ local people to patrol and protect the zone, helping to set the standard in responsible tourism for the burgeoning tourism destination of Raja Ampat.’
generation – have a tradition of opening
community. Misool works closely with the
and closing fishing areas, they could
village of Yellu, offering employment and
quickly see the benefits.’
job training, and funding education in the
36 | r:travel
Initially, Andrew and his fellow directors policed the NTZ, but gradually the local
local school. ‘I have never been interested in building
people have taken this over. ‘At the end of
a resort just for the sake of it,’ adds Andrew.
the day it’s “their” waters and reefs
‘It’s about doing it in the “right” way. We
and they are protecting them not just for
have no illusions that we are perfect or
the divers who like to see lots of fish, but for
have the “answer”. We are a bunch of
their children and grandchildren,’
normal folk trying to do right by the local
says Andrew.
community, this wonderful environment we
‘We are now looking to expand the area to a small archipelago which is far from
live in and, of course, ourselves.’ www.misoolecoresort.com
TOBIAS ZIMMER
A
ndrew Miners made his first
Staff rally to keep Blues on top
year, numbers are 50 per cent down in 2009. Blue Ventures’ managing director Richard Nimmo admitted that the company could
2
for Blue Ventures’ ecotourism
southwest coast. The African Development Bank agreed in
have been in trouble, if it weren’t for the
2008 to fund an extension of this network
fact that it was able to launch new projects
to take in most of the main fishing areas,
in Fiji and Malaysia. In Fiji, where there
an ambitious plan aiming to promote the
are conservation issues around fishing, it
sustainable development of marine fisheries
is attempting to replicate some of the work
along more than 300km of coast.
in Madagascar, while Malaysia is a ‘softer’ 008 was the best-ever year
threatened habitats along Madagascar’s
‘It’s our belief that by replicating our
ecotourism offering. ‘It saved our lives,
successful project we can have a postive
really,’ says Nimmo.
impact on other communities that are
In the six years since it launched in
marine resource dependent,’ says Nimmo,
volunteering venture in
Madagascar in 2003, Blue Ventures has won
adding that in the next six months Blue
Madagascar. This year is likely to
several major industry and environmental
Ventures will be launching a new site in
prizes and got the highly commended nod
Central America where marine resources
at the Responsible Tourism Awards on four
are being heavily exploited..
have been the toughest. Each year until now, around 170 paying volunteers from all over the world had
previous occasions – twice in the marine
The company has also launched its
headed out to Madagascar to get involved
category, and twice for its volunteering.
own carbon offset scheme for volunteers
in research and education initiatives, and
‘Always the bridesmaid, never the bride,’
and staff that invests in fuel-efficient and
all the profits from their expeditions have
says Nimmo, adding: ‘However we are
solar stoves for villages in the Velondriake
helped to fund vital community work,
pleased to get anything.’
network. These help reduce the need for fuel
including the development of alternative
Blue Ventures is one of the few
wood and charcoal by up to 70 per cent.
livelihoods, and a school scholarship
conservation groups conducting research
The project (www.bvco.org.uk) has been
programme and conservation and SCUBA
on Madagascar’s marine systems. Set up in
adopted by other organisations as their
training for Malagasy nationals.
the remote fishing village of Andavadoaka,
chosen offset scheme, and more than 120
the current Madagascar project has grown
stoves were distributed in 2008.
in the Foreign Office advising against
to encompass 23 neighbouring villages
www.blueventures.org
travel to the African island. Faced with
and the country’s Marine
no volunteers, Blue Ventures decided to
Science Institute to
suspend operations. To enable all local
develop a vast network of
employees to be kept on, staff at Blue
community-run protected
Ventures’ London office agreed to take a
areas called Velondriake, spanning more
pay cut. The political situation improved
than 800 sq km, benefiting more than
after May and operations were restarted
10,000 people and protecting coral reefs,
– but too late to make this another bumper
mangroves, seagrass beds and other
A peaceful coup last January resulted
HIGHLY COMMENDED Blue Ventures Expeditions, Madagascar, Fiji, Malaysia
WHAT THE JUDGES SAID ‘Since being highly commended for volunteering in 2008, Blue Ventures has embarked on new projects in both Malaysia and Fiji to train local communities as responsible dive guides, proving the replicable nature of their already successful Madagascar project. In the last 12 months they have distributed over 120 of their energy efficient stoves among local communities in Madagascar.’
r:travel | 37
Best in a marine environment Highly Commended
HIGHLY COMMENDED Camel Dive Club & Hotel, Egypt
Follow that Camel
T
wenty years ago Sharm El
national hotel developments. It
Shiekh in Egypt was a tiny
is one of the best diving centres in
Bedouin village and the
town. Its roof-top bar is packed with locals
tourist business was three tents
and travelling scuba divers. It runs the best
Staff explain rules about not touching coral
Indian restaurant this side of Mumbai.
or feeding fish. Instructors teach divers
offering scuba diving on some of the best coral reefs in the world – one of those was
Hesham’s dream to celebrate the wonders
buoyancy techniques that avoid damaging
Camel. Today it is a booming mass tourism
of the Red Sea has grown and grown but it
coral. And as a partner of Thomas Cook
destination and right at its heart is the
is still enthused by the same passion about
which sends 100,000 visitors a year to
same Camel still run by its founder Hesham
the fragile marine life and sheer beauty of
Sharm, Camel briefs all 60 of its company
Ghabr who dropped out of Cairo University
Egypt’s reefs that got him obsessed about
reps about spreading the word among all
all those years ago to follow his passion for
diving all those years ago.
its clients.
the marine world. It has grown into an elegant boutique hotel – an oasis surrounded by vast multi-
WHAT THE JUDGES SAID ‘Camel Dive Centre continues to maintain the standards of responsible diving in what has become a very popular and significant dive location. For 23 years this long-standing Egyptian family-owned company has worked closely with the local Bedouin and international regulatory bodies, NGOs and conservation organisations to offer high quality diving without the prevalent negative impacts on the area’s marine eco system.’
38 | r:travel
Today the problems are more complex
‘We see the benefits of these actions
and demanding and Camel is at the heart
daily as Sharm still possesses world-class
of finding solutions not just for its guests
dive sites despite the number of divers and
and divers but for everyone who visits
snorkelers who visit them,’ says Catherine
the region.
Bates, Eco Tribe Coordinator.
In August 2008 Camel launched a
It’s not just underwater that Camel is
campaign called Eco Tribe to bring together
doing its bit for responsible tourism. It
its various actions on the environment and
employs 400 staff, of whom 10 per cent
increase awareness of and encourage action
Bedouin and 70 per cent Egyptian, offering
within the company, guests, the wider
all of them free English classes. Moreover,
community and tour operators.
foreign staff are offered Arabic classes.
Sharm now attracts hundreds of
Camel’s environmental efforts have not
thousands of sun-seeking tourists, not
gone unnoticed. As well as this Responsible
just experienced divers. If not properly
Tourism Awards accolade, it has received
informed, the large number of people
an award from a local NGO, Clean Sharm
learning to dive and snorkel could
(Camel’s regular clean-up events stop
irrevocably damage the coral marine
around 300kg of mainly plastic rubbish
environment. With 10,000 guests a year,
from ending up in the sea every year).
Camel can go a long way to positively influence a major chunk of Sharm’s visitors.
www.cameldive.com
Letâ&#x20AC;&#x2122;s take responsibility!
The Rezidor Hotel Group has an award-winning comprehensive Responsible Business programme in place across its hotels in Europe, the Middle East and Africa since 2001. The programme covers issues such as the health and well-being of guests and employees; resource efficiency relating to energy, water and waste; community outreach and charity. Please visit responsiblebusiness.rezidor.com or one of our 250 responsible hotels to learn more.
Whale Shark Eco Tours Ningaloo Reef, WA â&#x20AC;&#x201C; April to July Freecall 1800 138 501 E: info@whalesharkdive.com
www.whalesharkdive.com
R Casey Lic No HQ68750WS
Best for conservation of cultural heritage Winner
Every nomad has his day
WINNER Selena Travel LLC, Mongolia
A cultural revival is proving a big hit with visitors and locals alike
F
make rope. Another event is called Smiles
aims to keep alive the traditions of the
of Mongolia, a kind of beauty/talent contest
nomadic life and that’s a worthy goal in
for riding couples, and then there are the
this time of great change for the country.’
or two days each September the
Three Manly Games of Mongolia – archery,
steppes of Mongolia are alive
wrestling and horse racing. There’s even
reserve, the locals only lived on their
with the sound of nomads, in
a round called Metropolitan Guys, for
livestock, milk, cashmere, wool and meat.
what’s become an extraordinary
tourists to compete in, doing such things
It was not much for these families, so there
as disassembling a ger and making milky
was a gradual exodus from the countryside
tea. The evenings feature a wonderful folk
to the nearest towns. Now the reserve, and
revival of Mongolian nomad culture. The Nomads Day Festival, organised by
Before Gun-Galuut became a nature
in-bound Mongolian tour operator Selena Travel, brings local nomadic groups to the beautiful Gun-Galuut nature reserve in Bayanandelger Soum (county). In just five years, it has grown from a small local tourist event to a widely celebrated cultural festival.
‘In two days you get a great insight into the nomadic traditions and the locals have as good a time as the tourists’
The two-day festival begins with rival families competing to put up and take
festival and the festivities conclude with a
cultural tours – including the Nomads Day
down a ger (the Mongolian tent dwelling
gala dinner and bonfire.
Festival – are giving the local communities
made from canvas, felt and wooden poles),
One watching visitor commented: ‘In
and over the two days kids and adults play
two days you get a great insight into the
Selena Travel has worked hard to make
games, guys on horseback try to pick things
nomadic traditions and the locals have
Gun-Galuut a model of sustainable tourism,
off the ground at a gallop, and women
as good a time as the tourists. The festival
even supporting the locals to start their own
40 | r:travel
a chance to make an income from tourism.
SPONSORED BY:
The Jamaica Tourist Board
WHAT THE JUDGES SAID
community association which can guard against the negative impacts of tourism. Mrs Nyamsuren Geserbadam, Selena’s managing director, says; ‘The locals are well aware that their nomadic culture is the only way they can benefit from tourism, so they
‘In 2004 Mongolian inbound operator Selena Travel worked with the nomadic community in Tuv to found and establish a nomadic cultural festival, recognised by the Mongolian Ministry of Nature, Environment and Tourism in 2007. In 2008 the festival attracted 300 locals, nearly double the local attendance in 2007 and 65 international visitors. The festival, which would not exist without tourism, fosters the local culture. Selena Travel has worked with the nomads to develop itineraries around Gun-Galuut making a significant difference to local livelihoods.’
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency and is headquartered in the capital city of Kingston. The Jamaica Tourist Board is responsible for the worldwide marketing and promotion of the uniqueness and diversity of destination JAMAICA. The JTB’s mandate has been to promote Jamaica as a preferred travel destination; identify new and emerging consumer groups; cultivate new relationships with travel partners and disseminate timely and useful marketing information to its offices and travel partners worldwide. The JTB is the most preferred point of contact for people travelling to Jamaica. Throughout the years, the JTB has been recognised for its exceptional leadership and outstanding service with accolades from industry and trade partners both regionally and internationally. All of JTB’s programmes are based on the policies espoused in the ten-year Master Plan for Sustainable Tourism Development. One of the pillars of this Master Plan is the concept of responsible tourism and the JTB encourages every effort, whether domestic or international to get more tourism entities to function in a responsible fashion. Many of our own hotels and attractions have been recognized for their efforts in this regard. The JTB is proud to sponsor the Best for conservation of cultural heritage in the Virgin Holidays Responsible Tourism Awards. www.visitjamaica.com
appreciate nomadic culture.’ Selena Travel also employs many disadvantaged people, including people with disabilities, donates medical supplies to the
ecotourism destination in Mongolia, and a
local hospital and funds education materials
model of sustainable tourism development
for the school in Bayandelger Sound.
for the country,’ adds Mrs Geserbadam.
‘The company runs a variety of inbound tours, but ‘Gun-Galuut is the emerging
www.selenatravel.com
r:travel | 41
Best for conservation of cultural heritage Highly Commended
A river runs through it HIGHLY COMMENDED Rivers Fiji, Fiji
T
he thing about exploring wild
village) of Nakavika village. In developing
environment we share with tourists.
places is that if you are not
this trust, we engaged the village and elders
We have every intention of keeping the
careful the wildness is tainted by
in most if not all key decisions.
authenticity of our first experience on these
you just being there. Ecotourism
‘From the selection of guides, to the
rivers, and with these communities, as true
is about striking a balance, and in Fiji’s
building of trails, to the use of the village,
incomparable highlands, Rivers Fiji has been
the elders guided, consulted and directed
setting the standard for that balance.
us in how best to proceed. When people are
doing a river trip, but doing a river trip with
Since 1998 the company has been taking
as the day we first explored here. ‘We knew that success lay not in simply
empowered they are engaged, which has
Fijians, in a “Fijian” way, and protecting
travellers whitewater rafting on the Upper
ultimately led to one of the most authentic
the very place upon which we all depend.
Navua and the Wainikoriluiva River,
experiences available in Fiji. No one
There are plenty of river trips out there and
experiencing some of Fiji’s most spectacular
member within the village is putting on a
the best way to make ours special was not
terrain. On the Upper Navua, for example,
show, indeed the only show is good, clean,
to imitate someone else’s, but to make ours
hidden by an impenetrable rainforest, lies a
daily living, and a willingness on behalf
a truly Fijian experience.’
canyon nearly 12 kilometres long, and
of the community to share their lives with
at places over 50 metres high and
those that journey to see them. If the local
barely seven metres wide. It’s a place of
communities didn’t want us here we’d have
plummeting waterfalls, where bars of
no choice but to leave.’
sunlight illuminate moss-covered cliffs and
For all Rivers Fiji trips, each mataqali
strange geological formations watch over
and village receives $3 per client – and to
the visual treasures of an Eden untouched
date these fees have totalled more than
by man’s careless intrusions.
$550,000. Money received by the village
And it’s still there.
has been used for the good of the village.
From day one, Rivers Fiji have worked
In Nakavika for example, the fees have
with the local community, usually with
been used to pay for extra diesel to run the
nothing more than a handshake to bind
village generators, transportation during
them, to ensure that the needs and culture
special events and even funerals. On a
of the community never come second to the
more individual level the mataqali use the
enjoyment of tourists.
money collected to pay for their children’s
Steve Markle, Rivers Fiji’s marketing director, explains: ‘Our success and survival
school fees, or to buy clothing, food, or home improvements.
has always been solely based upon trust
Steve adds: ‘From the beginning we
and the symbiotic relationship between
measured success by our ability to adapt
Rivers Fiji and the people and mataqali
our business needs to the health and
(traditional family groups within the
happiness of the community and the
42 | r:travel
www.riversfiji.com
WHAT THE JUDGES SAID ‘Rivers Fiji has demarcated a protected zone within which the mataqali, the indigenous clans, will be able to continue to hunt and gather so long as they use traditional methods and only to support their families. Rivers Fiji works closely with the mataqali to enable them to engage in tourism as an additional livelihood opportunity so that they can maintain their traditional way of life. The mataqali have received $45,000 in lease payments for conservation of the land, and over $500,000 from Rivers Fiji in trip fees.’
JALORE WILDLIFE SANCTUARY INDIA India’s first and only privately owned wild life sanctuary
• CONSERVATION THROUGH RESPONSIBLE TOURISM • CONSERVATION THROUGH COMMUNITY PARTICIPATION • CONSERVATION THROUGH SUSTAINABLE RESEARCH
info@trueluxurytours.com • www.trueluxurytours.com
The day the killing stopped…
income from hunting to prop it up. Best of all, the wildlife now senses that the Selinda is a place of peace. Colin Bell, a Great Plains’ co-founder, argues that their kind of tourism model is the best available form of conservation. ‘For true conservation in its purest form,
Shooting pictures instead of guns has transformed tracts of Africa into havens for animals, not hunters
an area should be set aside with no people been startling. In northern Botswana, for
and no visitors at all,’ he says. ‘However,
example, up until 2005 the 320,000-acre
the reality in Africa is that any area with
Selinda Reserve was a dual-use hunting and
no people and no presence that was filled
photo safari reserve. Photo safari guests
with wildlife would be quickly discovered
ost travel companies
could be admiring a lion, leopard, elephant
by poachers and in no time the wildlife
practice some
or buffalo in the morning, and by late
populations would be decimated.
conservation. Great
afternoon the animal could have been shot
Plains, by contrast, is
by professional big game hunters. No one
people and an active presence to deter
primarily a conservation company that
will ever know how many animals died,
poachers and to ensure that neighbouring
practices some tourism – low-impact,
but wildlife numbers plummeted and the
communities earn their share from their
high-end tourism, designed to help make
gene pool shrank, almost to tipping point.
wildlife. The next best form of conservation
its conservation work more sustainable;
Wildlife was skittish and elusive.
therefore is to have a tourism model that
M
the greenest possible lodges, sound habitat
‘For areas to be protected, we do need
Everything changed when the Jouberts,
builds into its very core principles that at
practices and benefits passed directly to
five-time Emmy Award-winning filmmakers
every level ensure that the visitor impacts
neighbouring communities and families.
and their partners bought the Selinda. The
are the lowest possible – and that the
next day all hunting was stopped, wiping
benefits for wildlife and neighbouring
developing projects in Kenya, Rwanda,
$200,000 profit off the balance sheet
people are the highest possible.
Tanzania, Botswana, the Seychelles and
immediately. In its place came a new
‘This is what our tourism model is all
India – projects which its owners and
low-volume, high-tariff photo-safari
about. Our projects unashamedly have the
founders, Dereck and Beverley Joubert,
tourism model. By mid-2008 all the changes
lowest possible impacts in every possible
Colin Bell, Mark Reid and Paul Harris,
had been made: existing lodges upgraded
way – in the way the camps and lodges
hope in time will inspire others to emulate.
and refurbished, an old camp torn down
are designed and run and in the people
The impact of a group of passionate
and a new one built. The reserve is now
densities, as well as our overall carbon
and altruistic 50somethings has already
profitable and sustainable, without the
footprints. Zarafa camp has one of the
Formed in 2006, Great Plains has been
WINNER Great Plains Conservation, Africa
44 | r:travel
Winner Best for conservation of wildlife and habitats biggest solar farms anywhere in Africa, with
principle for a new 22,000-acre conservancy
they have gone to the low-impact extreme.
more than 150 solar panels.’
in the Amboseli region. These new
Only one group of guests – be it one person,
conservancies put more land under formal
or the maximum eight – is allowed onto the
impacts does translate into the fact that
protection while delivering guaranteed
entire 300,000 acre Lukula Reserve at any
visitors need to pay more. Yet, that does
rentals and improving the lives of
one time. Wildlife numbers are rising again
not mean it becomes unaffordable. ‘In
impoverished Maasai communities.
and Lukula is now a haven.
‘The privacy that arises from low
this day and age,’ says Colin, ‘we have to
A predator compensation scheme
In the Indian Ocean, the day Great
offer value for money otherwise we’d have
introduced by Great Plains has successfully
Plains bought its Seychelles project it
no customers. For instance, our four-day
stopped the annual slaughter of hundreds
banned all sport fishing around Alphonse
canoeing trail through the Selinda Reserve
of predators on 600,000 acres of community
and St Francis atolls, apart from strictly
retails at $1,300 per person – and that’s
land surrounding Amboseli.
limited catch-and-release fly-fishing. A
fully inclusive for the four days, even with
In Tanzania, after years of running
viable fishery with its biodiversity is now
drinks. Yet guests will travel 70km in canoes and not see another person while enjoying some of the most exhilarating wildlife
being protected.
‘For true conservation in its purest form, an area should be set aside with no people and no visitors at all. However the reality is that any such area would be quickly discovered by poachers and the wildlife populations would be decimated’
on earth.’ In Kenya, Great Plains is directly
In India, they are developing a project aimed at stopping the slaughter of tigers. ‘Indian bureaucracy is not to be taken lightly and we are under no
big-game hunting safaris, Ryan Wienand
illusions that this will take time,’ says Bell.
responsible for the creation of a new
and Anton Turner reflected on their lives,
80,000-acre conservancy adjoining the
their family hunting history and decided
we had a blank map of Africa and five
they had killed enough, realising too that
50-year-olds who wanted to create new
Mara, and has an agreement in
He adds: ‘When Great Plains was started,
the hunting lifestyle, while lucrative, was
projects in the conservation world that were
not sustainable. Wildlife numbers were
innovative and sustainable. We drew on our
declining and trophy sizes were smaller.
collective experiences to select and create
They turned their backs on their past
five sustainable and replicable projects that,
and teamed up with Great Plains to
when they came to fruition would allow us
create a new future for their 300,000-acre
to go to our graves with pride.’
private concession within the Selous Game Reserve, based around photo-safaris. And
www.greatplainsconservation.com
WHAT THE JUDGES SAID ‘Great Plains Conservation incorporates a range of innovative projects across five African countries. Their work in the Maasai Mara is particularly impressive, facilitating the creation of an 80,000-acre conservancy, and guaranteeing regular payment to the local communities for the use of their land for tourism purposes – regardless of the number of guests. On an unequivocal basis, they provide protected revenue for the indigenous peoples of the Mara, reducing the negative social and economic impacts of tourism.’
r:travel | 45
Best for conservation of wildlife and habitats Highly Commended
Forest arrangers
HIGHLY COMMENDED Way Out Experiences, Malaysia & Indonesia
T
en years ago, Guillaume
Orangutan Project, a holistic approach to
sustain it. Unfortunately deforestation is
Feldman, a young local
bringing back this endangered great ape
happening faster than reforestation.
government officer working for
from the brink of extinction. The work is
Harrow Council, gave his friend
on three fronts: helping in zoos in Kuala
benefit from WOX’s projects – the local
and colleague Afzaal Mauthoor a paper
Lumpur and Perak, Malaysia, working
communities are also helped. As Afzaal
napkin on which he’d drawn a forest. ‘One
in rehabilitation centres in Sarawak and
explains, ‘We believe that our conservation
day,’ he said, ‘I will design my own forest.’
Samboja Lestari, Indonesia, and observing
activities, although ultimately aimed at
orangutans in the wild and carrying out
increasing orangutan populations, should
reforestation work in Sabah, Borneo.
also improve the circumstances of human
Today, he’s doing just that, heading an environmental company that helps provide sustainable solutions to the problems faced
About 40 per cent of the price paid by
But it’s not just the orangutans that
communities living alongside. Engaging
by endangered species – and in particular
the volunteers goes directly towards
local people in wildlife management which
the orangutan – the ‘man of the forest’.
orangutan conservation.
they can benefit from economically creates
Way Out Experiences, the company
More than three-quarters of all
a win-win situation, whereby wildlife
formed in 2003, and run by Guillaume and
orangutans are found in Borneo, where it
is protected and community welfare is
Afzaal, brings together volunteers – mostly
is estimated that in just 20 years they will
improved. Put simply, make orangutan
gap-year students from the UK – to support
be wiped out from the wild – due in large
conservation so vital to local communities
a series of projects and partners, (including
part to the escalating pressures on their
in Borneo that they will protect and
governments, businesses, local communities
rainforest habitat. Each orangutan needs
nurture, rather than hunt and kill them.
and NGOs) participating in The Great
around 1,000 to 1,500 hectares of forest to
46 | r:travel
Potential volunteers hoping to cuddle
SPONSORED BY:
South Australian Tourism Commission
baby orangutans will be sorely disappointed – WOX’s idea of a hands-on experience does not mean handling the apes: this would not be in the animals’ best interest as, apart from the risk of transferring human diseases, if the orangutans get too used to humans it will hinder their ability to survive in the wild. ‘The volunteer projects have not been initiated solely for the benefit of travellers wishing to be close to wildlife; they are run as a means of generating both interest and vital funds for all our project sites,’ says Afzaal. However, the enthusiasm of volunteers rubs off on local communities where working with animals is traditionally seen as a lowly occupation. And this is why it’s all worthwhile: a recent success of the work at the flagship site, the Matang Wildlife Centre in Sarawak, was the rehabilitation and release of three orangutans, including Chiam and her baby (pictured). ‘Subsequent sightings of Chiam and her baby swinging through the rainforest canopy have been the highlight of this year and all the past years of preparation,’ says Guillaume, proudly. www.orangutanproject.com
WHAT THE JUDGES SAID ‘Way Out Experiences dedicate 25 per cent of annual turnover directly to animal conservation and community development in Malaysia and Indonesia. Their Great Orangutan Project cares for 250 orangutans, and benefits the local community in Borneo by employing local guides, drivers, animal keepers and accommodation owners.’
The South Australian Tourism Commission is the official tourism organisation for the state of South Australia. We actively promote tourism to our destination in the UK and throughout the world, and endeavour to encourage environmentally responsible tourism experiences. South Australia is a premier wildlife destination boasting natural and geographical attractions, where you can see and experience wildlife in the wild. Destinations like Kangaroo Island, the Eyre Peninsula and the Flinders Ranges, including Wilpena Pound, are some of the key areas of South Australia that have an abundance of wildlife unique to Australia. Added to this we are home to real outback and unique ocean experiences, which means South Australia can offer the quintessential Aussie holiday experience which is much sought after the world over. The protection of South Australia’s flora and fauna is a key focus of the state government with key strategies in place such as the ‘No Species Loss’ Nature Conservation Strategy. This is a conservation strategy which began in 2007 and central to the aim is the concept of biodiversity and maintaining South Australia’s land, fresh water and marine ecosystems. The goals include maintaining healthy ecosystems, through community ownership & stewardship for biodiversity, ecological knowledge for decision makers and general public alike, understanding the impacts of climate change and adjusting our practices to minimise this. The South Australian Tourism Commission will continue to support and promote responsible tourism practices which conserve the natural attractions, which mean that South Australia can continue to offer such unique and amazing Australian wildlife and outback experiences to you. Why don’t you come and try for yourself? www.southaustralia.com
r:travel | 47
Best for conservation of wildlife and habitats Highly Commended
A lifeline for chimps HIGHLY COMMENDED Chimpanzee Sanctuary & Wildlife Conservation Trust, Uganda ‘The illegal trade in the species, bush meat and habitat destruction will continue, rendering more chimpanzees orphans and homeless. This means we need to have more space for the orphaned chimpanzees. Ngamba Island is limited in space, its 100
I
acres can only accommodate so much rredeemably cute and clever,
(Australia), and it provides these orphaned
and right now we are almost to capacity.
chimpanzees are probably our
chimpanzees with a secure home to live
Without the sustainability of this project at
favourite ape, but in the wild they
out their lives, while educating visitors and
Ngamba it is a very big challenge to think
are under threat, their habitats
local communities about this remarkable
about setting up another sanctuary.’
eroded by the encroachment of man. Just off the shoreline of Lake Victoria in
Uganda, an hour’s drive from Entebbe, lies
species and the importance of conserving their fragile forest habitat. The sanctuary employs 23 full-time staff
The highlight of visits to Ngamba is viewing the chimps at close range at feeding times. Overnight visitors and the
Ngamba Island, a ‘100-acre wood’ that’s
who are all local Ugandans and tourism
volunteers who spend more time on the
been turned into a sanctuary for these
provides opportunities for income through
island, have the opportunity to work as
endangered creatures. Officially opened to
handicrafts and drama entertainments.
caregivers to the chimpanzees and this
visitors in October 1999, it is currently home
In 2007 CSWCT started a community
is an experience that gets the visitors in
to 40 orphaned chimpanzees, almost half
conservation and education programme
direct contact with the animals. ‘Most of
of which have been rescued and brought to
targeting the Bunyoro region in western
the overnight and long staying visitors say
the island since its opening.
Uganda, an area predominantly covered
the experience has been life-changing for
with fragmented private forests with
them,’ adds Lilly.
Its mission: to promote the understanding, appreciation, and conservation of
isolated chimp populations, with the aim
chimpanzees and their habitats in
of educating and involving local people
particular and of wildlife in general, and
in conservation activities. As a result
it does this with the help of funding from
the villagers are learning to live with
an extensive programme of day, short-term
chimpanzees, conflicts have decreased,
and long-term stays by visitors to Uganda.
reforestation is taking place and no chimps
Ngamba Island is a project of the Chimpanzee Sanctuary and Wildlife Conservation Trust (CSWCT), established
have had to be rescued in this area since the programme began. But challenges remain. CSWCT’s
in 1997 by the Born Free Foundation
executive director Lilly Ajarova, explains:
(UK), the International Fund for Animal
‘As a charity organisation, our survival is
Welfare (USA), the Jane Goodall Institute
dependent on donations from well wishers,
(Germany and Uganda), The Uganda
with the tourism income contributing
Wildlife Education Centre Trust and the
about 50 per cent of the operating cost of
Zoological Board of New South Wales
the sanctuary.
48 | r:travel
www.ngambaisland.org
WHAT THE JUDGES SAID ‘With an already difficult project in a difficult part of Africa, CSWCT set up a community conservation and education programme to demonstrate better conservation practices, reaching 24 primary schools and engaging 3,000 people in the local community, and incorporating a wildlife education centre and crosscultural education programme.’
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• Experience a holiday for the mind, body & soul in the ancient hilltop pedestrain village of Casperia (1hr from Rome) • Eco tourism living within a hilltop italian 13th century village and communtity, with Yoga classes daily, holistic workshops, treatments, sulfur water baths & hotsprings, mountain walks, cycling, horseriding, Italian cooking lessons, delicious italian cuisine, boutique design 13th century ensuite accommodation, a wide range of excursion & more.
For bookings and enquires please contact 0044 (0) 1273 782330 • 0044 (0) 116 259 9422 • 0039 339 70 43 595 • mail@sunÅowerretreats.com • www.sunÅowerretreats.com
WINNER Upland Escapes, UK
Escape committee walks the walk Weathering the recession without letting down the local communities who depended on them, prompted one UK operator to turn into No-Frills seekers
year – the town of Caramanico Terme in Italy’s Majella saw a 28 per cent increase
hen your whole business
happen. So in a calculated bid to keep the
in bookings, while Kobarid, in Slovenia’s
is built around helping
customers coming to the isolated mountain
Julian Alps doubled its Upland business.
remote rural communities
communities they support in France, Italy,
develop a sustainable
Slovenia and Gran Canaria, they developed
same income as from the guests of
lifestyle, a worldwide, credit-crunching,
a smart new offering: ‘No-Frills Escapes’.
high-priced holidays. No-Frills guests visited
bank-bubble-bursting recession can do
By cutting out some of the things that
the same mountain restaurants and other
more than damage your bottom line – it
put the holiday price up – such as daily,
local providers, so the spend in the region
can impact profoundly on the people whose
deli-style packed lunches and the services of
was no different. No Upland Managers
livelihoods depend on the visitors you bring
an Upland Manager as guide – and cutting
lost their jobs: they were still needed to
to their homes.
the price by around 30 per cent, they kept
look after guests on the higher-priced
their core offering attractive enough to keep
‘Original’ Escapes. No destinations were
specialising in walking holidays to rural
visitor numbers up and avoid leaving their
dropped – in fact Upland Escapes even
Europe, was determined not to let that
host communities high and dry. In fact,
managed to introduce two new regions
Upland Escapes, a tour operator
50 | r:travel
The accommodation providers got the
NIGEL TURLEY; DARREN KNIPE
W
several hostels and B&Bs enjoyed a bumper
Winner Best in a mountain environment UPLAND’S FOUR FOUNDING PRINCIPLES 1. To offer truly flexible walking for all. Providing our clients with all the advantages of a packaged holiday (expert planning and research, full support and advice etc), with no loss of independence (complete choice of what to do each day). 2. To offer holidays that refresh both the body and mind – with the freedom to choose the amount of activity, culture, and social interaction enjoyed. The only constants are the magnificent views: landscapes to make the soul sing. 3. To offer holidays that establish a connection between our clients and local ways of life. 4. To respect, maintain and connect with the environments in which we operate, and to have only a positive impact upon them. The principles of sustainable tourism and environmental awareness are fundamental to the Upland Escapes experience, without which we could not and would not exist.
way was a great relief. ‘We didn’t want these small mountain businesses to suffer,’ says Ed Granville. ‘We don’t want to be the sole provider – that would be unhealthy – but losing us would have meant them losing up to 50 per cent of their business. When it’s people’s homes and livelihoods at stake, that’s a real motivation to keep our numbers up.’ The trio founded Upland Escapes in 2005,
these regions we can help reverse this decline and bring new life and new
having all worked in the travel industry
prospects. We work with family-run
since 1994, wanting to offer the type of
enterprises and working farms to develop
holiday they felt passionate about: ‘walking
small-scale tourism, supporting traditional
to make your soul sing’. Since 2006, they’ve
lifestyles and contributing to the upkeep of
taken around 330 visitors a year (usually
the community.
no more than 12 in any one place at any one time, to avoid overcrowding). Upland escapers stay in a comfortable
‘We are very pleased that the inhabitants of the mountain regions where we operate do not generally consider themselves
room in a traditional upland hamlet,
disadvantaged. If anything, it’s quite the
village or town where traditional ways
opposite; many tell us how privileged they
of life are still being led. Guests can then
feel to live surrounded by fresh air, clean
– Austria’s Carinthian Alps, and for 2009’s
choose from a range of self-guided walks to
water and the mountains they love.’
‘staycationers’, Wales, where they launched
suit all fitness levels, from half-hour strolls
a ‘no cars’ option using just public
to full-day hikes – and between them the
transport, a formula they’ll be rolling out
directors have walked all the walks! You
in Italy in 2010. Upland now appealed to a
can also spend a day or two exploring
wider audience too: of their clients, 37 per
on bicycles instead of on foot, enjoy local
cent were No-Frills, and of these, 73 per cent
activities such as canoeing or horse-riding
were first-timers. For 2010, however, Upland
or explore in a hybrid hire car.
is bringing back the Upland Managers
‘All over Europe, rural populations are
for a mid-price ‘No-Frills Hosted’ option,
dwindling at an alarming rate as
believing their local knowledge can make
inhabitants reluctantly leave the rural
a huge difference to guests’ enjoyment of a
villages that they love, to find work in the
chosen area.
cities,’ says Laura Whinney. ‘Many villages
For Uplands founders and directors Laura
have become completely abandoned, but
Whinney, husband Dick Bayne and Ed
for others it is not too late. We hope that by
Granville, weathering the recession in this
bringing low-impact sustainable tourism to
www.uplandescapes.com
WHAT THE JUDGES SAID ‘Upland Escapes is leading the way with their ‘No-Frills Escapes’ – proof that it is possible to negotiate the effects of the economic downturn while still preserving the benefits of tourism to local communities. They have also achieved an increase of guests arriving by train, from just two per cent in 2006, to 19 per cent just three years later.’
r:travel | 51
WINNER Upland Escapes, UK
Escape committee walks the walk Weathering the recession without letting down the local communities who depended on them, prompted one UK operator to turn into No-Frills seekers
several hostels and B&Bs enjoyed a bumper year – the town of Caramanico Terme in Italy’s Majella saw a 28 per cent increase
happen. So in a calculated bid to keep the
in bookings, while Kobarid, in Slovenia’s
is built around helping
customers coming to the isolated mountain
Julian Alps doubled its Upland business.
remote rural communities
communities they support in France, Italy,
develop a sustainable
Slovenia and Gran Canaria, they developed
same income as from the guests of
lifestyle, a worldwide, credit-crunching,
a smart new offering: ‘No-Frills Escapes’.
high-priced holidays. No-Frills guests visited
bank-bubble-bursting recession can do
By cutting out some of the things that
the same mountain restaurants and other
more than damage your bottom line – it
put the holiday price up – such as daily,
local providers, so the spend in the region
can impact profoundly on the people whose
deli-style packed lunches and the services of
was no different. No Upland Managers
livelihoods depend on the visitors you bring
an Upland Manager as guide – and cutting
lost their jobs: they were still needed to
to their homes.
the price by around 30 per cent, they kept
look after guests on the higher-priced
their core offering attractive enough to keep
‘Original’ Escapes. No destinations were
specialising in walking holidays to rural
visitor numbers up and avoid leaving their
dropped – in fact Upland Escapes even
Europe, was determined not to let that
host communities high and dry. In fact,
managed to introduce two new regions
Upland Escapes, a tour operator
50 | r:travel
The accommodation providers got the
NIGEL TURLEY; DARREN KNIPE
W
hen your whole business
Winner Best in a mountain environment UPLAND’S FOUR FOUNDING PRINCIPLES 1. To offer truly flexible walking for all. Providing our clients with all the advantages of a packaged holiday (expert planning and research, full support and advice etc), with no loss of independence (complete choice of what to do each day). 2. To offer holidays that refresh both the body and mind – with the freedom to choose the amount of activity, culture, and social interaction enjoyed. The only constants are the magnificent views: landscapes to make the soul sing. 3. To offer holidays that establish a connection between our clients and local ways of life. 4. To respect, maintain and connect with the environments in which we operate, and to have only a positive impact upon them. The principles of sustainable tourism and environmental awareness are fundamental to the Upland Escapes experience, without which we could not and would not exist.
way was a great relief. ‘We didn’t want these small mountain businesses to suffer,’ says Ed Granville. ‘We don’t want to be the sole provider – that would be unhealthy – but losing us would have meant them losing up to 50 per cent of their business. When it’s people’s homes and livelihoods at stake, that’s a real motivation to keep our numbers up.’ The trio founded Upland Escapes in 2005,
these regions we can help reverse this decline and bring new life and new
having all worked in the travel industry
prospects. We work with family-run
since 1994, wanting to offer the type of
enterprises and working farms to develop
holiday they felt passionate about: ‘walking
small-scale tourism, supporting traditional
to make your soul sing’. Since 2006, they’ve
lifestyles and contributing to the upkeep of
taken around 330 visitors a year (usually
the community.
no more than 12 in any one place at any one time, to avoid overcrowding). Upland escapers stay in a comfortable
‘We are very pleased that the inhabitants of the mountain regions where we operate do not generally consider themselves
room in a traditional upland hamlet,
disadvantaged. If anything, it’s quite the
village or town where traditional ways
opposite; many tell us how privileged they
of life are still being led. Guests can then
feel to live surrounded by fresh air, clean
– Austria’s Carinthian Alps, and for 2009’s
choose from a range of self-guided walks to
water and the mountains they love.’
‘staycationers’, Wales, where they launched
suit all fitness levels, from half-hour strolls
a ‘no cars’ option using just public
to full-day hikes – and between them the
transport, a formula they’ll be rolling out
directors have walked all the walks! You
in Italy in 2010. Upland now appealed to a
can also spend a day or two exploring
wider audience too: of their clients, 37 per
on bicycles instead of on foot, enjoy local
cent were No-Frills, and of these, 73 per cent
activities such as canoeing or horse-riding
were first-timers. For 2010, however, Upland
or explore in a hybrid hire car.
is bringing back the Upland Managers
‘All over Europe, rural populations are
for a mid-price ‘No-Frills Hosted’ option,
dwindling at an alarming rate as
believing their local knowledge can make
inhabitants reluctantly leave the rural
a huge difference to guests’ enjoyment of a
villages that they love, to find work in the
chosen area.
cities,’ says Laura Whinney. ‘Many villages
For Uplands founders and directors Laura
have become completely abandoned, but
Whinney, husband Dick Bayne and Ed
for others it is not too late. We hope that by
Granville, weathering the recession in this
bringing low-impact sustainable tourism to
www.uplandescapes.com
WHAT THE JUDGES SAID ‘Upland Escapes is leading the way with their ‘No-Frills Escapes’ – proof that it is possible to negotiate the effects of the economic downturn while still preserving the benefits of tourism to local communities. They have also achieved an increase of guests arriving by train, from just two per cent in 2006, to 19 per cent just three years later.’
r:travel | 51
Best in a mountain environment Highly Commended
HIGHLY COMMENDED Wilderness Journeys, UK
Mountains’ natural environment is a vital source of water in the Samburu region. By replanting trees we are ultimately creating a more sustainable future.’
Wild at heart
Nearly all Wilderness Journeys’ 1,500 clients a year also contribute a conservation payment – £5 for Scottish holidays, and £15 for international – which supports specific conservation organisations.
A
wilderness journey that began
– including Alaska, Bhutan, South America,
nearly ten years ago in Kenya
India and parts of Europe – was the first to
Highly Commended accolade in the 2006
is seeing its conservation
bring tourism to the Leroghi.
Responsible Tourism Awards, was created
efforts culminate in the
planting of one million trees.
Over the years it has been the sole source
The company, which won a first
in 2000 by a small team of dedicated
of funding for a range of environment and
adventurers. It selects destinations where
education projects aimed at establishing a
it feels tourism can make a difference.
sustain the remote forest in the beautiful
link between tourism and the environment
For example, it runs a walking safari
Leroghi Mountains of northern Kenya, a
in the minds of local people and helping to
in Namibia, tracking desert rhino, in
vital dry season grazing resource for the
reverse deforestation in the remote region.
conjunction with the Save the Rhino Trust.
local Samburu people, and a critically
An environmental education centre has
A wildlife safari in Malawi’s Liwonde
endangered forested mountain range.
been built at the base of the mountains,
National Park helps support a visionary
and the tree-planting programme set up
initiative called Children in the Wilderness,
and ecotourism company specialising
between the company’s UK-based charity
where for several weeks each year the Muvu
in trips to the planet’s wilder regions
arm, the Wilderness Foundation and the
camp is closed and local schoolchildren
Green Belt Movement, a Kenyan charity
come to learn about wildlife, conservation
devoted to reforesting the country.
and sustainable living.
This ambitious project will help to
Wilderness Journeys, an adventure travel
WHAT THE JUDGES SAID ‘Wilderness Journeys were Highly Commended in 2006 for the work in Scotland. This award recognises their development of a sustainability rating scheme, their contribution in Kenya and the introduction of their conservation contribution payment scheme. With an uptake of over 80 per cent, the scheme offers travellers the chance to donate over and above their holiday costs, a figure which is then matched by Wilderness Journeys and donated to local conservation schemes.’
52 | r:travel
Wilderness Journeys marketing assistant
‘We firmly believe that tourism can be
Polly McClure, explains: ‘Kenya’s economy,
a tremendous force for the conservation
agriculture and tourism are suffering
of wild nature and to support remote
enormously at the moment. Coupled with
communities,’ adds Polly. ‘The local
the worst drought in a decade, the country
people are the custodians of many of the
is facing turmoil from all directions. More
Earth’s wild places. Through benefiting
now than ever tourism is important not
from tourism they will increasingly value
only to the economy, to Kenyans, but to
their wildlife and forests and have clear
wildlife and conservation. We hope that by
motivation to protect their natural heritage.
bringing people to Kenya, our visitors can
‘We have found that wild places such as
appreciate how fragile the environment is
Kenya, the Galapagos and Patagonia have
and how tourism is a lifeline for so many
an inherent ability to educate, inspire and
communities and conservation initiatives.
foster feelings of importance and respect.’
‘The tree-planting commitment is extremely important; the Leroghi
www.wildernessjourneys.com
Dome sweet dome luxuries: hairdryers are not allowed and there’s no internet access. The Ecocamp, completed in January 2000, was conceived and engineered as an example of sustainable practices in wilderness areas. ‘We hoped to inspire and motivate not only travellers but also the tourism industry towards the possibilities of lodging in wilderness areas with minimal
HIGHLY COMMENDED
human impact,’ says Daniel Sanhueza
Ecocamp Patagonia, Chile
Lira, communications manager. And they have. Since its creation, nine other projects have imitated its design.
T
he attraction of remote
The Ecocamp is a tribute to the lifestyle
wilderness areas is obvious: a
of the Kawesqar – ancient nomadic natives
chance to experience nature in
who once inhabited this part of Patagonia.
its purest form, unadulterated by
The Kawesqar built their huts on a geodesic
the trappings of modern urban life. And the
shape bending branches and covering the
last thing you’d want to see in a beautiful,
structure with guanaco and sea lion skins.
unspoilt setting would be an intrusive brick
The Ecocamp is also totally portable – it
and concrete hotel. But sometimes, a tent
was moved to a new location in 2005 at
just doesn’t have the comforts you want.
the heart of this spectacular region. From
Ecocamp Patagonia, in Chile’s Torres
here you can hike and ride to see flora and
del Paine National Park, offers the perfect
fauna of the area and generally soak up
compromise between hotel accommodation
the wilderness. ‘You can explore and trek
and camping – for around $1,800 for a
in virgin beech forests; admire colossal
seven-day stay.
calving glaciers; think and wonder about
It’s a collection of eco-friendly domes
humankind while standing in silence at the
that give up to 44 guests direct access to
foot of towering granite peaks,’ adds Daniel.
forests, glaciers and mountains. Visitors – most from the US, UK, Australia, Canada,
www.ecocamp.travel
Germany, Japan and Brazil – stay in their own dome made of organic materials found on site such as wood, furs and leathers. Each room consists of an open-plan, movable geodesic dome, private bathroom with composting toilets, comfortable bed, modern low-emission wood stove, micro hydro turbine, and solar panels, allowing each couple to live among breathtaking scenery in full comfort without disturbing LUIS HERNÁN HERREROS
nature’s delicate balance. There are also communal domes, including a place to eat. The camp only uses natural and renewable sources such as water, wind and solar power. But beware, guests must give up some contemporary
WHAT THE JUDGES SAID ‘Ecocamp Patagonia sits at the cutting edge of environmental practice with the design and creation of their innovative four-star geodesic dome tented hotel; a 99 per cent portable hotel that can be dismantled and removed without leaving a trace. Their Environmental Management System is comprehensive – incorporating a range of practices from hydroelectric turbines and wind generators, to composting devices and solar panels.’
SPONSORED BY:
World Expeditions Since our Nepalese operations opened in 1975, World Expeditions has pioneered sustainable and responsible travel adventures to the Himalaya and the world’s most remote and pristine mountain regions. Today, our passion for the mountains, and giving back to the people who live there, is stronger than ever, and is core to our commitment to responsible travel. World Expeditions set the industry benchmark for our porter protection practices. By supporting this category, we hope to raise awareness among travellers and operators of the importance of caring for our mountain environment and the people who work there. Caring for our mountain porters is just as important to us as caring for our travellers. Our not-for-profit Community Project Travel programme began in 2005 on the ethos of ‘travel with a purpose’. Examples of what our travellers have achieved include: Nepal – refurbished three schools; Arnhem, Australia – collected more than ten tons of ghost nets from Arnhem Land coastline; Peru - provided safe drinking water and a footbridge for the village of Qelqanqa, so kids can safely get to school. * World Expeditions actively supports and practises the work of the International Porters Protection Group, Porters’ Progress UK and International Mountain Explorers Connection * Active supporter of the Himalayan Trust * Our Responsible Travel Guidebook was recognised by the National Travel Industry as a benchmark document for travellers, and was awarded the 2001 WWF/Australian National Travel Industry’s Environmental Achievement Award * Excellence in Adventure Tourism Award from the Government of India * 2008 Responsible Travel and Tourism Forum Award in Canada www.worldexpeditions.co.uk
r:travel | 53
Best large accomodation Winner
Hostel sends the rest packing
landfill, we became financially sustainable. It was just the smart business option.’ YHA Wellington has won the Trailblazer accolade in New Zealand’s Sustainable Business Network awards for the past three years in a row. But its commitment to sustainability goes back 15 years – to the last global warming agreement at Kyoto.
A ‘humble’ backpackers hostel in Wellington has emerged head and shoulders above its rivals when it comes to responsible tourism – both the practice of it and the award
‘I
Hostelling International declared its attention to plant a flag in the ground in the name of sustainable tourism, and work began to green up operations. In
t still bowls me over when
before responsible tourism got a strong
recent years that focus has increased to
people ask us, “Why do you
foothold in the industry.
the point where it underscores everything
do all this responsible tourism stuff?” Especially nowadays. I
He continues: ‘It gives us a point of
the hostel does. Now YHA is held up as an
difference in a lot of our markets, so people
‘exemplar” for New Zealand, which itself
see us in an ethical context. And, simply,
won Best Destination and Overall Winner
it saves us money. As a not-for-profit
in last year’s Responsible Tourism Awards.
YHA hostel in this vibrant city on the
organisation we had a need to control our
It was also the first backpacker hostel to
southern tip of New Zealand’s North Island,
costs. Through responsible tourism, and its
be awarded the prestigious Enviro Gold
is explaining how his backpackers’ haven
focus on reducing usage of water, electricity
got to be a pinnacle of sustainability, even
and gas, recycling and reducing waste to
mean, it’s a no-brainer.’ Chris Sperring, area manager for the
WINNER YHA Wellington City, New Zealand
54 | r:travel
Qualmark rating. ‘It’s been a really cool experience,’ admits Sperring, a Somerset, England-born
just a bed to our guests and more than just
SPONSORED BY:
a job to our staff.’
Fairmont Hotels & Resorts
The hostel organises carpools,
man who has been with the YHA in New
encourages staff to travel on public
Zealand for 12 years.
transport or walk, and stages special cycle
YHA Wellington is ultra-clean, modern,
days, where staff cycle to work. A Green
bright, fun and friendly, with a wide range
Footprint plan is running which includes
of comfortable accommodation from
regular tree-planting days.
spacious four-share ensuite rooms to deluxe
Some 70 per cent of guests over the
private ensuite rooms. Responsible tourism
summer period are international. And those
begins here with the staff at the recruitment
from Europe have seen YHA Wellington
stage and involves them and the guests in
as a pioneer for responsible tourism. Says
spreading the word on best practice.
Sperring: ‘Going back about five years, the
‘Responsible tourism isn’t just an add
majority coming from the UK and Europe
on for us – its integral to what we do,’ says
were further down the journey than most of
Sperring. ‘We believe that we are more than
New Zealand, apart from ourselves. They’d say: “Wow, you guys recycle. We haven’t been to any other place in New Zealand
SPECIAL features at YHA Wellington
– including hotels – where they recycle.” So
City that backpackers love:
we caught on that we were pretty special,
• Affordable meal nights and free
though we also got that in terms of quality
bagel breakfast on Mondays. • Supermarket over the road from the hostel (open until midnight). • Two superbly equipped kitchen
or product, New Zealand is far above the standard of accommodation in Europe.’ Sperring reveals that it’s not necessarily the very young who make the best
and dining areas and many
ambassadors for what they do. Despite
comfortable lounges.
hosting more than 12,500 schoolchildren a
• TV lounge with projector and free movie hire. • Internet lounge with Skype and printing facilities. WiFi access also available.
year, they find that those in the 25-40 age bracket are more in tune with the fact that climate change is an issue. ‘They still want to make a real difference,’ says Sperring.
• Bicycle hire for exploring the many sights of Wellington.
www.yha.co.nz
Top activities to do while backpacking in Wellington: • Visit Te Papa national museum on the refurbished Wellington waterfront to learn all about Maori and New Zealand arts and culture. • Take a Lord of the Rings tour – either to the studio or to one of the many locations in and around Wellington. • Discover some of New Zealand’s rarest wildlife at Zealandia: The Karori Sanctuary Experience, Wellington’s award-winning conservation safe haven. • Take a ride on the cable car for amazing views over Wellington Harbour.
WHAT THE JUDGES SAID ‘With a host of innovative initiatives in place YHA Wellington goes above and beyond regular hotel practice to engage and communicate with their guests around issues of sustainability in an upbeat and inspiring way, putting the onus back on the guest to exercise, and even enjoy, responsible practices. Their Green Footprint Project includes a ‘Tree Planting Day’ for guests, they invite school groups to take part in a sustainable living quiz, and host the annual National Youth Environment Forum.’
A leader in the global hospitality industry, Fairmont Hotels & Resorts is an extraordinary collection of luxury hotels, which includes iconic landmarks like Fairmont Le Château Frontenac in Québec City, Fairmont The Norfolk, Nairobi and London’s The Savoy, reopening in 2009. Fairmont hotels are one-of-a-kind properties where sophisticated travellers can discover culturally rich experiences that are authentic to the destination. Situated in some of the most exclusive and pristine areas in the world, Fairmont’s portfolio includes 56 distinctive hotels. Fairmont is owned by Fairmont Raffles Hotels International, a leading global hotel company with 91 hotels worldwide under the Raffles, Fairmont and Swissôtel brands. Fairmont Hotels & Resorts was founded on an enduring connection to the land and communities where we do business. In 1990, our Canadian hotels pioneered the Green Partnership program—a comprehensive commitment to minimising our hotels’ impact on the planet, which was accompanied by a guidebook on sustainable best practices in the lodging industry. This green philosophy has grown to become a core value of our company. Beyond highlighting our commitment to the environment, sponsoring these awards is a powerful example of the green revolution that is transforming global business, with one overriding goal: to be good corporate citizens who strive to conduct daily business in a sustainable and respectful manner. It is only by living this promise that we will protect the environment and strive towards sustainable tourism and responsible travel practices. We’re truly excited to share the support of so many other industry leaders in encouraging everyone to choose wisely, live respectfully and travel responsibly. www.fairmont.com
r:travel | 55
WINNER Rivertime Resort and Ecolodge, Laos
Putting nature first No trees were harmed in the making of this ecotourism paradise
such as restaurant, adventure playground, internet café and floating swimming pool. Guests are also encouraged to buy local
B
uilding an ecolodge in the
handicrafts, eat local food, participate in
middle of dense forest would
local ceremonies, try their hand at Lao
seem to defeat the object of
cooking, sample a Lao massage and watch
conservation. How much forest
traditional song and dance performances
has to make way for the buildings?
Rivertime practises the three ‘r’s: reduce,
Ecolodge, 29 kilometres north-east of the
re-use and recycle; organic waste from the
Laos capital Vientiane, nature came first.
restaurant and kitchen is used as a natural
Not a single tree was cut down during the
fertiliser for the organic vegetable garden.
resort construction three years ago and
Some 70-80 per cent of food supplies travel
the dense undergrowth, which provides a
less than three kilometres to get to the table.
natural habitat for wildlife, continues to
And the resort is a haven for wildlife:
thrive despite the presence of the resort
daily walks reveal a wide variety of trees,
buildings – and the guests.
plants, insects, reptiles, amphibians, birds
The resort has just 12 lodges – though
56 | r:travel
by minority ethnic (Hmong) performers.
In the case of the Rivertime Resort and
and butterflies. Of the resort’s 18,000 sq m,
there are plans to expand to 20. Still,
only 900 (five per cent) has been used for
this is hardly overcrowding. Rivertime
buildings and for the footpaths which wind
specialises in nature-based activities and
through the forest.
meeting the locals. Guests are taken on
Unusually, Rivertime markets itself
guided tours of nearby villages and can
internationally almost exclusively to
learn about villagers’ lives. In return, local
businesses, organisations and individuals
people are able to use the resort facilities
who are socially and environmentally
Winner Best small accomodation SPONSORED BY:
Discover Dominica Tourism Authority
A DAY IN THE LIFE A day at Rivertime begins with a European or Asian breakfast on the floating restaurant on the Nam Ngum river as you watch the sun come up over the Phou Khao Kwai mountains in the east. Unless you decide to just sit and watch the river flow you can explore it by boat or kayak, visit a traditional local healer, tour a local temple and the Hmong market, visit a weaving village or even the local primary school. With one or two day’s notice you could even participate in the resort’s rice farming experience organised in local rice fields and the local agricultural research centre by Englishspeaking Lao agricultural scientists. A traditional Lao massage from elderly ladies from the local village gives you a huge sense of well-being and puts some extra income into their
WHAT THE JUDGES SAID ‘Rivertime Resort and Ecolodge established themselves in what was, once again, an incredibly competitive category this year. The “Agreement of Cooperation” between the Lodge and the three local villages is a real rarity in this sector – a contract that sets out the rights and responsibilities of the company to maximising benefits for the local community, making contractual obligations of key responsible tourism principles.’
pockets. You can also use the resort’s bicycles to explore the local area. In the evening, you return to the floating restaurant. Barbequed fish and sticky rice seems to be the
hear only the sounds of the surrounding
favoured cuisine among the locals
forest: the chirping of crickets in the trees,
here. Then, a couple of beers or glasses
the unique sound of Lao frogs, the scurrying
of wine as you sit on the balcony of the
of small mammals and the wind brushing
lodge and watch a beautiful sunset as
through the trees. In the morning, you
the sun drops down below the river.
wake up to almost total silence; all the night-time forest life is now sleeping and only the birds are awake. All around the
responsible. This is done through links with
resort lodges there is only silence: no cars,
ethical websites and even NGOs, such as
no motorbikes, no moving machines of
Care, Oxfam and the Red Cross. The resort
any kind. However, this is the time when
also developed and produced a four-year
the area’s butterflies start to appear. There
English language curriculum for rural Lao
are dozens of varieties here, including
children. In addition, all staff are from the
the enormous bird-wing butterfly whose
local community and are paid up to 50 per
wingspan can be 20 centimetres across!
cent more than by comparable hotels.
Awe-inspiring!
If it sounds idyllic, it is. At night, you
Dominica - the ‘Nature Island’ boasts a lush and rugged landscape of pristine rainforests, soaring peaks, countless rivers and waterfalls, hot sulphur springs and secluded beaches. Not to be confused with the Dominican Republic, Dominica is said to be the only Caribbean island Christopher Columbus would recognise today. The island remains relatively unspoilt, with no international chain hotels or large resorts. Most accommodation is Dominican-owned or run, supporting the island’s economy and providing jobs and skills training for local people. It is for this reason the tourism authority is proud to support the small accommodation category in the 2009 Responsible Tourism Awards. Dominica has a long-standing commitment to sustainable tourism for which island businesses and the country as a whole have received various accolades and distinctions. Dominica was the first country in the world to be benchmarked by Green Globe, the worldwide certification programme for the travel and tourism industry; and is home to the first UNESCO World Heritage Site in the Eastern Caribbean – Morne Trois Pitons National Park. Widely recognised by scuba divers for the quality of its marine life, Dominica has established three marine reserves along its west coast to preserve and protect its underwater environment. www.discoverdominica.com
www.rivertimelaos.com
r:travel | 57
Best small accomodation Highly Commended HIGHLY COMMENDED
B&B came first, and gradually,
Beechenhill Farm, UK
over the years, the cottages, too, were converted for guests. In 1998 the farm went organic
and in 2001, with the help of the Peak District National Park Authority, Sue started a project to create a local food economy built around tourism. Finding it hard to get impartial advice about the greening of farming and tourism they, in conjunction with another farm, started the Pilot Light Demonstration project – to help others do the same. ‘We see our tourism business as an opportunity to bring outside money into our community as well as sustaining our lives at Beechenhill,’ says Sue. ‘Our local community has been incredible. I believe passionately in the potential of people and am delighted to work on projects which build the self-esteem and confidence of people who have not always had great opportunities in the past. The community has supported and got involved with many of our projects, because they are their projects, too! The Princes also see bringing guests to
Opening up a way of life
I
a working farm as a unique opportunity to educate other people about the rural way coming soon, their own cheese. The other
of life. ‘It’s a chance for us farmers to show
half now comes mostly from tourism, from
how important our relationship is with the
the two en suite B&B rooms, the two self-
countryside, landscape and soil. Tourism,
catering cottages – one with full wheelchair
done responsibly, can help farming to be
f you stand at the door of
access – which bring in around 700 visitors
more profitable because we, the rural ten
Beechenhill Farm in the Peak
a year, to a restored haybarn used for
per cent, have desirable things that the
District and look out over the
eco-weddings, a sideline which has become
urban 90 per cent no longer have – space,
country garden, you’ll see colourful
totally integrated into the local community.
green, peace, a connection to the earth.’
chickens pecking around, a dozing
Up to 100 guests can be accommodated
tortoiseshell cat, and a grubby Collie being
in other tiny B&Bs and cottages within a
mildly tormented by a squirming Jack
three-mile radius, and all wedding services
Russell puppy. On the left lie the tree-topped
are sourced locally, including photographer
bare slopes of Bunster Hill, like a lumpy
and florist. And there’s even a locally-brewed
shoulder whose outstretched arm descends
organic lager to toast the happy couple with.
into the village of Ilam. Straight ahead the
Sue and Terry bought Beechenhill in
view rolls out over meadows, hedges and
1984 having lived on Terry’s family farm
hills to the distant horizon of Leicestershire.
near Uttoxeter since getting married seven
This little piece of English paradise is
years before. When the EU introduced
Beechenhill Farm, a working organic dairy
milk quotas, scuppering their plans to
farm in the Peak District National Park, run
pay the mortgage with increased milk
by Sue and Terry Prince since 1985. Fifty
production, the couple decided to use their
per cent of their income comes from the
glorious environment, their skills and
farm produce – including eggs, lamb and,
accommodation to go into tourism. The
58 | r:travel
www.beechenhill.co.uk
WHAT THE JUDGES SAID ‘Beechenhill Farm has had a great impact on the local economy in the Peak District National Park, particularly with their eco-wedding weekends, providing a unique way of bringing together everything from locally sourced food, entertainment, culture and transport to accommodating wedding guests in local hotels and cottages.’
Balamku is a new concept of hotel in the Costa Maya region, one of Mexico’s hidden treasures
http://www.balamku.com/about/ 00-52-983-839-5332 information@balamku.com
Fuegoblanco
Ecolodge in Andalucia
• Six ensuite bedrooms, gardens and pool • Set in organic orchards with panoramic views of the surrounding mountains and specialising in delicious Äsh and vegetarian food. • 40 minutes Malaga airport
www.fuegoblanco.com • Tel +34 952 497 439
Best small accomodation Highly Commended HIGHLY COMMENDED
The lodge consists of
Napo Wildlife Center, Ecuador
12 luxury cabañas and a large dining hall with a library and a well-stocked
bar. Attached to the bar is a 50-foot viewing tower from where on a clear day you can see the Andes! Another 120-foot canopy tower deep in the forest allows you to experience the life above the forest floor. Napo successfully implemented environmentally friendly practices which have been recognised as the best example of community tourism in the country and have also won important international awards, including for the high standards of service and quality. It’s a nature-lovers paradise. Over 562
‘A workshop of cultural recovery’
species of birds have been recorded at the Napo Wildlife Center, more than a third of all of Ecuador’s birds. Napo also supports a ten-year wildlife survey, using 25 heat and motion sensitive cameras strategically situated in the reserve to record the movements of animals such
I
n the early 1990s, Kichwa Anangu
and personalised rainforest experience,
as ocelots, pumas, jaguars, coatis, tapirs,
community in the heart of the
intimate with nature, under a dedicated
peccaries, porcupines, rodents, pigeons,
Ecuadorian Amazon rainforest,
private and unique lodge, but only to
tinamous, hawks and more.
was under siege from irresponsible
a selected number of guests. Finally, in
Zoila Martinez, markeing managing at
logging and oil extraction that was
2000, after help from several local and
Napo describes the lodge as ‘a workshop
destroying their forests.
international contacts, the project was able
of cultural recovery’, and a visit here as ‘a
to move forward.
cultural exchange’.
Community members concluded that an eco-lodge could provide jobs, while
The community, entitled by its
‘Tourism allows the community to
conserving their land. The Napo Wildlife
constitutional rights over its land,
preserve their proud traditions, and the
Center, is the realisation of that dream. The
approached the Ecuadorian Ministry of
income gives community members access to
project also includes the conservation of
Environment which through its National
health services, education and better living
around 82 square miles of pristine Amazon
Park service declared them honorific park
conditions,’ she added.
rainforest within the Yasunì National Park,
rangers and approved the project signing
www.napowildlifecenter.com
an important UNESCO biosphere reserve
a renewable management agreement of
and the largest tract of tropical rainforest
this territory part as well of the Yasuní
in Ecuador.
Biosphere Reserve.
The lodge complex is located by the
Anangu manpower, supported by the
Anangucocha lake, within the unique
best technical assistance, and financed
ancestral territory of the Anangu Quichua
with donations in partnership with the
Community, but the dream came with
independent Ecuadorian non profit
many challenges. With great effort the
conservation organisation, EcoEcuador,
community built four well established
Napo Wildlife Centre was completed
shelters and a large house for a kitchen
in 2003.
and dining room. But they ran out of funds
In January 2007 a process started to
and the buildings remained incomplete for
transfer the entire lodge to the community’s
many years.
hands, and from that June Napo
They wanted high quality facilities and accommodation, to provide an exclusive
60 | r:travel
Wildlife Center became 100 per cent community owned.
WHAT THE JUDGES SAID ‘Since winning a Responsible Tourism Award in 2006, the Napo Wildlife Center is now 100 per cent owned by the Kichwa community of Añangu. This community-owned and operated business enables the Kichwa community to preserve and share their indigenous way of life with travellers, and to distribute all revenue to local communitybased projects.’
ES
BL
boon lottâ&#x20AC;&#x2122;s elephant sanctuary Holidays with a Difference, that Make a Difference
www.blesele.org Contact - www.natureandkind.com â&#x20AC;˘ tel: 0845 362 0300
Come and visit BLES, a small and peaceful home for rescued elephants in Thailand.
Best low carbon transport and technology Winner
WINNER Alcatraz Cruises, USA
Escape to Alcatraz
A
lcatraz and history go hand in hand. Once home to some of America’s most notorious criminals, the
federal penitentiary that operated here from 1934 to 1963 brought a dark mystique
Annual fuel savings will be upwards of 29,000 gallons – the equivalent of taking 58 cars off the road for good. It uses just 5.8 gallons of diesel fuel per hour compared to 30 gallons for a conventional ferry boat. That’s an 80 per cent saving.
to the famous rock in San Francisco Bay. The presence of infamous inmates like Al
achievement many years in the making.
of taking 58 cars off the road for good. It
Capone, and the ‘Birdman’ Robert Stroud
For hundreds of years the wind powered
uses just 5.8 gallons of diesel fuel per hour
helped to establish the island’s notoriety.
water transportation, then petrol-powered
compared to 30 gallons for a conventional
To this day, Alcatraz is best known as one
engines made operations more efficient.
ferry boat. That’s an 80 per cent saving.
of the world’s most legendary prisons, from
Hornblower Hybrid has combined those two
which no inmate ever escaped.
power sources, and harnessed the sun, to
Even just building it was an innovation as the boat is a recycled dive vessel!
create the nation’s first hybrid ferry boat.
Alcatraz Cruises used the Hybrid
of a different, 21st century kind. For the
It is powered largely by solar panels, wind
to spread the word about low-carbon
1.4 million visitors being carried to and
turbines, and grid electricity. Instead of
technology through its regular trips and
from the Rock this year by ferry company
idling at the dock or burning diesel to keep
educational cruises. It’s also installed the
Alcatraz Cruises – part of the Hornblower
the lights on (a standard practice in the
most fuel-efficient low emission engines
group – are escaping from a high-carbon
industry), the Hybrid switches from diesel
available in the rest of its fleet, to further
past, as they relax aboard America’s first
power to battery mode to save fuel and
reduce its environmental impact.
hybrid ferry, the 64-foot, eco-friendly
reduce emissions.
But today Alcatraz is making history
Hornblower Hybrid. Brought into service in December 2008, this remarkable vessel is a technological
62 | r:travel
The evidence for its success is in the
It’s not just in the technology that Alcatraz Cruises is setting new standards.
numbers: annual fuel savings will be
Through its Respect Our Planet programme,
upwards of 29,000 gallons – the equivalent
it is educating customers and staff on ways
SPONSORED BY:
Quito Visitors’ Bureau
lives. We’re also continuing to build boats of being environmentally conscious. It holds
that reduce our impact on the environment.
regular Environmental Days when it invites
Indeed, we are currently developing new
local providers of eco-friendly products and
technology and programmes in New York,
services to showcase their wares to visitors
including a zero-emission fuel cell boat
and San Francisco residents.
to take passengers to the Statue of Liberty
Most people, while familiar with the
in 2010.’
notorious past of the Rock, are unaware of the wealth of other stories to be learned
www.alcatrazcruises.com/hybrid
on the island. Alcatraz is now home to rare flowers and plants, marine wildlife, and thousands of roosting and nesting sea birds. Alcatraz Cruises is also committed to conserving the biodiversity of the bay through its corporate volunteer programme, which includes beach clean-ups and watershed restoration projects. Molly Alliman, Alcatraz Cruises’ environmental manager, says: ‘We have established a clear vision for the future of our company and embrace the idea of what it means to truly be a sustainable company. Our mission is to promote responsible tourism and encourage people on ways to be environmentally responsible in their own
WHAT THE JUDGES SAID ‘While the Hornblower Hybrid provides a convincing flagship vessel for Alcatraz Cruises’ innovative approach to sustainable tourism practices, it is their commitment to the reduction of carbon use across the rest of their product range, decreasing particulate and NOx emissions by 95 per cent with the installation of Selective Catalytic Reduction (SCR) units, that proves their commitment to minimising their environmental impacts.’
The Quito Visitors’ Bureau develops and promotes tourism in the capital of Ecuador. We are responsible for working with the local tourism businesses in the city as well as promoting destination Quito on the international stage. As such we are in a unique position of both developing and encouraging sustainable strategies, and making the travel industry and end-consumers aware of them. As one of the Municipality of Quito’s many organisations, we are proud to present the work the authorities have carried out in many areas of the city over the past decade. Quito has invested more than any other Latin American capital in cultural heritage safeguarding, investing some half-a-billion dollars since 2001. The restoration and regeneration of the historic centre – Quito was the first city to be named a World Heritage Site by UNESCO in 1978 – has generated investment in tourism infrastructure, and media interest abroad. The development of tourism in the historic centre is set on a sustainable course, and it’s the ideal place to explore by foot with no transport involved. The city of Quito has also worked hard over the last decade on expanding and improving its public spaces and parks. The capital now boasts one of the highest per-capita ratios of open space to inhabitant on the continent, and has planted tens of thousands of native trees. The Bureau actively promotes these areas, and places like the Botanical Gardens, as well as the opportunities for sports in the city – such as the weekly ‘Cycle Sundays’, when 20 miles of roads across the capital are closed to traffic with some 30,000 people participating. Internally, the Visitors’ Bureau is currently implementing a ‘zero-paper’ strategy, with all of the capital’s 3,000 tourism establishments audited through software on mobile phones, as opposed to paper, in 2009 and in the future. www.quito.com.ec
r:travel | 63
HIGHLY COMMENDED Seat61.com, UK Do you have a favourite train ride? I have so many! Zermatt to St Moritz on the Glacier Express, Auckland to Wellington on the wonderful ‘Overlander’, and Chicago to San Francisco on Amtrak’s amazing ‘California Zephyr’. But the best trip is much closer to home: London to Fort William on the overnight ‘Caledonian Sleeper’. A cosy private room with beds,
Taking the strain out of the train
a lounge car with leather sofas and steward service for haggis, tattties and neeps plus a wee dram in the evening, then lifting the blind next morning to see deer bounding away across the Highland scenery. What more could you
A
ask? It’s yours for as little as £59... ir travel is the fastest-growing contributor to global warming.
travel, it makes the journey part of the
But if we want people to cut
holiday, and it places the destination in
On the contrary, taking the family to
down on their flying, we need
Ever been forced to catch a plane?
context. It’s a more practical proposition
Andalusia for a week one Christmas, our
to offer them a safe, comfortable and
than most people imagine, even for
Eurostar left London spot on time to connect
affordable alternative. Trains and ferries
journeys to Spain, Italy or Greece. And
with the excellent Spanish ‘trainhotel’ to
often provide just such an alternative,
worldwide, train journeys in countries
Madrid, with its elegant restaurant car for
but finding out how to use them has
such as India, the USA or Vietnam reflect
dinner and cosy private sleeper with en
been shrouded in a fog of impenetrable
the culture of the country itself and they
suite shower. At the time we left, Heathrow
timetables and fares.
become part of the experience – a flight
was closed because of fog and all European
doesn’t. However, finding out about train
flights were cancelled. It was still closed
Founded as a hobby by Mark Smith eight
travel and how to buy tickets had become a
next day, as our AVE from Madrid glided
years ago, to cover a handful of popular
nightmare. Sometimes, if something needs
smoothly into Seville, six minutes ahead of
train routes, this one-man operation now
to be done, you just have to do it yourself…
schedule. A modern-day case of the tortoise
That’s where Seat61.com comes in.
explains how to get from the UK to just
and the hare?
about any country in Europe and how to
Why is the website called Seat61?
travel in many countries worldwide – some
I grew tired of getting a Eurostar seat next
Finally, what’s your top tip?
80 in all. Routes, times, fares, how to buy
to a wall instead of a window, or a face-
Never travel without a good book and a
your tickets, and what the journeys will be
to-back seat where you stared at the back
corkscrew.
like – all are covered in loving detail on
of someone’s head, so I got hold of the
seat61.com, which received a staggering 6.4
Eurostar seating plan and identified a seat
million hits over the past 12 months alone,
that ticked all the boxes. Seat 61 (in first
resulting in 17,000 online ticket sales.
class cars 7, 8, 11 or 12) is one of two seats
Here he reveals the story behind his award-winning website:
facing across a table, with an unobstructed view from the window, and it became my customary starting point for journeys to
How did Seat61.com all begin?
Morocco, the Crimea, Istanbul and Syria,
I started in 2001 with just one page, listing
even Tokyo and Nagasaki via Moscow
a dozen key destinations in Europe and
and Vladivostok.
how to get to them from the UK by train. I never thought that 18 months ago it would
Have you always only sat in that seat?
become my full time job...
Since the website has become so popular, I often find that seat 61 is already
What was the inspiration?
taken. ‘Hoist with my own pétard’ is the
Taking the train puts the romance back into
phrase I think.
64 | r:travel
www.seat61.com
WHAT THE JUDGES SAID ‘The judges were impressed by the progress made since Mark Smith accepted an award for Best Personal Contribution in 2006, for pioneering his online service for planning and booking rail and ferry travel online. The scope of the site remains impressive, enabling the planning of international surface-only travel in destinations such as Thailand, China, and India.’
Highly Commended Best low carbon transport and technology
Trains and boats… not planes
T
transport network, entire communities and ways of life would be lost. ‘Though certain mountains attract many visitors, tourism in Switzerland has never been about a few “honeypots”. It is spread throughout the country, and SwitzerlandMobility encourages that still
here’s something about
canoeists, all marked with signposting
further. The presence of visitors helps the
travelling in Switzerland that
and services that include accommodation,
viability of countless small, family-run
is so relaxing compared with,
luggage transfer, equipment rental and
hotels and B&Bs, local services such as
say, the daily commute into
discounted use of public transport. More
village shops, restauarants and even public
than 1,100 businesses are involved, from
transport in the form of the yellow
Switzerland has about 20,300km of
hotels to bike-hire companies. There’s even
Postbuses. This is tourism that is genuinely
public transport network, of which the
a web-based booking system that helps you
sustainable in every sense of the term.’
Swiss Federal Railways (SBB) owns a total of
choose an appropriate holiday.
Waterloo. It’s just so, well, joined up.
3,000km. This is complemented by another
Heidi Reisz, account manager for
2,000km run by private railways. There
Switzerland Tourism UK, which has the
are also 150km of mountain railway lines
enviable job of promoting this joined-up
(cogwheel and funiculars).
thinking to jaded British commuters, says:
But the real strength of the Swiss Travel
‘Without our fully integrated public
www.swisstravelsystem.com
SWISS RAIL ON A ROLL RAIL IS not only a way to get around
System is the fact that trains are carefully
Switzerland, but also a way to get to
integrated with other forms of transport.
Switzerland. r:travel asked the other
All Postbuses and ships on lakes and rivers – and even the buses and trams in urban areas – are part of the Swiss Travel System. Now travel in this Alpine country just got even better, with the creation of SwitzerlandMobility, the largest national network of non-motorised routes ever created. Nearly 20,000km of itineraries have been devised for hikers, cyclists, mountain bikers, inline skaters and
WHAT THE JUDGES SAID ‘The SwitzerlandMobility network is an exemplary model of a consistent and comprehensive approach to travel at the national level. It is the integrated and wide range of services on offer throughout this network which means that 97 per cent of people in Switzerland live within 2km of public transport.’
‘highly commended’ nominee in this category, Mark Smith, ‘the Man in Seat61’, to show us how easy it is to get from London to the top of the Jungfrau. ‘Hop on the 8.32 Eurostar from St Pancras, taking just 2 hours 14 minutes to reach the Gare du Nord in central Paris. It’s a ten-minute walk to the Gare de l’Est, where the 12:24 ‘Lyria’ high-speed train will whisk you through the green hills and pretty French villages of the Champagne region, arriving at
HIGHLY COMMENDED Swiss Travel System
Basel in Switzerland at 15:51, just 3½ hours later. The frequent and reliable Swiss InterCity network will get you to Interlaken at 17:57. Then it’s up into the mountains on the little narrow gauge train to Grindelwald and onto the Jungfraubahn up the Jungfrau to the top of Europe… In winter, the views are especially spectacular. Cost? London-Paris by Eurostar starts at £59 return, Paris-Basel by Lyria TGV at only £23 each way. A Swiss Transfer ticket (£80) will get you from any Swiss entry point to any Swiss destination and back, whether you arrive by train or air. But with train fares there are no taxes to add, no baggage fees, no hand luggage limits.’
r:travel | 65
Best tour operator for cultural engagement Winner
WINNER Village Ways, India
Tea-time for the soul In the foothills of the Indian Himalaya, an inspiring community project offers unique access to remote villages, big mountain views and a lot of cups of chai. Wanderlust magazine’s Paul Bloomfield feels his spirits soar
T
hey say you’re either a dog
still warming the terrace flagstones as I
conservation effort. For the villagers,
person or a cat person. Me, I’m
gazed around at the village of Kathdhara.
though, the benefits are questionable.
a cat person. Dogs bark, and
My guesthouse was bordered with
It’s their crops grubbed up by porcupine,
drool, and smell, and I’m a
well-tended flowerbeds, ablaze with orange
boar and barking deer, their dogs and
bit scared of them, truth be told. I like cats
marigolds, sweet william, dangling
livestock at risk from leopards against
– ideally big orange ones with black stripes
purple amaranthus and red dahlia. The
which they can no longer effectively
or spots. In India, I was very much in
near-8,000m peak of Nanda Devi sat
defend. And with reduced rights in the
the minority.
hazy on the horizon beyond the baby-
forest, their opportunities to tap resin,
pink blossoms of prunus trees lending
collect firewood and forage for animal
small guesthouse that brought it home.
a November day the spring airs of May.
fodder are also curtailed.
After a day of tracing undulating paths
Long, low, whitewashed houses overlooked
among the Himalayan foothills of India’s
verdant terraces spilling down the steep
community tourism scheme in 2006 aimed
north-western Uttarakhand province, I was
hillside, lumpy with haystacks and patched
to redress the balance. By guiding visitors
relaxing on a terrace with a steaming cup
with vegetable plots. Piney woodsmoke
along forest trails between guesthouses in
of milky chai – my 12th that day, at least
scented the still air.
five of Binsar’s villages, the project brings
It was a line in the visitors’ book in a
– leafing through its pages. ‘Excellent food – our compliments to
Kathdhara is a relatively spruce
The launch of the Village Ways
income – job opportunities for guides,
settlement of some 30 families (here,
porters, cooks; fair payment for food and
the cook!’ wrote one guest. And on the
population is numbered in families, not
services – and optimism. These villages
following page: ‘The ginger “bed tea” in the
individuals or even houses), but it’s merely
had been atrophying as young people,
mornings is a real treat.’
an island in a sea – albeit a smallish one
disillusioned with subsistence farming,
– of wild forest: Binsar Wildlife Sanctuary.
migrated to towns in search of work; now,
Then: ‘Sorry to hear about the neighbour who lost his dog to a leopard last night.’ No wonder cats aren’t so popular in these parts. The rays of the late afternoon sun were
66 | r:travel
To us short-term visitors, the creation of the sanctuary – 47 sq km of mixed forest tucked into a corner formed by the Nepal and Tibet borders – seems like a laudable
hope of long-term opportunities is enticing them back home. For visitors it’s a simple sell: charming walks, an insight into traditional rural life,
SPONSORED BY:
Tourism Western Australia
−>
WHAT THE JUDGES SAID and a total absence of hassle. Yes, you read right: it’s a 100 per cent guaranteed hassle-free zone. No begging, no staring, no tipping, no horns, no guilt – especially no guilt; this must be the most relaxing experience on the subcontinent. The biggest problem you’re likely to face is a tea overdose – barely an hour goes by without an offer of yet another cup from a smiling villager. We’d set out from Khali Estate – a charming guesthouse, also Village Ways’ operations base – the previous morning, our ears ringing with the blessings of the Shaivite priest who’d daubed our foreheads
‘These community-owned and managed projects in the Indian Himalaya offer unique and authentic cultural experiences by facilitating mutual cultural engagement at every level. This has brought previously vulnerable and disadvantaged individuals from the Dalit community into focus as porters and committee members, while enabling tourists to experience rural landscapes in non-intrusive and rewarding ways and make a significant contribution to local economic development in the villages they walk through.’
with sugar bindis. A gentle hike along paths springy with pine needles brought us to Dalar, the first village on our route. Here our guide, Sher Singh – a gently spoken
www.westernaustralia.com
Kumaoni man with a wily, vulpine grin
hostess’s two grandsons cajoled my
offset by enormous brown eyes – introduced
girlfriend into playing cricket with a plastic
us to the priest’s wife, as she plucked lemons
ball that had stopped being round many
for our tea from the grove behind the house.
months before.
I drank in the surroundings along with my lemony black tea as our smiling
Tourism Western Australia is dedicated to developing, promoting and protecting Western Australia’s iconic tourism experiences. We are working with operators and consumers alike to encourage responsible travel. Western Australia’s natural assets are what set us apart from other destinations. Visitors are drawn to the unspoilt, uncrowded landscapes, which include the world’s largest fringing reef, pristine beaches, ancient rock formations, scores of national parks and abundant, unique flora and fauna. It is an area of huge biodiversity and we strongly believe tourism must protect these natural assets and return benefits back to the environment and the local communities. It is also an area of rich cultural heritage. Western Australia is home to the oldest and one of the most beautiful cultures in the world with indigenous rock art in the Kimberley dating back circ 30,000 years, including what is thought to be the first ever representation of the human face. Developing and supporting environmentally and culturally sustainable attractions is a key part of Tourism Western Australia’s five year strategy. We are working closely with industry to significantly increase the number of tourism businesses that have eco accreditation through the promotion of best practice in sustainable design and operations. Already many Western Australian hotels and operators have been recognised for their efforts in this. We are also working with various partners to ensure sustainable Aboriginal participation in tourism through training and employment initiatives. In the last two years the number of Aboriginal Tourism businesses operating in Western Australia has increased by 68% to 109. TWA is proud to sponsor the Best tour operator for cultural engagement category in the Virgin Holidays Responsible Tourism Awards.
This encounter set the pattern for our wanderings over the following
−> r:travel | 67
Best tour operator for cultural engagement Highly Commended rhododendron forest
symbols and, ironically, leopards. Those
into a sun-soaked
flags reminded me of the paradoxes of
glade. Another
conservation – but also reaffirmed the
two hours brought
optimism growing in these tiny villages.
us to the second
As writer Arthur Pinero observed: ‘Where
of three temples
there’s tea, there’s hope’. In the small
along the ridge.
communities of Kumaon working with
We removed our
Village Ways, till now so close to losing
shoes and gingerly
their futures, I found both tea and hope
padded across the
in abundance.
chill flagstones,
www.villageways.com
Sher Singh ringing the bell above the stone gateway
The full version of this
as a tribute to the
article first appeared
goddess Nanda Devi. At well over 3,000m
in the June/July issue
guesthouse room and a hearty breakfast of
we were breathlessly high; a carpet of cloud
of Wanderlust
chilli-tinged eggs and roti (flat bread), we’d
rolled away to the south, and buzzards and
(www.wanderlust.
set out on our day’s gentle hike to the next
eagles soared, specks hundreds of metres
co.uk), the UK’s
village, past waterfalls and rust-red wild
below us.
leading specialist
−> three days. After a restful night in a cosy
magazine for independent-minded
turmeric. We’d retrieve tiffin tins from our
The silence was enhanced by the
packs for lunch, Sher Singh seasoning our
faint tinkle of hundreds of bells lining
travellers. The November issue is on sale
munching with nuggets of insight about the
the courtyard and the fluttering of flags
now, price £3.99.
forest, identifying tits, warblers,
embroidered with elephants, flowers, om
tree-creepers, bulbuls and flycatchers. Thanks to the transparency of the
THE REGENERATION GAME
Village Ways system and the welcome it engendered, the character – and the
VILLAGE WAYS was created by local hotelier Himanshu Pande and Dinesh Pande, a
characters – of each settlement quickly
community development worker; the other directors include Indian businesspeople,
made themselves known.
British rural development experts and experienced tour operators. Village Ways provides
There is a local saying: ‘If you walk for one mile, the water will taste different;
marketing, books guests and pays guides a daily wage. The five Binsar villages – Dalar, Risal, Gonap, Kathdhara and Satri – each built and
walk for three, and the language will be
run a traditional-style, three-bedroom guesthouse, with grants an loans from Village
different’. Here, the language is mine but
Ways. A village tourism committee – each with at least two women members – manages
it is hard for me to understand.’ Sher Singh
each guesthouse, keeping accounts, allocating porters and cooks, controlling the buying
was observing just one of the distinctions
of food, nearly all of it local.
between the Binsar hamlets and Supi, home
There’s no individual tipping: donations are placed in a village development
to a new Village Ways guesthouse, the first
fund for investments – the purchase of a new buffalo, education or improvements in
in the Saryu Valley. The high peaks are
women’s health. Village committees also have a mandate to encourage participation by
closer, plants vary – we sat among figs and
disadvantaged groups and individuals, included Dalits and the disabled.
pears, which blossom weeks later than in Binsar – and the proximity of Nepal and Tibet is evident in the villagers’ features. From here we ascended up towards the lookout at Supi Chilta. Being that much higher up in the Himalayan foothills, the
Guides recruited from the villages were originally trained by naturalists from Corbett National Park; senior guides such as Sher Singh now help develop trainees. The scheme helps the communities work together, and builds bridges between the communities and the Forestry Department; the advent of Village Ways has encouraged villages to protect wildlife and reduce logging. The Supi guesthouse is the first in the Saryu Valley; more guesthouses are currently
opportunities for more demanding hiking
being developed in the region, with the close cooperation of a poverty alleviation
around Supi are many and varied.
agency UPASaC.
We’d certainly picked the day for it. The
‘The essence of our holiday is about cultural engagement with the host communities,’
first few hundred metres were unremittingly
says Village Ways director Richard Hearn. ‘We offer guests the opportunity to visit village
steep, and by 7am we’d worked off the
homes, to work with villagers in their fields and around the villages. For the hosts a
morning chill, emerging from dense
sense of pride in their traditions has been awakened.’
68 | r:travel
The rhythm of the rainforest
B
HIGHLY COMMENDED Tropic Journeys in Nature, Ecuador
ack in 1994, Welsh ecologist
Huaorani themselves. Guests who come
of riverside birds such as Amazonian
Andy Drumm became alarmed
here help their hosts maintain a way of life
kingfishers. You arrive at the ecolodge in
at what he saw as a ‘cultural
independent of gifts and handouts from oil
time for dinner.
assault’ on a traditionally,
companies, enabling them to preserve their
A stay here involves waking up early,
proud, defiant tribe living in the
culture, heritage, and traditions as well as
having breakfast, and venturing out in
Amazonian rainforest of Ecuador:
conserve the land. At the same time, Tropic
the morning coolness, while evenings are
the Huaorani.
has extended its work to include indigenous
times for flashlight walks or canoe rides to
peoples in other areas of the country.
look for things that ‘go bump’ in the night.
The Huaorani have long inhabited the headwaters of the Amazon, living as
‘Here’, however, is terra firma rainforest
Even if you do not see many creatures, their
nomadic hunters and gatherers with little
(forest that is never flooded) an hour’s walk
signs are everywhere. Rest assured that,
outside contact until the end of the 1950s.
from the community of Quehueri’ono,
while seemingly invisible, the rainforest’s
At least one clan continues to shun all
in the northwestern part of Huaorani
inhabitants are no doubt getting a good
contact with the outside world.
territory. The ecolodge consists of five
look at you.
Huaorani-style, palm-thatched cabins,
www.tropiceco.com
But the Huaorani also live on top of one of Ecuador’s largest oil deposits and have
built of local wood, within which are fitted
been forced to deal with the presence of oil
modern large tents. All have a pair of twin
companies and other outsiders, such as
beds, a bathroom with a shower and flush
road-builders and loggers, on land they have
toilet, and a porch with comfortable chairs.
called home for at least a thousand years.
The dining area is part of a complex of
Andy, working with Huaorani leader Moi Enomenga, founded a socially principled tour operator, Tropic, to work on a solution:
rooms and the whole area is covered with traditional Huaorani-style palm thatching. To get ‘here’ involves a four to five-hour
community tourism. Over the years, this
drive from Ecuador’s capital Quito to reach
venture has helped a small part of their
the country’s third airport in the town of
territory (55,000 hectares of primary
Shell (named after the oil company). A
Amazon rainforest) to keep all this pressure
45-minute light aircraft flight takes you
away. Recently, their innovative partnership
over a green vastness punctuated by rivers
led to the building of Huaorani Ecolodge, a
and settlements, to land in Quehueri’ono.
deliberately small, environmentally-friendly
You are then poled down the Shiripuno
development which opened in 2008, and
river in a shallow dugout canoe, dodging
which is co-managed by Tropic and the
sunken tree trunks, and catching glimpses
WHAT THE JUDGES SAID ‘Tropic Journeys in Nature provide an extensive cultural exchange programme between not only tourists and the local community, but between indigenous tribes as well, facilitating a network of cultural visits inter and intra culture. By working closely and consistently with the Huaroni people over 15 years they have helped to secure the community’s ability to raise and manage their own income through tourism.’
r:travel | 69
Best tour operator for cultural engagement Highly Commended HIGHLY COMMENDED Estrela, Brazil
BE A COOL TOURIST ESTRELA has its own take on responsible tourism. Called simply ‘Be a Cool Tourist’, it urges: • Come and visit us with an open spirit, to get to know us and our culture. • Discover our customs and ways of living – they are different, but not inferior. • Be sensitive to our reality – without making promises and creating expectation. • Try and spend your money to benefit
Taking to the streets in Brazil
local people, not just big businesses – it makes for a much richer exchange. • Reflect on and share your experience – promote our Brazil! • Listen, observe, ask – don’t just look
scenes’ of Salvador. Taking a community
looking for a meaningful
tour allows visitors the opportunity to
alternative to the hedonistic
meet local people, enjoy their culture and
beach and carnival
understand their reality. The tours, which
and assume. • Take care of our environment – the world belongs to all of us. • Belongings – Stay aware and don’t
experience, are getting the chance to give
rotate between five different communities,
carry valuable things. (visible valuable
something back to the city and its people
support local grass-roots organisations and
belongings create a security risk for all
with a thoughtful new community
give young people, especially, a chance to
tourism project.
work as guides and performers and improve
Set up two years ago by Estrela, a
their opportunities.
British/Brazilian charity working to help
Founder Julia McNaught da Silva
disadvantaged youth and communities
explains: ‘Salvador is one of Brazil’s top
in Brazil, Estrela Community Tours takes
resorts, with a tremendous and vibrant
around 200 visitors a year ‘behind the
cultural scene. Its local people were very keen and open to the idea of sharing this,
WHAT THE JUDGES SAID ‘Estrela Community Tours are designed as a strategy to support the focus of the UK/Brazilian charity Estrela, to promote intercultural engagement between Brazil and other countries. The tours target the most deprived neighbourhoods and disadvantaged youth in Salvador, and invest 100 per cent of tour income into the local economy through the arrangements of cultural tours to community projects. By partnering with international tour operators, Estrela are committed to the development of a model of community tourism replicable in other destinations.’
70 | r:travel
bringing people from different cultures and realities together as equals, and learning
of us). • Photography – Think and ask before you take a photo (there is a lot of sexual tourism here, and we don’t know where our photos go). • No exploitation of women & children – they’re our mothers, sisters & daughters. • No aggressive haggling – our salaries are already low.
from each other. ‘The communities visited are excluded, disadvantaged, periphery communities,
community tourism, the Calafate Women´s
now undergoing a transformation of
Collective have developed a community
boosted self-esteem as a result of the
museum, painted colourful murals around
community tours. Despite the interesting
the community, create and sell crafts, and
people and places visited and colourful,
run their own tours in accordance with, and
rhythmic cultural performances, the
including, the local calendar of festivals,
highlight of the tours for many is the simple
attracting Brazilian and international
interaction with local people and having
tourists alike. It has brought a sense of
the chance to chat informally. Visitors may
hope, a new activity for positive change,
also choose a participatory activity, and try
increasingly recognised by the entire
out samba drumming, capoeira or
community, who never dreamt that tourists
Afro-Brazilian dance!
would want to visit their neighbourhood.
‘One particular community involved
Now they are proud to be Calafateiros!’
suffers particularly from drug-related violence. Through the development of
www.estrela-brasil.com
DESTINATION NORTHLAND
V
isitors to Salvador in Brazil,
Our adventures will take you to untouched wilderness... and we’ll also help keep it that way
Fisherman’s Rest 80% of our visitors engage in the community hands on! And love it. They generally say it’s the best holiday they have ever had! Wilderness Journeys has forged a reputation as Europe’s leading specialist adventure travel company. Our mission is to provide travel experiences which inspire our clients to enjoy, value and protect the world’s wilderness areas. From trekking in Bhutan to sea kayaking in Greenland, our active holidays support nature conservation and environmental protection initiatives in the destinations we explore. Join us for the adventure of a lifetime.
wildernessjourneys.com 0131 625 6635
www.Äshermansrest.net
Authentic St Lucia Your
Tropical Garden Of
Eden
• Colonial Estate set in nature’s best, against the backdrop of a St Lucia World Heritage Site. Fond Doux Holiday Plantation in St Lucia’s Historical Soufriere. • Come experience the world as it was. • Experience life as it should
www.fonddouxestate.com
Best volunteering organisation Winner
WINNER People and Places, UK
The right people in the right places As the organisations featured over the next four pages happily confirm, volunteers are the lifeblood of their work. Nevertheless, volunteering is a potential minefield for the unwary and the unprepared. Our winning company, UK-based People and Places, offers a responsible way forward
leads them to want to achieve more than may be practical or possible. ‘We do not place volunteers without the informed consent of the project – this means that the project is privy to the skills of the volunteer well before they arrive. In many instances the volunteers will have far
E
programmes. The first volunteer
not qualified in than those of the people
social networking sites are
organisation to be independently audited
on the ground and in many instances local
filled with tales of gap year
by the Responsible Tourism Partnership, it
people have higher skills than volunteers
volunteering plans that ended in
works with local partners – from respected
– but the very nature of the volunteer being
disappointment or disaster – both for the
responsible tour operators to international
“foreign” leads the community to believe
volunteers and the community they had
NGOs – to match volunteers’ specific skills
they will know more.
hoped to serve.
to local needs.
It’s not always about unscrupulous
Since launching in March 2006, People
‘Add to this the nuance of cultural mores – for example, communities where
companies relieving our eager children of
and Places has placed around 250
they would not dream of disagreeing with
large sums of money, most of which find
volunteers and expects to place a further
an honoured guest, and volunteers who
their way into the wrong pockets. Another
200 in 2009. It currently works with eight
are fearful of cultural disrespect – and
potentially traumatic problem is managing
partners, supporting 16 projects in the
misunderstandings can and do arise. It is
expectations and matching people’s skills
Gambia, South Africa, Nepal, India, Peru,
imperative to have skilled facilitators on the
with the right project. It’s an issue all too
Indonesia, Swaziland and Madagascar.
ground with whom volunteers and project
familiar to Sallie Grayson, co-founder and
Explains Sallie: ‘Most short-term
programme director of People and Places.
volunteer travellers do not have an
Now a Responsible Tourism Award winner,
in-depth knowledge of all the nuances of
challenge in three ways, says Sallie.
two years after getting a ‘highly
the community they seek to serve. They are
• Detailed briefings before departure.
commended’ nod, People and Places prides
well meaning, intelligent, well read and
• Putting volunteers in touch with each
itself on offering fully transparent
optimistic. This optimism almost invariably
72 | r:travel
leaders can meet regularly.’ People and Places addresses this
other before they leave. People and Places
VOLUNTEERS THE KUGLERS; MOLWENI - WELCOME SOUTH AFRICA
greater skills in an area they feel they are very year newspapers and
encourages previous volunteers to brief future volunteers – warts and all. • On the ground the company works with
overwhelming for our local partners.’ People and Places solved that by TravelPledge (www.travelpledge.org) a
communities and experienced in ensuring
charity which channels donations to
guest and host will work together.
targeted causes, with donors able to see
been the management of the generosity
where money is going and how it is spent. All in all, volunteering should
of returning volunteers. Over the two
be a satisfying process for everyone
years to the end of 2008, volunteers have
involved. ‘Seeing the cumulative effect of
contributed at least £49,000 in mandatory
volunteering in community development
donations to projects in the communities
is especially rewarding,’ adds Sallie.
in which they work, but this total is
‘We are helping communities build the
doubled by further donations raised by the
future they want for themselves. And,
volunteers when they return.
because we update previous volunteers on
‘More than 20 per cent of our returning
developments after their placement, they
volunteers want to continue to support
gain a growing understanding that their
their projects when they return home,’ says
role was important and meaningful.’
Sallie. ‘Our challenge was how to manage
www.travel-peopleandplaces.co.uk
this travel philanthropy – efficiently, effectively and openly. To be quite honest,
ASK THE RIGHT QUESTIONS
as a tiny organisation, we were becoming overwhelmed by the reporting systems
ANYONE looking to volunteer
needed to ensure we were communicating
should do their homework to avoid
properly with donors and monitoring
disappointment – or worse. Here is
efficacy – and the burden was equally
People and Places’ checklist of what you should ask of any volunteer organisation, before signing up. More
WHAT THE JUDGES SAID ‘People and Places has exercised leadership in a sector bedevilled by poor practice and established a replicable business model. Committed to reporting transparently on the money that volunteers pay, they ensure that the volunteers meet their full costs and are not a burden on the community; and carefully match the skills of volunteers to the needs of that community without replacing local labour. They have taken the groundbreaking step of having their work externally audited and publishing it online. These four principles set not only a practicable standard for operators to aspire to, but offer valuable guidelines for tourists seeking legitimate and socially beneficial volunteering experiences.’
Kenya Tourist Board
becoming a founding partner of
local partners who are in and of their
A different, but welcome challenge has
SPONSORED BY:
details – and the right answers - are at www.travel-peopleandplaces.co.uk 1. How can I be sure that what you’re telling me is true and not just marketing hype? 2. How and where is my money spent? 3. How will my skills be used effectively? 4. I’m only going to be there for a few weeks – how can my input be of any real use? 5. Who decides what my role will be? 6. Who knows about me before I arrive and what do they know? 7. Whose idea was the project and who runs it? 8. Can I talk to previous volunteers? 9. Can I talk to local people before I go?
The Kenya Tourist Board has a commitment to Responsible Tourism and environmental and cultural preservation projects have grown extensively over the past decade, spurred by a desire to maintain Africa’s rich artistic and ecological treasures. From helping with community aid in remote villages and learning about animal conservation, to viewing and helping preserve ancient African rock art – there are now more options than ever for holidaymakers to explore and get involved. With ‘safari’ coming from the Swahili for ‘journey’, Kenya prides itself on offering an unparalleled travel experience for everyone. From the depths of a coral reef to snow-capped mountains, from lush rainforests to vast trackless expanse of desert, from extinct volcanoes to geothermal springs and from rolling savannahs to freshwater lakes, Kenya’s contrasts hold the promise of real adventure. Its 59 National Parks and Reserves offer endless potential for the wildlife enthusiast, while those pushed for time can even have a taster with a one-day safari adventure in Nairobi national park – just 20mins from the capital! The country has also drawn on its many historical influences to develop its own unique culture and boasts 42 ethnic groups, countless languages and dialects and one of the most richly diverse social tapestries on earth. A great sporting nation, there’s plenty to satisfy the amateur enthusiast and ultimate thrill seeker alike in Kenya, from golf to bike trekking, from marathon running to big game fishing and from paragliding to world-class diving. Added to this are award-winning safari lodges and sophisticated tented camps, plus a fantastic range of both scheduled and charter flights from the UK. There has never been a better time to visit Kenya. Whichever ‘safari’ option you choose, Kenya’s charms inspire. www.magicalkenya.com
10. Will I be safe? 11. What’s all this I hear about adequate insurance? 12. Is there any continuity? 13. What kind of support is there for me?
r: travel | 31 r:travel | 73
Best volunteering organisation Highly Commended
Cay to success
T
depend on them for food and livelihoods,
Mexico, Cambodia, Fiji, Tobago and St
but also globally because they are key
Vincent and Grenadines. Their efforts have
systems helping to control greenhouse gases.
seen the expansion of marine protected
But don’t be fooled. Coral Cay
areas in the Philippines, and the Belize
Conservation (CCC) is the name, but saving
Barrier Reef designated a UNESCO World
corals is not the only game. Chairman Peter
Heritage Site. But founder Peter Raines
Faulkner explains: ‘When you consider any
believes their greatest achievement has
complex ecosystem – and they don’t get
been to raise awareness of the importance
here are many newcomers
much more complex than coral reefs – we
of coral reefs and rainforests.
to the arena of responsible
must take a holistic approach and consider
tourism and volunteering.
many impacts that may have effects on the
this, working alongside scientists and
Coral Cay Conservation is not
Volunteers play an integral part in all
particular ecosystem. In tropical regions
helping to educate local communities. In
one of them. Founded in 1986 by marine
when we look at a coral reef we often have
2008, CCC recruited 106 volunteers, and
biologist Peter Raines, as a not-for-profit
to also consider the tropical rainforests that
as of July, had another 141 for this year. As
NGO, Coral Cay has been at the heart of
line the coast. One of the major threats that
a CCC volunteer you could be surveying
the fight to raise awareness of the growing
reefs face globally is deforestation which
fish in the Philippines, working with local
threat to the world’s coral reefs for 23 years.
creates excessive run-off onto reefs.
communities in Tobago or assisting with
Combining the efforts of volunteers, field
‘Ultimately, Coral Cay Conservation
some of the first marine research to be
staff and local project partners, in what it
works to help local peoples preserve the
conducted in Cambodia. At the same time
calls a ‘citizen science’ approach, it strives
world’s coral reefs and tropical rainforests.
you will learn how to dive or further your
to protect, manage and preserve coral reefs
We do that by providing them with a
diving skills. Not to mention living on
and tropical rainforests by working closely
variety of resources such as research data,
the shores of tropical islands, witnessing
with those communities who depend on
training of local scholars, education at local
spectacular sunsets and diving with
them for food and livelihoods.
schools and the ability to keep up the work
inspiring creatures.
It is estimated that around 30-40 per
after we have left. We never lose sight of the
‘Coral Cay volunteers are the core of
cent of the world’s coral reefs have been
fact that we are working with communities.
Coral Cay,’ says Peter Raines. ‘Without our
destroyed or are beyond recovery and if ‘the
To successfully preserve these ecosystems we
volunteers there is no Coral Cay.’
world’ does not take urgent action, coral
must bring the local people along with us.’
www.coralcay.org
reefs as we know them may disappear
In the past 23 years Coral Cay has
forever. Coral reefs are important, not only
launched marine conservation projects in
for the well being of communities that
Belize, Philippines, Malaysia, Indonesia,
HIGHLY COMMENDED Coral Cay Conservation, UK
74 | r:travel
WHAT THE JUDGES SAID ‘Coral Cay Conservation projects are conducted only under the express invitations of local governments and NGOs, enabling them to organise marine conservation volunteer experiences with local project partners. They maintain a strong commitment to facilitating positive relationships with local communities by conducting pilot projects aimed at gauging the response of those communities to external intervention.’
The right time to walk away
HIGHLY COMMENDED Peru’s Challenge
F
or any volunteer organisation,
problems, from poor dental hygiene
seven people per household. Its school has
the ultimate aim of its work must
through to parasite infestations. They
been abandoned by the Department of
be to walk away, job done. In a
lacked energy and were prone to violence
Education. The children are malnourished
remote rural community of Peru,
and anger. Now they have fresh fruit daily,
and full of parasites. Houses are poorly
that’s exactly what the team behind Peru’s
nutritious lunches, regular dental checks
equipped with no electricity, safe drinking
Challenge are about to do.
and parasite treatment. Energy levels are up
water or toilets. Beds are usually a couple of
and regular PE classes are hugely popular.
blankets on the floor and cooking facilities
For the past four years its founders, former Australian tourism worker Jane
In the wider community, a community
are dismal with kitchen areas full of smoke.
Gavel and her Peruvian husband Selvy
centre has been built, which also houses
Ugaz, a handful of staff and around 120
a clinic. Homes have been built or
volunteers a year have been working in
refurbished, and smokeless stoves installed,
community is made up of people full of
Pumamarca, an agricultural community
farming and animal husbandry methods
hope and dedicated to working side-by-side
hugged by mountains 10km from Cuzco.
have been improved. Talleres (adult
with Peru’s Challenge to ensure a better
workshop classes) have been set up, where
future for their children.
mothers make and sell handicrafts.
www.peruschallenge.com
Since October 2005 their work has improved the lives of more than 1,300 villagers, mainly in health, housing and
Volunteers – most from Australia, but
education. When they leave at the end of
some from the UK and Ireland – help with
this year, Pumamarca will be
everything from construction to English
self-sustainable, able to carry on the
classes to assistance with running the
projects started by Peru’s Challenge.
Talleres. Sponsorship manager Brugh
The transformation has been startling.
O’Brien says: ‘Our volunteers provide both
When work started, the school had just one
manpower and funding. They are the
classroom, eight children and one teacher,
lifeblood of our organisation, both while
but no toilet, no equipment, no electricity.
they are with us and after they finish their
It now has seven classrooms, a
placement. We always try to encourage a
kindergarten, a computer centre, flushing
lasting connection with our volunteers after
toilets, electricity, and is fully equipped.
they leave the programme.’
There are 150 students, from kindergarten through to Grade 6 and eight teachers. Back in 2005 the children were malnourished and had a range of
Peru’s Challenge has now identified its next challenge: Quilla Huata, a 30-minute walk from Pumamarca. It’s home to 100 families, with an average of
It’s a familiar picture… Despite this, the Quilla Huata
WHAT THE JUDGES SAID ‘The project limits set up by Peru’s Challenge are a unique and commendable way of measuring quantifiable change in the destinations they work with. By maintaining a guaranteed maximum time of five years in any one community, they ensure from the outset that the project is working towards a sustainable exit, and facilitating the local community to invest in, and manage, itself after departure.’
r:travel | 75
Best responsible cruise or ferry operator Winner
WINNER Royal Caribbean Cruises Ltd, US
Cruising into the mainstream
L
better to engage with these leviathans than cast them out into a floating wilderness. Far
ike it or not – and many
Terry Dale, predicted that, ‘Even in these
better to encourage the cruise industry to
environmentalists definitely do
tough economic times, we are forecasting
clean up its act.
not – cruising is not going away.
that in 2009 a record 13.5 million people
Indeed, according to the
Cruise Line International Association, an industry group that represents 95 per cent
And some parts of the cruise industry
will take a cruise.’ He added that last year
are moving in the right direction. Royal
the industry was worth $38 billion.
Caribbean Cruises Ltd (RCCL), operates
That’s a lot of money and a lot of
38 ships, reaching 400 destinations and
of the worldwide market, and includes 23
passengers, cruising around the world on
carried 4 million passengers in 2008. It is
cruise lines that total 200 ships, it continues
ever-larger vessels, some of them virtual
the company behind two of the world’s
to be one of the fastest-growing areas of
floating cities.
biggest vessels, Independence of the Seas
tourism. Earlier this year, its chief executive
But the argument is growing that it’s far
and Oasis of the Seas, but has registered
‘THERE IS A VITAL ROLE LARGE COMPANIES CAN AND MUST PLAY’ CONSERVATIONIST Jamie Sweeting caused consternation among
able to do what unique, small scale family/community-owned
many of his colleagues when he joined Royal Caribbean Cruises
enterprises can do – but then again those enterprises could never
18 months ago.
cater to the hundreds of millions of tourists who travel the globe.
After 13 years with Conservational International on the other side of the tourism fence, he says some joked he was like ‘Darth Vader going over to the dark side’ when he became RCCL’s Vice
Also, a lot of tourists prefer what mainstream travel has to offer whether ecotourism advocates like myself like it or not. ‘I feel there is a vital role large travel companies can and must
President for Environmental Stewardship and Global Chief
play to make travel more sustainable. I understand that there are
Environmental Officer. But Sweeting believes responsible tourism
those fundamentally opposed to large scale operations like ours.
has got to engage with mainstream tourism and its big players
I just feel they live in a ‘never land’ of idealism. Rather than hurl
and work for conservation from the inside.
criticisms born out of wanting to get rid of us, why not engage
‘A fundamental question is can mainstream/large volume
those of us that want to get better and be as good as we can be
travel be responsible/sustainable? By taking this job I was
and grab us by the hand and help us get there in a practical,
determined to show that it can be. Royal Caribbean will never be
systematic manner.’
76 | r:travel
• In 2008, throughout the fleet, RCCL recycled and reused more than 12
SPONSORED BY:
Tourism Malaysia
million pounds of materials. On its two most successful ships, 80 per cent of the waste they landed could be recycled, with only 20 per cent going to landfill. • 2008 also saw a 65 per cent reduction in the generation of hazardous waste on board RCCL ships • Water-conserving technology reduced the amount of water needed to be produced onboard in 2008 by three per cent from 2007. • Since 1998 all RCCL ships have been equipped to purify and cleanse bilge water to 99.9995 per cent pure – three times cleaner than required by international regulations. • RCCL has also gone over and above international regulations on wastewater. It is installing Advanced Wastewater Purification systems onboard all of its Royal Caribbean some impressive statistics when it comes to
International, Celebrity Cruises and
cleaner technology aboard its ships.
Azamara Cruises ships, at a cost of more than $150 million, These systems treat
• RCCL’s ships are powered by a hybrid
black and gray water to produce an effluent
diesel-electric power plant. Emissions on
that is cleaner than that discharged from
the newest ships have been reduced per
most municipalities.
average passenger cruise day by more
Jamie Sweeting, Vice President for
than 50 per cent over ships built ten
Environmental Stewardship and Global
years ago.
Chief Environmental Officer (and a former
• Advances in hull design and coatings save as much as five per cent savings in energy for propulsion. • More than $200 million dollars have been spent on energy efficiency initiatives. • Eight of its ships are deployed with smokeless gas-turbine engines – the first in the cruise industry – which can reduce the exhaust emissions of nitrous oxide by 85 per cent and sulfur oxides by more than 90 per cent. • Solar window film has been introduced throughout the fleet, keeping the ships cooler and reducing the load on air conditioning, resulting in less fuel consumption. • Energy-saving advances on board include lighting that uses 80 per cent less energy and high-efficiency appliances.
conservation activist, see panel, left)
−>
WHAT THE JUDGES SAID ‘Last year was the first year for this category, and responsible tourism continues to be a new area of concern for the cruise sector. This year we are pleased to recognise an organisation demonstrating an exhaustive approach to environmental initiatives. The reduction of emissions in their newest vessels by 50 per cent over those built 10 years ago provides a unique insight into what can be achieved by the rest of the cruise sector if it had the same level of commitment.’
Tourism Malaysia is the official tourism organisation for Malaysia, dedicated to developing and promoting tourism to the country. We have a proactive approach to promoting eco visitations and are intensively working with the media, consumers and tour operators to encourage eco and responsible travel. Our visitors enjoy a host of natural resources including the stunning Taman Negara Rainforest – the world’s oldest natural rainforest, and a haven for hundreds of species of wildlife, exotic birds, fish and plants. We also benefit from the wild jungles of Malaysian Borneo, and over 9,000 kilometres of coastline. Malaysia also has over 1,600 km squared of mangrove forests with 36 different types of mangrove species – we believe that tourism can be a vehicle for maintaining the country’s biodiversity through returning benefits to local communities and the environment. Supporting environmentally sustainable practices is a key mandate in Tourism Malaysia’s business strategy, working closely with the travel industry across a range of practices. The Frangipani Langkawi Resort & Spa achieved a highly commended award in the Large hotel category in previous Responsible Tourism Awards Tourism Malaysia is proud to sponsor the Best cruise or ferry operator award in the Virgin Holidays Responsible Tourism Awards. www.tourism.gov.my
r:travel | 77
Best responsible cruise or ferry operator Winner
Cruisers get around: visiting the Galapagos and, inset, hiking in Alaska
−>
says: ‘We are really getting a handle
Xpedition Galapagos Fund
on minimising the negative effects the
to support the conservation
operation of our ships has.
of the islands’ species and
‘We are spending an awful lot of money
habitats. In 2008 this fund
on doing this because ultimately we take our
awarded $235,670 to 14
guests to some of the most beautiful, pristine
different organisations.
environments in the world. These places are
A drop in the ocean?
the core asset of our business. You just don’t
Since 1996, when RCCL
trash that asset. Our newest ship, Oasis of
established its Ocean
the Seas, costs $1.4 billion. We want it to be
Fund to support marine
making money for us in 20-25 years. We’d
conservation worldwide, it has handed out
be idiots not to look after these places.’
more than $10 million in grants to more
can get better,’ he adds. ‘We have a mantra
than 60 conservation organisations.
of continuous improvement. And we need
The next big challenge facing Royal Caribbean and other cruise lines, Sweeting
Sweeting admits: ‘We are far from perfect.
‘There are a lot of ways in which we
more help from NGOs and community
believes, is destination stewardship: what
The industry has made mistakes in the
tourism practitioners to see where we can
to do with the 2,500 to 3,000 people who
past. There was a perception that the
link up and help to spread the benefits
disembark when their ship docks.
oceans were boundless and resilient and
of tourism.
RCCL is targeting four areas: developing
you could do almost anything to them.
‘We need help and support in seeing
sustainable growth; creating minimum
But in the past decade you have had a shift
what works; we are at the cutting edge of
standards for excursion providers; educating
and you have had 10 years of really
trying to prove whether large scale tourism
guests and staff about environmental and
maturing programmes in place. For
can continue into the 21st century. If we
cultural issues; providing support for local
example, our Saves the Waves waste
can’t find sustainable ways to do tourism at
conservation and communities.
management programme was set up in
scale it will be very troublesome.’
An example is its work in the Galapagos. In 2006 RCCL established a Celebrity
78 | r:travel
1992 and we had an environment officer aboard every ship from 1996.
www.royalcaribbean.com
Highly commended Best responsible cruise or ferry operator
Fighting on the beaches
W
hen it comes to tackling marine environmental
donations, SeaFrance set up a voluntary £2
was the first project of its kind for us; we
contribution scheme for passengers, which
recognised that we have a responsibility,
has raised more than £250,000 for MCS
as any kind of transport has a negative
in the first 13 months, with around
effect on the environment. We have also
50 per cent of passengers opting to pay.
made some improvements to our fleet,
This has enabled MCS to mobilise
investing 300 million euros in more fuel
thousands of volunteers to clean and survey
efficient vessels.’
the litter around our coastline. In just one weekend, 5,219 volunteers
In another initiative, SeaFrance has stepped up its promotion of the Nord
issues, one ferry company
were out cleaning 374 beaches, and,
Pas de Calais region, where its French
has decided to fight them
overall, 11,323 volunteers have cleared
headquarters are based, encouraging more
6,329 bags of rubbish from 499 beaches,
visitors to linger in the region, rather than
accounting for 26,194 plastic drinks bottles,
speed on through to destinations further
SeaFrance, which operates on the busiest
44,194 sweet and crisp wrappers, 3,229
south. A new ‘greeters’ scheme has been
Dover-Calais cross-channel route, has
balloons and 25,429 cotton bud sticks.
particularly successful, with local residents
on the beaches.
Since May 2008, the French firm
sponsored the Marine Conservation
But it’s far from being just a passive way
meeting visitors and taking them on a tour
Society’s (MCS) Beachwatch campaign, set
to ‘do their bit’ for the environment. The
up to tackle the increasing problem of litter
company staff, family and friends also get
on UK beaches. As well as making its own
their hands dirty in their own quarterly
and is quite dependent on tourism,’ adds
beach clean-ups at their adopted location,
Rachel. ‘We wanted to do our bit to help the
Kingsdown Beach, Kent.
local tourism and we have definitely helped
WHAT THE JUDGES SAID ‘Through sponsorship of the Beachwatch campaign, SeaFrance has engaged a network of volunteers to clean and survey the British coastline, as part of a wider commitment to an effective waste management policy. The company has withdrawn older vessels in favour of new energy-efficient ones, reducing their carbon emissions by 15 per cent, and is actively promoting cycling holidays in France.’
Also, they’ve taken their involvement
of local organic food producers. ‘The region isn’t strong economically
put Nord Pas de Calais on the map!
into the wider community, funding a
‘Ferry companies have caught on to
week of MCS Cool Seas roadshows in Kent
responsible tourism rather later than other
primary schools, and partnering with one
tourism areas and transporters. But we are
to run a competition to design an
a relatively low carbon form of transport
eco-bag which is now in use aboard
and are recognising the importance of
SeaFrance ships.
taking responsibility.’
SeaFrance’s marketing development manager Rachel Rissbrook, comments: ‘This
www.seafrance.com
HIGHLY COMMENDED Seafrance Ltd, UK/France
WINNER Guludo Beach Lodge, Mozambique
What does it take to turn a dream into reality?
school scholarships have been awarded, school attendance is up by 350 per cent and a team of health volunteers run nutrition, hygiene, sanitation, malaria and HIV
In the case of one eco beach lodge helping to lift a community out of poverty, it took the vision and determination of a young British couple
workshops in each village household. For the first time Guludo’s children can build a future for themselves. But it’s not been about handouts: the
S
even years ago, an idealistic
failing rainfall caused severe malnutrition
philosophy of Amy and Neal is to empower
couple launched a high-end
in children, hindering their physical and
the community to shape their own lives.
ecotourism venture in a remote
mental development and leaving them
Nema’s success has been spectacular over
part of northern Mozambique.
vulnerable to disease. In 2003 the village
the past two years and it now works with
Their aim: to use the tourist pound to fund
was haunted by dull-eyed, malnourished,
12 villages – including Guludo.
a series of projects to alleviate poverty in
pot-bellied children
the local community. Income from guests to Guludo Beach
Now, thanks to the determination and
Guludo Lodge itself has also been transformed: from the tented original
vision of Amy and Neal Carter-James, a
to a new lodge built almost exclusively
Lodge is channelled into poverty-reduction
transformation has taken place in Guludo.
with local materials, most available
work through the charitable arm, the Nema
The village is now a joyful place, filled
literally within a stone’s throw. The lodge
Foundation, which also raises its own funds
with well-nourished, bright-eyed smiling
has been designed by award-winning
through donations.
children. More than 15,000 people have
architects Cullum & Nightingale to blend
access to safe drinking water, 550 children
luxury with a mix of traditional and
its extreme poverty, 29 per cent infant
receive a nutritious school meal daily,
contemporary styles and with the highest of
mortality and 38-year life expectancy.
10,000-plus women and children are
environmental and social integrity.
Annual food shortages linked to late or
sleeping under mosquito nets, 79 secondary
Guludo village was chosen because of
80 | r:travel
Each of the nine bandas (rooms) has
Winner Best for poverty reduction now occur more frequently due to
SPONSORED BY:
increased village prosperity. Sixty
PromPeru
women work in the new Guludo Craft Centre which was opened last month by Mozambique’s First Lady. Guludo has been showcased as a best-practice tourism lodge by the United Nations. The Mozambican ministry of tourism also uses it as an example and a benchmark for other tourism operators. ‘Guludo has raised the responsible tourism bar in Mozambique and opened the government’s eyes to its true potential in the fight against poverty and environmental degradation,’ says Amy. Amy, 29, was just 22 when they started; Neal just two years been carefully designed
older. ‘We didn’t know an awful lot,’ admits
so guests can watch the sun spectacularly
Amy. ‘We had the dream and the vision
rise over neighbouring Rolas Island from the
and we believed it would work, but had no
comfort of their own, extravagant king-sized
idea how challenging it would be.
bed. Only the occasional monkey playing in your hammock can disturb the peace! Favourite activities include diving, beach
‘We knew Guludo had massive potential but didn’t quite believe how far just a little money could go. For example, just £10 can
archery, excursions and hammock-time,
pay for a workshop in food education for
and the villagers v staff and guests football
half a dozen women. The impact of that
match is a major event.
is considerable.’
The lodge undoubtedly attracts more
Nema means ‘extreme joy when
discerning travellers, people who love
unsolvable problems are resolved’. Adds
to spend time getting to know the local
Amy. ‘We were determined it was going to
community. Very often they will be inspired,
work. Failure was never an option.’
once home, to raise funds for Nema. More
www.guludo.com
guests have meant more income. More income, more work for the foundation. ‘Things have really taken off in the past 18 months,’ says Amy. ‘We have been able to implement far more than we imagined, which has had a profound impact on health, education and water in particular.’ Nema has also helped villagers to set up enterprise groups; one of the most successful has been manufacturing and selling ceramic tiles. In the beginning these were used by the lodge, but as word has spread, so has the market for them. More shops have sprung up – where there were just two, now there are 15, as more and more people find ways to sell things to the lodge and its guests. Local customs and ceremonies have been revived and
WHAT THE JUDGES SAID ‘The work of Guludo Beach Lodge, through their charitable foundation Nema has had an unprecedented and undeniably positive impact on the immediate community, working towards major improvements in children’s health care and education conditions. Their portfolio of projects in the local area is exhaustive, working closely with the local community for the sustainable continuation of those projects by providing water committee training, hygiene and sanitation workshops and much more.’
It is a great honour for PromPeru to sponsor the Responsible Tourism Award for ‘Best for poverty reduction’. Peru’s tourism industry acts as a tool to help combat poverty as it is continuously aiding the improvement of the quality of life of the Peruvian people by generating sustainable development and income throughout the country. This helps to consolidate a common identity and strengthen commercial relations between Peru and the rest of the world. The popularity of rural, community and ecotourism aids income and development within the country and has risen due to the demand of visitors wanting unique experiences to connect with the local people. Eighty per cent of tourists participating in community tourism have done so only in southern Peru on the popular main tourist circuit. Therefore, PromPeru is working with partners on the development of diverse community activities in all regions of Peru for the direct benefit of smaller communities and the whole country. Communities play a decisive role in developing these initiatives and the aim is to preserve their culture whilst educating tourists and provide them with another source of income, as well as it being a conservation tool. In September President of the Republic, Alan García Perez signed the new General Tourism Law in a ceremony at Pachacamac, (an important archaeological site 25 miles from Lima), in the presence of the head of the Ministry of Foreign Trade and Tourism, Martin Perez. The government has passed this new law declaring the national interest of tourism to aid the development of the country. It enforces that primarily Peruvian citizens benefit from tourism, which will directly influence the economic growth, and stability of the country. www.promperu.info.uk
r:travel | 81
HIGHLY COMMENDED Rekero, Kenya
mechanics and other skilled tradesmen, and many have moved on to become private contractors running their own businesses. Rekero provided 10 bursaries to the Koiyaki guiding school, and created opportunities for 24 young Maasai men and women to enter the Kenyan guiding industry, and becomes advocates for Maasai culture. Rekero has also built and equipped a computer classroom for local schools, and funds a full-time teacher. The company has also invested $100,000 to lease 4,000 acres of prime wildlife habitat in the area over the past four years. With the help of other tourism partners this area – which sits on the frontline of the Mara
Opening up a way of life
ecosystem – has now grown to 65,000 acres and is known as the Mara North Conservancy, providing a sanctuary for species that might be pushed out through illegal charcoal preparation, population pressures and land clearing for farming.
With their traditional way of life threatened by poverty, social pressures and global warming, the tribal people of the Maasai Mara are increasingly having to take part in the cash economy, and unless they are earning money are facing the alternative of leaving their villages to look for work in the towns. The two 2009 highly commended awards in this category both go to organisations which are helping the Maasai find their way out of poverty – while ensuring they are able to conserve their culture
As part of Rekero’s commitment to water conservation, the Rekero Trust has installed a 50,000-litre water tank to provide clean drinking water for children at Ngousani School and a 6,000-litre tank on the computer classroom. Marketing manager Gordie Owles adds: ‘The biggest challenge faced within the Masai is the cultural barriers and customs. As a people they are bound to act in certain
A
round 22 years ago, Kenya
Rekero encourages village visits to help
ways so it is a case of encouraging them to
farmers Ron and Pauline
foster a positive approach to the local
identify how best to tackle the problem in
Beaton set up a tourism
community. ‘These visits are in-depth
ways that do not directly challenge customs.’
company in the Masai
explorations of a way of life, not an
www.rekero.com
Mara. Their vision: to play an active
activity,’ says Rekero’s managing director
role in protecting the game reserve and
Gerard Beaton. ‘They are designed to help
empowering its immediate community.
stop Western ways eroding local customs,
Today, the business is run by their son Gerard, his wife Rainee and their partner, Jackson Ole Looseyia (above), who joined
and to maximise visitors’ understanding of local values and traditions.’ Rekero’s philosophy is of sustainability.
Rekero at the outset as a junior tracker,
It currently employs 60 local people, from
becoming the first Maasai guide. He now
senior management to temporary work.
helps to run the community association
In 2009/2010, 80 per cent of the wage
that supports Rekero’s community work.
bill will go to the local community. With
Rekero runs two fully-catered houses all
each employee originating from a family
year round and a tented eco-camp for ten
of at least ten, more than 500 people are
months (it’s dismantled for two months to
supported by the opportunities Rekero
allow the site to regenerate).
provides. Employees are trained as drivers,
Guests are always hosted by Maasai and
82 | r:travel
guides, cooks, room staff, night watchmen,
WHAT THE JUDGES SAID ‘Rekero celebrates a 22-year history as pioneering cultural tourism in the Maasai Mara, where guests are hosted by the Maasai employees, and 40 per cent of all stock is Maasai-owned. They have provided 10 bursaries to the Koiyaki guiding school for local men and women; employ people from within a 20km radius, and created qualifications to enter the guiding industry as advocates of Maasai culture.’
Highly Commended Best for poverty reduction
A fair deal for the Maasai
increased benefits from this tourism, in
Global Holidays and East African Eagle.
the form of improved schools, running
I know it has been a challenge for many
water and better social facilities. TVC’s next
operationally, but the Maasai would like to
challenge is to expand its work around
extend a heartfelt thanks to them.
Amboseli National Park and eventually Samburu, where the exploitation continues.
F
ew images symbolize Kenyan
Keeping the scheme going remains
‘I am a realist, though. TVC will continue to work on this issue as it is “unfinished business”, but it is not easy.’
tourism more eloquently than the
a challenge for TVC, whose managing
Masai Mara.
director Dr Cheryl Mvula says: ‘The sad
is based on the principle of a ‘hand up
thing is that this could all be completely
rather than a handout’.
But for 30 years inequitable
TVC’s ethos in driving poverty reduction
trading practices between the Maasai
circumvented if the tourism industry in
villages and Kenya’s driver guides meant
Kenya and in client-generating countries
transferring knowledge and skills and
only four per cent of the fees paid reached
got 100 per cent behind this attempt to give
equipping people with the tools needed
the Maasai communities.
equitable returns to the Maasai themselves.
to earn their own monies – usually from
Five years ago, a private company, Tribal
‘While many tour operators are actively
Dr Mvula explains: ‘This involves
tourism – so they can plan and fund
Voice Communications (TVC), was set up to
supporting this initiative, many more are
make travel and tourism more responsible
not. I have sat with tour operators who
with poverty reduction work funded largely
have been extremely hostile saying that if
– takes time. But sometimes small things
through external grants, and income from
they supported it then “our clients would
can make a big difference. The alternative
consultancy work. TVC’s work to develop
only see grass on safari as our driver guides
fuel project we are implementing in Kenya
and promote new ‘fair trade’ excursions
would make sure they saw no wildlife.”
and Zambia (and hopefully Malawi) is
to Maasai cultural manyattas has finally
‘However, there are some real stars
one example. It’s so simple. Using cow
development in their villages themselves.’ ‘Giving the poor a voice – their own voice
ended the exploitative practice in all
out there who are leading the way:
dung, or leaves and waste paper to make
41 villages in the Masai Mara, with the
Abercrombie & Kent, all the lodges in
fuel briquettes means less time-consuming
villages now receiving 75 per cent of the
the Mara triangle, Governors Camps,
and environmentally damaging firewood
excursion fees. A new cashless ticketing
Private Safaris, African Quest, Origin
collection. So it protects the environment
system has meant a transparent flow
Safaris, Gamewatchers Safaris, Shoor
and frees up the women to do other things.
of money into the villages which sell
Travel, Expeditions Africa, Kenya Wildlife
It also gives them a livelihood selling
excursions direct to tour operators.
Trails, Vintage Africa, Pollmans Tours &
surplus briquettes to tourist lodges. A simple
Safaris, Custom Safaris, Safariline Africa,
intervention like this can really change
The villages are seeing the fruits of
lives and help lift them out of poverty.’ www.tribal-voice.co.uk
WHAT THE JUDGES SAID
HIGHLY COMMENDED Tribal Voice Communications, UK & Africa
‘In the Masai Mara in Kenya, Tribal Voice Communications worked with local community and industry partners to develop “fair trade” excursions to villages. The new ticketing system has helped to address key issues within the tourism industry in the Mara, seeking to re-establish confidence for the local community in tourist activity. This replicable model of engagement has also facilitated a network connecting local communities with international tour operators active in the area, through for example the Travel Foundation which helped to secure change.’
r:travel | 83
Best destination Winner
Cape crusaders
nature and social justice are at the roots of its efforts. Community Tourism Forums have been established in disadvantaged areas, to raise tourism awareness among communities.
South Africa’s iconic capital, Cape Town is gearing up for its 2010 World Cup showcase with a host of responsible and sustainable tourism initiatives
Guidelines have been drawn up for visitors, encouraging them to respect local cultural, social and religious practices, and the dignity and privacy of others.
I
The City has created tourism
n 2010 the lenses of the world will be
flat-topped mountain is visible from 200km
infrastructure in deprived areas to improve
trained upon South Africa, and upon
out to sea.
economic opportunities for local people,
its capital Cape Town, during the FIFA World Cup. And Cape Town is
Cape Town is readying itself for an influx of visitors by embedding the
shaping up to face the world with pride and
principles of responsible tourism in the
a broad smile…
City of Cape Town’s Responsible Tourism
Cape Town is a diverse city, one regarded
Policy and Action Plan.
as a cultural melting point in Southern
Sustainable livelihoods,
Africa. One would struggle not to fall in
conservation of
love with it. It has one of the most idyllic
culture and
settings – nestled between the ocean and breathtaking mountains. Iconic Table Mountain rises above the city and on a clear day, the
WINNER City of Cape Town
84 | r:travel
such as Lookout Hill in Khayelitsha. It markets community-based tourism initiatives, such as the Cape Care Route, that showcases
arts and crafts, community projects and
in protected nature areas – the biggest
gardens in some of the poorest parts of
being False Bay Ecology Park; it provides
the city, enabling visitors to interact with
bursaries and job placements in the tourism
township residents.
department for disadvantaged students; it
10 MUST-DOS IN CAPE TOWN • Stand in cell number five on the
works to create opportunities for women
freedom landmark, Robben Island
everywhere: from events such as the Cape
in tourism; and it’s developed an energy
(where Nelson Mandela was
Town International Jazz Festival, to the
and climate change strategy, promoting
Xhosa Design Project which has created a
renewable energy, creating a network of
designer-craft range and created long-term
cycle paths and encouraging sustainable
employment for a group of 15 artists.
technologies.
Evidence of its funding efforts is
The City has created a biodiversity
Six Museum • Buy seeds at Kirstenbosch National
Nombulelo Mkefa, tourism director
network which aims to conserve an
for the City of Cape Town is proud of
ecologically representative sample of the
what has been
City’s biodiversity
incarcerated) • Visit the historic and moving District
−>
Botanical Gardens and start a fynbos garden at home • Follow a penguin on Boulders Beach or Stony Point • See sustainable tourism working at grassroots level on the Cape Care Route • Go shopping at the V&A Waterfront complex • Watch whales surface in the many bays along the coast • Explore the Cape Peninsula coastline on the Southern Line Rail Project • Savour the taste and smell of Cape Malay dishes like denningvleis (‘a sweet and spicy lamb stew’) and pienang curry (‘an aromatic curry’) in the Bo-Kaap • Walk up Table Mountain’s Platteklip or Skeleton Gorge and take the cable car down – or vice versa
r:travel | 85
Best destination Winner A TRAIL OF TWO CITIES
−> achieved so far, but realistic about the
When r:travel editor Roger Fulton visited Cape Town five years ago, a tour of Khayelitsha township left a deep impression. So what’s changed today?
challenges ahead. ‘Fifteen years is a short time in a country’s history. We’re still building
IT’S THE FIRST thing you notice as you
now see rows of houses each supplied with
momentum. The biggest challenge is
drive from the airport to the Mother City.
electricity. Of course, there are still shacks,
going to be selling responsible behaviour
Mile upon mile of corrugated shacks, with
often in the backyards of these houses, as
in communities who are now beginning
energy cables fanning from poles like a
the housing backlog is significant and Cape
to afford cars, electricity, a separate
hot-wired maypole. This is Khayelitsha, the
Town also has to contend with the influx
house on their own plot. “Why now
flip side of Cape Town.
from poor rural areas of the country.
when we are buying?” they’ll say. “Go to
Although poverty and unemployment
Constantia where one household has four
of Cape Town’s largest townships, consisting
are still rife, this is a township with its eyes
cars before you preach public transport!”
of both brick-built homes and shacks.
on the future. And its eyes on the benefits
It was created during apartheid in the 1980s, and for many years it was a
tourism can bring. The first thing that’s changed is that you
‘But we are frank about the extent of poverty and inequalities – alleviating this through meaningful economic
desperate place with few facilities and
don’t drive-through-and-gaze. You park
participation by all is a core mandate
little infrastructure.
on the outskirts and walk with a guide,
of the City of Cape Town. Without
engaging with local people.
turning poverty and poor people into a
When I came here about five years ago, it was hard to believe that this
One of the first places you’ll now
spectacle, we try to get tourists to engage
poverty-laden place of two million restless
experience on a visit here is the Look-Out
with the ‘real’ Cape Town – not just the
inhabitants could be a draw for tourists. Yet
Hill tourist facility on the corner of Mew
beautiful beaches of Clifton and sanitised
a few days into my visit I sat in a minibus,
and Spine Road. This new centre, built with
environment of the V&A Waterfront.
staring through closed windows, as we were
R10 million City of Cape Town money,
driven into the heart of Khayelitsha. It felt
consists of an arts and science centre, a
entrepreneurial and creative in opening up
voyeuristic, imposing, us and them.
restaurant, gift shop and information kiosk.
to tourists. The encouraging thing about
The centre has a look-out point on the
our work and the community response has
highest dune with a 360-degree view.
been the developing of products and tours
Then we visited Vicky’s B&B – Cape Town’s smallest hotel, and got a glimpse of a different kind of tourism. Vicky Ntozini
Another popular stop is the Craft Market
‘And the communities have become
that showcase nature-based experiences and heritage assets.
started her B&B in 1999, opening her own
at the St Michael’s and All Angels Anglican
home to visitors. Even then she was a
Church. Here, you can buy all sorts of
well-known figure.
hand-made curios, pottery, beadwork,
shores who otherwise would never have
‘The World Cup will bring people to our
baskets and fabric paintings. The market is
thought they would travel to Cape Town.
and newspaper cuttings that hung on the
aimed at alleviating poverty and goods are
Having them experiencing the destination
wall. We went over the road to the local
made by the local community.
will open up new markets.’
We surveyed pictures from past guests
shebeen and had a beer. We went into the
If you’re feeling peckish, many of
sewing shop and bought woven mats as
the tours make a stop at Gugu le Africa
souvenirs. Better here, it seemed than in
restaurant on Spine Road. Enjoy a
some gift shop in a hotel lobby. And we
traditional Xhosa meal, with a definite
climbed back in the minibus and left.
Cape flair. Owner Abe Bokwe, is one of few
Despite the natural wonders of Cape
kitchens in the city and started a restaurant
Kirstenbosch Botanical Gardens – it was
in Khayelitsha.
Visiting Khayelitsha is different today.
Today township folk are the business people too. Now visitors go there not
The City of Cape Town has made inroads
because it’s a township but because there
in providing housing and the upgrading
are things to do and see.
of physical infrastructure. So, some of the streets are now tidier, more pleasant
The City has even produced a tourism map for the area, showing where to stay,
places exist for children to play and more
eat and visit. Of course, if you are planning
people have houses. On that drive from
on staying over, Vicky’s B&B www.
the airport, along several stretches you’ll
vickysbandb.com) is still the place to be…
86 | r:travel
‘Our expanded and improved public
black chefs who ventured out of restaurant
Town – Table Mountain, False Bay, Khayelitsha that stayed with me.
So is Cape Town ready?
BRUCE SUTHERLAND
Khayelitsha (meaning ‘new home’) is one
SPONSORED BY:
Conservation International
transport system will be ready,’ says Nombulelo. ‘Our stadium is nearing completion, accommodation is being decked out, our volunteers are being trained, safety and security plans are in place. Even the recycling bins are being prepared – yes, we’re ready to welcome the world!’ www.capetown.travel
WHAT THE JUDGES SAID ‘The City of Cape Town has taken responsibility for identifying and prioritising local issues from a responsible tourism perspective. The City’s Tourism Department has worked in conjunction with its colleagues in the city administration and the industry to develop a Responsible Tourism Charter which commits both the industry and the city government to address the local priorities and to report on progress. Signatories have committed to define measurable goals and to monitor and report publicly on progress.’
Some of the most amazing places on Earth are also the most threatened. Conservation International (CI) is a global leader in biodiversity conservation and has more than 20 years of ecotourism experience working in Latin/ South America, Africa and Asia/Pacific regions. CI’s mission is to conserve the Earth’s living heritage, our global biodiversity, and to demonstrate that human societies are able to live harmoniously with nature. With 840 million people travelling each year and over 33,000 protected areas worldwide, ecotourism is a growing source of revenue for the management of protected areas, and the communities living within and around them. CI’s ecotourism programmes help forge a direct link between the economic benefits from ecotourism and the protection of biodiversity through ecotourism concessions in protected areas, ecotourism job creation, tourism business development support, and developing constituencies through strong partnerships with protected area managers, the private sector, tourism ministries, community organisations and others. With thoughtful tourism policies, strategic planning, and community involvement, ecotourism development can help ensure sustainable use of natural resources as well as increase benefits for the local communities, who are their stewards. www.conservation.org
−> r:travel | 87
Best destination Highly Commended HIGHLY COMMENDED Kent Downs AONB Unit
Ups of the Downs
R
esponsible tourism may often
recreation to strategic development. But
be about the impact of tourism
basically, they are there to look after the
reinvent wheels and if there is good practice
in developing countries, but it
landscape, wildlife and heritage, and
out there we will unashamedly draw from
also begins at home.
encourage communities to learn about and
it. So we look at what other AONBs and
celebrate their area.
National Parks are doing in UK. We also
Cornwall, the Peak District and the New
Forest have all figured in this or previous
‘We probably are the closest you get to
Adds Johannsen: ‘We try hard not to
make a point of looking overseas and work
Responsible Tourism Awards, and the
a one-stop shop for the Kent Downs, and,
with the Parc Naturel Régional des Caps
‘highly commended’ accolade bestowed
of course, we provide the strategy for the
et Marais d’Opale and have carried out
upon Kent Downs this year again highlights
landscape – which includes the responsible
research with Europarc to look more widely
the vital work being done in many parts of
tourism work,’ says Johannsen.
at protected landscapes in Europe. That said
the UK to raise awareness of the theory and practice of sustainable tourism. The Kent Downs stretches from the white
Typical of the unit’s achievements is the
believe others look at us too.’
£2.5 million project in the Medway Gap, an
www.kentdowns.org.uk
cliffs of Dover to the Surrey/London borders.
area of high industrial development and
It is a diverse and vibrant landscape with
social deprivation on the edge of the AONB.
dramatic chalk escarpments, secluded dry
Valley of Visions runs events for local people
valleys, networks of tiny lanes and historic
and visitors, promotes tourism, improves
hedgerows, ancient woodlands, traditional
the landscape and access to it, and provides
orchards, distinctive villages, unique and
support and training to the communities
precious wildlife and many sites of historic
and individuals who live and work there.
and cultural interest. It was officially
Another successful project brought
designated an area of outstanding natural
together six communities in the Mid
beauty, in 1968, and it’s the job of the Kent
Kent Downs to identify and develop local
Downs Area of Outstanding Natural Beauty
tourism needs. Two active local tourism
Unit (AONB) to conserve and enhance it.
groups emerged – Chilham Tourism and
The AONB Unit started with just one
Retailers Group and the First Light Coast
officer in 1997 and has now has a core
and Country Group. Two other villages,
team of around 4-5 people and project
Doddington and Newnham linked up to
team of 12 people, all under director
launch a website www.twokentvillages.org.
Nick Johannsen. The unit works with
And Harrietsham Parish Council found
a multitude of partners to support the
an ingenious way to resolve a problem
needs of agriculture, rural industries and
of vandalism on the Pilgrims Way trail,
local communities. Its remit is vast, from
installing a sculpture of a resting pilgrim…
88 | r:travel
we pride ourselves on being innovators and
Valley of Visions Scheme, a three-year,
WHAT THE JUDGES SAID ‘A partnership between Kent County Council and community stakeholders, the Kent Downs AONB Unit is dedicated to the preservation of wildlife and habitats across the entire Kent Downs, through supporting the needs of rural industry, local communities, and managing tourist activity. They are having a direct and positive impact on the local supply chain: the “Orchards for everybody” scheme has engaged both the local community and visitors to preserve the 400-year-old heritage of 300ha of traditional orchard.’
Best personal contribution Winner
WINNER Gavin Bate, founder of Adventure Alternative and the Moving Mountains Trust
From slums to peaks: this is how mountains are moved
A
bout 12 years ago, when
people running the Kenya company are
I run it from the mountains where I climb
Gavin Bate was living in the
former street children, and while they are
with my Sherpas and porters, and from the
Kibera slums of Nairobi, in
like my family, Kelly is like my son.’
communities where I employ people.
Kenya, a nine-year-old street
kid tried to pickpocket him. A friendship developed, reinforced by
Inspired by the ‘pro-poor tourism’ which
‘The people I was working with were my
he saw in post-Apartheid South Africa,
friends. I wanted to give them proper
Gavin began Adventure Alternative in 1991
long-term jobs, rather than short-term
hours and days spent on the streets, and
as a small expedition company. He started
work. So I put all my money into setting
in the boy Gavin recognised a natural wit
up several other companies in Kenya,
up larger offices in the countries where we
and intellect which, he says, ‘simply had
Tanzania, Russia and Nepal which became
went, that rather than glossy brochures.
to be given opportunity to grow’. He put
satellite offices to Adventure Alternative.
him through school, and now, aged 22,
Providing financial resources and advice on
‘alternative’ in his company name. ‘When
Kelly Kioko is the director of Gavin’s Kenya
management principles enabled Gavin to
I began, adventure travel was not the
subsidiary Africampers.
ensure no outsourcing or middle-men, plus
industry juggernaut it is today. That’s not
full employment in the host countries and
necessarily bad, it’s just a reflection of
Kelly is now a trustee of Moving Mountains
an executive decision on issues such as local
the world we live in. The motivations for
Kenya, which is the operational wing of the
salaries, sustainability and the environment.
the industry today are very different from
Although Adventure Alternative has a
the way they were 20 years ago. It’s more
small office in Ireland, Gavin’s UK costs are
of a commercial motivation rather than
very low. ‘I do not run it just from my office,
people doing it because they come from
Once supported by Moving Mountains,
charity in East Africa. ‘I thought immediately that there was a light there,’ says Gavin, adding: ‘All 28
90 | r:travel
Gavin has long championed the
the trust – which has an annual spend of
SPONSORED BY:
around £100,000 – goes towards projects
Tourism Ireland
in the countries they work in. Gavin himself has raised funds for Moving Mountains through five expeditions to climb Mount Everest. Moving Mountains operates under the tenet that charity and commerce can work together, that ‘charity’ is not about just handing out money, but empowering people. Money, while important, is a tool to assist and not, in itself, an end to poverty. Gavin says: ‘I am very proud of having
WHAT THE JUDGES SAID ‘Gavin Bate has proven with a number of projects that it is possible to share the benefits of responsibly run adventure travel with local communities in developing countries. His dedicated ethos led him to found and hand over the reigns of adventure travel projects in Kenya, Nepal and Tanzania to local individuals, providing them with a minimum of ten years full employment, and the training, guidance, and inspiration necessary for a new vanguard in responsible tourism. As a serial entrepreneur, Gavin has worked hard to put local individuals at the heart of local initiatives.’
at last created a successful partnership between commerce and charity. Long-term developmental aid projects in both Nepal and Kenya are given capital investment by the charity, but they achieve true sustainability through the active and relevant use of tourist income. ‘This “trade not aid” policy is integral to the trips I run, from safaris to gap trips, medical electives, volunteering holidays and treks.’ He adds: ‘People are continually amazed by the happiness of my staff, which reflects the fact that I have always developed them along the lines of a “family”. It works well, because I’ve spent so much time building up the relationships. I am seeing the ripple effect of nearly 20 years of work in slums and remote areas, and it is truly fulfilling. The future is to use this template in new areas, but also to ensure that it can succeed without my input. That will prove the success of the concept.
a travelling background. What used to be
‘I live a fairly dangerous life, climbing
something special has become a bit of a
high mountains and guiding to a high level,
yellow brick road.’
so the “weakness” would be that everything
Much as he loves adventure and
is dependent on me. I needed to be sure
travel, Gavin always had this plan to link
that if I am killed, the “alternative” in my
commerce with charity. In 2002, he created
“adventures” would continue without me.’
Moving Mountains, to tackle issues of
Now 43, Gavin is keen to ‘withdraw’
poverty and child rehabilitation, on the
from his work and leave it in the hands
back of years of experience working for aid
of the people in the host countries. He
agencies and living in the slums on and off
adds: ‘Ultimately, I’m a climber and I like
for six years, while he was travelling and
travelling. I just want to be able to do that
working in Africa
still. I’ve met quite a few people in the
Adventure Alternative pays for the
Tourism Ireland is responsible for marketing the island of Ireland overseas. As such, we have entered the responsible tourism market with one major marketing advantage. Ireland is green. This is why people choose to visit us, and that is why we have taken a serious commitment to keeping it that way. We are listening to our visitors’ requests to preserve our natural and cultural heritage. We are also taking our tourism providers’ need for sustainability seriously too. And most crucially, we are all too aware that responsible tourism in Ireland can play a major role in the fight to combat climate change, and we are striving to lessen our impact as urgently as possible. Ireland has a rapidly growing number of responsible tourism products. With low-impact activity breaks such as cycling or walking, kayaking or canoeing, to wildlife and conservation breaks, from whale-watching to environmental photography breaks. However, sustaining our cultural heritage is an equally important feature of our responsible tourism products. Such as language holidays in our Gaelic-speaking regions, or cookery courses overlooking the very lakes where the ingredients are caught. All these are growing sectors in Irish tourism. We are honoured to be sponsoring the Responsible Tourism Award 2009 for Best personal contribution. Apart from its many shades of green, Ireland is also famous for its people. It is the welcoming, friendly individuals who make up the face of Irish tourism as a whole. Similarly, it is the wide range of individuals working to make a difference in the world, who make up the face of international responsible tourism. We are delighted to applaud them and to learn from them. www.tourismireland.com
industry who started out that way and we
admin costs and overheads for Moving
all agree it’s in the blood.’
Mountains, which means every donation to
www.adventurealternative.com
r:travel | 91
Best personal contribution Highly Commended
‘It’s all about joining stuff up’
C
oaST, the Cornwall Sustainable Tourism Project, describes itself as a ‘tiny but tenacious social enterprise, based in a
refurbished barn in Cornwall. Four women and one man, who variously encourage, inform, network, research, lobby, measure, persuade, object, question, bend ears, break boundaries and never knowingly give up.’ Created on the back of an envelope seven years ago by founder Manda Brookman
HIGHLY COMMENDED Manda Brookman
and her first CoaST co-worker, Philippa Collette, it’s basically about ‘joining stuff
and everything starts to add up. We can’t
up’. It started in Cornwall, because, well,
find anything else quite like CoaST and we
that’s where Manda was, and tourism is a
have been looking to learn! I didn’t invent
big deal in Cornwall. (It provides work for
networking but the idea of applying it
one in five Cornish inhabitants, and, with
to sustainable tourism is working a treat
5.5 million visitors a year, it’s responsible
– so much so that other sectors are now
for almost a quarter of the money the
getting engaged. As one member says, it
county makes each year.)
now involves us all working together – Way
everything right overnight,’ she adds.
Beyond Tourism.
‘But every small step adds up to make
But such has been the success CoaST has had in joining stuff up in Cornwall,
‘We all need somewhere to start. And
that it’s now joining stuff up in more
one of the ways we do this is by running
than 50 counties and has 1,000 members
a UK-wide network to help everyone
throughout the UK and Europe.
everywhere figure this out: the One Planet
And much of that success has been due to the drive and passionate commitment of
Tourism Network.’ Before CoaST, Manda worked in London
Manda, a 40-something dynamo, who won
for an environmental web-based network
a Cornwall Women of Achievement Award
back in the early 90s. She then ran a winter
in 2007 for her work on environment and
homeless shelter in Bristol, worked in a
sustainability.
day centre for the homeless, and spent six
‘The original idea was to set up a model sustainable tourism campsite to act as an
years with Bristol’s Recycling Consortium. In the early days of CoaST Manda fought
ambassador for the issues and solutions
hard for funding to hand hold a cluster
linked to tourism,’ says Manda. ‘It soon
of businesses, to get them ready to help
became clear that what was needed was
demonstrate and share best practice. By
a support agency to help other businesses
2006 she had a small crusade of CoaST
understand the issues around sustainability,
Ambassadors, all helping to show the world
adapt behaviour and share best practice.
what sustainability is really about.
‘We’re all about helping people see
Now Manda is being approached to
the connection between what we do and
replicate the network model, the business
the impact it has economically, socially
support tools, and most recently the entire
and environmentally. Then we help them
website structure. She is already helping
move on to the next bit, when two or three
other destinations adapt the CoaST model.
things come together in someone’s mind
‘There isn’t one single way of making
92 | r:travel
a difference.’ www.cstn.org.uk
WHAT THE JUDGES SAID ‘Manda’s work has been at the heart of the development of sustainable tourism in Cornwall. The founding of CoaST and her innovative, dynamic approach has developed ambassadors in and engaged businesses on best practice in responsible tourism. Manda has demonstrated real leadership in building with colleagues and members a strong movement for sustainable tourism in Cornwall, one which stretches deep into the industry supply chain. Manda has not shrunk from raising the tough questions, through One Planet Tourism, about how tourism can continue in a finite world.’
Highly commended Best personal contribution
HIGHLY COMMENDED Chris Thompson, Travelife Sustainability Manager, ABTA Ltd
‘Each success story is a win in its own way’
S
ix years ago Chris Thompson
And it’s working. ‘Knowing that thousands
found himself thrown into the
of suppliers are using the system gives me
deep end when he was given the
a great sense of pride. Interest is growing
job of setting up a Responsible
exponentially, with Russia becoming its
Tourism Unit for the Federation of Tour Operators. He went from almost no experience
most recent advocate,’ he says. Looking back on the past five years, Chris, 46, says: ‘Selling the business case
WHAT THE JUDGES SAID ‘Chris Thompson’s enthusiastic and tireless input into the development of the Travelife Sustainability Programme has helped to establish a new responsible grading scheme for hotels used by the UK outbound operators and to provide a market advantage for those hotels which are graded. His determination and persistence on establishing the platform has facilitated the opportunity for clear and transparent labelling and change within the industry.’
to ‘leader’ in double quick time. His
for sustainability wasn’t easy at first; it
task was to bring sustainability into the
took a lot of effort to persuade businesses
mainstream of the travel industry and unite
to devote resources to it. These days all
tour operators in a shared vision of how
mainstream businesses know that they are
‘responsible’ could work for them. He was
leaving themselves wide open to criticism
also the bridge between the tour operators
if they fail to address global issues such as
and the newly created Travel Foundation of
climate change, poverty alleviation and
package that we deliver are well managed
whom the industry was suspicious.
management of resources such as water.
and that we provide clear messages that
Businesses are also waking up to the fact
help shape the decisions they make.
MyTravel, Thomas Cook, TUI and First Choice were eager to show that their own
that there are definite benefits to be gained
RT initiatives were bearing fruit and quickly
from taking sustainability seriously.’
signed up to the new unit. With the big four
He believes the consumer is critical to the
While Chris is cautiously optimistic about the future, he does admit: ‘We will never be 100 per cent sustainable. By its very
on board, Chris was then able to bring all
success of responsible tourism. ‘We can do
nature, tourism will always have impacts
operators into the fold, and he launched the
all we can to make it easy for them to play
on communities and destinations, but
Travel Foundation Industry Unit, bringing
their part but we can’t make them do it,
we can manage those impacts in a more
together FTO, ABTA and AITO members to
particularly when we don’t have influence
sustainable way. When I look at the positive
collaborate on a shared programme with
over all elements of their overall holiday
differences we are making in so many
the Travel Foundation.
experience. Each consumer has a unique
destinations I have to say that each success
“footprint” and it is unrealistic to think that
story is a win in its own way.’
From there Chris has developed the Travelife Sustainability Programme, taking
we can somehow cover all bases. We can,
the principles down into the supply chain.
however, make sure that the parts of the
www.travelifecollection.com
r:travel | 93
View from the judges’ bench
And the winner is… responsible tourism A good year for responsible tourism? Harold Goodwin, director of the International Centre of Responsible Tourism, and chair of the awards judges, gives an overview of the Responsible Tourism Awards and looks back over the highs and lows of the past 12 months
Above: whale watching in Kaikoura. Below: judging in London
Yes, it’s been a good year for
The recession has made no difference
The airline industry is an industry in
responsible tourism…
to the responsibility agenda…
denial…
For a start the recession has reduced the
If anything it’s heightened people’s
Some companies are doing a great deal by
number of aircraft flying around the world,
awareness of the need for local economic
way of seeking to reduce the amount of
so that’s reduced the amount of carbon
benefits. For example, while a 30 per cent
carbon pollution per passenger mile, but we
being released into the atmosphere! But
reduction in international visitors to the
need to push airlines to be far more efficient.
responsible tourism is now very much
Gambia in the first three months of
part of the mainstream industry, there’s
2009 had a devastating impact on the
And as for green taxes…
increasing interest in it around the world
benefits of tourism, but has not reduced
Fuel taxation would be a much fairer
and there have been some remarkable
anybody’s commitment to make tourism
way of putting financial pressure on the
achievements in destinations.
more responsible.
airlines to reduce their fuel consumption
Responsible tourism is not just about
Responsible tourism is a good friend
passenger duty (APD), which everyone
the developing world…
in a crisis…
would have to pay regardless of whether
Many people think it is, but worrying about
Responsible tourism has much more
they were travelling with a carbon-efficient
local economic development and the impact
difficulty finding traction in situations
carrier. There’s no incentive for the airline
on local communities of the way you travel
where everybody thinks everything is fine,
to improve its performance if it simply relies
also affects the developed world. The impact
but where people are up against it, for
on APD. If we’re serious about a green tax,
of mass tourism in Greece is a product of
example in Kenya, the need for responsible
that tax should encourage better behaviour
European tourists in a European destination.
tourism becomes greater.
from the polluter and APD does not do
per passenger mile, rather than the air
that. Moreover, it discriminates against destinations where tourism is the only
HOW ARE THE AWARDS JUDGED?
alternative. In the Caribbean, for example, ‘we’ set up colonies there, and moved in
THE NOMINATIONS for each category are sent to one of our Masters or PhD students in
slaves to grow sugar and tobacco. We
the International Centre for Responsible Tourism. They read through the nominations
decided to grow our own sugar and decided
and do some basic research on them. As chair, I moderate that process and sometimes
that we didn’t like tobacco and left them
a nomination is moved to a more appropriate category. The top 15 or so are then sent
essentially with tourism as the only way of
questionnaires and the nominees asked to tell us what they have achieved on the social,
engaging with the global economy and now
economic and environmental aspects of responsible
we’re threatening their tourism.
tourism. They are also asked to provide references, which we take up and give to the judges. Two
The awards have got tougher
judges work together on each category to select
this year…
three or four nominees which they then present to
As the much-appreciated markers
the rest of the panel and make a recommendation.
who put in so much work into the
These are debated, drawing on judges’ knowledge
long-listing process will tell you, the
and additional background provided by
number of nominations continues
independent referees approached by me as chair.
to rise – and so does the standard.
There is usually a keen debate but generally a
It’s certainly true that people who
consensus emerges, occasionally there is a vote.
were winning two or three years ago
94 | r:travel
View from the judges’ bench would not necessarily win now. But also,
takes them longer because of their size, but
upped their game. Similarly, Kaikoura in
we’ve got a fair number of people who’ve
I do welcome their progress.
the marine category; in order to reduce the
won or been highly commended in the
And it’s good to see the strength of
impact of their whale-watching but increase
past and have come up again. And to get
change in cruising. One swallow doesn’t
their numbers they’ve made the boats
recognised again year after year is not easy
make a summer, but it is a big swallow. A
bigger but used quieter engines and
because you’ve got to demonstrate that
very big swallow and it does demonstrate
propulsion to give them a low impact
you’ve done something significant since
that people can move. A lot of that is
beneath the waves. Kaikoura were worthy
the last time. Those who achieve that have
around the environmental agenda and
overall winners: what they’ve achieved
done stunningly well.
there are still social and economic issues to
blew me away.
address. But at least we’ve started, and one You can be a volume operator and
of the principles of responsible tourism from
And finally…
still be incredibly responsible…
day one was to recognise when people
The Responsible Tourism Awards were
The efforts made within Virgin Holidays,
make progress. Of course, we won’t stop
established to recognise good practice and
Tui and Thomas Cook to improve what
campaigning to get them to do more. And
spread knowledge. They still do that. We
they’re doing are noteworthy. They are
in the carbon category, what Alcatraz has
have always looked for the new and the
grinding through a lot of hard work, which
done is very impressive. They’ve really
innovative and we continue to do that.
Meet the judges HAROLD GOODWIN, chair of the
GRAHAM BOYNTON is group
GRAEME GOURLAY is the
judges, is professor of Responsible
travel editor of the Telegraph Media
publisher of Geographical magazine
Tourism Management at Leeds
Group, a position he has held for
and runs Circle Publishing which
the past ten years. He is also the author of
also produces DIVE, Active, Snow, r:travel
International Centre for Responsible Tourism
Last Days In Cloud Cuckooland, which deals
and Christian Aid News.
– a post-graduate research and training
with the end of colonial rule in Africa.
Metropolitan University and director of the
IAN REYNOLDS was chief
centre, where he runs an MSc in Responsible Tourism Management.
ANDREW COOPER is director of government and external affairs
JUSTIN FRANCIS is managing
of the Thomas Cook group
executive of the Association of British Travel Agents from 1994 until September 2005. Among his current roles is director of NTP Limited,
director of online travel agency TRICIA BARNETT is the director
which provides training throughout the
and organisers of The Responsible Tourism
of Tourism Concern, the UK-based
travel industry.
Awards. He also runs travel community
charity that campaigns for ethical
responsibletravel.com, founders
website www.iknowagreatplace.com.
and fairly-traded tourism.
NEEL INAMDAR is the ecotourism business advisor for Conservation
FIONA JEFFERY is chairman
KEITH RICHARDS is a barrister
of World Travel Market, and
and ABTA’s head of business
advisor between private corporations and
development and consumer affairs.
non-governmental organisations.
chairman/founder of the
International, and a liaison and
international travel and tourism industry
He is responsible for policy and strategy
charity – Just a Drop, which aims to deliver
work on corporate responsibility including
DR REBECCA HAWKINS is
clean water to more than 1.1 billion
sustainable development, holiday health
research and consultancy fellow
children worldwide.
and safety, and disability access issues.
to the Department of Hospitality, Leisure and Tourism Management at
DEBBIE HINDLE is the managing
SUE HURDLE is the chief executive
Oxford Brookes University; visiting professor
director and a founder of bgb
of The Travel Foundation, the
to the International Centre for Responsible
communications and has worked
government and industry-backed
Tourism at Leeds Metropolitan University,
on sustainable travel issues for organisations
sustainable tourism charity that helps the
a core member of the Considerate Hoteliers
ranging from tourist boards to NGOs. She is
UK travel industry to take effective action on
Association management team and Director
also a member of the United Nations World
sustainable tourism.
of the consultancy group CESHI Ltd.
Tourism Organisation’s Crisis Action Team.
r:travel | 95
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area go directly to the project. During our
Ocean tsunami devastated
visit, we discover the authentic Thailand, far
south Asia and shocked the
away from typical tourist activities, gain an
world. People around the
insight into its everyday culture, and engage
globe were eager to help in the immediate
with the local people in an unforgettable
aftermath, but the chance to provide long-
way. We receive an introduction to the
term support in one affected region arised
sustainable tourism concept: the needs of
some time later, when the Beluga School for
the local ecology, economy and community
Life, an aid project from the Bremen-based
are balanced with the needs of tourists, and
project and heavy-lift cargo company Beluga
everyone involved profits equally.
Shipping GmbH, opened in Thailand. The biologist Dr Channiwat Treesri treks It is March 2009: I have come to stay in the
with us through the jungle around the
guesthouses of the Beluga School for Life,
school premises. His impressive knowledge
and I am enjoying the pleasant weather
of the local flora and fauna and his
and the relaxed Thai lifestyle on the patio of
disarming hospitality put us at ease, and
one of the tasteful bungalows in the small
we truly enjoy the breathtaking beauty and
village of Na Nai, near the tourist resort of
variety of the surrounding nature. Later
Khao Lak – an area badly affected by the
on, in the Center for Organic Farming, Dr
tsunami. The school opened here in October
Treesri captivates us: the cultivation of fruit
2006 to offer a home and a future to more
and vegetables on the Beluga site helps
than 150 children who lost their parents
to develop an understanding of natural
in the disaster, as well as to adults in need.
processes and reinforces the concept of
‘Sawaat dii ka’ – this welcome greeting from
sustainability in the project. This is just one
the people here comes from the heart, and
of the many modules that help to educate
my initial apprehension as I arrive, given
and inform guests of the school about
that the tragic events of 2004 are still within
Thai nature and culture.
recent memory, quickly falls away. Of course, a great deal of work is The children live, attend school and
still in progress, and until the project
experience cultural activities here; the
gains financial independence, further
adults can receive professional training,
development and improvement is necessary.
work in harmony with nature and find
But courage, dedication, unconventional
jobs. The school helps those affected by
methods and an abundance of ideas
tragedy to cope with and actively overcome
exemplify the spirit of the Beluga School for
their challenges with a positive attitude.
Life and its desire to move forward to offer
But it also needs further support, and, as
its children the prospect of a happy life.
tourists, our stay provides a small financial contribution. All the proceeds from the guest
Dr Ute Fehnker
for more information
www.charity-travel-thailand.com • info@charity-travel-thailand.com
r:travel | 97
The trip that changed my life It was like a dream, but if I thought the
The Pole stars
agony of getting to the start line was tough, then nothing could have prepared me for the wilds of Antarctica, the coldest, driest, windiest place on earth, with an average summer temperature of minus 50 degrees.
TV presenter, writer and adventurer Ben Fogle had already raced 160 miles across the Sahara desert in the notorious Marathon Des Sables and rowed the Atlantic in 49 days with Olympian James Cracknell, when the pair teamed up again with Bristolian Ed Coats for a 900km foot race to the South Pole, which saw Ben push himself to the limits of his endurance
It was one of the most beautiful, yet terrifying places I have ever been, an environment that can change on a whim, and a place that has the power to choose life or death. We raced for more than 16 hours a day, navigating crevasse fields and over sastrugi (sharp irregular grooves or ridges on the snow surface). James’s health deteriorated at an alarming rate, both Ed and I soon fell foul of Antarctica’s bite and on more than one occasion it looked as if we would have to pull out of the race. Many people have trekked to the South Pole before us and of course many more will continue to be drawn to the white continent. But the pressure of racing meant we didn’t have time to stop and look after ourselves. Somehow, though, we found the strength and willpower to carry on. The last 30 miles dragged on and on, the finish line like a mirage. I can’t begin to explain the joy, the happiness, the excitement and the nervousness of seeing the ceremonial ball
T
he wind was howling around
the perfect challenge.
and her flags that mark the point of the
us, whipping the snow into a
But it nearly didn’t happen. Shortly
South Pole. It was dreamlike. We skied
frenzy. Visibility was reduced
after returning from South America, just
towards it like disciples descending on
to zero as the cold, cutting air
a month before the race, I fell ill with an
Mecca. We had become pilgrims to one of
bit through our thick polar clothes. We had
unknown lurgy. Doctors at the London
the geographical wonders of the world.
been on the Antarctic continent for nearly
School of Tropical Diseases eventually
I collapsed onto my knees and cried
two months. Our bodies and minds were in
diagnosed me with muco cutaneaous
my eyes out. They were tears of happiness
tatters, but just 30 miles separated us from
Leishmaniasis, a relatively uncommon
for our achievement against the odds. All
our goal, the South Pole.
parasite that eats away at the skin, causing
my life I have been plagued by a lack of
facial mutilation and, if untreated, death.
confidence and self-esteem. Completing this
point, beset by a series of unlucky events
It was a massive blow. Nearly 18 months
international race pushed me to the limits
that threatened to shatter our dreams on
of planning, training and organising were
of my mental and physical capabilities.
a number of occasions. Between three of
hanging in the balance.
Succeeding was one of the best feelings I
It had been an arduous journey to this
us we had lost eight stone in weight, we’d
Treatment involved a daily IV infusion of
have ever had and just completing it helped
had pneumonia, asthma, foot ulcers,
a highly toxic compound that was enough
put the everyday issues of
hypothermia and frostbite. Even with just
to kill the parasite but not me. Within days,
my life into perspective.
30 miles to go, things weren’t looking great.
however, I was bedbound with pneumonia
Neither James nor I had had any
and unable to walk. The doctors gave me a
Ben Fogle and James
previous polar experience, neither of us had
40/60 chance of making the start line. Just
Cracknell’s Race to
spent much time on cross country skis and
five days before we were due to depart, they
the Pole is out now
we both hated the cold. It had sounded like
gave me the all clear.
(Macmillan £19.99)
98 | r:travel
www.virginholidays.com/human-nature