No Cost Home Sales
OC Housing News and Akason Realty Consulting
Changing the way people sell homes
No Cost Home Sales
Sell your home with full-‐service agent representation at NO COST! ..................................................................... 3 How agent commissions work ............................................................................................................................................................ 3 Discount listing services ........................................................................................................................................................................ 3 No Cost Home Sales ................................................................................................................................................................................. 3 What about a full-‐service marketing program and listing on the MLS? ........................................................................... 4 Sell in 45 Days or we'll pay you $2500! .......................................................................................................................................... 4 Guaranteed Maximum Exposure Marketing Plan ...................................................................................................................... 4 What we offer ............................................................................................................................................................................................. 5 Selling for top dollar is an art (and most agents aren’t artists…) ........................................................................... 6 The ABC’s of Real estate marketing (what most agents do) .................................................................................................. 6 Staffing real estate teams of the future ........................................................................................................................................... 8 Key Personnel ............................................................................................................................................................................................ 8 Shevy Akason – ARC team lead a division of Evergreen Realty .............................................................. 8 Larry Roberts – ARC a division of Evergreen Realty .................................................................................... 8 Randy Rector – CEO of Evergreen Realty .......................................................................................................... 9 Rana Swedan – Transaction Coordinator and assistant to Shevy Akason for ARC Group .......... 9 George Ross-‐ Buyers agent and commercial specialist ............................................................................... 9 Case Studies .............................................................................................................................................................................. 9 Example 1; Finance and market expertise .................................................................................................................................... 9 Example 2; Superior Presentation ................................................................................................................................................. 10 Example 3; Proper pricing and negotiation strategy ............................................................................................................. 12 Feedback response system ............................................................................................................................................... 13 Instantaneous showing notification .............................................................................................................................................. 13 Sample feedback questionnaire ...................................................................................................................................................... 14 The Key to selling your home faster and for more money .................................................................................... 15 The OC Housing News ......................................................................................................................................................... 15 The ARC blogs and connected systems technology attracts buyers ............................................................................... 15 Internet exposure .................................................................................................................................................................................. 16 Online Marketing Experts .................................................................................................................................................................. 17 ARC Group Premier agents on Zillow and Trulia ..................................................................................................................... 17 Custom property web site ................................................................................................................................................................. 18 Why work with Akason Realty Consulting? ................................................................................................................ 18 What our clients have to say ............................................................................................................................................ 19 Ashley and Anthony (Huntington Beach) -‐ April 20th, 2011 ............................................................................................. 19 Masoud (Laguna Niguel) -‐ April 9th, 2011 ................................................................................................................................. 19 John and Sharon (Laguna Woods) -‐ April 4th, 2011 .............................................................................................................. 19 Kevin and Monica (Irvine, CA ) -‐ December 23rd, 2010 ....................................................................................................... 19 Ron -‐ cash investor (North Tustin) -‐ October 8th, 2010 ....................................................................................................... 20 Irvine seller (Irvine) -‐ October 1st, 2010 .................................................................................................................................... 20 Lindsey E. (Santa Ana) -‐ August 12th, 2010 .............................................................................................................................. 20 Eric and Margaret (Tustin Ranch) -‐ August 2nd, 2010 ......................................................................................................... 21 John B. (Orange County) -‐ June 24th, 2010 ................................................................................................................................ 21 Chiaki R. (Irvine) -‐ June 22nd, 2010 .............................................................................................................................................. 21 Ed H. (Crystal Cove) -‐ May 21st, 2010 .......................................................................................................................................... 21 Danny & Elan (Irvine) -‐ April 24th, 2010 .................................................................................................................................... 21 Gerard B. (Irvine) -‐ April 13th, 2010 ............................................................................................................................................ 22 Beverly K. (Irvine) -‐ September 29th, 2009 ............................................................................................................................... 22 Tamer K (Laguna Niguel) -‐ May 21st, 2009 ............................................................................................................................... 22 Andrew P. (Corona) -‐ October 15th, 2008 .................................................................................................................................. 23 Hong (Corona) -‐ September 15th, 2008 ...................................................................................................................................... 23 Jill and Erik (Ladera Ranch) -‐ August 1st, 2008 ....................................................................................................................... 23 ARC Cancellation Guarantee ............................................................................................................................................ 24
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No Cost Home Sales
Sell your home with full-‐service agent representation at NO COST! OC Housing News and Akason Realty Consulting is changing the way people sell homes forever! We provide full-‐service agent representation with no listing-‐side fee!
HOW AGENT COMMISSIONS WORK When a property is marketed for sale on the MLS, a fee is offered to agents if they bring buyers and part of the fee is paid to the agent marketing the home and representing the seller. Typically real estate fees range from 5-‐6% and are always negotiable, generally speaking 2.5%-‐ 3% is offered to cooperating buyers agents with 2.5%-‐3% paid to the seller's agent for marketing, negotiating, and representing the seller. Some people try to sell their home without an agent to avoid the commission altogether. We've even developed a guide detailing how you can do this. It's tempting, but most people come to realize they don't have the time or the expertise to handle the paperwork and manage the process from marketing, sales negotiations, to closing. Often after expending considerable effort, they end up with less favorable terms, conditions, or price, and in worst case scenarios leave themselves open to huge liability from failing to execute the proper paperwork. Plus, most buyers who approach those selling without an agent expect a discount, often in line with the saved fee, and they bid accordingly. For these reasons, most sellers seek out the help of an agent to sell their home -‐-‐ and pay a fee for all of the services provided.
DISCOUNT LISTING SERVICES In an effort to reduce their costs, many sellers approach discount brokerages to 'list' their property. They immediately discover that in order to get any attention on the MLS, they must offer a fee of 2.5%-‐3% to buyer's agents plus a fee to the listing agent. Even those who list with discount brokerages find they end up spending 4.5% (often 3% buyers and 1.5% listing) in order to sell their property. Some brokerages have adopted a flat-‐fee listing charging as little as $295 to put a property on the MLS. The seller still pays a buyer's agent commission, but they are enticed by the low cost of the listing. Unfortunately, these agreements are loaded hidden costs and fees. The listing agent provides no support for the $295. Any property photographs, marketing, and transaction document handling carry extra fees -‐-‐ usually several thousand dollars. By the time all these costs are added up, the seller has paid nearly 4.5%, and they've gotten no help whatsoever from an experienced agent. We have a better way.
NO COST HOME SALES The only way to avoid all sales transaction costs is to sell the property on your own with no outside assistance. If a buyer's agent is involved, the typical fee that a seller will pay is around 3% to the buyer's agent. Many people who try to sell without an agent often find they end up paying a buyer's agent fee anyway. The buyer that makes an offer often has an agent representing them, and the buyer insists on paying their agent from escrow. In addition, the buyer often expects to share in the discount. The seller never really knows what maximum exposure would have allowed them to net on their property. So even what appears to be a commission-‐free sale often has a 3% fee embedded within it, and many times the seller is leaving much more on the table and may not realize their liability until it's too late. OC Housing News and Akason Realty Consultants are one of the most active buyer's agent teams in Southern California. We have over 6,000 buyers in our system looking to purchase a home in Orange County, and we receive an additional 250-‐300 requests every month. This gives our sellers far greater exposure than other agents in our market. We allow our sellers to leverage this advantage by offering them the opportunity to hook up with one of our buyers at no cost on the sell-‐side of the transaction.
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No Cost Home Sales
If you decide to sell your property through Akason Realty Consultants, we will search our extensive database of buyers and find those who are looking for a home just like yours. One of our agents will represent you, and another agent on our team will represent the buyer. In that way, we avoid the conflict of interest of dual agency and represent your interests when selling your home. If we can negotiate a deal with one of our buyers without utilizing our full-‐service marketing program, we will handle all the transaction paperwork with no fee on the sell-‐ side of the transaction. Except for the 3% commission on the buy side, it's a no-‐cost sale. It's the lowest cost of sales in the marketplace today where representation is involved.
WHAT ABOUT A FULL-‐SERVICE MARKETING PROGRAM AND LISTING ON THE MLS? Many people will want to list the property on the MLS to gain additional exposure. Using our full-‐service marketing program often brings out competing bids and fetches a higher price. If we complete a full-‐service marketing program for your property, our fee is negotiable, and we will help to determine the best fee structure to offer to the buy side to motivate buyer’s agents while maximizing your net proceeds. Once a property is in our full-‐service marketing program, we may still find the buyer. Some sellers don't want to negotiate directly with our buyers without a full-‐service marketing program so they can have advantage of competing bids. And many buyers approach us that aren't currently in our system because they find the property through our marketing program. We offer a lower marketing fee if you sell to one of our buyers. This normally puts your listing cost a 4% to 4.5%, which is the same cost as most discount brokerages.
SELL IN 45 DAYS OR WE'LL PAY YOU $2500! We have so much confidence in our ability to sell your home under any market conditions that we will guarantee we will sell your home in 45 days or we will pay you $2500 at the close of escrow. To qualify for this program, we must agree on a reasonable sales price near values set by recent comparable sales. If priced properly, we can utilize our massive buyer database and superior marketing techniques to find a motivated buyer for your property. If we can't find a buyer for the price we agree on, we will pay you $2500! Guaranteed!
GUARANTEED MAXIMUM EXPOSURE MARKETING PLAN We are not a discount listing service. We are full-‐service marketing and sales professionals. We work with each seller to establish a marketing program unique to their property and desires. Our marketing efforts include the following: •
Consultation with Shevy Akason on improvements and options to give the seller a return on the money spent by maximizing sales price and minimizing time on the market.
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Advice regarding a mini-‐stage, full staging, or not to stage a home from Shevy Akason.
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Shevy Akason will work directly with the seller to develop a marketing strategy that may include numerous traditional and non-‐traditional marketing and pricing strategies and advise on counter-‐offers and negotiations of the sale.
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Shevy will advise the seller on price and terms for counter offers including possible lease backs, inspections, contingencies, and warranty options.
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A custom property web site is developed for the home.
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Professional photographs will be taken of the property.
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Akason Realty Consulting and Evergreen Realty carry errors and omissions insurance protecting you from any liability if there’s a problem with the transaction.
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We always fully cooperate with all real estate agents and brokerages to assure that the property get's maximum exposure.
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No Cost Home Sales
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Access to Shevy Akason's network of advisers including contractors, title and escrow services, lenders to cross qualify buyers and other professionals with a proven track record of performance.
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The property will be featured on Zillow and Trulia, and because we are premier agents for both Zillow and Trulia, our clients properties are featured and get maximum exposure.
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The home will be equipped with immediate feedback request technology that creates a log in and password for our sellers and notifies them when showings occur while instantaneously sending out a survey request to the agents for buyers that have seen the home.
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The property may be featured in the Orange County Register, pending, seller's desired marketing plan.
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The property may be featured on Radio programs such as Nelson Radio, pending seller's desired marketing plan.
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The property may be featured in local neighborhood real estate publications.
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And, of course, the property will be featured on the OC Housing News, the mostly widely read real estate site focusing on Orange County.
With a properly executed marketing plan designed and executed by our professional staff, we will sell your home in the shortest time for the highest price.
WHAT WE OFFER •
We deliver superior marketing service.
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We provide a guarantee of performance or fees are credited. And we offer the most competitive fee structure in the area.
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We enable sellers to maximize their net proceeds.
If you sell your home through us, we can sell directly to one of our buyers, without completing our Guaranteed Maximum Exposure Marketing Plan, for a 3% total fee. If you want your property marketed with our fall marketing plan, and if we sell to one of our buyers, the total fee is 4% to 4.5% which is competitive with the lowest-‐cost listing agents in the marketplace. If you sell with us and don't contract with one of our buyers, your total fee is negotiable. We provide full-‐service agent representation regardless of the fee charged. List with us, save money, and get the best representation in the market today! Please help family, friends, colleagues and anyone that you know that's considering selling by sharing our unique and innovative program today!
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No Cost Home Sales
Selling for top dollar is an art (and most agents aren’t artists…) THE ABC’S OF REAL ESTATE MARKETING (WHAT MOST AGENTS DO)
Advertise themselves Bang a sign in your lawn
Create an ad Download your listing to the MLS Encourage their office to show it Figure they might try and Open House-‐ open houses don’t sell listings, they are used to generate business for agents.
Get on their knees and pray it will sell 72% of homeowners are dissatisfied with their agent’s performance, the major reason; Poor communication
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How Most Agents Operate
How We Operate The ultimate home selling system
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Each member of our team has a specific role to play in the selling of your home. STAFFING REAL ESTATE TEAMS OF THE FUTURE
Akason Realty Consultants are the number 1 team out of over 1000 agents at Evergreen Realty for sales volume in 2009, 2010, 2011, and 2012. KEY PERSONNEL Shevy Akason – ARC team lead a division of Evergreen Realty Credentials: •
Number one agent at Evergreen Realty in 2009, 2010, 2011, and 2012
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Chosen to represent to trustee sale buyer in Orange County
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Bachelor of Arts-‐ Claremont McKenna College 2003
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Academic All American-‐ NDSCS 2001
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Associates Degree-‐ NDSCS-‐ Business Administration 2001
Larry Roberts – ARC a division of Evergreen Realty Credentials: •
Twenty years work experience in real estate development and market analysis
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Master of Science in Land Development -‐ Texas A&M University 1994
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Bachelors of Science -‐ University of Wisconsin at Stevens Point 1992
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Primary writer for the OC Housing News
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Author of The Great Housing Bubble
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Randy Rector – CEO of Evergreen Realty Credentials: •
Licensed California Real Estate broker and CPA
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CEO of Escrow Options Group, Inc., and Evergreen Realty and Associates, Southern California’s third largest brokerage.
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Board of directors for the Orange County Association of Realtors, and Trustee for the board of Realtors political action committee.
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After graduating from California State University Fullerton Mr. Rector worked for KPMG Peat Warwick as a CPA and led their auditing management teams throughout various Orange County businesses in an effort to streamline their business and financial operations.
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Mr. Rector officially joined Evergreen Realty in the summer of 2005 as its CEO and has helped to streamline operations and grow the company and agent base to over 850 agents.
Rana Swedan – Transaction Coordinator and assistant to Shevy Akason for ARC Group Credentials: •
Top listing agent at Martin Levy and Associated in the Bay area 3 months in a row
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Has coordinated over 100+ transactions
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Licensed real estate agent since 2003
George Ross-‐ Buyers agent and commercial specialist Credentials: •
Director of Land/asset disposition and asset management 2006-‐2009
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Principal/Owner of Ross Real Estate 1992-‐2006
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Director of Real Estate La Mancha Development 1987-‐1992
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B.S. Business Administration Finance/ Real Estate from the University of Southern California
Case Studies EXAMPLE 1; FINANCE AND MARKET EXPERTISE
Case Study; 23047 Via Pimiento B4, Mission Viejo, CA MLS# S602289 1) 2) 3) 4) 5)
This property was foreclose on by JP Morgan Chase On 06/29/2009 Listed it as an REO on 9/4/2009 at $173,300 with Coldwell Banker. The property fell out of escrow twice because high HOA delinquency prevented buyers from obtaining financing. Shevy Akason, found a lender that could finance property in the community despite high delinquency and instructed his cash investor to buy the property closed on 11/24/2009 for $157,000. The investor, per the instruction of Shevy Akason put circa $6000 into the property and Shevy relisted it on 1/11/2010 and sold it for $200,000 with a close of escrow less than 60 days after the list date on 3/1/2010.
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EXAMPLE 2; SUPERIOR PRESENTATION Case Study 2: 28095 Padrino, Laguna Niguel MLS # S626972
ARC’s Family room photo
Competition’s family room photo
ARC’s Living room Photo
Competition’s living room photo
Kitchen Picture
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Competition’s Kitchen Photo
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ARC Master Bath photo
ARC photo of the guest bath
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28095 Padrino, ARC Groups client originally approached the agent that listed it as a short sale who insisted that they could not get more than $270,000 for the property.
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Shevy believed that with new paint, baseboard and casing upstairs, one new fixture, and with the ARC Groups “mini-‐stage” that he could sell it for $300,000 or more in less than 30 days.
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With the help of Shevy Akason and ARC group, the trustee sale investor who purchases this property via trustee sale at the courthouse steps for $242,500 put under $4,000 into the property and resold it for $310,000 in less than 10 days.
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Shevy took the listing on 7/29/2010, made improvement recommendations, used 17 professional grade photographs compared to the previous agents 6 and escrow closed on 8/7/2010 to a cash buyer for more than 20% of what it was acquired for weeks earlier.
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EXAMPLE 3; PROPER PRICING AND NEGOTIATION STRATEGY Akason Realty Consulting Group worked with a qualified buyer looking to purchase in Northwood Point for under $1,000,000 in January of 2010, frustration begin to set in because nice properties that were priced right in this area were selling quickly and often had multiple offers. Shevy recommended visiting a property listed at $1,070,000, $70,000 over the buyer budget. Shevy’s experience has proven over and over again that properties listed too high often end up as the best deal for his buyers if not marketed and negotiated properly because many people will overlook the property or choose not to offer of the price they are willing to pay is too far below the list price. Moreover, with few showings and little to no offers sellers become more motivated and desperate and are often willing to take less, if not given the proper advice this can cost them thousands of dollars. Shevy recommended an offer price of $950,000. After submitting this offer the seller immediately countered at $995,000. At which point the buyers countered at $960,000 and the negotiations stopped because the sellers did not respond. Shevy explained to his clients that as long as the listing is priced too high, it’s unlikely it will get many showings and highly unlikely it will sell. However, that they needed to watch it closely because if they lowered the price to $999,999, they would likely have multiple offers and sell quickly, Shevy estimated that with his sales, marketing, and negotiation strategies, it would likely sell for around $1,030,000. A couple of weeks went by and the property remained listed at $1,070,000, getting very little attention. Shevy followed up weekly and after two weeks went by the listing agent indicated that her sellers were motivated and ready to come even lower than $995,000. A final price of $985,000 was reached without the property ever being marketed at $999,999. Shevy’s team likely saved his buyers $45,000+. It’s likely that if the seller would have marketed the property with the ARC group and followed the pricing and marketing strategy recommended by Shevy and his team that the property would have sold for $1,030,000, an extra $45,000.
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Feedback response system
The Problem
Most buyers see 3 or more properties per tour
Buyers often begin to confuse properties and details
If the buyer does not write an offer within 24 hours the buyer’s agent and often the buyer forget about the property
Most listing agents do not request feedback within 24 hours
Even when feedback is requested with a phone call buyers agents’ often try to rush through the phone call
The feedback system allows for a quicker and more thoughtful response
The Solution
Standard SoCal Supra lock box is connected to our showing feedback system
Automatically notifies seller and the ARC Group of a showing
Sends out survey so we can immediate feedback
The survey is completely customizable
The quickest and most effective way to gain useful buyer feedback and adjust to the market if necessary
Allows us to know interest level of buyers and evolve our strategy, presentation, and marketing to sell the home faster and for more money
INSTANTANEOUS SHOWING NOTIFICATION
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SAMPLE FEEDBACK QUESTIONNAIRE We can use our standard feedback questionnaire or tailor one to your property and needs *************** Feedback Response Details ****************** Did your buyers like the property? Maybe Compared to the condition and features/benefits of the homes your buyer has seen, is the price... Priced to Sell Rate the Exterior? Nice but a bit close to the road Rate the Interior? Nice, some areas were dated Rate the Location? Average Are they considering a second showing? Maybe Are they considering making an offer? Maybe... Home made short list Have your buyers made an offer on another home? Yes Your Buyer's Response? Home showed well, a bit dated though As a professional, do you feel that there is anything about the home that needs to be addressed that could hold back the sale of the home? Home showed well, they are not sure about the location, floor plan, and the kitchen could use updating. Any additional information that you feel would benefit the seller? No If this home is not on your client's short list, is there anything that we can do to bring your clients attention back to this home? No
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The Key to selling your home faster and for more money Exposure! Akason Realty Consulting Group has over 6000 buyers interested in purchasing in Orange County in the next 30 days to 48 months and at any given time is actively working with over two-‐dozen qualified buyers.
Homes that are priced right, show well, and are exposed to the broadest pool of qualified buyers sell faster and for more money.
Accommodating to buyers so that they can see the home during their free time. Most people work during the day and accommodating buyers on evenings and weekends is important.
The MLS syndicates it’s listing out to numerous web sites
We create a custom web site for your property
Exposure, Your listing is featured on the ARC group has numerous web sites and top SEO to attract buyers
Communicating and reacting to what the market tells us about the subject property
Avoid the common mistakes that sellers and listing agents make
The OC Housing News No broker in Orange County has the online presence of the ARC Group. Most of the 1,500 daily readers of the OChousingnews.com are buyers looking to purchase in Southern California. By projecting the bubble in 2006, the original blog, irvinehousingblog.com was a refuge for renters that sat out the housing bubble – the demographic most likely to be purchasing. In addition, it built credibility for Larry Roberts, the main writer and Shevy Akason and his team. No medium outside of the MLS has the promise to deliver listings to more potential buyers than ARC. The online reach ensures massive market coverage. Mini-‐site; ARC gets more traffic than any other local Orange County Real estate broker. ARC leverages this traffic to create more exposure for it’s clients listings by use of technology, adding content, and SEO. This means that ARC comes up on top for many search engines and puts the marketing that you want presented to the public for your property on the first page of Google and many other search engines.
THE ARC BLOGS AND CONNECTED SYSTEMS TECHNOLOGY ATTRACTS BUYERS o
On average we get over 250 buyer inquiries per month
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We are close on average more than 10 transactions per month
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We show 2000 homes per year
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We work with over 100 other listing agents per year
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The average active agent does 4 transactions per year
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How does this help you?
As active agents we have our pulse on the market and relationships that make a difference
Our knowledge can help create leverage
No two transactions are exactly the same, having an agent on your team that is growing and active and gaining more knowledge and in-‐site leads to more success
Greater exposure = faster sale for top dollar
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INTERNET EXPOSURE
OCHousingNews.com (Exclusive)
OCBeachHousingNews.com (Exclusive)
SouthOCHousingNews.com
(Exclusive)
NorthOCHousingNews.com
(Exclusive)
IrvineHousingNews.com
(Exclusive)
ocfreereports.com
(Exclusive)
Shevyakason.com
(Exclusive)
Zillow.com
(Premier)
Trulia
(Premier)
Irvinehousingblog.com
Realtor.com
Listingbook.com
Move.com
Homeseekers.com
Evergreenrealty.net
Backpage.com
Frontdoor.com
Google Base
Hotpads.com
Oodle.com
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ONLINE MARKETING EXPERTS
ARC GROUP PREMIER AGENTS ON ZILLOW AND TRULIA
ARC Group listings become Featured Zillow listings
ARC Group has a 5 star service rating
This drives over 65,000 customer views to our listings every 2 weeks
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CUSTOM PROPERTY WEB SITE
Why work with Akason Realty Consulting? •
Specialized knowledge
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Track record
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Top of mind consciousness
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Better systems
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More exposure
In Summary Specialized knowledge; Get the right information and advice Strong team support; Receive better service Aggressive marketing, innovative consumer programs, and leading edge technology equals better results and less hassle
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What our clients have to say ASHLEY AND ANTHONY (HUNTINGTON BEACH) -‐ APRIL 20TH, 2011
“It was refreshing to work with someone as timely & professional as Shevy. He always did what he said he was going to do. We loved working with Shevy and his team!” Ashley and Anthony (Huntington Beach) - April 20th, 2011 MASOUD (LAGUNA NIGUEL) -‐ APRIL 9TH, 2011
“While I have been skeptical of the value that real estate agents provide, Shevy proved me wrong. He not only gave me good advice during the search, but also did an excellent job during he negotiation. I look forward to working with him again.” Masoud (Laguna Niguel) - April 9th, 2011 JOHN AND SHARON (LAGUNA WOODS) -‐ APRIL 4TH, 2011
“From the beginning, Shevy was easy to get to know and easy to work with. He was knowledgeable and offered astute insights and analysis with regard to pricing in different areas. Once we had identified our area, he worked our way through viewing available inventory. Finally, when we began making offers, we discovered that he was not only solidly in our corner with grounded financial analysis, but also with the negotiation process. He does his homeworkalways- and is simply a tenacious negotiator. By far, he is the best realtor either of us have ever worked with- smart knowledgeable, hard working, and honest. He has great integrity and was our advocate from start to finish. ” John and Sharon (Laguna Woods) - April 4th, 2011 KEVIN AND MONICA (IRVINE, CA ) -‐ DECEMBER 23RD, 2010
“Like most first time homebuyers, my wife and I had our fair share of questions and concerns about the arduous process of acquiring a new home. Despite our reservations about purchasing a home during these challenging times, we knew that the current state of the housing market presented a unique opportunity to not only capitalize on the steep decline in home prices but also seize the opportunity to lock in historically low interest rates being offered to creditworthy borrowers like ourselves. My wife and I were frequent readers of the Irvine Housing Blog because we believed it to be a credible resource to keep a pulse on the housing market in the area. We knew we needed to find a strong real estate agent to assist us in making our dreams of becoming homeowners a reality. After interviewing a number of real estate agents, it became rather clear that finding an agent that truly had our best interest at heart was few and far between. Although they were very personable, many of them lacked the knowledge and insight we needed to successfully navigate the uncertain landscape of the Orange County real estate market. More importantly, the qualities that we looked for in an agent centered around two of our core values, which are honesty and integrity. Frankly speaking, we were not looking for someone to simply tell us what we wanted to hear but
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rather someone who could assist us in setting realistic expectations for ourselves given the uniqueness of our financial profile and the neighborhoods we were interested in. We knew Shevy was the right agent for us is when he said, “If you are not looking to stay in the home you are seeking to purchase for at least seven to ten years, then I suggest you continue renting.” It was apparent to us at that moment that he was not just looking to help us buy a home so he could make a commission but rather wanted to help us make smart financial decisions. There are very few individuals that we have found to be trustworthy to partner with us during the purchasing a home. With that said, over the course of buying our first home, we found ourselves confidently deferring some critical decisions to Shevy because his knowledge and experience gave us confidence that he was representing us as if he was representing his own family. He referred excellent resources to us such as bank lenders and home inspectors which we were extremely pleased with their services. While we were in escrow we experienced a couple hurdles regarding issues that needed to be fixed in the home before the escrow closed. Shevy was persistent in communicating with the appropriate parties and played a major role in getting it done in a timely manner. Bottom line, we were extremely impressed with Shevy’s service. We highly recommend him to anyone who is interested in purchasing a home in the near future. ” Kevin and Monica (Irvine, CA ) - December 23rd, 2010 RON -‐ CASH INVESTOR (NORTH TUSTIN) -‐ OCTOBER 8TH, 2010
“Shevy was very responsive & helpful and immediately set up a showing. We called on Monday - Shevy set up a showing that afternoon - we wrote the offer then and there (he had everything ready). It is now Friday (4 days later) and the deal is done as in through escrow, paid and papered. A world record? Awesome!!” Ron - cash investor (North Tustin) - October 8th, 2010 IRVINE SELLER (IRVINE) -‐ OCTOBER 1ST, 2010
“It was a great experience working with Shevy and Rana. If I have to do this again (sell my house) I will ask for their help.” Irvine seller (Irvine) - October 1st, 2010 LINDSEY E. (SANTA ANA) -‐ AUGUST 12TH, 2010
“Shevy and Rana are a winning team - I'm a first time home buyer buying a short sale property and they made it look easy in a market that was 95% short sales for my price range. Shevy and Rana helped get the house of my dreams. Within just a few days we got in to see the house (by appointment only) made an offer, and the offer had other offers to beat out. The seller accepted our offer. Their lender then approved it within a couple of weeks and Shevy and Rana helped me to close escrow in a mere 21 days.Thank you so much. I will be sending more business your way. Oh, did I mention they showed me about 30 houses in 1 month?” Lindsey E. (Santa Ana) - August 12th, 2010
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ERIC AND MARGARET (TUSTIN RANCH) -‐ AUGUST 2ND, 2010
“Shevy was knowledgeable about every step of the process. His timeliness was fantastic. We are first time home buyers and he was patient and understanding of our concerns. He was good about setting reasonable expectations and provided "reality checks" during the emotional negotiation process and kept us grounded. (I) would recommend without hesitation.” Eric and Margaret (Tustin Ranch) - August 2nd, 2010 JOHN B. (ORANGE COUNTY) -‐ JUNE 24TH, 2010
“Shevy, Thanks for your work on Eastview. I've worked with a lot of agents and you are the best. ” John B. (Orange County) - June 24th, 2010 CHIAKI R. (IRVINE) -‐ JUNE 22ND, 2010
“Hi Shevy, Thanks for sticking with us for a long time. As you know I almost gave up finding a house due to lack of selections. Both Rick and I enjoyed working with you through-out the process and appreciate all you have done for us. Sincerely,” Chiaki R. (Irvine) - June 22nd, 2010 ED H. (CRYSTAL COVE) -‐ MAY 21ST, 2010
“Shevy & Rana are the best! We could not have hoped for better agents to work with!” Ed H. (Crystal Cove) - May 21st, 2010
DANNY & ELAN (IRVINE) -‐ APRIL 24TH, 2010
“Rana, Thank you for showing us those homes today. You were friendly, professional, and extremely knowledgeable and helpful. Elan and I are happy that we stumbled upon you guys on the internet. We look forward to continue working with you now and in the near future, when we decide to purchase our permanent home. Thank you! And thanks for the cup of iced coffee!
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Elan” Danny & Elan (Irvine) - April 24th, 2010 GERARD B. (IRVINE) -‐ APRIL 13TH, 2010
“As my wife and I decided to buy our first home in Orange County, we quickly learned it’s a jungle out there. Irrational pricing, agents who care more about themselves than their clients, and the list goes on. In the jungle of Orange County real estate, Shevy Akason is Tarzan. He’s a trusted guide who strives to represent your best interests while maintaining the highest standards of integrity. But he’s not naïve. He has the experience, intellect and intuition to understand the laws of the jungle. And he always sees the forest in the trees by maintaining a strategic perspective on each potential transaction. After 6+ months of searching, we just purchased a home in Irvine. Whether buying or selling in Orange County, I can’t imagine working with any other realtor.” Gerard B. (Irvine) - April 13th, 2010 BEVERLY K. (IRVINE) -‐ SEPTEMBER 29TH, 2009
“As an immigrant from South Africa in 2001 my dream was to purchase a home. In 2008, with a dip in the market and rates still low I saw a good time and opportunity to purchase. After working with an agent for a couple of months that didn't have a great understanding of the area and my price range I met Shevy at an open house. He asked me what my budget was, what areas I liked, and what my goals were. He assisted me by arranging for Ameri-dream down payment assistance and seller assistance for closing costs which allowed me to purchase the home I was looking for in Irvine. Without his assistance and his understanding of what my needs and goals were, I'm not sure that I could have purchased such a great home.” Beverly K. (Irvine) - September 29th, 2009 TAMER K (LAGUNA NIGUEL) -‐ MAY 21ST, 2009
“Dear Brother, I thank you. I consider my self being lucky to have known you not only because you found me this awesome house that everyone is envying me about but also because I know now that I have a new brother in OC. You are a wonderful person and an excellent Realtor whose professionalism shows in every aspect. I hope I can make more money so I can buy more houses through you. I hope and I know this one is not far fetched to see you running your own agency one day. You make me proud to say that you are a dear friend/brother and I can tell you that you will have enormous success in your future. The qualities personal and professional that you have are genuine and a rare currency in today's world. so keep up the good work and God speed. Best Regards,” Tamer K (Laguna Niguel) - May 21st, 2009 info@ochousingnews.com
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ANDREW P. (CORONA) -‐ OCTOBER 15TH, 2008
“I was relocated from Australia and my wife, daughter, and I were unfamiliar with many areas of Southern California. We wanted a large home and we preferred to have a pool. Working for Kone elevators I'm responsible for the western region of the United States including Hawaii. As a result I can live anywhere in Southern California. After spending some time with an agent that did not understand our needs we found Shevy through internet advertising he was doing for a home in Huntington Beach. We spent the next few months looking at different areas and finally found the exact home we were looking for. It was over 4000 square feet, with a pool, spa, rock waterfall, and gorgeous views. It had previously been in escrow for $675,000 and we negotiated the final price down to $600,000. We highly recommend Shevy for his ability to listen to needs, his patience, and his real estate knowledge.” Andrew P. (Corona) - October 15th, 2008 HONG (CORONA) -‐ SEPTEMBER 15TH, 2008
“We would like to thank you for helping us to sell our home. Your knowledge of the short sale process was comforting. We would recommend you to anyone.” Hong (Corona) - September 15th, 2008 JILL AND ERIK (LADERA RANCH) -‐ AUGUST 1ST, 2008
“Erik and I found Shevy when looking for a lease or purchase for my parents who were relocating from Arizona. He was extremely helpful and a valuable resource. We had recently sold our home in Coto De Caza and were looking to purchase in Ladera Ranch. However, Shevy advised us that there would be much better deals in Ladera Ranch in 12-18 months. That was almost 6 months ago and we are glad that we have waited. We are still leasing and waiting until we find the right time to buy. We have saved so much money. It's rare and refreshing to work with an agent like Shevy, we would recommend him to anyone. In fact, since we first met him he assisted my parents to purchase in Coto De Caza for over $100,000 under market value and assisted my sister and husband on a purchase in Fullerton.” Jill and Erik (Ladera Ranch) - August 1st, 2008
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ARC Cancellation Guarantee I’m so confident that our real estate system will work for you, that I guarantee you the right to cancel our listing agreement at any time prior to accepting an offer to purchase your home, with no penalties or obligations, if you feel my service does not live up to my promise.
____ Entering into a listing agreement with a real estate agent can be a risky business. Many sales representatives will promise the world when it comes to effectively marketing your home, but how many of them can back it up with solid performance? According to a survey, 72% of home sellers were dissatisfied with the performance of their agent, even if that agent had sold their property. However, most listing agreements lock you into long-term commitments and lengthy broker protection periods with heavy cancellation fees. In other words, it’s an agreement your agent can get out of, but you can’t. We are offering you a way to list your home that is totally risk-free Listing agent success in real estate is selling houses fast and for top dollar. I’m confident that I can do this for you because our team has already helped hundreds of families like you to get their home sold. My pledge is to provide you with the highest level of service in the real estate industry, and my commitment to this pledge is 100%. Your right is to evaluate whether I live up to this standard, and to cancel your listing agreement with me at any point, with no penalties or obligations, if I fail to deliver the service I promised.
_____________________________ ________ The ARC Group Representative Date
_____________________________ Seller Date _____________________________ Seller Date
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