papier magazine by alex burton

papier FOR THE

LOVE OF PAPER

MERCI BEAUCOUP FOUNDER & CREATOR alexandra burton

PRINTER Ball State University Print Services

EDITORS pam farmen alexandra burton j323 class

CONTACT INFORMATION Email: a@papiermag.com arburton@bsu.edu

ART DIRECTOR alexandra burton PHOTOGRAPHERS lauren houser stephanie tarrant WRITER alexandra burton

Phone: (765) 285−8200 Mail: Dept. of Journalism Arts & Journalism Building Ball State University Muncie, IN 47306 papiermag.com @papiermag facebook.com/papiermag pinterest.com/papiermag

EDITOR’S NOTE: This publication is strictly for academic purposes at Ball State University in Muncie, Ind, and was created for a magazine design class in the spring semester of the 2013 school year. This magazine is not intended for sale or gain of monetary compensation. The creator of this publication does not claim rights to any content used that does not display her own byline or credit.

A SPECIAL THANK YOU TO THESE SOURCES USED Lauren Houser Martha Stewart Weddings Stephanie Tarrant Yours Is The Earth (Fresh Love) Kristyn Davidson Holly Holon Oliver’s Twist LLC Feast & Fine Art Calligraphy Ball State Art Deptartment August Blume ohsobeautifulpaper.com Lindsey Letters Pantone Mounain Papers Old Tom Foolery Antiquaria Lost Type la Happy Rifle Paper Co. & Anna Bond Blackbird Letterpress Curly Girl Design & Leigh Standley Make Merry smock. & Amy Graham Stigler Oh My Deer Snow & Graham & Ebony Chafey Griffin Vites Compendium Mandeville & Melbourne fonts 1canoe2 Stationery Trends magazine

Lauren is a photographer, designer and fan of all things black and white. So naturally, her favorite color is gray Lauren took the photos for “"Paper with a Twist," and used her watercolor talents for the art on page 28. In her spare time, you will find Lauren reading, watching football, writing to−do lists, traveling or eating delicious food (most likely with great friends and the best family). laurenhouser.com @lohou

STEPHANIE TARRANT

alexandra burton

LAUREN HOUSER

CONTRIBUTORS

alex is a designer, illustrator, writer, self−proclaimed professional instagrammer, and her favorite color is citron. She hopes her future will combine two of three passions: paper, design & people, while living close to family and friends alex is the creator, art director and idea person behind papier mag. In her spare time, alex likes reading good books, eating delicious food, drinking herbal teas, admiring home decor and the French language, watching favorite movies and shows, and spending time with those who matter most to her. alexandraburton.com @alexandraburton

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Stephanie is a photojournalist with a strong sense of aesthetic composition and focus on detail, and her favorite color is green. She took the photos for "The Art of Printing: Letterpress" and the cover photo. as well as alex’s editor’s photo. After school, Stephanie plans to move home to Northwest Ind. and freelance. stephanietarrant.com @stephtyrant

CONTENTS IN EVERY ISSUE

EDITOR’S LETTER welcome to your new favorite magazine

SOCIAL

6 8

WRITING ACCESSORIES our editors pick their favorites GREETING CARD GALLERY works of art for every occassion

WEDDING

11 12 14

ANATOMY OF: A WEDDING INVITE disection of the wedding invitation WEDDING PAPER TIMELINE when you should be finishing things EXTRA, EXTRA little somethings to offer clients

FEATURES

16 29

PAPER WITH A TWIST a look at Oliver’s Twist paper shop ART OF PRINTING: LETTERPRESS history & process of letterpress

TRENDS

25 26 27 28

HANDWRITTEN CALLIGRAPHY handwriting turned into font WASHI TAPE uses for this popular, fun japanese tape KRAFT + TWINE old materials for new looks WATERCOLOR translucent paint to embellish anything

ARTISTS

33 34 35 36

ANNA RIFLE BOND watercolor illustrations of Rifle Paper Co. LEIGH STANDLEY Curly Girl Design messages and art AMY GRAHAM STIGLER modern letterpress of smock. EBONY SNOW CHAFFEY florals from Snow & Graham papers

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FROM ME, TO YOU

Welcome to the first issue of papier magazine! Hopefully youâ&#x20AC;&#x2122;ve picked this up because you are either a paper fiend (like myself), or you were intrigued by the cover art, either way, I am doing my job. I am so excited to share this new creation with you, I promise it will not disappoint. Speaking of new creations, they remind me of springtime, and we are finally beginning to experience the first tastes of it over in the midwest, and I couldnâ&#x20AC;&#x2122;t be happier. Springtime also represents fresh starts and crisp ideas, which is what we have brought you with this introductory issue of papier. Through the crisp white pages of these magazines, you will find a few of our favorite things (6-9), helpful tips to help you with wedding clients (11-14), a profile on a small paper shop owner who will inspire you and make you want to start up your own shop (16), a breakdown of the hottest trends in the industry now (25-28), an overview of one of our favorite printing processes, introduced in a three-part series (29), and a sampling of the most impressive talent the industry has to offer. So, I invite you to sit down on your favorite overstuffed chair with a cup of something refreshing and learn from and become inspired from each of these pages. Enjoy!

PS. An endless thank you to my parents, Terry & Linda, for always instilling creativity, confidence, faith and passion, and to my sister, Sarafina, for teaching me patience and how to always be silly no matter how old I am. Love all around, ma famille!

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social

WRITING ACCESSORIES

Here at papier, we love writing letters and sending cards. Our editors have compiled their favorite letter writing accessories to share with you.

SOHO PAPER № 10 STRING TIE ENVELOPE With a unique size and dainty closure, you will enjoy sending and receiving mail. Out of the 34 colors, our favorites are coral, south beach, natural kraft, fiji, green tea, tropical green and pewter. Price: 10 pk for $12.50 Where to buy: soho-paper.com

PRIMELE CUSTOM RETURN ADDRESS STAMP We are drooling at these gorgeously calligraphed return address stamps. From the iconic red handle to the sultry lines of the writing, these stamps are a must-have. Send your info or design to Primele’s Etsy shop, and receive a one-of-a-kind, handmade stamp. While you’re at it, share the love! Give to newlyweds or friends who are moving. Price: $59 Where to buy: etsy.com/shop/primele

MT WASHI TAPE Easily add a decorative touch to your letter, handmade card or envelope enclosure with this translucent tape that comes in lots of colors and patterns. Price: $2/roll (starting) Where to buy: amazon.com

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MARVY UCHIDA LEPEN FINE LINE MARKER These acid free and non-toxic markers are a writer’s best friend. Choose from 18 rich colors. Popular hues around here are light green, dark grey, amethyst, olive green and orange. Price: $1.25 each, bulk is discounted Where to buy: dickblick.com

IZOLA LETTER OPENER Open mail neatly with this ruled, brass letter opener made by utilitarian aesthetic company, IZOLA. One side of the ruler says “Break the rules,” while the other side says “Follow the rules,” so you can make up your own rules. Price: $20 Where to buy: izola.com

CAVALLINI & CO. "...OOPS!" ERASER With a unique size and dainty closure, you will enjoy sending and receiving mail. Out of the 34 colors, our favorites are coral, south beach, natural kraft, fiji, green tea, tropical green and pewter. Price: $3.50 Where to buy: oliverstwistllc.com

GLOBAL SOLUTIONS WAX SEALS Add an old world feel to any envelope enclosure by using dripped colored wax and a modern version of an old wax seal with a decorative handle. Price: Seal is $5, Handle is $12, wax sticks are $2 Where to buy: oliverstwistllc.com papiersummer2013

social

GREETING CARD GALLERY

"A picture says a thousand words." Well, papier believes you can say a thousand words through pictures and then write another thousand. Here are our favorite greeting cards for every occassion.

CLOCKWISE FROM TOP 1. “Welcome little one” by 1canoe2 2. “Happy Birthday” by Rifle Paper Co. 3. “They lived and laughed and loved and left” by Compendium 4. “Laughter is the best medicine (unless you have diarrhea)” by Frank & Funny 5. “Welcome, peanut!” by egg press 6. “Congratulations on tying the knot” by smock.

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CLOCKWISE FROM TOP 1. “The minute you begin to do what you really want to do, it’s really a different kind of life” by Compendium 2. “Hello” by Rifle Paper Co. 3. “Thank You” by Snow & Graham 4. “Here’s to the bride & groom!” by 1canoe2 5. “There are some who bring a light so great to the world that even after they have gone, the light remains” by Curly Girl 6. “Thanks” by Rifle Paper Co.

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ANATOMY OF A

WEDDING INVITE

A typical invitation includes certain customary elements and every invitation should have them, but they can be worded in different ways to reflect the style of the occasion. We’ve compiled a cheat sheet to make it easier for you and your clients.

THE HOST LINE

BRIDE & GR00M’S NAMES

Start with the names of those issuing the invitation, traditionally the bride’s parents: “Mr. and Mrs. Smith Jarrod.” If the groom’s parents are hosting, mention them after the groom’s name.

Bride and groom’s names are set off on separate lines, using the conjunction “to.”

If parents are divorced: Names are listed on separate lines without an “and” between them, and Mom comes first.

Contemporary: If the couple or both sets of parents are to host, treat the names equally.

Traditional: If the bride’s last name is the same as her parents’ above, it is not repeated. No courtesy title (such as Miss or Ms.) is used.

If the couple is hosting along with their families: “Together with their families” before the bride and groom’s names . If the couple is hosting on their own, just start with their names.

REQUEST LINE One phrase indicates the ceremony will be in a house of worship, the other that it will not. Informal wording can also be used.

While courtesy titles and middle names aren’t necessary, it’s most traditional and formal. When titles other than Mr. and Mrs. are used, spell them out. The parent who has such a title is listed first

In house of worship: “Request the honor of your presence” At secular location: “Request the pleasure of your company”

DATE & TIME R.S.V.P. LINE Traditional: Spell out numbers and capitalize proper nouns only; you can begin the line with the “on” if you’d like. Contemporary: Though using numerals is a more modern practice, it is not necessarily more casual than spelling it out.

Generally a response card, envelope, and stamp are included for guests even though traditional etiquette require it. An alternative is an R.S.V.P. line on the invitation. It goes in the lower left corner and can include appropriate contact information for guests.

RECEPTION LINE

LOCATION

Reception Line or Card If the ceremony and reception are in the same space, they can be on a single invitation. If the reception is held elsewhere, a separate card might be helpful. It is no longer considered acceptable to invite some people only to the ceremony.

Traditionally, addresses of houses of worship or wellknown locations aren’t included, but it is becoming less common. Commas aren’t used at the ends of lines, and the state is not abbreviated. If using street address, numerals are acceptable, but no zip code.

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wedding

TIMING IS EVERYTHING FOUR MONTHS PRIOR ORDER THANK YOU NOTES

EIGHT MONTHS PRIOR ORDER WEDDING INVITATIONS Make sure to promote picking something that reflects the couples perfect style. Order 65% of the guestlist. Remember, kids 18 and older get their own invite.

FIVE MONTHS PRIOR SEND SAVE THE DATES Save the dates are not a required part of the wedding inviation suite, but are becoming a must-have. Save the dates are used to let guests know the date so they can plan ahead, as well as share vital information such as the wedding website.

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Ordering thank you notes four months beforehand is one of the biggest time savers any engaged/newlywed couple can experience. Ordering them early allows you to order a design that matches the invite as well as giving you the ability to begin writing them as soon as gifts start coming in.

A wedding is supposed to be one of the happiest days in a person’s life, but is also one of the most stressful events to prepare for. We’ve mapped out a timeline for all paper and printing assets to keep you and your client at ease during this nine−month process.

TWO MONTHS PRIOR PRINT PROGRAMS Ensure that all details have been figured out and solidified before the date. Again, keep in mind the style and “brand” of the wedding.

ONE MONTH PRIOR PRINT MENUS

THREE MONTHS PRIOR MAIL INVITES Even though the invites were ordered months ago, wait to send the invitations out until three months before the wedding. This gives guests enough time to prepare accommodations and plans.

Since the menu is one of the last things to be figured out, having them printed one month before the wedding should be suitable. Depending on your style, feel free to add art, sayings or any other stylistic components. papiersummer2013

wedding

EXTRA, EXTRA

Every couple is unique, and we at papier believe that they have a brand specific to them. The Fresh Love line by Yours is the Earth does a great job of this. We used their wedding suites to show all of the components stationers can offer to design for their clients.

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INVITATION

ACCOMODATIONS CARD

RESPONSE CARD

The wedding invitation is most important and includes all vital information. All other materials should be designed off of this.

The accomodations card provides guests with road directions to wedding activities, hotel suggestions and other special details for guests.

While some couples include an R.S.V.P. line on the formal invite, many include a separate card for accepts and regrets as well as meal choice.

SAVE THE DATE

THANK YOU STATIONERY

NEW ADDRESS CARD

Save the dates are sent out five months before the big day. It is courteous to give guests ample amount of time to make preparations for the wedding.

Design thank you notes, cards or postcards while designing the wedding suite. This takes stress off of the bride and groom after the big day.

Include a card with the coupleâ&#x20AC;&#x2122;s name and address to include in the invitationor set out at the reception so guests know where to reach them.

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PAPER with a

story by alex burton photos by lauren houser

OME DAYS I WORK ALL DAY, AND I WORK HARD ALL DAY, AND AT THE END OF THE DAY I THINK "THIS IS FUN, I WONDER IF OTHER PEOPLE WOULD CALL THIS WORK?" I HAVE A TWISTED VIEW OF WHAT WORK IS. KRISTYN DAVIDSON CO−OWNS OLIVER’S TWIST, a quaint shop in the heart of Carmel, Ind., with her mother Becky Oliver. Oliver’s Twist sells papers, cards, invitations and stationery from 65 different companies, companies you usually can’t find at Target. “I love the hunt,” says Davidson. “I’m a competitive person and love to find products other people don’t have.” Davidson also loves supporting local companies. This sense of community is a big part of Oliver’s Twist. “I love building relationships with people,” says Davidson. “There are a lot of brides I’ve done weddings for in the past that I’ve gotten to know them and their families. Not a day goes by that I don’t know someone who comes in the shop.” Oliver’s Twist didn’t start out in their beautiful, 1,500 square-foot storefront with customers wandering in after lunch next door at Petite Chou or brides coming to order wedding invitations. In fact, Oliver’s Twist (as it is now) wasn’t always in the picture.

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DAVIDSON ATTENDED INDIANA UNIVERSITY IN BLOOMINGTON, IND., where she majored in education with a computer technology endorsement. “I liked my classes, and I really liked everything about going to school for education,” says Davidson. “I liked the idea of being a teacher and making a difference in all of these childrens’ lives.” After teaching for a few years in Indianapolis, she began to question her desire to teach, but was offered a job the next year as an elementary computer specialist, traveling between three elementary schools teaching computer applications. “I told myself, ‘If I’m going to like teaching, it’s going to be this. I’m going to give this a try, and if I don’t like this, then I don’t think teaching is for me,” says Davidson. Davidson decided to give teaching one last shot before calling it quits. Before starting the 2006-2007 school year, Davidson, newly engaged, began making her own save-the-dates because she always liked paper and crafting. “Growing up, my second-favorite time of the year (behind Christmas) was shopping for school supplies,” says Davidson. “The pens, the pencils, the notebooks, the paper, the erasers, the school boxes…it was my favorite thing.” While shopping for paper and supplies for her save-the-dates, she stumbled

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features

upon a company called Envelopments that sells bulk supply of paper, accessories and designs through dealers. Realizing this gave her access to bulk product at a lower cost for her own wedding, and the projects she did on the side, she decided to become an Envelopments dealer. She and her mom coined the name Oliver’s Twist and opened an account with Envelopments. With her Envelopments account, she continued working with clients and fell in love with the process of designing and creating. By the end of the year, she realized that she was not happy with her job as a teacher anymore. “It wasn’t because of any person or any thing, it just wasn’t for me,” says Davidson. By the time Davidson put an end to her teaching career, her mom had retired (also a teacher), so the two officially went into business together. They decided to expand their business and added another company using the money Davidson had made from designing invites for friends. They bought a Checkerboard wedding book, and with the money they made from that, they bought another book. “That’s been our business model all the way through; we’re not going to spend money we don’t have,” says Davidson. “If we add another company or another book it’s because we have that money, not because we’re going to borrow it to do something new.”

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IN THE SUMMER OF 2007, Davidson and Oliver traveled to New York City to attend the National Stationery Show for the very first time. “That was the point where I thought, ‘This was for me, this is what I want do’,” says Davidson. They had saved enough money to rent a 600 square-foot studio in downtown Carmel. They worked on an appointment-only basis and started doing bridal shows to gain more exposure and business. During the two years on Rangeline Road in downtown Carmel, they slowly added retail into their business plan and began selling thank you notes and stationery in their studio space, but were still wanting more. In May 2009, Davidson and Oliver entertained the idea of moving into a space that offered foot traffic as well as more square footage. After working out a few kinks, shortening leases and figuring out the budget, Oliver’s Twist opened its first full-retail space in Clay Terrace outdoor mall. “It was so cute, the perfect size, but it was also double the rent,” says Oliver. “We were on Cloud 9 with a little pressure that we had to make this all worth it.”

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The mother-daughter duo continued to do bridal shows and expand their retail inventory, but after three years they decided it was time for another move. Still in Clay Terrace, Oliver’s Twist moved down the street to a space that had previously been a gelato shop. The bigger size and better location of the current space encourages the growth and expansion Davidson and Oliver work toward. They do not go to bridal shows anymore and are mainly a retail and order-bybook store, but will do custom work.

AS FOR THE FUTURE OF OLIVER’S TWIST, Davidson says there’s always something next, a personality trait she attributes to her father. Expanding the e-commerce on the website is one of the top goals for her, as well as possibly adding a second location in a few years. But as for now, she is happy with the hardwood floors and floor to ceiling shelves filled with beautiful ways people can communicate with one another.

CHEWING THE CUD fabric gift wrap with gray and coral feathers.

RIFLE GREETING CARDS in general. Rifle right now is my favorite company, hands down. It’s a little bit folksy and a little bit fancy.

ANYTHING COMPENDIUM. It’s mom’s favorite company and one of our top-five sellers.

KNOT AND BOW gift wrap accessories: cute little gift wrap embellishments, stickers, gift tags and twine.

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wedding

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HANDWRITTEN

HOLLY HOLON

Calligraphy is an age old art that dates back to the 13th century. It has withstood the test of time and gone through many transistions. Now it is being used in wedding invitations, prints, business cards and many other modes of print.

FEAST FINE ART & CALLIGRAPHY

AUGUST BLUME

LINDSEY LETTERS

MOUNTAIN PAPERS

CLOCKWISE FROM TOP LEFT: 1. Tiffany Blue wedding invitations by Holly Holon 2. “Eat Cake for Breakfast” calligraphed print by Feast Fine Art & Calligraphy 3. Pink and gold foil heart response card by August Blume 4. Hand calligraphed custom folded note cards by Lindsey Letters 5. “Garden Party” green and turqouise wedding invites by Mountain Papers

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trends

TAPE Often called wasabi tape by mistake, washi tape originates from Japan, so we can see how the two terms are easily confused! But washi tape has nothing to do with the spicy condiment that you eat with your sushi. The best way we can describe washi tape is that it feels like masking tape — very, very pretty masking tape. It’s made of paper, but is not as delicate as you would expect. Plus, it comes in patterns and designs that will make even the most dedicated crafters swoon and varying widths to allow you to create some fun and intricate washi designs. Washi tape is typically made from natural fibers, like bamboo or hemp, but most commonly from the bark of trees that are native to Japan — the mulberry, the mitsumata shrub or the gampi tree. Most washi tapes are strong (as strong as duct tape in some cases!) and functional as well as pretty, making them wonderful for both everyday and decorative use.

ANTIQUARIA

LA HAPPY

STARTING AT TOP: “Calligraphy Accent” calling card with neon washi tape by Antiquaria “Rainy Day” stamped kraft bridal shower invitation by la Happy “Vintage Calligraphy” gold foil sparkle save the date by Antiquaria

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ANTIQUARIA

KRAFT &

CHRISTINE + IAN

Kraft has recently come back into light as a main paper within invitations and wedding suites because of its natural and earthy feel and look and easily complements almost any color. Kraft paper is paper or paperboard (cardboard) produced from chemical pulp produced in the kraft process. Normal kraft paper is strong and relatively coarse. It has high tensile strength. Also very recently, duo-colored cotton twine has recently come into play as an embellishment for any kind of paper greeting. It began with the traditional red and white twine, more commonly known as “baker’s twine,” but as its popularity grew, you can find a twine in almost any color. Add it to any invitiation to add texture and a pop of color. Twine a light string or strong thread composed of two or more smaller strands or yarns twisted together and can be made out of cotton, jute or hemp.

BLACKBIRD LETTERPRESS

STARTING AT TOP: Christine & Ian’s “Rustic Woodland” laser cut, pop-up wedding invitation by Christine and Ian Kraft paper calligraphy wedding invitation by Blackbird Letterpress

ANASTASIA MARIE

“Glitter Balloon” birthday party invitation by Anastasia Marie

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trends

Watercolor is the medium or the resulting artwork in which the paints are made of pigments suspended in a water-soluble vehicle. The traditional and most common support for watercolor paintings is paper. Watercolors are usually transparent, and appear luminous because the pigments are laid down in a relatively pure form with few fillers obscuring the pigment colors. Now adding watercolor artwork or embellishment has become very popular in the paper inudstry.

OH MY DEER

MAKE MERRY

ANTIQUARIA

GRIFFIN VITES

CLOCKWISE FROM TOP LEFT: 1. Hand-lettered watercolor calendar 2. Nature-inspired watercolor suite 3. Hand-painted typewriter calling card 4. Multicolor handpainted wedding suite 5. Illustrated watercolor letterpress menu FINE DAY PRESS

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photos by: stephanie tarrant story by: alex burton

THE ART OF PRINTING: LETTERPRESS

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When it comes to designing and creating invitations, greeting cards and stationery, printing is one of the top priorities. In this industry, there are multiple printing processes stationers can use, depending on what kind of mood they want to convey, as well as the budget and taste of the client. During this fourâ&#x2C6;&#x2019;part series, we will explore the printing processes of letterpress, offset lithography, thermography and digital printing.

HISTORY OF LETTERPRESS

Letterpress printing is one of the oldest forms of relief printing and was invented by Johannes Gutenberg in the 15th century. It was used as the main type of printing until the invention of offset lithography. The original letterpress used wooden and metal movable, reusable type. Metal type was ideal for small type sizes like in newspapers, while wooden type was used for more commercial projects like posters. Because of the exact precision needed and the time it takes to print, it fell by the wayside.

THE PRINTING PROCESS

To print, the printer mixes oil-based lithography inks by hand to be applied to the rollers that, in turn, apply it to the type. Type is set reversed to normal reading style. Once the type is inked, the printing process can begin. The printer must be careful to apply the exact right amount of ink, otherwise the type will be too messy. If not enough ink is applied, the type will not be solid in its appearance. Depending on the type of machine, the substrate is either handfed through the press or in more modern letterpresses, automatically fed through the press. If printing more than one color, the first color must dry for at least a day before running the next color. The same process is repeated until all colors are printed. To finish, many printers die cut their product. One of the most common examples of die cutting is business cards. Since the craft of letterpress printing is extremely organic, clients and printers alike must realize that no print is identical. Ink distribution will vary, as well as placement on the substrate.

MODERN LETTERPRESS

Recently, letterpress printing has come back into popularity, especially when it comes to wedding invitations. When brides are looking for an artistic invitation, or an invitation with character and uniqueness, letterpress is the perfect way to satisfy these aspirations. Letterpress has also moved away from using the original wooden and metal type, and printers have begun using polymer plates. The polymer plates allow for much more freedom when it comes to design and can still be reused just like its wooden and metal predecessors.

TIPS: For a deeper impression, use 220 lb. Crane Lettra instead of the regular 110 lb. stock. Letterpress takes time and patience and should only be attempted when you have the time and patience. Do not try to print large blocks of solid color using letterpress, instead stick to printing type and the lines. If you plan to use the same text or design forever, wooden or metal type is better to use because it is more durable than polymer plates.

ANNA RIFLE BOND

This 27−year−old creative director, illustrator and designer, is the co−owner of Rifle Paper Co. in Miami. Bond uses illustrative watercolors to create products that are a little bit folksy and a little bit fancy.

I GREW UP LOVING painting and art, and then I studied graphic design in school. I immediately began experimenting how to combine my hand-painted illustrations with traditional design. Stationery and paper goods were also something I loved when I was little. Eventually, I realized stationery design was the perfect mix of graphic design and illustration that I was looking for, and I fell in love.

HOORAY! $4.50

HAPPY STRIPE WRAPPING SHEET $8.50

I WOULD TELL MYSELF THAT I’M CAPABLE OF DOING SOMETHING GREAT

FLY AWAY BIRTHDAY $4.50

THE BEST PART is that I own the company. I get to say yes or no to opportunities, direct the company in a way that I think is best, and have creative control over my work. We want to partner with people who share our quality standards and understand our vision.

ANIMAL PARADE $4.50

THE MOST IMPORTANT THING I’ve learned is that I love what I do and have to continue to love it. Unless that’s what I truly believe, all of the hard work, long nights, and stressful days wouldn’t be worth it. At the end of the day, I’m proud of the products we’re producing and the way we run our business.

featured artists

LEIGH STANDLEY Curly Girl Design is the brainchild of Leigh Standley, combining artsy, feminine design with inspiring and sometimes witty statements on love, friendship and life to create beautiful works of art. BORN AND RAISED in St. Louis, Leigh says she got her start in seventh grade where she spent more time doodling and less time learning the quadratic equation. Poor marks in math notwithstanding, she went on to earn a degree in Visual Communications from the University of Kansas. Following her formal education, Leigh worked as an art director, in the marketing field and as the manager of a yoga studio before beginning what would become Curly Girl Design. Working from the attic space of her Boston-area apartment, she designed cards, shipped orders and developed the company.

I SPENT MORE TIME DOODLING & LESS TIME LEARNING THE QUADRATIC EQUATION

LIVE IMPERFECTLY $3.95

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A LOT HAS CHANGED since its humble beginnings in 2003. Curly Girl now has its own warehouse space and boasts a lively group of worker bees and friends. You can find CurlyGirl products in all fifty states and around the world, including cards, journals, magnets and everything in between. Curly Girl has also been chosen twice for a coveted LOUIE Award, the Oscars of the greeting card industry.

GREAT JOURNEYS $3.95

ENJOYING EVERY BITE $3.95 EACH

AMY GRAHAM STIGLER Creative director and designer at smock., shop owner of boutique, monograham, in native town and freelancer for Bella Figura.

BATISTE LETTERPRESS

$16/6

CLASSIC AND REFERENTIAL WITH A MODERN, PLAYFUL EDGE

REGENT STREET LETTERSHEET $20/12

MY INTENTION was to become a museum curator. I was en route to get my Ph.D in Art History when I sidestepped, somewhat haphazardly, into stationery design and started Snow & Graham. Owning a store is my surrogate as I get to curate a lovely collection of objects - slightly less lofty, but fulfilling nonetheless. I HAVE ALWAYS tried to maintain a balance - a fresh, modern take on a classic or referential aesthetic. And I always try to maintain a bit of playfulness and unexpectedness. I would say that over the years I have cultivated a more layered look, lots of pattern and â&#x20AC;&#x2DC;all-overâ&#x20AC;&#x2122; design. And my color choices have become bolder.

A KOI WR

P $8/2

I ADORE metallics, sometimes shiny metallics, sometimes matte metallics, but I have been smitten with gold, silver, copper and brass for as long as I can remember. And I love texture, which is one reason I use pattern so much in letterpress. MY ADVICE for young designers is to find a mentor in the field. Work in a stationery store. Learn etiquette and Adobe Illustrator. Look at art. Look at fashion. Look at nature. Be resourceful. Oh and it helps to be business and number savvy! papiersummer2013

featured artists

EBONY SNOW CHAFFEY

I DRAW A LOT OF FLOWERS

This former welder turned designer and illustrator cofounded Chicago−born− and−raised company, Snow & Graham, with fellow artist, Amy Graham Stigler.

IT’S KIND OF MIRACULOUS to me, that I can draw a picture and that picture gets printed thousands and thousands of times and we have to figure out a way to get it out into the world, and that takes a team of people, seven to be exact. ONE OF MY GOALS is to put good design in everybody’s hands. That’s my signature paper, my signature pattern, my signature floral. And that feels great, to be ableto make an image that someone identifies so much with that it’s their mark. SINCE 1998 Snow & Graham has been designing big, bold and modern prints for stationery lovers everywhere. Whether it’s cards, stationery or notebooks, Snow & Graham does it.

POPPY NOTEBO

OK $8

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OGW

OOD

/10

$12

MEADOW

EETS

$6.50/2 SH

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