AUTUMN / WINTER 2018
BRAND PHILOSOPHY
Exceptional craftsmanship, a clean and simple aesthetic and our functional lightweight leather, are the hallmarks of an Alexandra de Curtis handbag.
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EXCEPTIONAL CRAFTSMANSHIP Our bags are meticulously handcrafted in Rome by a team of skilled artisans who have been working with leather since 1959. The whole process is 100% Made in Italy, from the initial prototype to the materials we use, to the end production. Wearing an Alexandra de Curtis bag means not only owning a unique accessory, but also keeping alive an ancient craft that still survives in Italy today.
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LIGHTWEIGHT LEATHER Our signature smooth calfskin leather with bonded suede lining is lightweight and keeps its shape over time, making it very resistant and practical; the perfect companion for a busy lifestyle. Alexandra visits Europe’s premier leather tradeshows every season and carefully hand picks the highest quality materials for her designs.
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EFFORTLESS ITALIAN STYLE Alexandra's designs embody an understated and simple elegance that is luxurious and effortlessly chic. Influenced by her cosmopolitan upbringing, her bags are stylish, luxurious and combine a clean and simple aesthetic with Italian luxe and glamour. Inspired by the impeccable style of Italy’s best-dressed women and modern style icons, Alexandra's handbags are sophisticated and practical styles designed for the busy, modern woman.
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EVOLUTION AUTUMN / WINTER 2018 Alexandra’s A/W 18 collection sees the evolution of her vision of sophisticated playfulness; a blend of Italian youthful elegance and everyday chicness, achieved by mixing classic minimalist shapes with vibrantly coloured leathers that are lightweight, supple and utterly modern. From warm earth tones such as aubergine, cognac and forest green to a cooler grey, Alexandra’s choice of colours are full-blooded and invigorating. This season, her collection is further consolidated with the introduction of a full range of small leather goods, with a ‘Store All’ bag which can be converted into a Mini Crossbody, a cosmetics case, an envelope tablet clutch and credit card and coin pouches. Her signature smooth bonded contrast leather, a pillar of her brand’s DNA, is now flanked by a capsule collection of embossed crocodile leather which feels elegant and accomplished. Focusing on the heritage of her brand, which is founded on exceptional quality and refined craftsmanship, Alexandra cuts through the whims of trends and seasons with investment pieces that offer versatility, longevity and sustainability. Her styles remain elevated basics and everyday luxury pieces with trans-seasonal appeal.
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THE MINI SADDLE – BROWN / ELECTRIC BLUE THE MIDI RUCHED TOTE – BROWN / ELECTRIC BLUE
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THE MIDI LOREN TOTE – BLACK / ELECTRIC BLUE THE LOREN TOTE – GREY / ELECTRIC BLUE
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THE MAKE-UP POUCH – AUBERGINE / FOREST GREEN THE MIDI LOREN TOTE – AUBERGINE / FOREST GREEN THE MINI ZIP CROSSBODY - AUBERGINE / FOREST GREEN
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THE MIDI RUCHED TOTE - BROWN / ELECTRIC BLUE THE MIDI RUCHED TOTE – BLACK / ELECTRIC BLUE
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THE MINI SADDLE – AUBERGINE / FOREST GREEN THE MIDI RUCHED TOTE – AUBERGINE / FOREST GREEN
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THE LOREN TOTE – AUBERGINE / FOREST GREEN THE MIDI LOREN TOTE – AUBERGINE / FOREST GREEN
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THE MIDI LOREN TOTE – BLACK / ELECTRIC BLUE THE MINI BACKPACK – BLACK / ELECTRIC BLUE
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THE MINI ZIP CROSSBODY – BLACK / ELECTRIC BLUE THE MIDI RUCHED TOTE – BLACK / ELECTRIC BLUE
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THE MINI ZIP CROSSBODY – BLACK / ELECTRIC BLUE THE MINI ZIP CROSSBODY – AUBERGINE / ELECTRIC BLUE
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THE ENVELOPE CARD HOLDER – COGNAC / ELECTRIC BLUE THE STORE ALL BAG – COGNAC / ELECTRIC BLUE THE SMALL ZIP POUCH – COGNAC / ELECTRIC BLUE
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THE ENVELOPE CARD HOLDER – PINK / ORANGE THE COSMETICS CASE – PINK / ORANGE THE TABLET ENVELOPE CLUTCH – PINK / ORANGE
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ABOUT ALEXANDRA "I’d always wanted a handbag that would take weight off my shoulder and not add to it, a design that is effortlessly stylish and functional, and luxuriously chic. That is how Alexandra de Curtis was born.”
A true cosmopolite, Alexandra de Curtis was born in Los Angeles, to a German mother and an Italian father. Her mother was a model for Valentino while her father, the grandson of Toto’, a famous Italian actor, dabbled in art and cinematography. When Alexandra was only a few weeks old her parents moved to Rome and after graduating from an international school there, Alexandra decided to move back to California to continue her studies. After graduating in Art History and Communication from Santa Clara University and a first job in advertising in San Francisco, she felt like going back to her European roots. In 2000, she moved to London where she continued her career in advertising. Her entrepreneurial passion for the fashion industry started as a sideline to her day job. During evenings and weekends, Alexandra opened her home to friends and fashionistas selling Italian luxury shoes and handbags from her flat in London. Realising she needed more technical design experience, she enrolled at the prestigious Cordwainers College in London and studied Fashion Accessories. After seven years in the advertising industry, an inspiring job at Vogue UK reawakened her love for the fashion world and Alexandra moved back to Italy where she founded a fashion and events company that brought the popular concept of shopping parties to Rome. In 2015 after 11 years in the fashion industry, Alexandra was finally ready to launch her eponymous label, an accessories brand aimed at accompanying the modern woman on her busy, exciting and unique life journey, with minimum fuss and maximum style. Inspired by the impeccable style of Italy’s best-dressed women and modern style icons such as Olivia Palermo and Giovanna Battaglia, her line quickly developed into a full range of sophisticated and practical accessories for the busy, modern woman.
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CONTACTS PR K&H Communications Skye Harrison // Director 226 Cromwell Road London, SW5 0SW Tel: 020 7580 3456 skye@kandhcomms.com // +44 7794512243 www.kandhcomms.com
SALES The Bridge Co. Tania Majzels // Wholesale & Buying Manager Unit 1B, Stean Street Studios 3-5 Dunston Road London E8 4EH tania@thebridgeco.uk +44 (0) 7963567996 // +33 (0)687719872
Alexandra de Curtis Limited 19-20 Bourne Court Southend Road Woodford Green IG8 8HD info@alexandradecurtis.com +44 7523 930731 +39 339 7917565 www.alexandradecurtis.com
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