alexandra martin fashion communication
graphic design
art direction
who is she? Alexandra Martin graduated with a bachelor of fine arts in Fashion Communications from Stephens College in Columbia, Missouri. she uses her background in fashion to influence her design work and likes to incorporate influences of such in all she creates. From graphic design to art direction to photo styling, she enjoys all aspects of the creative process.
Internships Summer ‘17: StyleBlueprint, Editorial Summer ‘16: South Boutique, Visual Merchandising Summer ‘15: Modern + Smart, Graphic Design
Find me: alexandralumartin.com
contents project 1
5
project 2
13
project 3
19
project 4
25
project 5
29
project 6
35
stephens life
41
project one The Warren As a senior capstone project for my BFA in Fashion Communication I created The Warren, a vegan and cruelty-free lifestyle website. This project was inspired with my own experiences from when I first decided to make the transition to becoming vegan and by my overall passion for animals. The Warren was designed to be a beautiful, accessible alternative to the aggression that sites I looked to for vegan guidance were showing. This site includes written articles covering a variety of cruelty-free topics, original photography, digital illustrations, and a line of promotional merchandise.
5
ideation
WWW.WELCOMETOTHEWARREN.COM
merchandise
photography
project two Diagnosed: Endometriosis I created “Diagnosed: Endometriosis” as a final project for Stephens College’s Information and Promotion Design class. In this project, I created a booklet designed for doctors to give to patients as they are diagnosed with the condition endometriosis. The booklet is designed to be easy to digest, not intimidating, and full of tips and tricks to help patients with the new diagnosis. I wanted to make a product that would be able to rectify the fear and pain that come with a diagnosis of new disease. This project allows for brand extension into other diseases and disorders besides endometriosis as well.
13
ideation
16
17
project three the collections As part of Stephens College Fashion Show Production course, I was assigned to be the lead designer of the visual promotion for the annual fashion show. I designed the main poster and other collateral designs such as press passes, social media ads, a Snapchat filter, postcard invitations, and the show’s overall logo and brand. Materials for this project were distributed throughout the city of Columbia and shown nationally across Stephens College media platforms.
19
s n o i t c e l l o C The 73
hion Show
signer Fas
nt De rd Annual Stude
April 29 saturda y
nteen
twenty seve
$40
Windsor Auditorium
$20
1405 Ea st Broa dway
$10
2:)0 0//4:30/ /7:00
VI P Package Genera l Student
www.TheCo llectionsFas hion Show.com
project four como living advertorial For my Information and Promotion Design class at Stephens College, we were assigned to create an advertorial spread for an upcoming issue of CoMo Living Magazine. We were given copy and images and instructed to make a compelling logo and layout for the advertorial section featuring local health professionals. My final design was chosen as a finalist to be published in the publication.
25
ideation
project five peggy jean’s pies I shot promotional images for Peggy Jean’s Pies, a small business based in Columbia, Missouri. This photography was to be used for their website, promotional materials, and social media. This project allowed me to feed my love for food photography and styling.
29
project six Nourish Photography and food styling for the “Eat: Organic. Plentiful. Fresh.” spread in Stephens Life, Fall 2016 issue. This spread features dishes from a local restaurant, Nourish, who continued on to use the photos for their own promotional materials. This project has lead to a good, professional relationship with Nourish personally as well as within in Stephens College community.
35
stephens life magazine creative director From August 2016 to May 2018, I served as a managing editor of Stephens Life Magazine, the campus magazine at Stephens College. When I joined staff of Stephens Life Magazine, the publication was in the midst of a rebranding and was working to reestablish themselves as a new, relevant, and creative publication . I collaborated with peers and professionals in the community to establish a prestige that goes along with the name “Stephens Life.� In my first semester acting as creative director, magazine went from a small, class project to receiving its first national award in school history, the ACP Magazine Pacemaker Award. During my time on staff I have developed an eye for composition, stylization, and making a vision come to life. Through this, I’ve fed a love for the creative process and gained a better understanding of the knowledge and skills needed to prepare projects for real-world publication.
41
issues produced