FASHION JOURNAL MELBOURNE - SYDNEY - BRISBANE - ADELAIDE - SYDNEY
Book Jacket
Alexandra Meth INTRO TO TYPOGRAPHY
MANIFESTO Inspired by arty magazines like Frankie, Yen Magazine and creative journals alike, ideas quickly flew in when I stumbled upon Australia’s leading free fashion publication - ‘Fashion Journal’. Fashion Journal delivers tomorrow’s trends now and for free all the while keeping readers updated with news on both the local and international fashion, retail and beauty scenes. As it can be seen on all of the Fashion Journal’s front covers; there is only imagery. Influenced by tactile typography, I decided to create three special edition covers that highlight a trend - denim, suede & metallic. In a typeface which characterises each trend - each word is subtracted from the front cover to reveal the tangible material of the trend. These issues will serve as special editions.
FONT
COLOUR
STYLE / LAYOUT
I initially decided to have rounded script font for
I didn’t have to look far to find the colours that
Fashion Journal maintain a clean, minimalistic
all of the titles. The font I was constructed was
would most suit the trends as well as work with
layout. I was able to replicate this design, as
similiar to the typefaces Pacifico and Grand
eachother. My journey on choosing colour began
welll as the logos and similar typefaces in Illus-
Hotel. After recieving feedback from the class
at Spotlight. I sifted through the available mate-
trator. As all of the Fashion Journal’s front covers
critique and gaining a correct understanding of
rials and spent time matching one with another.
contain only imagery it provided a perfect oppur-
the brief - it was decided that I would adjust each
Not long after I was able to choose the Denim,
tunity for my typography placements. Directly in
font to represent and complement the certain
Metallic and Suede materials that would all com-
the middle of the cover. As the Fashion Journal
trend. I chose to maintain the rounded script font
plement each other. As the Fashion Journal has
is free, I did not include a barcode.
for the denim typeface as it asserts it a sense
exibited pastel colours I investigated in some
of timelessness. For the metallic font I was
colours that would complement the designs. As
influenced by futurustic, heavy metal fonts. This
well as this I had to make sure that I contrasted
resulted in a futuristic, rounded typeface which
and balanced the colours well. My decisions
represents the look and feel of metallic. When
were resolved with a pastel purple, blue and red.
desiging my Suede typeface, it was suggested
Not only do these pastel colours work with each
by peers that I should look into the 70’s period
other, they also work with the material that ac-
for fonts that were most commonly used then in
companies them.
advertising, posters and albumn art. Combining these few ideas I designed a font that reflects the groovy seventies vibe of Suede. Each typeface designed successfully compliments the look, feel and style of each trend.
DENIM INSPIRED “ True blue Denim never goes out style. Right since Levi Strauss invented and marketed this rough and tough garment, it has always been in fashion. Trends come and go, but the charm of denim never ceases to wear out. �
- Vogue Magazine
DENIM TYP Still inspired by the rounded script, I looked up typefaces that have been used for denim labels. I particularly like the loose, flowing script look.
Using a POSCA ma
and over again until I
Once vecotorised in
e
POGRAPHY
arker I experimented over
I achieved a desired look.
n Illustrator I rounded the
edges.
The final result. I am pleased with the result as it highlights a sense of timelessness which certainly does relfect denim - a timeless piece.
METALLIC INSPIRED Shiny clothing and accessories mean one thing: glamour. On the Spring 2014 runways, everyday outfits were injected with a shot of glitz thanks to some flashy, not trashy, twists on the metallic trend.
- Fashion Magazine
METALLIC T
Using a POSCA marke
and over again with th After recieving feedback from the class critique, I looked for inspiration in fonts that were metal-like, clunky, futuristic and heavy metal.
Each time the style s
was important to keep achieved the most
YPOGRAPHY
er I experimented over
he different letterforms.
The final result. I am pleased with how this
slighlty changed so it
typeface turned out. I think the letterforms
p experimenting until I
easily and relevantly reflect and enforce the
suitable outcome.
metallic appeal.
SUEDE INSPIRED This season, next season, the foreseeable future—it’s all about buttery, supple, and oh-so-soft suede, with its alluring impracticality and undeniable sensual appeal. Setting a groovy seventies vibe felt on spring’s runways.
- Vouge Magazine
SUEDE TYP
Inspired by fonts such as Grand Hotel and
After recieving feedback from the class
Pacifo I began experimenting with a rounded
critique, I was encouraged to explore fonts
script type. I spent time working on the loops
most commonly used for posters and album
of the ‘S’ and ‘D’.
art in the 70’s.
POGRAPHY
After recieving feedback from the class
The final result. Whilst most letterforms are
critique, I was encouraged to explore fonts
similar in connection to one another I deliber-
most commonly used for posters and album
ately constructed the ‘U’ to curve around the
art in the 70’s.
‘S’ to create a more fluid form.
PRODUCTION
With my idea to cut out the type, I attempted to do so with a modelling knife. Although I tried to do this with precision, it did not produce the clean-cut look that I was after.
I then inquired about laser cutting at a local business, however, it was way to expensive. During the class critique, I was informed that there was a laser cutting facility on campus. I met up with the Tech officer and discussed the process - it was quite simple. I set up the documents to comply with the laser machines settings and the results were fast and successful.
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FASHION JOURNAL MELBOURNE - SYDNEY - BRISBANE - ADELAIDE - SYDNEY
S P E C I A L
furst paper
E D I T I O N
FASHIONJOURNAL Hitting the coolest bars, cafes, hair salons, boutiques, clubs, restaurants and universities across the country, Fashion Journal delivers tomorrow’s trends now and for free all the while keeping readers updated with news on both the local and international fashion, retail and beauty scenes.
www.facebook.com/fashionjournalmag · www.fashionjournal.com.au · @fashionjournalmagazine
The Essentials
I S S U E 1 7 0 - O C TO B E R 2 0 1 5
FASHION JOURNAL MELBOURNE - SYDNEY - BRISBANE - ADELAIDE - SYDNEY
S P E C I A L
furst paper
E D I T I O N
FASHIONJOURNAL Hitting the coolest bars, cafes, hair salons, boutiques, clubs, restaurants and universities across the country, Fashion Journal delivers tomorrow’s trends now and for free all the while keeping readers updated with news on both the local and international fashion, retail and beauty scenes.
www.facebook.com/fashionjournalmag · www.fashionjournal.com.au · @fashionjournalmagazine
Mesmerised
I S S U E 1 6 0 - O C TO B E R 2 0 1 5
FASHION JOURNAL MELBOURNE - SYDNEY - BRISBANE - ADELAIDE - SYDNEY
S P E C I A L
furst paper
E D I T I O N
FASHIONJOURNAL Hitting the coolest bars, cafes, hair salons, boutiques, clubs, restaurants and universities across the country, Fashion Journal delivers tomorrow’s trends now and for free all the while keeping readers updated with news on both the local and international fashion, retail and beauty scenes.
www.facebook.com/fashionjournalmag · www.fashionjournal.com.au · @fashionjournalmagazine
Whatever Your Style