Tea Packaging
Alexandra Meth GRAPHIC DESIGN 1
“You can never get a cup of tea large enough or a book long enough to suit me.” ― C.S. Lewis
pg 1
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Inspiration
pg 2
Logo Development
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After exploring different brand names, ‘Halcyon’ and ‘Sip’ became most favoured. This led to a number of attempts using multiple types of logos in order to see which would be most effective. ‘Sip’ was chosen as it has direct relation to tea, it is simply spelt and read, it has more potential to be distinctive, memorable, universal and timeless. As well as that, there were fewer limitations to how it could be designed.
HALCYON
H AL C YO N SIP Halcyon Halcyon SIPSIP Wo rd Ma r k
SIP
Icon
Quality Tea T
E
•
Quality Tea
ished 2015 avl st
•
Halcyon T e
Halcyon •
A
ompany • E aC
Halcyon T e
ompany • E aC
•
Halcyon
H A L C YON
ished 2015 avl st
H AL C Y O N
SIP SIP Halcyon Combination ( Wo rd Ma r k & I c o n )
Halcyon SIP E m bl e m
T
E
A
SIP SIP SIP SIP
SIP SIP
SIP SIP
SIP
pg 3
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Logo Development
After gaining feedback it was apparent that the design of ‘Sip’ was too minimalistic. While it was clean and simple it created a sense of emptiness and shallowness. A further investigation into the characteristics of tea sparked the idea of creating an S letter form with the flow of leaves and foilage. The design became more and more intricate as it was adjusted and added to. Each leave was crafted thoughfully and considered sizing proportions, position and resemblance; whilst keeping in mind the nature of leaves and foilage.
pg 4
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Resolved Logo
pg 5
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Sip Tea
Sip Tea invites you to ‘Come, Relax, Sip with us.’ As a home reflects ones personality so a logo represents a business. The development of ‘Sip Tea’ began with a word and eventually resolved into a beautifully-crafted design. Associated with feelings of warmth, calmness, tranquility and contentment; ‘Sip Tea’ conveys a simple yet delicate message. The intricate and detailed design represents the personality, speaks clearly to the target audience and communicates the level of quality to the customer. It is sophisticated,gentle and inviting.
pg 6
Colours & Flavours
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The colours were simply chosen to represent the five flavours. Each pair combines harmoniously together.
Po m e g r an ate - dd4a4 8 Cra nberry - 60 17 30
S tr a w b e r r y - f 0 c 1 db Cre a m - f e f 2d f
Lemon - f0c1db Ginger - fef2df
S pear m i n t - b3 ddcf C am o m i l e - eae8 c5
Bl ackber r y - 2 c2 4 3 4 Rasber r y - db5 f5 e
pg 7
Front & Back Designs
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POMEGRANATE & CRANBERRY POMEGRANATE & CRANBERRY
POMEGRANATE & CRANBERRY
POMEGRANATE & CRANBERRY POMEGRANATE & CRANBERRY
L o oL s eo Lo es aef LTei saafnT e iSseal n fi ees S e l f i e s
15 15
serves serves
4 0 g N4e0t g/N1e. t4 1 o z 1 . 4 1 oz
Loose Leaf Tisane Selfies
15
serves
40g Net 1 . 4 1 oz
Loose Leaf Tisane Selfies
15
serves
40g Net 1 . 4 1 oz
15
POMEGRANATE & CRANBERRY
Loose Leaf Tisane Selfies
15
serves
4 0 g N e t / 1 . 4 1 oz
L o o s e L e a f T i s a n e S e l fi e s
SIP • TEA
SIP • TEA
How To Brew POMEGRANATE & CRANBERRY
How To Brew Pomegranate & Cranberry
How To Brew
Sip and relax with this fusion of sweet, e u: r1n 0o0tºecs w h i c h t a n g y aW n da treerf rTeesm h ipnegr af tl auvr o burst with the natural goodness of Steep Time : 2-4 Minutes pomegranate and cranberry.
Sip and relax with this fusion of sweet, e u: r1n 0o0tºecs w h i c h t a n g y aW n da treerf rTeesm h ipnegr af tl auvr o burst with the natural goodness of Steep Time : 2-4 Minutes pomegranate and cranberry.
P o m eWgart ear n T ea mtp e e r a& t u r eC: r1 0a0n º cb e r r y
How To Sip
How To Brew
Water Temperature : 100ºc
Water Temperature : 100ºc
Steep Time : 2-4 Minutes
Steep Time : 2-4 Minutes
Steep Time : 2-4 Minutes Sip and relax with this fusion of sweet, tangy and refreshing flavour notes which burst with the natural goodness of pomegranate and cranberry.
How To Brew Water Temperature : 100ºc Steep Time : 2-4 Minutes
4 0 g N e t / 1 . 4 1 oz
serves
Ingredients :Rosehips, Hibiscus, Lemon Grass, Natural Pomegranate Flavour, Natural Cranberry Flavour, Apple pieces, Safflower flowers, Liquorice Root.
BACK DESIGNS
Ingredients :Rosehips, Hibiscus, Lemon Grass, Natural Pomegranate Flavour, Natural Cranberry Flavour, Apple pieces, Safflower flowers, Liquorice Root.
Ingredients :Rosehips, Hibiscus, Lemon Grass, Natural Pomegranate Flavour, Natural Cranberry Flavour, Apple pieces, Safflower flowers, Liquorice Root.
pg 8
Tisane Selfie Designs
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Front POMEGRANATE & CRANBERRY POMEGRANATE & CRANBERRY
Back
POMEGRANATE & CRANBERRY
How To Brew
Ingredients : Elderberries, Rosehip, Blackberries,Raspberries, Strawberry Pieces, Hibiscus Petals, Apple, Blackcurrents, Flavour.
Water Temperature : 100ยบc
Come, Relax, Sip with us.
Steep Time : 2-4 Minutes
POMEGRANATE & CRANBERRY POMEGRANATE & CRANBERRY
POMEGRANATE & CRANBERRY
Ingredients : Elderberries, Rosehip, Blackberries,Raspberries, Strawberry Pieces, Hibiscus Petals, Apple, Blackcurrents, Flavour.
Come, Relax, Sip with us.
POMEGRANATE & CRANBERRY
Combin a tions
How To Brew Water Temperature : 100ยบc Steep Time : 2-4 Minutes
pg 9
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CUT FOLD GLUE FRONT & BACK - 100mm x 80mm SIDES - 100mm x 70mm
Net Packaging
Pomegranate & Cranberry Sip and relax with this fusion of sweet, tangy and refreshing flavour notes which burst with the natural goodness of pomegranate and cranberry.
Come, Relax, Sip with us.
POMEGRANATE & CRANBERRY
How To Brew Loose Leaf Tisane Selfies
Water Temperature : 100ยบc Steep Time : 2-4 Minutes
15
4 0 g N e t / 1 . 4 1 oz
serves
Sip Tea Pty Ltd. 112 Eastern St, Melbourne, Vic, Australia 1300 SIP TEA
Store in a cool dry place.
933852977518
Best Before / Sep 2017 Batch / 1453W255686DRS
Ingredients :Rosehips, Hibiscus, Lemon Grass, Natural Pomegranate Flavour, Natural Cranberry Flavour, Apple pieces, Safflower flowers, Liquorice Root.
Strawberry & Cream Find contentment in this wonderful blend of ripe strawberries and luscious peaks of cream. Enjoy an absolute dessert delight with this sweet sensation.
Come, Relax, Sip with us.
STRAWBERRY & CREAM
How To Brew Loose Leaf Tisane Selfies
Water Temperature : 100ยบc Steep Time : 2-4 Minutes
15
4 0 g N e t / 1 . 4 1 oz
serves
Sip Tea Pty Ltd. 112 Eastern St, Melbourne, Vic, Australia 1300 SIP TEA
Store in a cool dry place.
933852977518
Best Before / Sep 2017 Batch / 1453W255686DRS
Ingredients : Hibiscus, Rose Hip, Strawberry Pieces, Freeze Dried Yogurt Pieces, White Tea, Flavour, Apple Pieces, * Contains Traces of Lactose *.
Lemon & Ginger This calming and harmonious blend combines the warming spice of ginger with the zesty flavour of lemon. Perfect for anytime you need a soothing cup of tea.
Come, Relax, Sip with us.
LEMON & GINGER
How To Brew Loose Leaf Tisane Selfies
Water Temperature : 100ยบc Steep Time : 2-4 Minutes
15
4 0 g N e t / 1 . 4 1 oz
serves
Sip Tea Pty Ltd. 112 Eastern St, Melbourne, Vic, Australia 1300 SIP TEA
Store in a cool dry place.
933852977518
Best Before / Sep 2017 Batch / 1453W255686DRS
Ingredients: Ginger (36%), Lemon Flavouring (18%), Cinnamon, Rosehip, Lemon Peel (10%), Linden, Blackberry Leaves, Apple, Liquorice, Orange Peel.
Spearmint & Camomile Sink into an armchair and put your feet up as our comforting and weightless fusion of rich spearmint and sweet camomile allows you to sip blissfully.
Come, Relax, Sip with us.
SPEARMINT & CAMOMILE
How To Brew Loose Leaf Tisane Selfies
Water Temperature : 100ยบc Steep Time : 2-4 Minutes
15
4 0 g N e t / 1 . 4 1 oz
serves
Sip Tea Pty Ltd. 112 Eastern St, Melbourne, Vic, Australia 1300 SIP TEA
Store in a cool dry place.
933852977518
Best Before / Sep 2017 Batch / 1453W255686DRS
Ingredients : Camomile Flowers, Hibiscus Flowers, Spearmint Leaves, Blackberry Leaves, Lemongrass, Linden, Rose Petal, Sarsaparilla Root.
Blackberry & Rasberry A berry tisane that tastes like a fresh punnet of berries from the markets. Deliciously rich blackberries and raspberries infuse a smooth, sweet and tart blend.
Come, Relax, Sip with us.
BLACKBERRY & RASBERRY
How To Brew Loose Leaf Tisane Selfies
Water Temperature : 100ยบc Steep Time : 2-4 Minutes
15
4 0 g N e t / 1 . 4 1 oz
serves
Sip Tea Pty Ltd. 112 Eastern St, Melbourne, Vic, Australia 1300 SIP TEA
Store in a cool dry place.
933852977518
Best Before / Sep 2017 Batch / 1453W255686DRS
Ingredients : Elderberries, Rosehip, Blackberries, Raspberries, Strawberry Pieces, Hibiscus Petals, Apple, Blackcurrents, Flavour.
How To Brew
How To Brew
Steep Time : 2-4 Minutes
Steep Time : 2-4 Minutes
Water Temperature : 100ยบc
Water Temperature : 100ยบc
How To Brew
Steep Time : 2-4 Minutes
7 cm
POMEGRANATE & CRANBERRY 6 cm
Water Temperature : 100ยบc
How To Brew Water Temperature : 100ยบc Steep Time : 2-4 Minutes
7 cm
6 cm
SPEARMINT & CAMOMILE 6 cm
6 cm
LEMON & GINGER
13 cm
13 cm
13 cm
How To Brew Water Temperature : 100ยบc Steep Time : 2-4 Minutes
13 cm
STRAWBERRY & CREAM 6 cm
BLACKBERRY & RASPBERRY 7 cm
pg 15
7 cm
7 cm
Tisane Selfie Nets
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