Alexandra Miracle
INTRODUCTION Design for People
STRUCTURE Elements of design English Aptitude
It includes theoretical and practical material about the bases in design. It includes a special terminology using in design and grammar rules.
Practical exercises for your creative mind.
WHAT IS DESIGN?
WHAT IS DESIGN?
https://www.youtube.com/watch?v=PwOlIGGDVjE
WHAT IS DESIGN? A talking machine invented in 1896 by Emil Berliner
1869 Berliner Gramophone
http://www.industrialdesignhistory.com/timelineproducts
WHAT IS DESIGN? The first dial telephone was introduced in 1897 by Alman Brown Strowger
http://www.industrialdesignhistory.com/timelineproducts
WHAT IS DESIGN? 1869 N. W. Ayer & Son
http://www.designhistory.org/
Morton Salt
WHAT IS DESIGN? 1922
William Addison Dwiggins
WHAT IS DESIGN? Walter Gropius
“The Bauhaus” 1919-1933
Paul Klee and Wassily Kandinsky
Le Corbusier
Oscar Schlemmer
http://www.bauhaus-movement.com/
Mies van der Rohe
WHAT IS DESIGN?
EXAMPLES www.artlebedev.ru/kovodstvo/business-lynch
EXAMPLES Landor
EXAMPLES ID & B
EXERCISE Create the brand and new way for the primitive tool
Hammer Company
Ami Drach and Dov Ganchrow
http://blog.gessato.com/2012/10/16/primitive-tool-set-by-ami-drach-and-dov-ganchrow/primitive-tool-set-by-ami-drach-and-dov-ganchrow-3/
Alexandra Miracle
Introduction ELEMENTARY
ELEMENTS
Design for People
lines
lines
lines
lines
Main characteristics Thickness Species Straightness Saturation Сurvilinear Duration Direction
lines
lines
lines
lines
lines
lines
Functions Backplane Separate Accentuation Artistic and aethetic Combine the elements Semantic
lines
Emotions
lines Style
Picture by Von Glitschka
lines Style
Picture by Von Glitschka
lines Style
Picture by Von Glitschka
lines Style
Picture by Von Glitschka
lines Style
Picture by Von Glitschka
lines Style
Picture by Von Glitschka
lines Style
Picture by Von Glitschka
Exercise Style
10 min for each style Realistic Linear Graphic Cubistic Cartoony Skeletal
Chunky
Exercise
Create the line composition 1 topic 2 9 compositions with lines
Examples
Shapes
round
triangle
quadrate
Shapes
Exclude
Unite
Shapes round Circle motion Completed shape Union Rest Stress relief Spirituality
Shapes triagle Striving up Thoughts Direction Motion Zero gravity Knowledges
Shapes quadrate Materialisation Heaviness Restraint Static Limit
Shapes rhythm
Shapes rhythm
Shapes rhythm the iteration of:
Points Lines geomery shapes dif. propotions colours textures
Shapes rhythm Regularity in the ratio: vertical and gorizontal power and weak geomery shapes long and short Motion: independant continuously lasting
Example
Exercise
Examples