Creative visualization Dennis Dake
Alexandra Chudinova PhD. ELTE UNIVERSITY
Research
methods
SUBJECTIVE
OBJECTIVE
common understanding of human perceptual functions
physical object
quality precise meaning utility of communication
Research
methods
visual observation discussion of the formal elements their interactions
Analysis
methods
cognitive and affective import unique visual logic (interaction between visual communication and processes in the human brain)
Components
of the visual logic
Internal sense of cohesiveness comprehensibility integrity elegance
Principles
of visual logic
objective observable relationships
1 Visual Tensions within the work 2 the type of and quality of visual Unity 3 Available clues to form and space that human perception confers on every individual (Realism, real perception)
common processes
(human perception covers to every individual)
4 Relationship between Ambiguity and Meaning 5 Control of Direction 6 Ecological Relationshios
Tensional Principle To tear the visual message into separate elements, chaos
Unity Principle Holds the elements together, cohensive and understandable order
Realism Principle All styles of graphic communication (from abstract to nonobjective)
Ambiguity and meaning All visual messages are essentially ambiguous All configurations and processes are liable to more than one interaction
Control of Direction Able to make conscious decisions Viewer’s way to process the visual clues
Ecological Relatioships Image and visual message is a result of decisions, corrections, revisions, generative explorations.
Questions 1 Is it correct to say that the process of perception the visual information is built in the next way: interaction, subjective/objective communication, critical thought, individual and personal participation?
2 Could human perception of the visual message include all of the principles through the trigger of understanding coded information? What is this trigger? How will research and analysis methods work in this way?