Alexandra Black Heriot watt University Fashion 4th year Hooo15225 Final Collection Portfolio
Urban Classic A mixture between 60s fashion and street art.
Theme outline The final aim is to have six final outfits which fit into a cohesive collection for autumn/ winter. The theme came from a lot of research and development around sixties and Andy Warhol. In my opinion Andy Warhol’s work was a lot about making something not inspiring look artistic and for people to see a simple object in a different light. In this collection I want to show what I feel would inspire Andy Warhol in the present day, Graffiti has been the main modern day inspiration for this project, it is inspiring art which is frown upon by modern day society. The aim is to create something magical that embraces 60s elegance and class. The prints for this collection will be inspired by graffiti images and the silhouettes will be inspired by a sixties style. Colour The colour a very important aspect in this collection, they are very wacky and contrasting. This is to convey the different spray paints in graffiti. The colours will work well together and are appropriate for the target market. When deciding on a colour palette I thought a lot about 60s fashion and pop art. Fabrics
The theme must be kept close at hand when the fabrics decisions are made. As the collection is for the autumn/ winter season, warmer fabrics are more suitable. Fur fabrics will be used to give it that sixties cosy vibe and will be an opportunity to make a statement with colour choice. There will be small parts of brightly coloured wool that will match the printed fabrics. The dresses and some other garments will be made with a printed cotton drill to give it some structure for the bold sixties look, the master piece and blouses will be made with silk..
Mood This collection is all about creativity and to respect all forms of art. Graffiti is an art form and is a great way to express artistic ability anonymously. The aim is to show graffiti can be made into something beautiful and is not simply vandalism. In this society there are many crimes that are a lot worse than graffiti and street art, it should be in great interest to express artistic ability may that be on canvas or on the streets.
Silhouette The collection silhouettes are highly inspired by the sixties with some modern twists to keep it relevant to the target customers. The collection is made up of mainly girly garments for example skirts, dresses and blouses. The garments will all work together and be interchangeable. The shapes are simple but with the colours and prints the silhouettes are suitable.
Print Print will be a major influence in this collection. The inspiration for the prints came from a trip in London, the images where from a skatepark where all the graffiti was layered on top of each other. After a lot of editing the images to create exactly the right colours, the program AVA was used to create a perfect print.
Colour makes everything pop
60s fashion will always be part of fashion history we will never forget
The Final Line-up