Show reel

Topshop An opportunity to design the identity for three new subbrands for Topshop. The three brands are: Bazaar: a diverse collection of 20 designers from markets across London.

Boudoir: high-end lingerie and nightwear.

Home: a mid-range line of home ware products. A more modern and fun options for the fashion conscious buyer.

Music in the Mountains A fresh new logo for a Spanish music and cultural festival called Musica en las Montanas, held in the Sierra Nevada region of Spain each year. A strong and versatile design for the festival, whilst retaining the essences of the culture.

Type for Christmas An interesting typographic interpretation of Christmas song lyrics for a boutique paper product range. The outcomes were produced using digital print and heat-reactive foil blocking.

Leeds College of Art End of Year Show 2010 Using a concept based on moving on, new talent and the opportunities for the graduating students. The designs focus on strong type and the use of cardboard boxes as a visual communication tool.

Fashion Yearbook 2010 A striking layout and identity for the 2010 BA (Hons) Fashion graduates yearbook at Leeds College of Art. The book showcases the work of each student, and clearly highlights the two pathways the course works with.

Valentines Three ranges of paper products that focus on the theme of ‘Pairs’. Designed for valentines but also suitable anniversaries, as the sentiments are personal but not specific or overly ‘sickly’.

Value Packaging A new identity and design for Morrison’s Value range of budget products. The design is fresher and more appealing to the customer. It uses the brand colours and the textured paper adds depth to the design.

All or Nothing Look-book A strong and simple layout design for the 2010 Autumn/ Winter collection ‘All or Nothing’. The layout is designed to complement the shapes and styles within the garments whilst allowing the collection to be the focus.

Puffin Cover Competition 2010 A strong and bold cover design for the classic children’s novel. The imagery is taken from the story and put together in a way that emphasises the eccentricity with the novel. The limited colour palette makes the design pop.

Lonely Planet Promoting three new titles from Lonely Planet. The outcomes highlight the clarity and informative essence that Lonely Planet has, whilst the phrases are emotive and evoke strong imagery.

Homebase ‘Grow Your Own’ A redesign for the packaging of Homebase’s Grow Your Own range of gardening products. The design uses strong colour and simple illustration to communicated the nature of the products clearly.