Version .01, Alex DaSilva, Portfolio, Spring 2018

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DESIGN PORTFOLIO “VERSION .01” B Y A L E X D A S I LVA 2018

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.04 TOWNIE, HIKING HUB

A D C A M PA I G N

UI/UX DESIGN

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C O N T E N T S

.03 BUN’S N’ FRIES

EDITORIAL DESIGN

BRANDING

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01. OFFSET MAGAZINE

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O F T A B L E

.02 UBER ‘YOU’RE NOT A DUMMY’

.08 LIL PEEP’S ‘ C . O . W . Y . S . P. 1 ’

A D C A M PA I G N

B R A N D I N G / PA C K A G I N G

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BRANDING

. 0 7 F E L LY ’ S ‘WILD STRAWBERRIES TOUR’ BRANDING

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0 5 . C A C T U S J A C K I PA

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.06 SPOTIFY ‘ N O S TA L G I A R E W I N D ’

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OFFSET MAGAZINE ‘OFFSET Magazine’ is a Fashion/Music/Food magazine directly out of Seattle, Washington.

The idea/theme behind ‘OFFSET MAGAZINE’ was to attract readers who either reside in Seattle or outsiders who are curious about what’s going on in Seattle. The inspiration behind each design was inspired by Swiss Design, heavy use of bold Helvetica lettering and large imagery. I decided to have three columns, FASHION ART, FOOD SCENE, MUSIC SCENE. For example, the music column had an article going into detail talking about what artists to keep an eye that are directly out of Seattle and/or Washington.

OFFSET T R E N D S . F A S H I O N . A R T. P E O P L E .

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UBER, ‘YOU’RE NOT A DUMMY’ Uber Technologies Inc. is a global taxi technology company. The idea of the campaign was for Uber to promote not only Uber as company but to bring awareness to drunk driving. For example the campaign slogan is “You’re Not a Dummy. Call an Uber. Save a Life.” This PSA was focused on high school students who know or have been affected by drunk driving and how it could effect their future. Three ads featuring student athletes and a mockup of an Uber that promote smart alternative ways to get home if you or someone you know is intoxicated.

01. ‘DON’T GET LEFT BEHIND’

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AD #1

02. ‘LIFE ISN’T A GAME’

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AD #2

0 3 . ‘ FA D I N G AWAY I S N ’ T T H E G O A L’

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AD #3

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BUN’S N’ FRIES ‘Bun’s N Fries’ a millennial fast food restaurant, directly out of Los Angeles, California on Fairfax Avenue. The idea/theme behind ‘Buns N Fries’ was to attract the millennial crowd that their guilty pleasure is fast food but are also health conscious. For example I decided to use a items such as a Bok Choy Burger, which is a Chinese Cabbage that is very healthy! Along with the restaurant, guests can also order their favorite item through a mobile app that allows them to customize their burger as much as they want.

BUN’S N’

FRIES

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01. HOME

02. MENU

03. CUSTOMIZE

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TOWNIE, HIKING HUB ‘Townie, Hiking Hub’ is a hiking app directly for hikers who enjoy the outdoors. The idea behind Townie was to set up the ‘middle man’ and help hikers who either are experienced or first timers help/guide each other with questions about trails. For example users can visit a trail such ‘Anastasia State Park’ and view where others have hiked that day and be informed what to watch for and what to bring. Users can upload stories to the app to provide a social part and let other Townie users be apart of the experience.

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C A C T U S J A C K , I PA ‘Cactus Jack’ an Indian Pale Ale directly brewed out of Palm Valley, California. The idea/theme behind Cactus Jack was to attract festival goers along with individuals who enjoy IPA’s. For example I decided to use a cactus as the logo and directly behind it is a flame, which represents the Palm Valley area, desert, cactus, heat, etc. Cactus Jack has three flavors, Grapefruit Sculpin, Lime Cactus, and lastly Citradelic Tangerine.

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S P O T I F Y ‘ N O S TA L G I A R E W I N D ’ Spotify is a music, podcast, and streaming service. The idea of the campaign was to attract an audience to a nostalgic feeling, not only to people who lived through that era but also to the people who wish they could have. For example the campaign slogan is “Nostalgia Rewind”. Three defining eras of music that have cultivated the music we listen today, 70s,80s, and 90s.

1970

1980

1990

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F E L LY ’ S ‘ W I L D S T R A W B E R R I E S T O U R ’ Felly, an independent hip-hop artist from Connecticut, is expanding his fanbase from coast to coast in only 8 years. Felly’s music has a distinctive touch from both east and west coast, New York and Los Angeles. The name of the tour was also the name of his latest album ‘Wild Strawberries’ and the idea was focus on the ‘rockstar’ style imagery he has and many hip-hop artists have recently used with their style. For example, the typeface that was used throughout the design is called ‘Old London’ along with checkered patterns and collage style imagery.

Wild Strawberries Tour w/Gyyps & Trip Carter Jan 23 Richmond Jan 24 Durham Jan 25 Jacksonville Jan 26 Orlando Jan 27 Pensacola Jan 30 Oxford Jan 31 Little Rock Feb 1 Saint Louis Feb 2 Nashville 2273 FellyMusic.com/Tour

TOUR POSTER

Felly

Jan 23 Richmond Jan 24 Durham Jan 25 Jacksonville Jan 26 Orlando Jan 27 Pensacola Jan 30 Oxford Jan 31 Little Rock Feb 1 Saint Louis Feb 2 Nashville

TOUR HOODIE

TOUR

VIP PASS

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L I L P E E P ’ S ‘ C . O . W . Y . S . P. 1 ’ The late Lil Peep, was known as a hip-hop artist from Long Island, New York. Peep was also known for being part of a ‘demo’ style of Hip-Hop. However Lil Peep died of an accidental fentanyl-Xanax overdose on November 15, 2017. Lil Peep’s music could be described in multiple ways, including ‘emo rapper’, ‘Soundcloud rapper’ and ‘lo-fi rap’.

The ‘New York Times’ described Peep’s music as the Kurt Cobain of rap, “his music as gloomy and diabolically melodic.” The idea was to design his debut album ‘Come Over When You’re Sober Pt.1’ and have Spotify to promote not only the album but Peep’s brand. I decided to mockup a CD/booklet and a Cassette for ‘Come Over When You’re Sober Pt.1’ along with a mockup of Lil Peep in Spotify’s ‘New Music Friday’ segment.

ALBUM COVER

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