PAID TRAFFIC WHAT IT TAKES TO GET EYEBALLS ONLINE
EVERYTHING YOU EVER WANTED TO KNOW ABOUT ONLINE ADVERTISING
THE ACRONYMS
CPM Cost per 1000 impressions
PPC
CPV
CPA
CPL
EPC
Cost for each user click
Cost per landing page view
Cost per action/ acquisition
Cost per lead form filled
Average earnings per click
$17 BILLION
10,000,000
United states internet advertising revenues for the first 6 months of 2012.
The number of impressions required for a decent online branding campaign.
COST COMPARISON: 10,000,000 IMPRESSIONS AROUND THE INTERNET
FACE BOOK $1,400 PORN HUB $6,800 MARTHA STEWART $250,000 HULU $350,000 ABC $450,000 WEBMD $500,000
THE MOST COMMON AD TYPES
SEARCH Showing your ads along with relevant search results
DISPLAY
Showing your clickable ad next to content
VIDEO
Showing your ad before or after video content
POP UP/UNDER
INTERSTITIAL
Showing your landing page in a new window above/behind
Showing your HTML ad before the user sees content
SEARCH
Accounts for 48% of all paid traffic revenue according to a report published by PricewaterhouseCoopers LLP
VS
Accounts for only 1% of all paid traffic revenue according to a report published by PricewaterhouseCoopers LLP
SO HOW CAN YOU GET ACCESS TO 10,000,000 VISITORS EASILY?
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