“SAVE YOUR TIME. SAVE YOUR MONEY”
TEASER OF A NEW TYPE OF TRADING PLATFORM
W A N T L L Y
2
EXECUTIVE SUMMARY Project's concept “SAVE YOUR TIME. SAVE YOUR MONEY”. Functionality mechanism
P
roject's concept is oriented on job organization and entering the US market of a new type of trade aggregator platform –
“
PURCHASE IN 1 CLICK
”
$
Clients
$
Aggregator (CPA Afliate Network)
Seller of goods/ services
$,%
2
DESCRIPTION OF THE PROJECT Project goals and objectives
Main goal of the project
T
he main goal of the project is to provide a stable long-term proďŹ t growing from the realization of the project organizing of the trading aggregator and its entrance on the US market.
Project objectives: e-commerce market analysis, particularly the US market;
purchase and installation of equipment;
development of the scheme of enterprise functioning;
putting start-up into operation;
explaining the cost-effectiveness of project realization;
establishment of distribution system;
attracting of investors' funds for the project
access to target attendance and sales.
3
Market analysis Analysis market trends The number of users, mln people
The rate of growth of didital commerce in the context of individual retil category in 2015
Macy’s
23
Kohl’s
30
Etsy
32
Home Depot
33
Best Buy
38
Flower, greetings & misc gifts
Target.com
60
Music, movies & videos
Apple.com
80
Event tickets
Wall-mart
87
E-bay
97
Total digital commerce
14%
Furniture, appliance & equipment
15%
Home & garden Apparel & accessories
Jewerly & watch Sport & tnes Toys & hobbies
Amazon
188
Video games, consoles & accessories
16% 19% 23% 25% 29% 30% 32% 42% 44%
Source: compiled CC “Business Format”
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MARKETING PLAN Competitors in target segment
COMPETITORS ELECTRONICS` SEGMENT
COMPETITORS COSMETIC`S SEGMENT
COMPETITORS CLOTHES AND ACCESSORIES SEGMENT
eBay.com
Walmart.com
Shop.nordstrom.com
Walmart.com
Sephora.com
Zappos.com
Apple.com
Walgreens.com
Forever21.com
Target.com
Target.com
6Pm.com
Best buy
Macys.com
Victoriassecret.com
Home Depot
cvc.com
Asos.com
Etsy
eBay.com
HM.com
Kohl's
Ultra.com
Jcrew.com
Macy's
Avon.com
Urbanoutď€ tters.com
Staples
Beauty.com
Ae com
5
MARKETING PLAN DeďŹ nition of target segment
Internet-customers in the USA by years, %
A portrait of target consumer
AGE
5,60%
13,30%
18,40%
17,30%
17,80%
15,80%
11,90%
14-17
18-24
25-34
35-45
45-54
55-64
65+
From 18 to 54 years old
MOTIVATION - Lower price/better service - Ability to purchase 24/7 - Wide range of goods
FREQUENCY OF ONLINE PURCHASES - Every week - Every month - Every day
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MARKETING PLAN Marketing strategy Marketing complex The marketing strategy prepares the development the complex of marketing for target segment.
M arketing complex - complex of measures defining the positioning products` on the market. It is formed of four components that are conventionally called 4P - product, price, promotion (distribution) and place (location).
Product Electronics, Cosmetics, Clothes & accessories Price Lower then market at the stage of entering on the market with a gradual approaching to market Place USA (New York and Tennessee) Promotion Cooperation with such companies as: • «Google»; • «Manhattan Media»; • «Marketing Architects». 7
PROJECT PERFORMANCE INDICATORS ANALYSIS Breakeven Point Breakeven point, dollars USA Breakeven Point — production volume, which realization covers all the expenditures. At this point for the entity there is no prot nor loses of money.
1 510 670,5
For the specic purposes of the project we use this formula with according values:
987 025,4
987 025,4
P.p. = [Econst / (Ir - Ef)] * Ir 569 040,9
Econst — constant expenditures; Ef — oating expenditures; Ir — net income from realization.
109 223,0
1 year
2 year
3 year
4 year
5 year
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