brand guidelines
logo mark
The Plague Docter logo is the graphic emblem of First Fold Records. It is to be used throughout the visual identity. The logo mark should be used in off-white, as pictured, placed either on Slate or Beech brown backdrops. See colour palette for reference.
incorrect application
logo mark without eye holes
alternative eye colour to background colour
merged logo mark with logo type
logo mark within box
contrasting designs within logo mark
low resolution leading to pixelation
logo type
brand guidelines
The logo type is to be used as a written alternative to the logo mark. The logo type can be used alone or in conjunction with logo mark and a sub-headline as shown.
18.08.09
colour palette This is the colour palette for First Fold’s visual identity. The inspiration for colours reflect materials and surfaces in keeping within the running theme of The Black Death. Slate, beech brown and ivory make up the main 3 colourways, followed by a deep red and cream that may be used sparingly in some instances.
slate
beech
ivory
wax
C : M: Y : K :
C : M: Y : K :
C : M: Y : K :
C : M: Y : K :
0 0 0 90
R : 62 G : 62 B : 64
23 38 63 7
0 0 0 5
cream 16 98 93 7
C : M: Y : K :
6 5 35 0
R : 204 R : 246 R : 192 R : 245 G : 162 G : 246 G : 23 G : 236 B : 10 5 B : 2 4 6 B : 37 B : 18 5
typography
baskerville baskerville baskerville baskerville Baskerville T is the main company typeface. Above are medium and regular versions, followed by italic versions. Baskerville T should be used for all printed body copy. Italics may be used to emphisise additional or differing information; for example artist names appearing after track listings.
verdana verdana
Verdana is a screen-friendly typeface to be used only for body copy within the First Fold website.
pattern
This is an alternative emblem that can be used in addition to the main logo marks. It is built up of two F’s; which are then mirrored to create a symbol. It is an extra graphic element mainly for use as a repeat pattern. The repeated use of this emblem relates to the notion of a spreading virus; tying in with the theme of the Black Death Plague.