Portfolio
China
This is a book not just only about designs, it is
This is a book designed by heart.
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Nation
more about the thinking of the world and the Goal
solutions by artist.
A great designer Alex Gu Habit
I am a Chinese
Music and History
graphic designer who always has a passion
for designing detailed,
creative and modern websites & graphics, I’m always keeping an eye on the latest trends over typography, shapes, colors, etc.
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chapter typography
selected projects of Alex [Fenghao] Gu
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re∙fined 變
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chapter typography
selected projects of Alex [Fenghao] Gu
04
07
rebrand
rebuild
review
page 06
page 60
page 90
02
05
08
renew
reperspective
recreate
page 26
page 68
page 108
03
06
09
redesign
recharge
rethink
page 52
page 76
page 122
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01
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chapter rebranding
selected projects of Alex [Fenghao] Gu
Objective Title
It is a good time to rebrand the
Research In Motion
Blackberry brand which used to be known RIM. Because
Project
the Blackberry
Rebranding
being the top mobile company since 2008. RIM needed
Course
find a way to be successful again.
has been falling from
The Nature of Identity Solution
Hunter Wimmer
I want to find a new way to identify the brand itself and bring the brand back
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Instructor
in the business market. The new brand
soul is to be a provider of security and information for companies and individuals.
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chapter rebranding
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chapter typography
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chapter rebranding
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chapter rebranding
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chapter film festival
selected projects of Alex [Fenghao] Gu
Objective Title
Wim Wenders is a major
Places, Strange and Quiet
filmmaker in New German Cinema. In his movies, he
Project
always
Film Festival
to show life experiences. From their travels, the
Course
characters in his films always can learn.
uses the travel journal
Integrated Communications Solution
Christopher Morian
The film festival is called “Places, Strange and Quiet”. People are lonely.
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They travel through life, seeking goals and looking for purpose, but it’s the process of self discovery through the endless journey that reveals the real human nature.
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chapter children’s garden
selected projects of Alex [Fenghao] Gu
Objective This is a redeign of the Yerba
Title YB Garden
Buena Children’s museum website.
Project
The original website does not attract children. It did
Web design
not give the feel of a children’s museum.
Course Solution
Instructor
I created a colorful, urban children’s painting that
Bob Slote
uses parallax to show Whimsical objects and clouds moving as the users scroll through the page.
The
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Digital Design
site features works
created by children while they were at the museum. It includes some teaching programs with in the site.
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chapter children’s garden
selected projects of Alex [Fenghao] Gu
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chapter typography
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chapter children’s garden
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chapter typography
selected projects of Alex [Fenghao] Gu
Objective Title
The most successful deconstructions architecture
Deconstruction
would show in the exhibition of MOMA.
Project Typography
The project needs to build the 3D type to give a
Course
deconstructive architecture feeling for the poster.
Type Experiments Solution
Kathrin Blatter
“ARCH� is a shortcut world as architecture. The 3D type is building as the
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concept deconstructive modeling which is what the architects are doing in their projects.
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chapter graffiti book
selected projects of Alex [Fenghao] Gu
Objective Title
Graffiti are writings or drawings that have been
Graffiti
s c r ibble d , s c ratc he d , or p a i nte d i l l ic it ly on a wa l l or
Project
other surface, often within
Book Design
public view. Graffiti also express underlying social
Course
and political messages and a whole genre of artistic
Type Composition
expression is based upon spray paint graffiti styles.
Andrew Loesel
Solution The book is to show the graffiti
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artworks around the big city. And the book also introduces a famous graffiti artist and his works. The design
concept uses the same
visual language of graffiti to create the feeling of an urban street in the book.
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chapter graffiti book
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chapter graffiti book
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chapter typography
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chapter annual report
selected projects of Alex [Fenghao] Gu
Objective Title
Annual reports can be so dull. The
GE Report
objective is to create a report that people will want to
Project
look at and read. This report encompasses different
Book Design
GE subsidiaries and departments and contains data
Course
from their economic standings.
Type Systems Solution
Tim Carpenter
I have recreated this GE report with more circuitry and bolder colors to draw people to pick the report up.
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Instructor
I was inspired by
aviation components to create the infographic. I had the cover die-cut to give the report more texture.
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chapter annual report
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chapter annual report
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chapter typography
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chapter campaign design
selected projects of Alex [Fenghao] Gu
Objective Title
Kungfu can help people live stronger.
Kung Fu Club
Kungfu practice, can increase muscle strength,
Project
endurance and flexibility.
Rebranding
Kungfu can do more for young people by encouraging
Course
communication and making friends.
The Nature of Interaction Solution
Katie Freathy
The campaign name is NO.1 Kung Fu Club. It will raise awareness of Kung Fu because it has a lot of benefit
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Instructor
for human health. The youth will be interested in Kung Fu Club because the bold nature of this project.
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chapter campaign design
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chapter app develop
selected projects of Alex [Fenghao] Gu
Objective T it le
C a l l i g raphy
and Chinese. There is a gap which can be filled by
P r oj e c t
creating an app that would
App D eve lopme nt
help both English and Chinese speakers be able to
C ou r s e
communicate with each other better.
It is difficult to translate between English
D i g it a l D e s i g n Solution
B ob Slote
An app that incorporates sounds and images to help both English and Chinese speakers learn how to write
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I n s t r uc tor
characters or letters in each
others languages. It will also allow for scanning of text and translating them to the other language.
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chapter app develop
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chapter typography
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chapter app develop
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chapter thesis project
selected projects of Alex [Fenghao] Gu
Objective Title
Thinkink
to advance, many people have considered print
Project
marketing as a dead zone; online marketing will be
Thesis Project
the light of the future.
Course
But the print is not dead. It is still alive! Print has its
Thesis 2
own marketing position in the business area. And
Instructor
designers will use it and need to know about it.
As technology continues
Solution
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Jeremy Stout The goal of my thesis project is to inspire and educate. The name of the thesis project is “ThinkInk �. The visual language comes from print elements. Colorful pattern is created to attract people to buy the books dedicated to print topics.
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chapter typography
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selected projects of Alex [Fenghao] Gu portfolio book
Alex Gu
Fonts Soho Light/Medium, Tungsten
Email gufenghao1986@gmail.com
Photography Fenghao Gu
Phone 503.488.0253
Software Adobe Creative Cloud
Academy of Art Univeristy
Text stock Strathmore 80 lb. Paper
School of Graphic Design
Titile re-fined
79 New Montgomery, San Francisco, CA, 94105
Book bindery The Key Binding & Printing
BFA Department Chair Mary Scott MFA Department Chair Phil Hamlett Copyright@2016 Fenghao Gu No portion of this book may be used or reproduced in any manner without written consent of Fenghao Gu. All rights reserved.