ESTIMATING / SCHEDULING
EST I M A TE
Project Objective Create a brand that speaks to Anthropologie’s name and feel. Create cohesion between the store, website and brand applications. Reflect the space and experience of Anthropologie in the brand.
Scope of Work Research and Competitive Analysis Mission Statement and Tag Line Development Logo Design Development Logo Design Refinement (3 rounds) Logo Usage / Standards Guide Brand Development and Applications
Presentation Dates February 28, 2017 - Logo Design Presentation March 9, 2017 - Refined Logo Presentation April 11, 2017 - Mid-way Brand Development Presentation April 27, 2017 - Final Presentation
Hours
Cost
Research and Competitive Analysis
10
$ 2,500
Mission Statement and Tag Line Development
30
$ 7,500
Logo Design and Development
80
$ 20,000
Logo Refinement 1
50
$ 12,500
Logo Refinement 2
30
$ 7,500
Logo Refinement 3
10
$ 2,500
Logo Usage / Standards Guide
20
$ 5,000
Brand Development and Applications
90
$ 22,500
Total
320
$ 80,000
Hourly Rate
$ 250 / hour
Cost Hourly Rate: $250/hour Total Cost: $80,000
SC H E D U L E
January WK1
WK2
February WK3
WK4
WK5
March WK6
WK7
WK8
WK9
April WK10
WK11
WK12
WK13
WK14
WK15
TUE THU TUE THU TUE THU TUE THU TUE THU TUE THU TUE THU TUE THU TUE THU TUE THU TUE THU TUE THU TUE THU TUE THU TUE THU 17
19
24
26
31
02
07
09
14
16
21
23
28
02
07
09
14
16
21
23
28
30
04
06
11
13
18
20
25
27
Research and Competitive Analysis Mission Statement and Tag Line Development Logo Design Development Logo Design Refinement Round 1 Logo Design Refinement Round 2 Logo Design Refinement Round 3 Logo Usage / Standards Guide Brand Development and Applications
Presentations